Edition, January 19, 2000, Page 1
WINS SUIT VS. BLACK & DECKER
PR counselor Phyllis Brotman on Jan. 13 won her lawsuits
against Black & Decker and a former employee when a
jury of seven found the company and the ex-employee of Brotman
guilty of breaking a non-solicitation agreement.
was ordered to pay Brotman $645,000 and former employee
David P. Olsen was ordered to pay $295,000. The total was
exultant at the verdict, which came after a seven-week trial,
said it was a victory for herself, her family and the PR
quoted John F. Kennedy as saying, "Forgive your enemies,
but never forget their names."
M. Rifkin, attorney for Brotman's former PR firm, Image
Dynamics, had argued that the entire case (which produced
more than 10,000 pages of motions, counter-motions and exhibits),
rested on one document--the non-solicitation agreement that
former ID employee David P. Olsen signed when he joined
ID in 1995.
paper said Olsen was not to work for any ID client he had
worked on until two years after leaving the company (unless
a written release had been obtained). No such release had
Daily Record, Maryland business and legal news publication
that has closely covered the trial, quoted B&D attorney
Mark Gately as saying that the non-solicitation agreement
was "only valid to the extent that it protects legitimate
noted that the court itself had said B&D did not have
to continue with ID and Brotman unless it desired to do
had "no legitimate business interest" in stopping
Olsen from going to work for B&D, said Gately.
argued that B&D's motive in firing ID and hiring Olsen
was to "save money." Olsen, working out of his
home, was able to do his job for B&D at "a third"
of the price, said Rifkin.
B&D account was worth $250,000 to $400,000 at ID and
included assignments for three B&D divisions plus corporate.
The firm had the account eight years, with billings in the
last year (1996) amounting to $410,000.
estimated B&D spent more than $1 million on the case.
Court testimony revealed B&D spent more than $100,000
for testimony by accountants who analyzed ID's invoices.
Kate Ellis, a former ID employee, had also joined B&D.
AFRICA TO PETER MARTIN, DBA
Africa Tourism Board named Peter Martin Assocs., Stamford,
Conn., and DBA Communications, Toronto, to replace Development
Counsellors International, New York.
two firms also work on the Jamaica Tourist Board. Martin
said SATB will pay about $225,000 for a six-month period
to April 1, the start of SATBs fiscal year. The contract
is open-ended with additional fees for special events.
two firms will do PR in North and South America.
pres./vice chmn. of Edelman PR Worldwide, joined Honeywell,
which merged Dec. 1 with AlliedSignal, as VP of comms. He
will report to Don Redlinger, SVP, human resources &
comms. Previously he was EVP/chmn. of PA, G.M. of D.C.,
Hill and Knowlton. Pam Talbot, pres. of Edelman U.S., will
handle Buckmaster's duties while a search is conducted...Nicholas
Ashooh, VP of comms. & gov't rels. at Niagara Mohawk
Power Co., to American Electric Power Co., Columbus, as
SVP, corp. comms. Heyman Assocs. handled the Buckmaster
and Ashooh searches.
who chaired the 1999 national conference of PRSA, has succeeded
Christine Gronkiewicz, formerly of Ameritech, as accreditation
chair of PRSA. Gronkiewicz held the post one year.
predecessor, national board member Roger Lewis of Commercial
Federal Bank, Omaha, had it two years.
VP-CC, was promoted to SVP, external affairs, at Christiana.
Southeast Airlines of Delta to Edelman PR Worldwide,
Atlanta, with support from Chicago and Washington, D.C...Ford
Motor Co., Dearborn, is interviewing for replacement
for VP-PA Vaughn Koshkarian, now VP-Asia Pacific. The
job pays $500K+ and reports to CEO Jacques Nasser. The
No. 2 executive at a New York PR firm reportedly was interviewed
last week and was almost hired. The job supervises 200 people
Edition, January 19, 2000, Page 2
FIRMS DRUM UP FLU COVERAGE
is Now in New York City," reads a headline on a press
release sent out by Edelman PR Worldwide for Hoffmann-La
Roche, in Nutley, N.J.
release, which was labeled a "medical/health report,"
was sent to reporters and assignment desks to drum up news
coverage of a three-day "educational" event that
took place in New York on Jan. 11 at the Plaza Hotel; Jan.
