By Kevin McCauley
Revive Personal Products Co. has picked Coyne Public Relations to promote the therapeutic benefits of its Natural Dentist Mouth Rinse product for chemotherapy patients.
Chemotherapy often damages or destroys healthy cells that line the inside of the mouth, making it difficult to fend off germs that cause infections and sores.
Revive’s Healthy Gums rinse carries a therapeutic level of aloe vera gel to reduce/soothe inflammation of the mouth.
Kelly Dencker, senior VP/director of Coyne’s health group, says “we have an important message to share that can impact a lot of lives touched by cancer.”
The Natural Dentist line was launched in 1995 and owned by Woodstock Natural Products.
Madison, N.J.-based Revive acquired the Natural Dentist line-up in 2010. Former Madison Avenue heavyweight Michael Lesser is Revive’s CEO. He’s the former CEO of Lowe Marschalk ad agency and president of Ogilvy and Mather
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