By Greg Hazley
Sonia Sroka, senior VP at Porter Novelli who established that firm’s multicultural marketing group, has moved to Edelman as executive VP and group head in New York.
She heads a 15-member team focused on client work targeting multinational and multilingual audiences.
Sroka, who was promoted to U.S. Hispanic practice leader in 2010, joined PN in Los Angeles in 2006 from Weber Shandwick's Axis multicultural unit.
Earlier, she worked PR and marketing for Telemundo and handled communications at Univision’s flagship station, KMEX-TV Channel 34 in Los Angeles. |