Grayling notched the job to promote 2014 Ryder Cup golf classic, which is slated for the Gleneagles Hotel in Perthshire, Scotland.
The Huntsworth unit will develop a program focused on Scotland, the rest of the U.K. and the Continent. It will team with golf PR boutique Landmark Media International to publicize the event scheduled for Sept. 26-28, 2014.
Under the contract with Ryder Cup Europe, Grayling also will set the stage for the 2018 tournament that is slated for Le Golf National in Paris. The Ryder Cup alternates between Europe and the U.S. every two years.
Michael Murphy, CEO of Grayling, believes the win is a testament to the strength of Grayling’s network and range of capabilities across Europe.
“As one of the world’s premier sporting events we believe that the Ryder Cup’s reputation and appeal can be further developed in many ways, leaving a lasting legacy for Scotland and building momentum towards France in 2018,” said Murphy in a statement.
The Ryder Cup event has a TV reach of nearly 650M homes.