By Greg Hazley
Havas Worldwide Duesseldorf has led its Paris-based advertising and PR conglomerate to victory in a competitive pitch to launch the European Central Bank’s second series of euro banknotes.
The central bank previewed security features of the forthcoming euro notes on Nov. 8. |
The first notes were unveiled in 2002 and will be gradually withdrawn from circulation.
Havas will guide PR, advertising, events and marketing in a 17-country campaign in support of the new notes, dubbed the "Europa" series and including advanced anti counterfeiting measures.
The central bank kicked off an RFP process in July 2011 for the account.
The work will be supervised by a pan-European team consisting of Havas Worldwide Duesseldorf mass media communication), Havas Worldwide Paris (PR/press and events), Havas Worldwide Digital (multilingual microsite) and Havas Worldwide Amsterdam (online communication).
Director of client services Guido Koerfer heads the campaign.
“This is an extremely important and significant task and one we are honored and delighted to be handling,” Havas CEO David Jones said in a statement.
A five-euro note will start the multi-year rollout of the new currency in May 2013, the central bank said in a Nov. 8 press conference. |