By Kevin McCauley
The Christopher & Dana Reeve Foundation has given agency of record duties to Coyne PR to promote its programs, marketing initiatives and research.
Kevin Lamb, VP in Coyne’s health unit, said the shop is eager to highlight the foundation’s work in curing spinal cord injuries and excited about spreading word about its latest medical advances.
The Short Hills, N.J.-based foundation also is dedicated to improving the lives of the nearly six million Americans living with paralysis or mobility impairment through grants, information and advocacy.
Maggie Goldberg is senior VP-marketing and communications at the foundation.
Coyne has experience in the non-profit/advocacy category gained from work for Breastcancer.org, Sanford Foundation and the Valerie Fund.
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