12 in Little Italy, and Jan. 13 in Greenwich Village.
Roche is sponsoring a person in a glass cube to promote
Tamiflu, a new pill used to alleviate the side effects of
influenza types A and B.
and Glaxo-Wellcomes Relenza, which works with an inhaler,
were approved six months ago by the Food and Drug Administration.
PR is handling G-Ws educational PR campaign. Madeline
de Vries said her firm had generated lots of press coverage
the "old fashioned" PR way using press releases.
Roche is also using models, dressed as "grannies,"
who are stationed in various areas around the city, handing
out product information and packets of chicken soup.
Group, a New York-based promotion marketing agency and division
of Lowe Lintas & Ptrs., created Tamiflus retail
promotion initiatives, including the cube.
FDA issued an advisory Jan. 12 to doctors around the U.S.
warning them against prescribing Tamiflu and Relenza to
flu patients with bacterial infections.
advisory said vaccination remains the only way to prevent
Heidi Jolson, director of the FDAs division of antiviral
drug products, said five flu patients, whose conditions
were complicated by bacterial infections, were prescribed
Relenza, and all died.
flu patient with a serious bacterial infection was prescribed
Tamiflu and recovered, Jolson said.
cases suggest that these products are being used in patients
who are at higher risk of adverse outcomes. We want to make
certain that physicians understand that there is no evidence
that these products work in those patients," the FDA
spokeswoman, Lisa Behrens, who is product communications
manager, said about 300,000 prescriptions have been written
for the drug.
spokesman, Charles Alfaro, who is assistant director of
PR, said prescriptions number in the hundreds of thousands.
FDA ordered Glaxo to pull an ad featuring Wayne Knight (Newman
on the "Seinfeld" show) because the spot suggested
Relenza is more effective than has been demonstrated.
who was director of the Malaysian Tin Bureau, in Washington,
D.C., before opening his own firm in the late 1970s, died
GIVES CRISIS ADVICE IN NEW BOOK
A. Henry, a PR consultant for more than 30 years, has written
a guide book on crisis and risk communications, entitled
"Youd Better Have a Hose If You Want to Put Out
the Fire," which has just been released.
320-page book deals with natural disasters, violence in
the workplace, education, sports, government and military,
healthcare and the environment.
book also has information on libel; how to deal with attorneys
in crisis situations; how and when management should fight
back when unfairly attacked; when and when not to speak
out, and how to close the book on a crisis.
softcover book is $30 from Gollywobbler Productions, Box
1978, Windsor, CA 95492-1976.
succeeded Jan R. Van Meter as GM of Fleishman-Hillard/New
York. Van Meter, GM since 1987, continues as regional president,
Atlanta, Boston, Montreal, New York, Ottawa and Toronto
offices. Verrengia, who headed the New York management
group, led the F-H worldwide team that handled merger PR
for ExxonMobil. Nancy D. Seliger becomes deputy
GM...Libby Andrews, SVP, Kamber Group, Washington,
D.C., joined the Ketchum Workplace Communications Practice,
Pittsburgh, as VP and deputy, labor comms. She was
previously director of corp. marketing, National Trust for
Historic Preservation, D.C.
TRADE PAPERS ARE RAPPED BY JACKSON
reporter, a weekly newsletter, criticizes the editorial
content of two PR trade publications PRSAs Tactics
and PR Week.
newsletter, which is edited and published by Pat Jackson,
said both publications offer entertainment rather than what
readers "need-to-know" to serve clients and employers.
publications "scream at the top of their voices that
'publicity & celebrity are everything. Yet
for the majority of clients this approach must be viewed
critically," the newsletter said in its Jan. 10 issue.
FIRM KICKS OFF CHAMPAGNES WEEK
PR Worldwide, New York, helped the Champagne Wine Information
Bureau launch Champagnes Week 2000, a nationwide promotion.
of the "press and trade" were invited to a Jan.
17 tasting at Bubble Lounge, New York.
said 19 organizations, including several upscale hotels
and restaurants in New York, Chicago, Washington, D.C.,
Boston, Nashville, Miami, New Orleans, Las Vegas and San
Antonio, are participating in Champagnes Week.
