By Kevin McCauley
Tourism Fiji, which Ogilvy PR won in a heated competitive pitch during the summer, is worth “approximately $120K in value,” according to the WPP unit’s Justice Dept. filing.
The one-year agreement is a verbal one, covering press releases, event planning, calendar development and media monitoring.
Through a national PR campaign, Ogilvy expects to “generate awareness of Fiji among American consumers, increase Americans’ consideration of Fiji as a vacation and demonstrate that a vacation to Fiji offers experiences not found in other tropical destinations.”
The campaign’s purpose is to promote the Fiji as a “tourist destination for the purpose of maximizing sustainable and long-term benefits to the Fiji Islands,” according to the filing.
Fiji joins Mexico Ministry of Tourism, which spent $11.3M at Ogilvy during the six-month period ended Nov. 30, and Hong Kong Economic and Trade Office, a $32,500 monthly retainer account, on Ogilvy’s list of foreign clients.
Chile cut ties with Ogilvy after the shop promoted Chilean fare at fancy food shows during June in Washington and Miami. |