By Kevin McCauley
Rodale has hired Bobby Chowdhury, who was Conde Nast’s VP-engineering & digital technology, for the chief technology officer post. He will split time between corporate headquarters in Emmaus, Pa., and New York.
Chowdhury is to oversee expansion of Rodale’s web properties and help guide its e-commerce platform slated for a spring launch.
He reports to Anthony Astarits, senior VP digital and brand development, who expects the new hire to “help us turn our IT infrastructure into a strategic asset.”
Prior to a four-year stint at CN, Chowdhury spent 15 years at United Media & Scripps Ventures in the CTO position and two years as co-CTO at E.W. Scripps “Shop at Home” unit.
Rodale publishes Men’s Health, Runner’s World, Prevention, Organic Gardening and Bicycling magazines as well as books such as Al Gore’s “An Inconvenient Truth,” and Eat This, Not That!.” |