New York Area
Crenshaw Communications, New York/skobbler, mobile map-based apps and services, for PR and marketing comms. in the U.S. after a competitive review. Traditional and digital media relations, social media content creation and other initiatives are in the scope.
M Booth, New York/Tourism Victoria, region of Australia's southeastern coast, as AOR for U.S. PR. Strategic planning, consumer and trade media relations, media tours, in-market activities, partnerships and promotions, digital and social media are all covered. Katie Barr Cornish, VP and head of M Booth's travel practice, leads strategy for the account.
Cognito, New York/Museum of American Finance, New York-based affiliate of the Smithsonian Institution, to manage media relations and raise its profile among key constituents.
Mfa Ltd. Marketing & PR, New York/Mike's Hard Lemonade Co., Chicago-based liquor brand, for its next product launch.
The Morris + King Company, New York/Heifer International, foundation dedicated to ending global poverty, as AOR for PR for the Little Rock-based organization.
Bullfrog & Baum, New York/LT Burger, new Bryant Park-area eatery, for opening PR.
Raker Goldstein, Old Tappan, N.J./Session Bistro, New Jersey eatery, for PR.
East
Hager Sharp, Washington, D.C./The Centers for Disease Control and Prevention, for two multi-year contracts worth about $6.2M, including support for the Atlanta-based Division for Heart Disease and Stroke Prevention and the Division of Oral Health. HS has a four-year, $5.7M pact with subcontractor Palladin Partners for the DHDSP handling comms. for public health activities to reduce cardiovascular and stroke mortality, with a particular focus on blood pressure control. A two-year contract worth $525K supports communication and education efforts on oral health issues, including water fluoridation.
Spector & Associates, Washington, D.C./eCaring, web-based home care management and monitoring company, as AOR for PR focused on the professional health care community and general public.
Southeast
The Gab Group, Boca Raton, Fla./Beaute Therapies, “medispa,” for PR and marketing.
Southwest
The Deberry Group, San Antonio/University of Texas, San Antonio, which started a Division 1 football program last season, for PR and marketing to support the school’s athletics and revenue goals.
West
GMA International, Bainbridge Island, Wash./Catalyst Energy Technologies, privately held company running 30 projects in the Philippines with plans to expand to North and South America and Africa, for PR, marketing and branding functions.
International
Ogilvy Group Belgium, Brussels/European Parliament's Directorate-General for Communication, to promote awareness and understanding of the lawmaking institution through campaigns and events leading up to the 2014 European Elections.