By Kevin McCauley
Horn Group has rebranded as “HORN. A Digital Communications Group” with a new logo and website driven by increased client demand for integrated communications offering.
Sabrina Horn, who founded the high-tech shop 21 years ago, says the new identify isn’t just a name change or visual refresh.
“It’s our response to a fundamental shift in the market. PR can no longer operate in a silo,” she said in announcing the makeover. “We fill a void in the market by combining and making sense of all the communications channels available to deliver results tied to clients’ goals—all under one roof.
HORN’S’s revamped site separates sections for blogs, news updates and social media and weaves content together in a real-time news stream featured on the homepage.
The idea is to allow users to sort, filter and prioritize information base on their own preferences.
“The new aesthetic and user experience clearly demonstrates how design, content and engagement can come together in one seamless experience,” said Michael Mancusco, VP-creative director at the firm that chalked up $7.9M in 2011 fees.
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