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Internet Edition, February 23, 2000, Page 1


Lighthouse Global Network has acquired Chicago-based IdeaScope Assocs., a strategy and innovation consulting firm with offices in Boston and San Francisco.

Lighthouse, which is backed by GTCR Golden Rauner and Frontenac Co., Chicago-based venture capital firms, recently acquired Morgen-Walke Assocs., New york, and Financial Dynamics, London.  The firm now has 15 consultancies with approximately 1,200 employees in the U.S., Europe and Asia.


Ed Fritz has been named chief financial/business development officer of Health!Quest Global Communication Partners, Metuchen, N.J.

The new integrated communications network, which is headed by Gil Bashe, was opened last month with $60 million equity financing from GTCR, a Chicago-based venture capital firm.

Until Nov. 1999, Fritz was CFO of CommonHealth, a WPP Group company.  Bashe had also been with CommonHealth.


Eli Lilly and Co., Pharmacia & Upjohn and Wyeth have named PResence Euro RSCG for PR assignments, raning from pharmaceutical launches to women's health issues to the Internet.

The New York-based PR firm has also signed two online healthcare website clients, and

Joseph Kennedy, who handles PR for PResence, said the accounts have combined billings of approximately $2 million.


Sandy Gilmour, TV correspondent, NBC News, and Tanya Gibson, Air Force Media Specialist, have joined Shandwick Public Affairs, Media and Crisis Division as VP and Group Director, respectively.  The duo, based in Washington, D.C., will conduct media training and consult on media strategy.

Gilmour has served as a network TV correspondent in the White House, and in Moscow and London.

Gibson created a national media training program for the Air Force and provided media counsel to senior foreign military officials.


Citigate has acquired the 20-person stockwatch and shareholder intelligence division of Corporate Investor Communications.

The combined group, which has more than 40 professionals located in offices around the world, including New York, London and Tokyo, will operate under the Citigate Dewe Rogerson name.

Chris Taylor, who will head the combined unit, said the transaction will add approximately 100 U.S.-based clients.

Citigate is part of the Incepta Group, plc.


Ray Gaulke, president/COO of PRSA, said this is the golden age of PR and "advertising is in a death spiral."

In a tech-savvy world, "advertising doesn't work fast enough," said Gaulke, who is a former magazine ad salesman, and agency ad executive.

He spoke at PRSA/New Jersey's chapter lunch Feb. 16 to more than 30 members and guests.

"The speed of PR gives it an advantage.  PR can act as fast as business needs," he said.

Gaulke said the Council of PR Firms, which has 112 members, has had no impact on PRSA.

He said the CPRF, whose top 10 member firms pay annual dues of about $50,000 each, "happened at the wrong time.  It will be interesting to see if it survives if a large firm pulls out," he added.

PR is also benefitting from the phenomenal growth of the Internet, said Gaulke.

"Advertising doesn't relate to the consumer the way it used to.  With e-commerce, trust is more important than brands and only PR can build trust," said Gaulke.  "Advertising builds awareness."

Times are so good, says Gaulke, he overhead two PR executives talking and one said, we should take out an ad in The New York Times that says: "Attention CEOs, if you don't have a PR firm, tough, we're not taking any new clients for the next two years."

"Everybody is extremely proud of saying no," he said.  "Today's PR firm does not have to date everybody that knocks on the door," Gaulke said.

"We will begin to see a new form of advertising that is more informative, more interactive, and more content driven," said Gaulke.

He recommends that PR practitioners "be more of an earpiece and less of a trumpet.

Internet Edition, February 23, 2000, Page 2


The Benjamin Group, a Campbell, Calif.-based PR firm, dropped a client for requesting a limousine.

Sue Shellenbarger reported in her "Work & Family" column in The Wall Street Journal (Feb. 16) that the client, which she does not name, was dropped after the CEO for the Internet start-up called Lisa Zwick, who handled the account, at her California home at 4 a.m. to order a limousine for him in New York.

Shellenbarger said a growing number of professional service firms are dropping clients over "quality-of-life issues."


Ken Ferber, who was director of PA and media relations for the Los Angeles Police Commissioner, has joined Wellpoint Health Networks, Thousand Oaks, Calif., as VP/corp. comms.

Berkhemer/Clayton, an L.A.-based executive search firm, conducted the search.


George D. Drucker has left Edelman PR Worldwide, Los Angeles, to join Ruder Finn as executive VP of branding.  He will work out of the Los Angeles and New York offices.

