By Kevin McCauley
The Fairfield County Public Relations Assn. is celebrating its 50th year in business by dropping “public relations” from its name, opting for Fairfield County Communications Assn.
FCCA feels it has “grown beyond its primary roots in PR and expanded programming to appeal to a broader audience of communications professionals.” The name change is supposed to reflect the organization’s evolution.
Co-president Randy Savicky said in a statement: “The time was right to update the name, as FCCA members from communications, creative agencies, and other marketing disciplines have risen to leadership positions, even board of directors.”
Savicky, founder of Strategy+Communications in Weston, shares the presidency with Sandra Ruiz Desai, president of Norwalk’s Desai Communications.
FCCA’s current mission is to spread the concept of a “Connecticut Creative Corridor,” by promoting the Nutmeg State’s strategic communications talent and the impact that it has job creation and economic development.
The organization kicks off the fall season on Sept. 20 with a presentation by “innovation expert” Bryan Mattimore, author of “Idea Stormers: How to Lead and Inspire Creative Breakthroughs.”
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