An international development company working with the U.S government is searching for an agency to burnish investor perceptions of Egyptian business opportunities through international media.
Secretary of State Hillary Clinton meets with President Mohammed Morsi in New York Sept. 24. (Photo: State Dept.) |
Chemonics International, a private company working with the U.S. Agency for International Development, has released an RFP to handle the PR task in support of the Egypt Competitiveness Program, the U.S. effort backing Egypt’s new government.
The PR contract, which is with Chemonics and not the U.S. government, will be in the $350-450K range through June 2013.
Chemonics said it wants to hire a U.S. firm, which can partner with Egyptian firms to pitch, that understands key issues and PR challenges facing Egypt. Key to the effort will be addressing investor perceptions and concerns about the country, which elected Mohammed Morsi in June as president following the fall of 30-year leader Hosni Mubarak in the Arab Spring in 2011.
Egypt’s GDP fell from 7.2% in 2008 to a 1.5% forecast this year. Morsi’s overtures to China and Iran for investment have raised eyebrows in the U.S. government.
Proposals are due Nov. 23. Copies of the RFP can be obtained by email request to EgyptECPRFP [at] chemonics [dot] com.