Drucker, who spent a total of 21 years at Edelman, first joined the firm’s Chicago office in 1974.  He also worked briefly at Burson-Marsteller, and from 1993-95 he was a partner in Stawasz-Drucker Comms.  He rejoined Edelman in 1995 as EVP/GM of the agency's L.A. office.

Drucker said he has participated in several new business pitches with Amy Binder, president of RF/Americas, in the past five weeks, which have resulted in eight new client wins.


The Horn Group, San Francisco, has started a new IR division in order to make the firm a one-stop-shop for high-tech clients poised to go public.

Shannon Hall, partner at Horn Group, will oversee the division.  Commerce One, developer of online business-to-business portals, and Annuncio Software, automator of web and e-mail campaigns, are the first clients.

"There’s a huge need in the market," said president Sabrina Horn.  "All these dot-com companies are going public so fast, they need IR.  It’s a specialty we want to get right," she added.


After two relatively flat years of modest salary gains, most 1999 mid-level PR job-changers received salary increases in the range of 18-35%, according to an annual compensation report published by Spring Assocs., an executive search firm.

Dennis Spring said the last percentage increase of nearly this magnitude occurred in 1996.


WPP reported a profit increase of 23% to 172.l8 million pounds or 22.5 pence a share for 1999 but it was not enough to satisfy stockholders or analysts.

The stock dipped more than $10 to $79.25 on NASDAQ in the U.S. at one point because higher earnings were expected. It recovered late last week to$84.

Commerzbank Global Equities said WPP's earnings prospects do not justify its current price/earnings ratio. It also said WPP's price, which had tripled in the past year, was based too much on unrealistic expectations of advertising.

"They'll have to achieve better than that to justify the share price," Commerzbank analyst Gareth Thomas told Bloomberg. Reuters reported that Commerzbank had cut WWP from a "hold" to a "sell" rating while Bloomberg reported Thomas rates WPP as a "hold."

Marissa Marr of Reuters quoted one dealer as saying: "WPP's shares "are puffed up at unsustainable levels and it would have needed really sparkling results to keep them where they are. At 1,155 pence, they were the most expensive stock in the world in this sector."

PR outperforms adv. at WPP

The WPP Group said its PR and PA practices had performed strongly in 1999, with total revenues up 30.5% over 1998.

By comparison, the combined total revenues of WPP’s three largest ad agencies--Ogilvy & Mather, J. Walter Thompson and MindShare, which produce 46.8% of WPP’s total revenues--rose by 5.3% in 1999.

Total PR and PA revenues were 178.9 million pounds in 1999 vs. 134.8M in 1998.

Profit before interest and tax in 1999 was 23.9M pounds vs. 15.7M pounds in 1998. (1 pound equals $1.60.)

The London-based holding company, which also owns AlexanderOgilvy, Ogilvy PR Worldwide, Blanc & Otus and Hill and Knowlton, said the PR firms as a whole showed operating margins of over 13%, which was in excess of the company’s objective for 1999.

"Historically, listed PR companies showed operating margins of over 10%, which have now been more than matched by our own operations," WPP said in its preliminary year-end earnings report, which was released Feb. 17.

H&K’s revenues rose by more than 17% and operating costs by almost 18%.

Ogilvy’s worldwide revenues rose by over 79% and operating costs by approximately 71%.

The report shows PR firms now generate 8.2% of WPP’s total revenue and 8.1% of the total operating profit.

Stock Prices Rebound

Stock prices for the Omnicom Group and Young & Rubicam also fell during last Thursday's (Feb. 17) downturn, and like WPP's stock rebounded the next day.

Y&R dropped almost 5 points to 46 3/4 and Omnicom's fell more than 5 points to 84 3/4.

On Friday, Y&R closed up at 50 7/16 and Ominicom at 89 1/8.

Omnicom Profits Rise

Omnicom Group reported net income for the year ended Dec. 31 had increased 30% to $362.9 million from $278.8 million in 1998.

Diluted earnings per share increased 28% to $2.01 per share in 1999 from $1.57 per share in 1998. 


G. Furman Barnes III and W. Campbell Kaufman IV, who had their own PA firm, have been hired by Cassidy & Assocs., Washington, D.C.

As principals in Barnes Kaufman, they advised healthcare providers, payers, and technology manufacturers and vendors on public policy and government relations issues.

Gerald S.J. Cassidy, chairman/CEO of Shandwick Washington, which now owns C&A, said    Barnes and Kaufman, who will be VPs, will provide advice on issues related to healthcare, telecommunications and information technology.


