Ogilvy PR has picked up global PR duties for the Mexican state of Sinaloa, a coastal region of the country that includes the tourism destination Mazatlan but is also associated with a notorious drug cartel.
Ogilvy, which is familiar with the struggles of promoting Mexico of late as global PR agency for the Mexican Tourism Board, was tapped for media relations, public affairs and stakeholders communications to spark tourism and investment while fighting negative perceptions arising from violence in the country.
Oralia Rice, Secretary of Tourism for the state, stressed Ogilvy’s government communications and experience with the MTB in announcing the hire.
The Sinaloa Cartel, the top Mexican drug gang and one of the largest such crime rings in the world, is based in the state.
Ogilvy/New York heads the work.