By Greg Hazley
Omnicom’s Diversified Agency Services division, which houses its PR firms, has acquired co-creation consultancy Promise Corp.
OMC said it plans to integrate the London and New York-based operation into its Communispace online insight firm, which uses online communities to gauge customers’ opinions and was acquired by OMC last year.
Co-creation involves companies reaching out to consumers and other outsiders to collaborate on product and service development.
OMC says the combination of the firms offers major brands the chance to engage audiences continuously and strategically on business issues.
"We have been watching Promise for years, as they have mastered co-creation and helped executives act intelligently based on what they learned from consumers," Communispace president and CEO Diane Hessan said in a statement.
Omnicom’s DAS division includes firms like Ketchum, Porter Novelli, Mercury and Fleishman-Hillard. |