USA Today has unveiled plans for a print and web redesign, ditching its trademark blue rectangle and white text banner for an identity it calls a “more current, modern approach.”
Larry Kramer, president and publisher of the 30-year-old Gannett property, said the changes are meant to “reinvigorate” the value of print media while introducing new digital products.
“We are America's newspaper and we take that responsibility seriously,” he said.
USAT said the revamp of the newspaper includes more color (from an average of 13 pages to 24), photos and infographics with enhancements to its popular State By State and Weather sections.
Tech and Travel have been expanded, as well.
USAT's logo, which will be a “live” infographic that changes with the news, is now a blue circle with “USA Today” in black text adjacent.
On the digital front, ISAT said it is presenting “more visual storytelling,” including a reworked tablet app, Facebook presence and more video from the 5,000 journalists at USAT and parent Gannett.
The new website is slated to go live in “beta” mode on Sept. 15 with a full launch in the fall.