Edition, February 23, 2000, Page 1
Global Network has acquired Chicago-based IdeaScope Assocs.,
a strategy and innovation consulting firm with offices in
Boston and San Francisco.
which is backed by GTCR Golden Rauner and Frontenac Co.,
Chicago-based venture capital firms, recently acquired Morgen-Walke
Assocs., New york, and Financial Dynamics, London.
The firm now has 15 consultancies with approximately 1,200
employees in the U.S., Europe and Asia.
JOINS NEW HEALTHCARE FIRM AS CFO
has been named chief financial/business development officer
of Health!Quest Global Communication Partners, Metuchen,
integrated communications network, which is headed by Gil
Bashe, was opened last month with $60 million equity financing
from GTCR, a Chicago-based venture capital firm.
1999, Fritz was CFO of CommonHealth, a WPP Group company.
Bashe had also been with CommonHealth.
DRUG COS. TO PRESENCE
and Co., Pharmacia & Upjohn and Wyeth have named PResence
Euro RSCG for PR assignments, raning from pharmaceutical
launches to women's health issues to the Internet.
York-based PR firm has also signed two online healthcare
website clients, cancerfacts.com and allaboutvision.com.
Kennedy, who handles PR for PResence, said the accounts
have combined billings of approximately $2 million.
SPECIALISTS TO SHANDWICK PA
TV correspondent, NBC News, and Tanya Gibson, Air Force
Media Specialist, have joined Shandwick Public Affairs,
Media and Crisis Division as VP and Group Director, respectively.
The duo, based in Washington, D.C., will conduct media training
and consult on media strategy.
has served as a network TV correspondent in the White House,
and in Moscow and London.
created a national media training program for the Air Force
and provided media counsel to senior foreign military officials.
BUYS CORP. INVESTOR COMMS.
has acquired the 20-person stockwatch and shareholder intelligence
division of Corporate Investor Communications.
group, which has more than 40 professionals located in offices
around the world, including New York, London and Tokyo,
will operate under the Citigate Dewe Rogerson name.
who will head the combined unit, said the transaction will
add approximately 100 U.S.-based clients.
is part of the Incepta Group, plc.
SAYS AD INDUSTRY IS DYING
president/COO of PRSA, said this is the golden age of PR
and "advertising is in a death spiral."
In a tech-savvy
world, "advertising doesn't work fast enough,"
said Gaulke, who is a former magazine ad salesman, and agency
at PRSA/New Jersey's chapter lunch Feb. 16 to more than
30 members and guests.
speed of PR gives it an advantage. PR can act as fast
as business needs," he said.
said the Council of PR Firms, which has 112 members, has
had no impact on PRSA.
the CPRF, whose top 10 member firms pay annual dues of about
$50,000 each, "happened at the wrong time. It
will be interesting to see if it survives if a large firm
pulls out," he added.
PR is also
benefitting from the phenomenal growth of the Internet,
doesn't relate to the consumer the way it used to.
With e-commerce, trust is more important than brands and
only PR can build trust," said Gaulke. "Advertising
so good, says Gaulke, he overhead two PR executives talking
and one said, we should take out an ad in The New York Times
that says: "Attention CEOs, if you don't have a PR
firm, tough, we're not taking any new clients for the next
is extremely proud of saying no," he said. "Today's
PR firm does not have to date everybody that knocks on the
door," Gaulke said.
will begin to see a new form of advertising that is more
informative, more interactive, and more content driven,"
that PR practitioners "be more of an earpiece and less
of a trumpet.
Edition, February 23, 2000, Page 2
FIRM DROPS CLIENT FOR LIMO REQUEST
Benjamin Group, a Campbell, Calif.-based PR firm, dropped
a client for requesting a limousine.
Shellenbarger reported in her "Work & Family"
column in The Wall Street Journal (Feb. 16) that the client,
which she does not name, was dropped after the CEO for the
Internet start-up called Lisa Zwick, who handled the account,
at her California home at 4 a.m. to order a limousine for
him in New York.
said a growing number of professional service firms are
dropping clients over "quality-of-life issues."
POLICE SPOKESMAN JOINS WELLPOINT
Ferber, who was director of PA and media relations for the
Los Angeles Police Commissioner, has joined Wellpoint Health
Networks, Thousand Oaks, Calif., as VP/corp. comms.
an L.A.-based executive search firm, conducted the search.
FROM EDELMAN TO RF
D. Drucker has left Edelman PR Worldwide, Los Angeles, to
join Ruder Finn as executive VP of branding. He will
work out of the Los Angeles and New York offices.
who spent a total of 21 years at Edelman, first joined the
firms Chicago office in 1974. He also worked
briefly at Burson-Marsteller, and from 1993-95 he was a
partner in Stawasz-Drucker Comms. He rejoined Edelman
in 1995 as EVP/GM of the agency's L.A. office.
said he has participated in several new business pitches
with Amy Binder, president of RF/Americas, in the past five
weeks, which have resulted in eight new client wins.
