Cyprus-based Action Global Communications said it is the first international PR shop to set up a Libya office post- Gadhafi.
AGC's Libya team |
The firm, which operates as a network of offices with 300 staffers in 40 countries, has opened a Tripoli outpost with three staffers led by Radwan Gariani, previously with Tripoli-based PR and ad agency Sadeem Ltd.
“Before the fall of the Gadhafi regime every aspect of the media in Libya was controlled by the state, so professional PR was unable to flourish,” said AGC CEO Tony Christodoulou. “Now we are witnessing the liberalization of the press, TV and radio and rapid growth in the number of publications, channels and stations.”
Christodoulou said a number of media outlets have sprung up in the country since the NATO-backed civil war. Alluding to the country’s recent violent period, he added: “By expanding our network into countries and places where others fear to tread we are bringing professional practices and international standards to emerging markets and can better serve our multinational and local clients.”
AGC has worked with blue chips like Hilton Hotels, Pizza Hut and Coca-Cola, as well as regional clients like the New Zealand Meat Producers Board, Saudi Electricity Co. and Abu Dhabi Municipal Government.