By Greg Hazley
New York Area
Haute PR, New York/Vargas Cosmetics, for PR for its Tilth Beauty natural skin care products brand.
M. Silver Associates, New York/General Growth Properties of Florida, destination shopping and lifestyle centers; The Capella Washington, D.C., hotel slated for January 2013 opening; St Giles Hotel New York, comprised of two side-by-side Manhattan properties, The Tuscany and The Court, acquired last year from Starwood Hotels & Resorts; St. Regis Bora Bora; Ink48, A Kimpton Hotel, Hell’s Kitchen, Manhattan, hotel; El Secreto, Belize resort; The Polo Club of Boca Raton; Interjet, Mexico’s second largest air carrier; Tiara Air Aruba, national airline of Aruba, and Flavors of Fort Lauderdale, four-day showcase. The firm's New York and Fort Lauderdale offices handle the work.
Thomas PR, Melville, N.Y./Fraden, maker of the ThermoScan Ear Thermometer; Ontrion, Apple-compatible cases & accessories; Easy-Doks, CR smart line for charging multiple devices simultaneously, and Gosmart, travel aids and consumer accessories for smart mobile devices, for PR.
East
360 PR, Boston/Balance Bar, energy bars, for launch of its new Balance Bar Dark line. Staffers in Boston and New York are handling the effort kicked off this month.
Co-Communications, Farmington, Conn./Connecticut Association of Nonprofits, for marketing and PR, an expansion of a three-year-old relationship.
Southeast
Capitol Media Solutions, Atlanta/Yamaha Golf Car Company, as AOR including brand management, media strategy, planning, buying, public and media relations, thought leadership, and event and program management.
South
Zehnder Communications, New Orleans/South Walton Tourist Development Council, which promotes tourism for 16 beach communities in Walton County, Fla., as AOR.
Midwest
Henry Schafer Partners, Minneapolis/JB Benefits & Consulting, for media relations and marketing support to introduce its new advisory business, True Choice Services, which counsels businesses on employee health benefits.
West
MWW, Los Angeles and New York/Kendall-Jackson Wine Estates, for a communications campaign supporting the Sonoma County wine maker’s new “Goes Well with Friends” campaign and release of its K-J Recommends mobile wine app. Consumers aged 25-40 are a particular focus. Jason Hunke, VP, communications, Kendall-Jackson, said MWW pitched a creative and targeted consumer engagement strategy “that aligns with our objective in forever changing the way consumers integrate wine into their daily lives.”
International
Waggener Edstrom, London/AVG Technologies, as lead agency for global and U.K. communications programs, following a competitive pitch. Work includes developing and implementing global strategy, content and campaigns, as well as co-ordinating its network of agencies.
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