By Kevin McCauley
Atomic PR has named Daniel Cohen, who was managing director of consumer brands at parent Grayling, as managing director for EMEA as the high-tech San Francisco shop seeks diversification and foreign expansion.
L-R: Ellis, Cohen and Wilks |
He is to spearhead Atomic’s analytics-backed approach to PR into the lifestyle category.
Cohen has bolstered Grayling’s consumer team from a dozen to more than 40 members who counsel McDonald’s, Diageo, Coca-Cola and Procter & Gamble.
Atomic CEO Andy Getsey calls Cohen “fearless, straight-talking and deeply passionate about his team, his clients and raising the bar on insight driven creativity.”
Cohen is joined by Judy Wilks, senior VP at Atomic and founding member of Bite Communications, which is part of Next Fifteen. She is transferring from the West Coast to London.
Cohen and Wilks will work with Helen Ellis, a veteran of Johnson King, who has grown Atomic’s U.K. office since it launched in 2009.
Getsey’s shop has been rebranded as Atomic, a Grayling agency. Peter Chadlington’s Huntsworth owns both entities.
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