Bernhard Schroeder, an Internet marketing specialist who helped launch, was named chairman of The Townsend Agency’s new strategic advisory board.

Schroeder has stepped down as GM of the San Diego-based PR firm, which was founded in 1993 by Jacqueline Townsend Konstanturos.

Townsend said Schroeder will provide clients with the "perfect third party input to tough strategic decisions" involving the use of the Internet.

Schroeder was instrumental in the launch of while working for CKS Partners.

Internet Edition, February 23, 2000, Page 3


News Corp. will publish a new sports/lifestyle magazine, called Maximum Golf.

MG will debut in May as a monthly with a planned circulation of 350,000, according to Goldberg McDuffie Communications, which is handling publicity for the magazine.

The magazine is targeting a younger audience than traditional golf publications, focusing on readers between 18-40.

Editor Michael Caruso, the former editor of Details, developed the idea for MG.

Joe Bargmann, who was previously deputy editor of Glamour, has been appointed executive editor.

Marc Einsele, who has been production editor for Details, has been named managing editor.

Mark Adams, formerly senior editor for GQ, will be editor-at-large, and Cameron Morfit, an editor and writer for Sports Illustrated covering golf, football and rodeo, is senior editor of MG.

Caruso said MG will explore the total golf experience, with its editorial spectrum ranging from hardcore subjects, such as pro golfers, instruction and equipment, to celebrities, humor, fashion and food.

Editorial offices are located at 45 W. 18th st. in New York.  212/462-5000.

MEDIA BRIEFS ______________________

Architectural Digest was named a Top Circulation Performer for ‘99 by Capell’s Circulation Report.

Tribune Ventures, a unit of the Tribune Co., Chicago, has invested in Evanston, Ill.-based, an Internet media company.

The company provides funeral service information, including full-length  obituaries and links to more than 1,000 obit sections of newspapers across the nation.

Bloomberg TV is airing in Puerto Rico for the first time on Teleponce Cable TV’s analog platform.

The cable company, located in Ponce, P.R. serves about 115,000 homes in 14 municipalities.

"The New Music Challenge," a St. Paul, Minn.-based radio show, airs live every Saturday from 1-4 p.m.  It can be heard on three local stations in the Twin Cities area--WEZU AM, KYMN AM, and KRWC AM--and is hosted by Pat Proft, Dan Hertsgaard and Allan Lotsberg.

Interviews with celebrities live music, and free prizes for call-ins are featured on the program.

Ingrid Hennigsen, who is NMC producer, will provide a demo tape, photos, bios and other information about the show. 612/476-8803.

StreetFusion, an online website, currently lists upcoming conference calls for more than 700 public companies on its events calendar at no cost.


A new type of Monday to Friday daily newspaper, called The Metro, has begun publishing in Philadelphia (NL, Nov. 10, 1999).

Several established dailies, including The Philadelphia Inquirer, The New York Times and USA Today, had tried to derail distribution of Metro on its first day of publishing.

Their request for a restraining order was thrown out by U.S. District Judge Robert F. Kelly.  The newspapers are appealing.

The Metro, which has an initial circulation of 150,000, is distributed free to commuters who use public transportation.

Green Metro boxes have been installed in or next to 800 Southeastern Pennsylvania Transportation Authority transit locations across the five-county Philadelphia area.

The paper, which is designed to be read in less than 25 minutes, will cover all aspects of the news.

Under a 10-year contract, signed in July 1999, SEPTA provides content for one page in each edition of Metro, but has no control over the editorial content or any other part of the paper.

Mary Ellen Bornak, formerly of the Bucks County (Pa.) Courier Times is editor of Metro, which is part of the global Modern Times Group, based in Stockholm.

The Philadelphia launch of Metro is the first in the U.S.  MTG expects to start Metro papers in other U.S. cities with mass transit systems.

PLACEMENT TIPS _____________________

Stratcomm Media, Winter Park, Fla.-based financial publisher and marketing firm, will publish a monthly subscription-based newsletter, called the International Health Advisory, targeted at consumers interested in natural alternative medicine.

Feature articles will be written by Stratcomm’s Gulf Atlantic Publishing unit’s internal editorial team, as well as a panel of medical experts, which includes doctors who specialize in homeopathic and holistic medicine, acupuncture, massage, non-invasive chiropratic techniques and prostate cancer treatments.

Michelle Berberet is editor, at 800/444-4980.