Edition, January 19, 2000, Page 3
MAGAZINE IS LAUNCHED
maiden issue of LatinCEO was published last month by Richard
Roffman, who is the publisher and editor of Latin Trade
and Miami Business magazines.
new English-language monthly is aimed at top executives
of Latin American corporations and Latin American divisions
of multinational corporations.
who runs the Miami-based American Publishing Group, said
Latin Americas top-tier executives have long been
overlooked by the media.
issue of LatinCEO will feature a range of profiles of the
leaders who run Latin Americas most successful companies.
will focus on key industry sectors, from information technology
to professional services to banking and finance.
J.P. Faber said the magazine also will showcase topics of
personal interest to Latin American executives, including
art, travel, executive fashion, real estate, personal investing
magazine has an initial distribution of 60,000 throughout
Latin America and the U.S. In the U.S., 5,000 are being
sent directly to the top executives of Latin American divisions
of U.S.-based multinationals.
is located at 200 S.E. 1st st., Miami, 33131. 305/379-1118.
TO TARGET HISPANIC PARENTS
Baby Group and the American Academy of Pediatrics plan to
start a new magazine, called Healthy Kids en Espanol, in
new publication is an extension of Healthy Kids, published
bimonthly by ABG since 1989.
100% Spanish-language magazine will have original editorial,
relevent for Hispanic parents.
will be distributed in pediatricians offices and to members
of the AAP. The initial launch circulation is 500,000
(May through December 2000).
can pitch information to the magazines editor, Joceline
Frank, who is with ABG. 212/724-2520; cell phone:
is being started by Thomson Financial Media, which publishes
new monthly magazine will feature articles on technology,
marketing strategies, product development, market research
and managing people.
first issue is due out in February.
Tuohy, who was previously a reporter for The New Jersey
Herald, in Newton, is editor. 212/803-8886.
Offshore Business & Pleasure is
a new consumer magazine targeting tax "avoiders,"
who set up offshore businesses and bank accounts in such
places as Bermuda, Cayman Islands and Switzerland.
lead story in the first issue, featuring a nude woman on
the cover, is headlined "The Naked Truth About Offshore
issue also has articles about skiing in Switzerland, Russian
mail order brides, and boating in the Caribbean.
Corbett, who is editor and co-publisher, is based in Redondo
Beach, Calif. 310/376-3480.
EDITORIAL FACES AT B&C MAGAZINE
Bednarski, who was previously editor of Electronic Media,
has joined Broadcasting & Cable as executive editor.
will report to editor Harry A. Jesell.
Qualtrough, formerly managing editor of Video Business,
will join B&C as managing editor on Jan. 31, suceeding
Mark Miller, who was interim M.E. since last October.
Kerschbaumer, previously editor of Digital Television, has
joined B&C to cover technology and new media.
55, who has been Parades editor since 1980, was appointed
chairman, publisher and CEO of Parade Publications, succeeding
Carlo Vittorini, who is retiring.
Naidus, who handles media relations for CBS, was named
a segment producer of "Late Late Show with Craig Kilborn."
Resnick was promoted to managing editor of The Bond
Buyer, succeeding Michael Stanton, who was named
editor when Kieran Beer joined American Banker as
Gellene, who wrote about consumer affairs, advertising
and marketing for The Los Angeles Times, was promoted to
assistant business editor.
will oversee the same beats, which will be written by retail
reporter Abigail Goldman and advertising and marketing reporter
Levy, who covered tech news for USA Today, has joined
PlanetRx.com, an online pharmacy with health-related editorial
content, as senior editor.
Pergament has left New York 1 to cover the consumer
beat for WCBS-TV in New York, where her husband, Michael
OLooney, also is a reporter.
Millstein, 49, a former reporter and editor for The
Boston Globe, was promoted to EVP of Times Company Digital,
the Internet unit of The New York Times Co.
