By Greg Hazley
Japanese marketing communications group Dentsu has acquired Arkansas-based PR shop Mitchell Communications Group with plans to add to a burgeoning global PR network.
Seven-year-old Mitchell handles PR, advertising and digital services with 75 staffers, as well as a network of 20 PR specialists around the country. Revenues for 2011 topped $10.2M with projections for 2012 of nearly $13.7M.
Dentsu, which assembled a network last April to oversee its operations outside of Japan, said its North American PR business has grown steadily with an increasing demand.
"They are just the kind of innovative agency we were looking for to help us highlight the increasing importance of public relations to leading global brands," said Tim Adree, CEO of the Dentsu Network. "By acquiring Mitchell Communications, we intend to build out a full-service offering to benefit Dentsu clients globally that now includes public relations."
Mitchell CEO Elise Mitchell continues in that role, reporting to Adree, with responsibility for building up the PR network.
Sarah Clark, EVP at Mitchell, takes the reins as president of the firm.
Mitchell clients include Walmart, Sam's Club, Hilton Hotels & Resorts and Tyson Foods. |