By Greg Hazley
Texas is reaching out for PR help as it works to sell its citizens on an electronic healthcare information exchange in the state, a bid to make health record sharing more efficient through digital technology.
The Lone Star State set the groundwork for the exchange with a $28.8M, four-year federal grant in 2010. The exchange, known as HIETexas, is being deployed by the Texas Health Services Authority, which has released an RFQ for public communications and awareness support of the exchange.
The THSA wants to reach the general public with information about how the exchange works and will improve the “quality, safety and efficiency” of healthcare in the state. An agency must have five years of PR or marketing experience and is preferred to have some experience with healthcare or health IT campaigns.
Submissions of qualifications are due by Feb. 8. View the RFP (PDF).
The health information exchange is not to be confused with health insurance exchanges being set up by many states under the Affordable Care Act. |