By Greg Hazley
New York Area
Emanate, New York/Materne North America, maker of GoGo squeeZ squeezable applesauce pouches, to support an integrated marketing program, and House of Mandela, luxury brand and wine collection, for launch of its South Africa-inspired brand in the U.S.
PRCo USA, New York/Canyon Ranch, for corporate branding and media relations for several resort properties, as well as medical staff and health experts. Properties in Tucson, Lenox and Miami Beach, as well as Canyon Ranch SpaClub facilities around the world, are included. PRCo offices in Germany and France will assist.
East
Birnbach Communications, Marblehead, Mass./Compliance Week 2013, for PR and social media for the magazine's 8th annual conference slated for May 20-22 in Washington.
French/West/Vaughan, Raleigh/Wallace Family Racing, NASCAR racing team, for marketing, PR, sponsorships and endorsements. The team includes father Mike, daughter Chrissy, and son Matt Wallace, all drivers.
Laurie Rudd PR and Marketing, Winterville, N.C./Treasure Garden, luxury outdoor shade products, for PR.
Southeast
Brandware PR, Atlanta/Mighty Auto Parts, franchise aftermarket retailer, for strategy, media relations and events support alongside ad ageny Agency South of Duluth, Ga., and Hilton Head Island Motoring Festival & Concours d'Elegance, regional event slated for Oct. 25-Nov. 3, as AOR.
Midwest
Ginny Richardson Public Relations, Chicago/Young Marines, national non-profit youth education and service program, for PR, media relations, social media and strategic counsel.
Maccabee, Minneapolis/Jostens, producer of class rings, diplomas, yearbooks and photo books, and PsyBar, forensic psychological and psychiatric consultation, hiring counsel, and threat-of-violence and fitness-for-duty evaluations, for media relations, corporate and internal communications counsel.
Southwest
TrizCom, Dallas, Tex./Minimally Invasive SpineCARE, spine center for surgical and non-surgical treatments, as AOR for PR. The center has 12 locations.
Advertas, Houston/2FA, identity management software, for marketing and PR
West
Weinstein PR, Portland/Beaverton (Ore.) School District, for a $58K PR project for a project to review the district's strategic plan and goals, and meeting with groups in the community, individuals and large employers.
JS2 Communications, Los Angeles/Pennyful.com, online cash back shopping through retail partners, as AOR to introduce its re-launched website and expand its U.S. presence through media relations, marketing and social media consulting.
J. Walcher Communications, San Diego/Spurlock Poirier Landscape Architects, for national PR for the boutique firm, and the La Jolla Festival of the Arts, for PR counsel for the two-day June event. |