Patrick Wixted, a sports PR and social media guru and former PR director for the NFL’s Washington Redskins, has moved to Ketchum’s New York-based sports and entertainment unit as a VP and client services director.
Wixted was with the Redsknis for six years in PR and media relations roles before moving to the agency side in digital PR for entertainment clients like Disney and ESPN at New Media Strategies in D.C. He left NMS in June.
He is a regular panelist on the PR and social media conference circuit.
Ketchum, part of Omnicom, said Wixted is the most senior of a handful of new hires for its sports and entertainment division.
Ann Wool is partner and managing director of Kechum Sports & Entertainment.