Samsung’s U.S. mobile phone unit has dialed in Edelman and Ketchum vet Teri Daley as senior director of PR as it ramps up marketing and PR in the U.S.
Daley, who ran her own Dallas-area shop for the past year, was an executive VP at Edelman after seven-plus years at Ketchum, where she led the firm’s wireless and telecom practice as senior VP and was global account director for Nokia.
Dale Sohn, president of Dallas-based Samsung Mobile, said Daley’s hire reflects the company’s expanding its marketing and PR in the U.S. to support growth.
Daley was previously a VP at Vollmer, which was acquired by Edelman in 2010.
MWW is AOR for Samsung Mobile, which markets the popular iPhone competitor Galaxy S mobile phone and is also known as Samsung Telecommunications America. A new version of the Galaxy is slated to launch in mid-2012.