By Kevin McCauley
Jonathan Kopp, global director of Ketchum Digital, has joined Glover Park Group as its first chief interactive strategist in charge of “reimagining traditional communications,” according to the WPP unit. He’s based in New York.
Chip Smith, GPG’s CEO, called Kopp a “cutting-edge talent with a proven track record of building campaigns that innovate, integrate, engage and adapt strategic outreach to the digital age.”
At Ketchum, Kopp was worldwide leader for engagement across the social web and handled design, graphics and video.
Earlier, he was partner at SS+K doing PR, PA, marketing and advertising work in traditional and digital media. In the 2008 presidential campaign, Kopp served as a member of the Obama for America national media team focused on the youth vote.
Kopp practiced law Kopp at Willkie Farr & Gallagher in Washington and was law clerk to the Counsel to the President in the Clinton White House, where he focused on ethics and approval of presidential appointees.
Kopp was an opposition research analyst in the “war room” of the Clinton/Gore 1992 Presidential campaign.