By Greg Hazley
inVentive Health is consolidating some agencies and has revamped its communications operation, including PR, policy, advertising and digital, under Chandler Chicco Companies founder Bob Chandler.
The Burlington, Mass., consulting operation, which acquired Chandler Chicco in 2007, said integrating the offerings in what it calls a “super agency” structure will be more efficient for clients. It has tested the model of building teams around clients in Europe and China over the past year.
Chandler was named worldwide president of inVentive Health Communications in the revamp, while he remains active with Chandler Chicco. He said the “done as one” structure aims to help clients who have to maneuver quickly in an environment where “media is ubiquitous, consumers are in the driver’s seat and healthcare is swiftly transforming.”
Rob Quish, who stepped down as JWT Atlanta CEO earlier last year, was tapped as president of global strategy of the communications division.
As part of the overhaul, four ad agencies are being combined to become two – Palio and Ignite Health are now Palio+Ignite, and GSW Worldwide and Blue Diesel were merged, as well.
Chandler Chicco, marketing comms. shop The Navicor Group, brand consulting firm Addison Whitney, as well as Patient Marketing Group and inVentive Medical Comms. remain as stand-alone brands.
Paul Meister is CEO of inVentive.