Rodale, which publishes Men’s Health, will start a new magazine targeted at teenage males in the fall, called MH-17.

Jeff Csatari is editor of the magazine, which will feature articles on technology and sports.

Multicultural Marketing Resources, a New York PR firm run by Lisa Skriloff, is publishing a new online newsletter, called Multicultural E-Letter.

The letter, which is sent free by E-mail to ad/PR executives, will feature short profiles of companies and organizations, news, announcements of conferences, press releases and articles on trends in multicultural marketing.  212/242-3351.

PEOPLE _______________________________

Dianne Pagoda was promoted to managing editor fo Women’s Wear Daily, and Lisa Lockwood, who covered media, was upped to news editor.

Mary Gail is the new managing editor of Harper’s Bazaar.

Ellen Goldensohn was promoted to editor of Natural History.

Andrew Mills, 73, who retired in 1990 from TV Guide, where he had been assistant managing editor, died recently.

Larry Manne is news director of WTVE-TV, a new Philadelphia UHF station that is now on the air.  Jim Sweeney, formerly news director at WRNN-TV in New York, is deputy news director of "Philly TV News.

Internet Edition, February 23, 2000, Page 4


Daily newspapers in nine countries increased their coverage of the social consequences of mergers and acquisitions, according to an annual business news survey conducted by PR Organization International, in Montreal.

The Canadian press showed the most interest in social issues (17% of total coverage), followed by Spain, France and Denmark. That coverage is on the rise in Germany, Italy and the United States.

"This growth over the years in media attention on social issues related to globalization is most likely a durable trend," says Marcel Barhe, who is president of PROI.

"By virtue of their role in our democratic societies, the media are often at the leading edge of emerging trends."

He said PR pros have the responsibility to follow and understand these trends and sensitize their clients to emerging issues.

Other highlights of the study:

"Telecommunications industry received the most coverage by the international business press in 1999 at 17.4% of total coverage, followed by the automotive sector with 14.9%, the financial and banking sector, with 11.5%, and the computing industry, with 8.4%.

"U.S.-based businesses continued to get the most coverage in the eight other countries surveyed (35.7%), far ahead of Germany, which held second place at 12.3%, Japan, 9.6%, Italy, 8.7%, France, 8.2%, Sweden, 4.3%, Switzerland, 3%, the Netherlands, 2.7%, and Canada, 1.8%.

"The European Union held first place with 48.5% for the total coverage out of the eight countries analyzed.

"The issues most frequently reported on were: overall business strategy, 46.5%, followed by financial issues, marketing strategies, human resources and the social impacts of business decisions, research and development.

The prevalence and profile of corporate executives was in decline compared to preceding years with 3.7% of total surveyed coverage.

"The 10 global companies most frequently mentioned in international coverage for 1999 were, in order: Deutsche Telekom, Telecom Italia, Olivetti, Microsoft, AT&T, Daimler Chrysler, Nissan, Gucci, Compaq and Coca-Cola.


Metro Editorial Services, New York, has extended luncheon invitations to New York-based PR firms who handle consumer products.

The "Food for Thought" luncheons will be held in the agency’s own office.

As staffers dine on sandwiches and salads, provided by a caterer, Pat Anwyl, VP of editorial services, will make a presentation about Metro’s newspaper editorial services.

"It is our way of saying ‘okay’ you are terribly rushed, so we will bring the food if you will bring the people," said Anwyl.


The New York Financial Writers’ Assn. is starting a "Thursday Drink Night."

They will be held the last Thursday of every month, according to a flyer that invited members to come to the upstairs bar at the Cedar Tavern at 82 University pl. on Feb. 24.

"We’ll buy the first two rounds, but the rest is up to you," the flyer said.

PLACEMENT TIPS ________________________, Campbell, Calif., has a new site that focuses on technology and business.

At first, the site will focus on hosting industry white papers, according to Lisa Skriloff, whose New York-based PR firm handles publicity for the company.

The monthly $75 fee has been waived through April for papers received before March 31.

Kevin J. Kiyan, who started the company last September, said the site provides an effective way for companies to reach their audiences with "rich content and maintain thought leadership."

Companies with content already on the site include: Cisco Systems, Broadbase Software, F5 Networks, Check Point Software Technologies, Tumbleweed Communications, CorVu Compatible Systems, and Blue Pumpkin Software.

Kiyan, a database marketing specialist and former economist, is at 408/626-7077.

"In the Glass," a bimonthly column on wine and spirits by Phil Dunne, will run in the Times of Indiana, a daily newspaper with circulation of 93,000.

