Baba Shetty, chief strategy and chief media officer for ad agency Hill Holiday, has been named CEO of The Newsweek Daily Beast Company as the media company makes a deeper push into events.
Shetty |
Current CEO Stephen Colvin, a veteran media executive who helped build The Daily Beast from a start-up in 2009, will exit in October to become executive in residence at VC firm Lerer Ventures.
Tina Brown, editor-in-chief of NDB, said: “He is extremely gifted at brand and digital strategy, is a strong leader, and is the perfect partner for the next phase of The Newsweek Daily Beast Company and our expanding live events business.”
TNDBC marked the second year of its Women in the World summit in March and plans the upcoming Hero Project, a D.C. summit slated for November examining the “essential elements of moral, political, intellectual and physical courage, resilience, and selflessness” and featuring guests like Adm. William McRaven, Madeleine Albright and Bono.
Shetty, who collaborated with the magazine-website combine for its popular “Mad Men” issue last year, was previously with Fallon Worldwide and was an analyst at Forrester Research.
“[Internet consultant and writer] Clay Shirky says 'it's not information overload, it's filter failure' and The Daily Beast philosophy of 'read this, skip that' brilliantly solves filter failure - there's a reason the site is growing faster than any other in the category,” said Shetty.