GROUP STARTS IR DIVISION
Horn Group, San Francisco, has started a new IR division
in order to make the firm a one-stop-shop for high-tech
clients poised to go public.
Hall, partner at Horn Group, will oversee the division.
Commerce One, developer of online business-to-business
portals, and Annuncio Software, automator of web and e-mail
campaigns, are the first clients.
a huge need in the market," said president Sabrina
Horn. "All these dot-com companies are going
public so fast, they need IR. Its a specialty
we want to get right," she added.
CHANGERS EARN HIGHER SALARIES
two relatively flat years of modest salary gains, most 1999
mid-level PR job-changers received salary increases in the
range of 18-35%, according to an annual compensation report
published by Spring Assocs., an executive search firm.
Spring said the last percentage increase of nearly this
magnitude occurred in 1996.
STOCK DIPS 10% ON EARNINGS
reported a profit increase of 23% to 172.l8 million pounds
or 22.5 pence a share for 1999 but it was not enough to
satisfy stockholders or analysts.
stock dipped more than $10 to $79.25 on NASDAQ in the U.S.
at one point because higher earnings were expected. It recovered
late last week to$84.
Global Equities said WPP's earnings prospects do not justify
its current price/earnings ratio. It also said WPP's price,
which had tripled in the past year, was based too much on
unrealistic expectations of dot.com advertising.
have to achieve better than that to justify the share price,"
Commerzbank analyst Gareth Thomas told Bloomberg. Reuters
reported that Commerzbank had cut WWP from a "hold"
to a "sell" rating while Bloomberg reported Thomas
rates WPP as a "hold."
Marr of Reuters quoted one dealer as saying: "WPP's
shares "are puffed up at unsustainable levels and it
would have needed really sparkling results to keep them
where they are. At 1,155 pence, they were the most expensive
stock in the world in this sector."
outperforms adv. at WPP
WPP Group said its PR and PA practices had performed strongly
in 1999, with total revenues up 30.5% over 1998.
comparison, the combined total revenues of WPPs three
largest ad agencies--Ogilvy & Mather, J. Walter Thompson
and MindShare, which produce 46.8% of WPPs total revenues--rose
by 5.3% in 1999.
PR and PA revenues were 178.9 million pounds in 1999 vs.
134.8M in 1998.
before interest and tax in 1999 was 23.9M pounds vs. 15.7M
pounds in 1998. (1 pound equals $1.60.)
London-based holding company, which also owns AlexanderOgilvy,
Ogilvy PR Worldwide, Blanc & Otus and Hill and Knowlton,
said the PR firms as a whole showed operating margins of
over 13%, which was in excess of the companys objective
listed PR companies showed operating margins of over 10%,
which have now been more than matched by our own operations,"
WPP said in its preliminary year-end earnings report, which
was released Feb. 17.
revenues rose by more than 17% and operating costs by almost
worldwide revenues rose by over 79% and operating costs
by approximately 71%.
report shows PR firms now generate 8.2% of WPPs total
revenue and 8.1% of the total operating profit.
Stock Prices Rebound
Stock prices for the Omnicom Group and
Young & Rubicam also fell during last Thursday's (Feb.
17) downturn, and like WPP's stock rebounded the next day.
Y&R dropped almost 5 points to 46 3/4
and Omnicom's fell more than 5 points to 84 3/4.
On Friday, Y&R closed up at 50 7/16
and Ominicom at 89 1/8.
Omnicom Group reported net income for the
year ended Dec. 31 had increased 30% to $362.9 million from
$278.8 million in 1998.
Diluted earnings per share increased 28%
to $2.01 per share in 1999 from $1.57 per share in 1998.
HIRES HEALTHCARE ADVISORS
Furman Barnes III and W. Campbell Kaufman IV, who had their
own PA firm, have been hired by Cassidy & Assocs., Washington,
principals in Barnes Kaufman, they advised healthcare providers,
payers, and technology manufacturers and vendors on public
policy and government relations issues.
S.J. Cassidy, chairman/CEO of Shandwick Washington, which
now owns C&A, said Barnes and Kaufman,
who will be VPs, will provide advice on issues related to
healthcare, telecommunications and information technology.
MARKETER TO PR FIRM
Schroeder, an Internet marketing specialist who helped launch
Amazon.com, was named chairman of The Townsend Agencys
new strategic advisory board.
has stepped down as GM of the San Diego-based PR firm, which
was founded in 1993 by Jacqueline Townsend Konstanturos.
said Schroeder will provide clients with the "perfect
third party input to tough strategic decisions" involving
the use of the Internet.
was instrumental in the launch of Amazon.com while working
for CKS Partners.
