West
Nadel Phelan, Scotts Valley, Calif./NetAuthority, device authentication technology, as AOR for PR.
MWW Group, San Francisco/NQ Mobile, consumer mobile services focusing on privacy, security and productivity, as AOR, including tech and digital content, public affairs and financial via MWW unit Financial Relations Board. MWW, Los Angeles, picked up Sanuk, a division of Deckers Outdoor Corp., for a PR campaign showcasing the footwear brand's sponsored athletes, including surfers, rock climbers, snow athletes, and wakeboarders.
Morgan Marketing and PR, Irvine, Calif./Golden Island Gourmet Snacks, gluten-free pork and beef jerky, for media relations and social media services.
Midwest
Haberman, Minneapolis/McKnight Foundation, to create a unified communications framework for the group’s Collaborative Crop Research Program.
East
Buffalo Communications, Vienna, Va./Sun Valley Resort, an extension of its existing PR work to include marketing comms.
French|West|Vaughan, Raleigh/Russell Wilson, NFL quarterback, for marketing, PR and endorsements. Wilson was selected by the Seattle Seahawks in the third round of last week's NFL draft. FWV also picked up The Variable, marketing lab, for PR positioning the company as a leader in innovative search and social analytic technologies for consumer behavior.
Southeast
Trevelino/Keller, Atlanta/Sequoia Golf, golf management organization, for PR for its management division and its network of private golf courses, Canongate.
The Titan Agency, Atlanta/Generation Mortgage Company, reverse mortgage provider, for a national marketing campaign centered on consumer education and advocacy.
Centurion Strategies, Tampa, Fla./Calais Campbell, NFL football player for the Arizona Cardinals, for marketing and PR.
New York
Feintuch Communications, New York/Fulcrum, analytics and marketing technology, for PR.
5W PR, New York/Promotion in Motion, confections, fruit snacks and snack food products, for PR, including media relations, celebrity seeding, spokesperson procurement, product integrations, co-branded partnerships, and events. PIM has licensing deals with Welch's, Sun-Maid, M&M's and other brands, as well as proprietary offerings.
Susan Magrino Agency, New York/Lavazza, Italian coffee brand, for media relations. Agency of record Protagonist brought in SMA and marketing firm Upshot.
International
Fast Track, London/RFL and Rugby League World Cup 2013, to promote the sport over the next two years through media relations and events, and The Yacht Club of Saint-Petersburg, Russian sailing entity, for global PR. FT is the sports marketing unit of Chime Communications.