By Kevin McCauley
Goodman Media International is handling the centennial celebration of New York City's Grand Central Terminal, which is the world's largest train station in terms of number of platforms.
Tom Goodman told O'Dwyer's the GCT effort is a "landmark account."
Metropolitan Transportation Authority chairman Joseph Lhota yesterday unveiled a centennial logo that features the iconic clock that sits atop the information booth on the main concourse and serves as a popular meeting spot. The logo clock's hands are set at 7:13, which is 19:13 in military/railroad time, to honor the station's opening year.
Caroline Kennedy, whose mother Jacqueline Kennedy was instrumental in saving GCT from the wrecking ball, chairs the centennial committee. Luminaries like filmmaker Spike Lee and opera star Jessye Norman are charter members of the panel.
They will plan musical and public performances, workshops, historic train visits and multimedia exhibitions. Beginning in February, those events will run through next year.
The MTA will unveil a website in June to provide updates on planned activities to honor the 80K sq. ft. Beaux Arts building that serves 750K commuters and visitors each weekday.
GMI is working the PR push with the MTA and Amy Scheer, director of marketing and events at GCT at Jones Lang LaSalle, commercial real state company.
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