The $250M Canadian government-backed organization focused on cancer control is screening for a media relations agency of record, as well as firms or individuals to support its communications efforts.
The Canadian Partnership Against Cancer, founded in 2007 as an independent organization with government funding over five years, has released two RFPs for the assignments open through the end of the month. The organization has not previously tapped an agency of record, working instead with firms on a project basis.
The CPAC’s efforts focus on cancer prevention and screening targeting the Canadian public with about 80 percent outreach in English and 20 percent in French.
While it doesn’t set a hard budget figure, the group said its AOR will be called on for an average of four to six media relations assignments per year with budgets topping out at $100K.
Proposals for the AOR contract are due May 23.
A second RFP calls for communications project support for the group’s PR efforts. Pitches for that work are due May 29.
The CPAC was founded with five-year mandate through 2012 to assess whether the model was effective for cancer control in Canada.
Both RFPs can be downloaded at partnershipagainstcancer.ca.