J. Barrionuevo, 31, who was previously international
manager at Tribune Ventures, was named COO of BlackVoices.com,
which is owned by the Tribune Co., Chicago.
news continued on next page)
Edition, January 19, 2000, Page 4
ACCURATE WHEN PITCHING ONLINE
Melichar, former editor at ProfNet, said the key to pitching
online media outlets effectively is to know the medium.
that online content must be current, accurate and engaging,"
said Melichar in an interview with [email protected], a
free E-mail newsletter published by MediaMap.
who runs the online news site for the Univ. of Maryland
at Baltimore County, said providing graphics and other supporting
data is key to having a "reader-friendly and reporter-friendly
is also important to understand that with online journalism,
traditional deadlines are out the window, said Melichar,
who handled story queries from reporters when he was working
dont `go to print at a specific time when
a story breaks, an online reporter will have to react quickly
and efficiently," he said.
challenged with writing a solid, accurate story in a very
tight time frame, so youve got to respond with solid,
accurate information just as quickly.
delivery of complete and concise information is a necessity,"
and About.com are new for-profit websites that cover
third site, Faith.com, will be launched by Pam Meyer,
a director at the Ford Foundation and former head of programming
for National Geographic TV.
Waldman, a former national editor for U.S. News & World
Report, and Robert Nylen, the former CEO and publisher of
the New England Monthly, have started beliefnet.com.
site will feature articles from leading theologians and
scholars on topics such as science and faith.
has sections on Buddhism, Christianity, Hinduism, Islam
and Judaism, and a memorials section, which allows visitors
to post a private tribute to a deceased friend.
Henderson, publisher of Cross Currents magazine, oversees
About.coms Christianity site.
Kurnit, a former ad agency executive, is CEO of About.com,
which went public in October.
2000 Pocket Media Guide lists names, addresses and phone
numbers of 700 major print and broadcast media in the U.S.
copies are available to PR pros at MDS, Dept. P, 307 W.
36th st., New York, NY 10018-0230; fax: 212/714-9092.
will provide subscribers with continuing updates of its
listings of the Washington, D.C., press corps.
which in the past had furnished quarterly updates, claims
to be the only directory, except the telephone, to provide
"directory assistance"online24 hours
year 4,258 news outlets (bureaus, newspapers, radio/TV stations,
news services, magazines, newsletters and syndicates) are
listed, along with 4,827 correspondents and editors.
466-page directory sells for $229, including revisions.
P.O. Box 311, Rhinebeck, NY 12572, 800/572/3451;
a travel magazine launched last spring by National Geographic,
will increase its frequency from four to six issues a year.
covers demanding travel, with the Jan.-Feb. issue featuring
articles on excavating frozen mummies in the Andes, five
unspoiled Caribbean destinations and a womans attempt
to row solo across the Atlantic Ocean.
Orem (Utah) Daily Journal
is publishing exclusively on the Internet.
newspaper may be the first U.S. daily to make the permanent
switch to cyberspace, according to the American Journalism
Herald Publishing Co.,
publisher of The Miami (Fla.) Herald, has started a custom
publishing division to provide hard- and soft-cover publications
targeted at visitors and other consumer segments.
New York Times Co.
has completed its acquisition of The Worcester (Mass.) Telegram
& Gazette, for $295 million.
a magazine for young males, and Egg,
a biannual nightlife supplement, have ceased publishing.
magazines, which were started by Freedom Communications
in 1995, have lost about $12 million since 1996.
has been acquired from Hearst Corp. by Robert E. Petersen,
who got out of publishing in 1996.
Afields headquarters will be relocated to Van Nuys,
magazines content will focus on hunting and fishing
coverage, which was the original niche format of the magazine
when it was founded in 1887 as an eight-page "Journal
formerly assistant managing editor at The San Jose (Calif.)
Mercury News, recently joined TheStreet.com as executive
CEO of August Bishop, a New York PR/marketing firm, was
named style editor of Stuff, a New York-based magazine published
by Dennis Publishing.
will continue as CEO of the agency, which also handles PR
who will not have a hands-on editorial role at the magazine,
said "My job is to make sure Stuff stays in the right
Edition, January 19, 2000, Page 7
PREDICTS LONG LIFE
Weiner, president of Weiner, Edrich and Brown, a futurist
consulting group with clients that range from the U.S. Congress
to top companies, predicts people will live longer and stay
younger looking this century.
