By Kevin McCauley
London City Airport, the smallest of the six commercial airports serving the U.K. capital, has hired Grayling to bolster its profile among business travelers and corporate trip planners in key European markets.
The move comes as debate picks up about expanding service in London as Heathrow operates at just about 100 percent, handling 70M passengers a year.
London Mayor Boris Johnson opposes the addition of a third runway at Heathrow, opting instead for construction of a new airport set to cost about $80B. He believes foreign investors will pick up the bulk of that outlay.
There’s also talk about expanding capacity at Gatwick and Stansted airports.
LCA, which is the only facility located in the city, sees an opportunity to boost traffic from three to eight million per year.
The airport is eager to promote its proximity to the ExCel London venue (less than a mile away), Olympic site (three miles), Canary Wharf (three miles), and financial district (six miles).
Grayling will target Germany, Spain and Ireland for LCA.
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