By Greg Hazley
THQ, the bankrupt video game publisher which is trying to sell itself to a private equity firm, has engaged Abernathy MacGregor Group for PR support.
The Agoura Hills, Calif.-based company filed for Chapter 11 protection on Dec. 19 with plans for a quick sale to Clearlake Capital Group for about $60M, but a federal judge on Jan. 5 said it must allow more time for other potential bidders to weigh in.
THQ’s VP of corporate communications Angela Emery left the company in October, a year after joining from Disney Interactive Studios.
Rivian Bell, senior counselor for Abernathy in Los Angeles, and Sydney Isaacs, senior VP in Houston, are representing THQ.
THQ said Jan. 8 that federal bankruptcy court in Delaware pushed the deadline for bids from Jan. 8 to Jan. 22.
Bloomberg reported Jan. 5 that 10 potential buyers, including Warner Bros. Entertainment, contacted THQ after finding out about the sale from its Chapter 11 filing. Creditors have also urged the company to sell of its individual game titles, like “Saints Row” and “Company of Heroes” to produce more revenue than a sale of the entire company.
THQ said after a Jan. 7 hearing that it will allow bids for individual pieces of its business, but they must in aggregate top the Clearlake offer for the entire company.
The 23-year-old company also publishes “Red Faction” and “Dawn of War,” and has licensing deals with WWE, Nickelodeon and Disney, among others. |