the world of 60-year-olds is growing and the birth rate
is declining in many countries, Weiner told 100 members
of NIRI/New York at a Jan. 12 luncheon that one of the biggest
social trends of the 21st century will be a higher percentage
of people who will live to be 100 years old, and have longer
who is a consultant to Avons "Women of Enterprise"
awards program, was introduced by Carol Murray-Negron, VP
of IR for Avon, as one of the most influential practitioners
of social, technological, political and economic intelligence-gathering
who spoke for about 45 minutes, believes lifestyles will
remain "mentally stuck" for most older Americans
on age 35.
means people will participate in the same leisure activities
from the time they are 35 until they reach 75, said Weiner,
who also made the observation that elderly people are also
starting to look younger than their age.
said that some people in 1950, who were 55, looked 75, while
nowadays, men and women who are 75 look 55.
also believes more men will retire at age 55, just as women
enter their peak earning years.
of her other predictions:
and businesses will stop relying on professionals who use
accreditation and credentials to establish their expertise.
They will use consultants, who share their own views,
corporations will replace governments as the enforcers of
and individuals will put a high priority on privacy protection.
world will become more of a secular civilization, but at
the same time, there will be a rise of religion and spirituality
said the religious differences between Christians and Islamic
believers, which is now the second largest religion in the
U.S., will pose problems for corporations.
is still a sin of Islam to earn interest on capital,"
said Weiner, who noted Roman Catholics also believed it
was wrong before Adam Smith challenged the belief in his
book "Wealth of Nations," written during the Protestant
AND NYU TO OFFER IR COURSES
York will offer two in-depth, hands-on courses focusing
on critical issues for investor relations professionals.
courses will be offered through New York Universitys
School of Continuing and Professional Studies/Marketing
and Management Institute.
announcement was made by Ilene Angarola, chair of professional
development for NIRI/NY and VP of IR for Queens County Bancorp.
husband-and-wife team of Ed Nebb and June Filingeri will
lead the first course on an overview of the capital markets
and the investment process.
is principal of BSMG and Filingeri is president of COMM-Partners.
Both had previously worked at Morgen-Walke Assocs.
second course on issues in corporate disclosure will be
led by Mary Beth Kissane, an attorney, who is an SVP of
Abernathy MacGregor Group.
courses will be held at NYUs midtown location, 111
E. 33rd st, Program cost is $550 for each course.
Registration information is available from Renee Harris
at NYU, 212/790-3212.
FIRM EMPLOYEES DONT MIND STRESS
who work in PR firms neither expect nor desire a job with
relatively little stress or tension, according to a survey
of 1,256 agency employees.
1999 Thomas L. Harris/Impulse Research Employee Satisfaction
Survey shows most employees see an ideal job as one which
provides challenging tasks and a sense of accomplishment
(97%), a good working relationship with their supervisor
(95%) with sufficient time for personal and family life
important to most were receiving appreciation for the job
they do (89%); an opportunity for promotion (87%); opportunities
for training, an opportunity for high earnings and being
rewarded for extraordinary work (all 86%).
CEO of the London-based WPP Group, was recently knighted
by Queen Elizabeth for his service to the communications
who was one of 42 new knights, told a London newspaper he
will receive a "horse, a shield and a sword."
Executives in PRs
annual year-end poll on women in the news found fewer than
50% of those questioned favored Hillary Clinton in her run
for the New York Senate seat.
First Lady was beaten out by nine others as the "headliner
women" for 1999 by Oprah Winfrey, Madeleine Albright,
Tipper Gore and Judge Judy, to name a few.
director of corporate communications of the Nuclear Generations
Group at Commonwealth Edison Co., was selected for induction
into the recently created Army Public Affairs Hall of Fame.
He had been chief of media relations, Dept. of the
Army. He will accept the award at an Alumni Banquet Thursday,
Feb. 10, one of the events of the Worldwide Public Affairs
Conference, held at the Tysons Corner Hilton in McLean,
Va. Feb. 7-11.
Edition, January 19, 2000, Page 8
PR firms that have received ranking forms
from the Council of PR Firms as well as from the ODwyer
Co. have asked us what to do since the rules for each are
advice is to toss the forms from the Council.
Council, made up of 112 firms, has no business attempting
to do any sort of ranking of PR firms, especially of firms
that are not members. It would be like the American
Assn. of Advertising Agencies ranking ad agencies. The
4As wouldnt dream of doing it. That job belongs
to Advertising Age and Advertising Week, the legitimate
publications in the field.