Edition, February 23, 2000, Page 3
MAG TARGETS YOUNGER GOLFERS
Corp. will publish a new sports/lifestyle magazine, called
will debut in May as a monthly with a planned circulation
of 350,000, according to Goldberg McDuffie Communications,
which is handling publicity for the magazine.
magazine is targeting a younger audience than traditional
golf publications, focusing on readers between 18-40.
Michael Caruso, the former editor of Details, developed
the idea for MG.
Bargmann, who was previously deputy editor of Glamour, has
been appointed executive editor.
Einsele, who has been production editor for Details, has
been named managing editor.
Adams, formerly senior editor for GQ, will be editor-at-large,
and Cameron Morfit, an editor and writer for Sports Illustrated
covering golf, football and rodeo, is senior editor of MG.
said MG will explore the total golf experience, with its
editorial spectrum ranging from hardcore subjects, such
as pro golfers, instruction and equipment, to celebrities,
humor, fashion and food.
offices are located at 45 W. 18th st. in New York. 212/462-5000.
Digest was named a Top Circulation Performer
for 99 by Capells Circulation Report.
Ventures, a unit of the Tribune Co., Chicago,
has invested in Evanston, Ill.-based Legacy.com, an Internet
company provides funeral service information, including
full-length obituaries and links to more than 1,000
obit sections of newspapers across the nation.
TV is airing in Puerto Rico for the first time
on Teleponce Cable TVs analog platform.
cable company, located in Ponce, P.R. serves about 115,000
homes in 14 municipalities.
New Music Challenge," a St. Paul, Minn.-based
radio show, airs live every Saturday from 1-4 p.m. It
can be heard on three local stations in the Twin Cities
area--WEZU AM, KYMN AM, and KRWC AM--and is hosted by Pat
Proft, Dan Hertsgaard and Allan Lotsberg.
with celebrities live music, and free prizes for call-ins
are featured on the program.
Hennigsen, who is NMC producer, will provide a demo tape,
photos, bios and other information about the show. 612/476-8803.
an online website, currently lists upcoming conference
calls for more than 700 public companies on its events calendar
at no cost.
DAILY PAPER IS LAUNCHED IN PHILLY
new type of Monday to Friday daily newspaper, called The
Metro, has begun publishing in Philadelphia (NL, Nov. 10,
established dailies, including The Philadelphia Inquirer,
The New York Times and USA Today, had tried to derail distribution
of Metro on its first day of publishing.
request for a restraining order was thrown out by U.S. District
Judge Robert F. Kelly. The newspapers are appealing.
Metro, which has an initial circulation of 150,000, is distributed
free to commuters who use public transportation.
Metro boxes have been installed in or next to 800 Southeastern
Pennsylvania Transportation Authority transit locations
across the five-county Philadelphia area.
paper, which is designed to be read in less than 25 minutes,
will cover all aspects of the news.
a 10-year contract, signed in July 1999, SEPTA provides
content for one page in each edition of Metro, but has no control
over the editorial content or any other part of the paper.
Ellen Bornak, formerly of the Bucks County (Pa.) Courier
Times is editor of Metro, which is part of the global Modern
Times Group, based in Stockholm.
Philadelphia launch of Metro is the first in the U.S. MTG
expects to start Metro papers in other U.S. cities with
mass transit systems.
Media, Winter Park, Fla.-based financial publisher
and marketing firm, will publish a monthly subscription-based
newsletter, called the International Health Advisory, targeted
at consumers interested in natural alternative medicine.
articles will be written by Stratcomms Gulf Atlantic
Publishing units internal editorial team, as well
as a panel of medical experts, which includes doctors who
specialize in homeopathic and holistic medicine, acupuncture,
massage, non-invasive chiropratic techniques and prostate
Berberet is editor, at 800/444-4980.
which publishes Mens Health, will start a new magazine
targeted at teenage males in the fall, called MH-17.
Csatari is editor of the magazine, which will feature articles
on technology and sports.
Marketing Resources, a New York PR firm run by
Lisa Skriloff, is publishing a new online newsletter, called
letter, which is sent free by E-mail to ad/PR executives,
will feature short profiles of companies and organizations,
news, announcements of conferences, press releases and articles
on trends in multicultural marketing. 212/242-3351.
Pagoda was promoted to managing editor fo Womens
Wear Daily, and Lisa Lockwood, who covered media, was upped
to news editor.
Gail is the new managing editor of Harpers
Goldensohn was promoted to editor of Natural
Mills, 73, who retired in 1990 from TV Guide,
where he had been assistant managing editor, died recently.
Manne is news director of WTVE-TV, a new Philadelphia
UHF station that is now on the air. Jim Sweeney, formerly
news director at WRNN-TV in New York, is deputy news director
of "Philly TV News.
