The short-staffed U.S. Fish and Wildlife Service is trolling for a firm or consultant to produce a strategic communications plan for its new tracking and reporting system dubbed Wildlife TRACS.
The system, which is set to be deployed in October, is aimed to provide greater accountability and transparency for the federal agency’s grant dollars.
An RFP released by the FWS notes that while the new system will provide the bulk of information necessary to substantiate its programs, it needs a strategy to distill that info into a narrative and disseminate the information within the government and to outside stakeholders, as well as Congress.
The FWS said it lacks the capability to produce a PR plan because of staff shortages.
The resulting contract will run from late My through March 31, 2012.
View the solicitation at fedconnect.com (search "strategic communications").