By Kevin McCauley
Maurice Levy’s Publicis Group has inked a $540M deal to acquire Amsterdam’s LBi digital shop that serves clients such as Coca-Cola, Carlsberg, Volvo, Johnson & Johnson, Volvo and Ikea.
The LBi, Digitas, Razorfish and Rosetta digital group will generate about 35 percent of the French ad/PR combine’s revenues.
LBi registered $255M in 2011 revenues. First-half revenues hit the $154M mark. The shop employs 2,200 staffers in 16 countries.
Levy said in a statement that LBi is a shop “known for extraordinary digital customer experiences, based on a blend of creativity and expertise in technology, strategy and social media.”
LBi had been on its own acquisition drive, scooping up Bigmouthmedia and Mr. Youth during the past two years. |