Publicis Group has acquired two Asia experiential marketing shops covering China, Singapore and Macau to be folded into MSLGroup.
Ten-year-old King Harvests has more than 100 staffers and is focused on mainland China with global clients like Bosch, Sanyo and Siemens. It is led by Laura Lee.
Luminous, founded in 2005 with about 40 employees and headed by Antony Spanbrook, works Hong Kong, Singapore and Macau for clients like Prudential and PricewaterhouseCoopers.
Olivier Fleurot, CEO of MSLGroup called experiential marketing one of the biggest marketing opportunities for the next few years alongside social/digital.
Lee and Spanbrook report to MSLGroup’s Isabelle Chouvet, who heads its Emotion luxury communications shop.