Council, largely funded by PR units of the giant ad agencies,
is not collecting any information about clients or PR staffers.
It allows agencies to have up to 49% of their income
in paid advertising time and space, profits from video production,
website building, etc.
it is no longer requiring CPA statements but is letting
the CFOs of agencies attest to their own figures. Supporting
documents such as income tax returns and W-3 forms are not
being collected. This is a very superficial approach
to ranking PR firms.
year the Council tried the same gambit (trying to get all
sorts of non-PR income counted as PR) but almost all agencies
stuck with the ODwyer rules.
told the Council it should change its name to the "Council
of Integrated Marketing Firms" since it is not promoting
PR but the growth of its member firms by any and all means.
Novelli, whose survey on customers of fast-food chains
was cited in the lead article in the Jan. 12 Wall Street
Journal, is referred to as a "marketing firm"
in the story...the National Football League appears to
be miffed by "Any Given Sunday," which portrays
pro football at its most brutal (and also prone to moral
lapses) and which grossed $60 million+ as of last week.
The NFL put out a memo to its teams saying it was
not helping in the film. Quarterback Dan Marino and
coach Jimmy Johnson of the Miami Dolphins, who consulted
on the movie, failed to show at the Miami premiere Dec.
20, reported New York magazine Jan. 17...Mark Willes,
the former cereal company executive who took over as chairman
of the Los Angeles Times in 1997, was excoriated in a 14-page
article in the Times itself by reporter David Shaw. Willes
at one point said he would use a "bazooka" to
blow up the wall separating the ad department from the newsroom.
Willes, who engineered the controversial supplement
on a new sports arena (falsely labeling it "The Staples
Center"), has retreated from his quest to integrate
editorial and advertising, saying he "didnt realize
it was wrong." New York Times Sunday magazine
columnist Max Frankel took up the same topic Jan. 9, saying
"many managers of media put stockholders ahead of readers
or listeners," giving "priority to stock values
and profit margins." TV news shows "shamelessly"
promote movies, sports and other products of their parent
companies and magazines "routinely" promote the
products of their advertisers and celebrities, he wrote.
"Advertorials" abound and companies publish
promotions masquerading as magazines (custom publishing),
he said. Frankel says the uproar at the Times has
produced some "vague new guidelines" but no "solid
new wall"...our investment in Omnicom and Interpublic
(we purchased $500 of each in mid-1997 to get the financials
and attend the Omnicom annual meeting) was worth $3,730
as of Dec. 31, 1999...PRSA COO Ray Gaulke disputes
our contention that the "Universal" accrediting
program of PRSA and eight other PR groups is not available
to "non-members." The bylaws of PRSA, under
"eligibility," mention members of groups in the
UA (Universal Accreditation) program and "non-members
who belong to member organizations of the North American
PR Council." It says nothing about PR pros who
belong to no group. Further, it says that non-members
who pass the exam must pay an "annual maintenance fee...the
same as annual member dues." In other words,
if a non-member passes the exam, he or she must pay $225
each year to keep the APR. This is tantamount to forcing
someone to join PRSA. The lawyer who presented a 21-page
paper to the American Society of Assn. Executives in December
(1/5/00 NL) said certification should be offered by any
group to non-members and that "higher prices"
for the exam could be charged to the non-member. He
didnt say anything about the test-taker being forced
to pay the full annual dues rate of the organization. Philip
Wescott, who has succeeded Christine Gronkiewicz as APR
chair, would not discuss the issue but referred us to Dorothy
McGuinness of the PRSA staff. She risks being fired
for talking to us since the PRSA boycott against the ODwyer
Co. is still in place. McGuinness was called and said
she would take up the topic with PRSAs law firm.
Tech 2000 conference of PRSA Technology section and
PRSA/Boston, March 27, Boston Marriott Copley Place. $200
(212/460-1459). Speakers include Eric Lundquist of
PC Week, Bob Arnold of BusinessWeek Online, other editors,
and counselors Don Middleberg, John Brodeur, Lee Levitt,
Susan Thomas, David Paine and Peter Shinbach.