By Kevin McCauley
Goodman Media International has picked up the Atlantic League account to generate buzz for the baseball league that is celebrating its 15th anniversary season.
Goodman in Sugar Land. |
The mission of the AL is to bring high-level professional baseball and affordable family entertainment to communities not served by Major League Baseball and their affiliated minor league teams. Its ballparks seat 5,000 to 7,500 people.
The AL’s current roster features the Bridgeport Bluefish, Camden Riversharks, Lancaster Barnstormers, Long Island Ducks, Somerset Patriots, Southern Maryland Blue Crabs and York Revolution.
Tom Goodman told O’Dwyer’s a key priority of the firm will be to promote the expansion of the AL from the east coast to Sugar Land, Tex., which is outside Houston.
The home of the Sugar Land Skeeters, Constellation Field, features “carousels in the outfield that intrude a bit into the field, which will make for some really interesting caroms – and triples,” according to Goodman, who recently inspected the ballpark.
GMI has sports experience gained via work with the Joe Torre Safe at Home Foundation, Sports Illustrated Books, J.P. Morgan Tournament of Champions (international squash at Grand Central Station), Dover International Speedway and Arena Football League.
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