West
Hill+Knowlton Strategies, Seattle/NCsoft West, a unit of Korean online gaming giant NCsoft, as North American AOR, including recent media relations and brand strategy support for the release of “Guild Wars 2.” H+K’s San Francisco, Los Angeles and New York offices are also working the business.
Edelman, San Mateo, Calif./HootSuite, social media management software, as PR AOR to lead media relations and digital marketing products focused on its enterprise version. HootSuite claims nearly five million global users.
Southeast
Brandware PR, Atlanta/Bonfire Wines, for PR for launch in 2013 targeting millennial wine consumers; STRUT Launchport, for media relations for its line of iPad products based on its proprietary wireless charging technology, and Teles Properties, Los Angeles-based real estate listings and market analysis, for media relations.
O’Connell & Goldberg, Hollywood, Fla./Viceroy Miami hotel, for PR.
Mountain West
GroundFloor Media, Denver/Oskar Blues, craft beer brewer of Dale’s Pale Ale and Old Chub, among others, for PR.
New York Area
DKC, New York/Robert F.X. Sillerman, entertainment entrepreneur, for PR for his new venture in the electronic dance music industry. Sillerman, who built and sold SFX Broadcasting and the Elvis Presley licensing company CKX, has acquired Disco Donnie Presents, an EDM promoter and industry leader, and Dayglow, a production and promotions company staging more than 125 EDM concerts per year in the U.S.
Cornerstone, New York/OurStage.com, online social platform for new music, for PR, media outreach, digital comms., events and partnerships.
Middleberg Communications, New York/Playmaker Systems, D.C. area management consulting firm founded by PR executive Alan Kelly, for branding, positioning, and digital and traditional media relations, particularly related to the release of an upcoming mobile application. Sister agency Laundry Service handles social media and influencer programs. Kelly previously led tech shop Applied Communications Group.
5W PR, New York/Aluminyze, photo production method using aluminum in lieu of paper, for PR.
Stern + Associates, Cranford, N.J./Harvard Business Review Press, for mainstream and business media relations supporting select books and authors.
International
Genesis Burson-Marsteller, Delhi, India/Flipkart, online retailer of books and merchandise; Loyalty One, customer insight and strategy, marketing and loyalty programs, and GAS, Italian denim brand, for PR.