Dunne wants to get news of new products, which will be sold, in the paper’s readership area that covers Chicago South into Northwest Indiana.

His E-mail address is [email protected]; fax: 312/268-6358.  Mail press kits and samples to 88 West Schiller, #602, Chicago, IL 60610.

Internet Edition, February 23, 2000, Page 7


Atlanta PR consultant Joseph M.A. Ledlie believes it would be a bad idea to let the Internet replace face-to-face classroom instruction as suggested in an article in The New York Times Feb. 13 "Week in Review" section.

In letter to the editor, Ledlie said, "The idea that distance learning by Internet will somehow replace classrooms and even campuses ignores the intensely social aspect of the college experience."

Ledlie, a former newspaperman who got his undergraduate degree in 1965 from Spring Hill College, a Mobile, Ala.-based Jesuit school, said the strongest proponents for using the Internet tend to be the investors and the professors whom they seek to sign on as talent.

"Better to consider the Internet as one more marvelous communications tool that can bring variety to the human experience, enhancing the social experience but hardly replacing it," Ledlie said in his letter.

Ledlie’s letter was published in the Feb. 16 edition of the Times, the same day as a page 1 report on a new study that shows "the more hours people use the Internet, the less time they spend with real human beings."

The survey was conducted by Stanford Univ.’s Quantitative Study of Society.

John Markoff, a Times reporter, said the study, which has not been made public, also details how the Internet is leading to a rapid shift away from mass media.

The study reported that 60% of regular Internet users said they had reduced their TV viewing, and one-third said they spent less time reading newspapers.


James J. Swords has joined Twinlab Corp., Hauppauge, N.Y., manufacturer and marketer of nutritional products, as corporate comms. director.

Swords had been CC manager for Allied Domecq Spirits USA, after leaving Texaco.

He also worked for W.R. Grace & Co. in several PR positions before the company moved its headquarters from New York to Boca Raton, Fla.


Granville N. Toogood’s new book, entitled "The Creative Executive," has just been published by Adams Media, Holbrooke, Mass.

Toogood, who runs his own consulting proactice, is also the author of "The Inspired Executive" and "The Articulate Executive."

In his new book, the publisher said Toogood "takes business people on an eye-opening journey into new territory where almost anyone can shine and virtually anything is possible. Readers learn how to harness the universal gift of creativity to build a business, stimulate productivity, improve processes, spur profits to new heights and bring joy to the task."

The 192-page hardcover book sells for $16.


Anders Gronstedt, Ph.D., president of Gronstedt Group, a Colorado think tank, says 14 of the top-performing companies integrate communications with the most profitable customers and stakeholders.

The companies, detailed in his book, "Customer Century," Routledge, New York, include Hewlett-Packard, Motorola, FedEx and ABB.

He examines how these companies are transforming themselves from the "Production Century" model of building products and finding customers to a "Customer Century" model of building customer relationships and integrating communications.

The communications programs he describes integrate communications externally with key customers, vertically between senior management and frontline workers, and horizontally across departments, business units, and geographic boundaries.


The "cycle of blame" is eroding people’s trust in the healthcare sector, according to Kathy Lewton, PRSA national chair-elect.

She feels healthcare PR can help put an end to the tendency of people to create various scapegoats to explain the woes of medicine.

"First, pharmaceutical companies were blamed for charging too much for drugs," she recently told PRSA’s Washington, D.C., chapter.  Doctors and hospitals were next, and then critics started fingering HMOs for everything that is wrong with healthcare.

"This cycle just keeps repeating itself," noted Lewton, who says the rising cost of home healthcare is a current alarm.

"Once trust is destroyed, it’s very difficult to get it back," said Lewton. "It takes 20 years to build trust, 20 days to destroy it, and 50 years to renew it."

She rapped physicians, hospital and drug company executives for failing to work together, and for being out of touch with the needs of consumers.

Rx Misconceptions

Lewton, a Fleishman-Hillard exec, debunked what she feels are the biggest misconceptions in healthcare. They are:

1. Consumers want to feel "empowered." They want to help decide their treatments. Most patients, says Lewton, just want to do what the doctor says.

2. Big hospital costs frighten consumers. Lewton believes most people are concerned with out-of-pocket outlays and deductibles.

3. The Internet is a good tool in getting healthcare information to the general public. Many, Lewton notes, do not have access to the `Net, so it is only useful when targeting very specific audiences.

