By Kevin McCauley
MWW Group has joined Kevin Liles, ex-president of Def Jam Music Group and executive VP of Warner Music, to establish MWW Entertainment.
Liles, a good friend of MWW CEO Michael Kempner, now heads KWL Management, a talent and brand development firm that counts Nelly, Big Sean, Young Jeezy, Trey Songz and Shawn Chrys as clients.
MWW Entertainment will help clients become more relevant in today’s pop cultural scene by integrating talent into programming and leverage “tastemakers” to drive business objectives.
The practice has been operating in beta mode. It linked MWW’s AARP foundation with Vietnam toy/robotics manufacturer Tosy and arranged an appearance by Justin Bieber at the company’s booth at the Consumer Electronics Show in Las Vegas in January.
At Def Jam, Liles worked with Jay-Z, Kanye, LL Cool J and Ludacris. He is the author of “Make it Happen: the Hip Hop Guide to Success.”
MWW is the No. 7 independent firm ranked by O’Dwyer’s with 2011 fee income of $38.6M.
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