4. People demand a complete overhaul of healthcare. Most want to just tweak the system, she says.

5. Healthcare providers who spend millions to develop a "brand" will build a greater awareness of their services, than those who rely mainly on PR.  Hospitals waste millions for advertising that has very little impact on consumers, according to Lewton.

Internet Edition, February 23, 2000, Page 8

PRSA leader Patrick Jackson, although quoted in the textbook "PR Strategies & Tactics" as saying that "we’re all spinners--because it simply means marshaling the data from your viewpoint," told this NL that he does not favor the term as a general description of PR.

"I am opposed to the term because it’s demeaning to PR," he said. "It implies a dishonesty that is not there. You can put your best foot forward but you also have to talk about the rest of the story."

Jackson, who edits the PR Reporter newsletter and who was president of PRSA in 1980, has just been put on the nominating committee of PRSA as a representative of the College of Fellows.

He said that salespeople are trained to deal with negatives because "every issue becomes an opportunity to tell more about your story."

Companies should not run from "bad facts" because "now you have the person’s attention" and that’s what’s important, he added.

Companies pay lots of advertising dollars to get the attention of potential customers but with PR the attention is already there, he noted.

Fraser Seitel, author of the textbook, "The Practice of PR," whose eighth edition is to be published in the fall, offered a section from the forth coming book which denounces "spin" as a term for PR.

The section is headlined "The Curse of ‘Spin’" and attacks the trend to make ‘spinning’ the facts synonymous with PR practice."

"Spin--outright lying to hide what really happened--is antithetical to the proper practice of PR," he writes.

"In PR, if you lie once, you will never be trusted again--particularly by the media.

"Nonetheless, PR spin has come to mean the twisting of messages to create the appearance of performance, which may or may not be true. Distortion, obfuscation, even downright lying is fair game as far as spin is concerned."

Seitel, who is editor of "PR Strategist" of PRSA, provides some examples of spin including President Clinton denying he had "sex" with Monica Lewinsky; George W. Bush complaining about the lack of candor in politics while refusing to say if he used cocaine in college; Newsweek journalist Joe Klein, who lied about writing the best-seller "Primary Colors"; Boston Globe columnist Mike Barnicle, who did not reveal the sources of some of his writings, and Clinton strategist Dick Morris, who revealed secrets in a "tell-all" book.

The New York Times, noted Seitel, reviewed a book on PR and gave the review the headline: "How PR Tries to Keep the World Spinning."

New York counselor Andrew Edson said PR pros must speak out against the equating of PR with "spin." It’s "name-calling," said Edson. PR pros themselves are using "spin" as book titles because they think it will help to sell the book, he noted. Such people, he said, "are selling out their own industry for personal gain."

The appointment of Pat Jackson to the nominating committee of PRSA puts him on a collision course with Mary Cusick, the nominating chair by virtue of being PRSA president in 1998.  Jackson expressed his views to last year’s enlarged committee.  The committee decided that the foursome of Lee Duffey, Joann Killeen, Jody Aud and Cusick were wielding too much power and had to be broken up.  The committee tried to kick Duffey and Killeen off the board and stop Aud from being elected secretary, which would have kept her on the board.  Killeen was the only survivor of this putsch, gaining office by a one-vote margin. This illustrated the power of the new faction.

With all the lobbying that went on directed at last year’s nominating committee and which was one reason for the historic attempted axing of two officers, insiders were astounded at the 1999 Assembly when Judith Bogart, a member of the committee representing the past presidents, got up to say that rumors of "undue influence" on the committee were false.  "We were not influenced by outsiders of any kind," said Bogart. The committee members asked each other when they got to the meeting "if we had been lobbied, and no one had been lobbied," she told the Assembly.

The board and nominating committees are cauldrons of boiling emotions, as evidenced by Frank Stansberry’s walking out of last year’s board meeting in Vancouver and all of the incoming 2000 board members being kicked out of the last meeting of the 1999 board after being invited to that meeting. The weapon of choice of many of the wounded warriors is the silent treatment.  Not only does the combatant swear a lifelong snubbing of the "enemy," but also wants all his or her friends to do the same.

Jack Felton, president of the Institute for PR, has been named chair of a task force to review the nominating process by midyear--a referee for what has become a free-for-all as opposing factions battle for control of PRSA.  Steve Pisinski, 2000 chair, is promising a more open nominating process this year.  Traditionally, only a few insiders know who is on the nominating committee or who the nominees are. Only the insiders are thus able to influence the committee.



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