Edition, February 23, 2000, Page 4
GET MOST INTL COVERAGE
newspapers in nine countries increased their coverage of
the social consequences of mergers and acquisitions, according
to an annual business news survey conducted by PR Organization
International, in Montreal.
Canadian press showed the most interest in social issues
(17% of total coverage), followed by Spain, France and Denmark.
That coverage is on the rise in Germany, Italy and the United
growth over the years in media attention on social issues
related to globalization is most likely a durable trend,"
says Marcel Barhe, who is president of PROI.
virtue of their role in our democratic societies, the media
are often at the leading edge of emerging trends."
said PR pros have the responsibility to follow and understand
these trends and sensitize their clients to emerging issues.
highlights of the study:
industry received the most coverage by the international
business press in 1999 at 17.4% of total coverage, followed
by the automotive sector with 14.9%, the financial and banking
sector, with 11.5%, and the computing industry, with 8.4%.
businesses continued to get the most coverage in the eight
other countries surveyed (35.7%), far ahead of Germany,
which held second place at 12.3%, Japan, 9.6%, Italy, 8.7%,
France, 8.2%, Sweden, 4.3%, Switzerland, 3%, the Netherlands,
2.7%, and Canada, 1.8%.
European Union held first place with 48.5% for the total
coverage out of the eight countries analyzed.
issues most frequently reported on were: overall business
strategy, 46.5%, followed by financial issues, marketing
strategies, human resources and the social impacts of business
decisions, research and development.
prevalence and profile of corporate executives was in decline
compared to preceding years with 3.7% of total surveyed
10 global companies most frequently mentioned in international
coverage for 1999 were, in order: Deutsche Telekom, Telecom
Italia, Olivetti, Microsoft, AT&T, Daimler Chrysler,
Nissan, Gucci, Compaq and Coca-Cola.
TO BRING LUNCH TO THE OFFICE
Editorial Services, New York, has extended luncheon invitations
to New York-based PR firms who handle consumer products.
"Food for Thought" luncheons will be held in the
agencys own office.
staffers dine on sandwiches and salads, provided by a caterer,
Pat Anwyl, VP of editorial services, will make a presentation
about Metros newspaper editorial services.
is our way of saying okay you are terribly rushed,
so we will bring the food if you will bring the people,"
MEMBERS INVITED TO DRINK NIGHT
New York Financial Writers Assn. is starting a "Thursday
will be held the last Thursday of every month, according
to a flyer that invited members to come to the upstairs
bar at the Cedar Tavern at 82 University pl. on Feb. 24.
buy the first two rounds, but the rest is up to you,"
the flyer said.
Campbell, Calif., has a new site that focuses on technology
first, the site will focus on hosting industry white papers,
according to Lisa Skriloff, whose New York-based PR firm
handles publicity for the company.
monthly $75 fee has been waived through April for papers
received before March 31.
J. Kiyan, who started the company last September, said the
site provides an effective way for companies to reach their
audiences with "rich content and maintain thought leadership."
with content already on the site include: Cisco Systems,
Broadbase Software, F5 Networks, Check Point Software Technologies,
Tumbleweed Communications, CorVu Compatible Systems, and
Blue Pumpkin Software.
a database marketing specialist and former economist, is
the Glass," a bimonthly column on wine
and spirits by Phil Dunne, will run in the Times of Indiana,
a daily newspaper with circulation of 93,000.
wants to get news of new products, which will be sold, in
the papers readership area that covers Chicago South
into Northwest Indiana.
E-mail address is [email protected]; fax: 312/268-6358.
Mail press kits and samples to 88 West Schiller, #602,
Chicago, IL 60610.
Edition, February 23, 2000, Page 7
PROS SAYS NET CANT DO IT ALL
PR consultant Joseph M.A. Ledlie believes it would be a
bad idea to let the Internet replace face-to-face classroom
instruction as suggested in an article in The New York Times
Feb. 13 "Week in Review" section.
letter to the editor, Ledlie said, "The idea that distance
learning by Internet will somehow replace classrooms and
even campuses ignores the intensely social aspect of the
a former newspaperman who got his undergraduate degree in
1965 from Spring Hill College, a Mobile, Ala.-based Jesuit
school, said the strongest proponents for using the Internet
tend to be the investors and the professors whom they seek
to sign on as talent.
to consider the Internet as one more marvelous communications
tool that can bring variety to the human experience, enhancing
the social experience but hardly replacing it," Ledlie
said in his letter.
letter was published in the Feb. 16 edition of the Times,
the same day as a page 1 report on a new study that shows
"the more hours people use the Internet, the less time
they spend with real human beings."
survey was conducted by Stanford Univ.s Quantitative
Study of Society.
Markoff, a Times reporter, said the study, which has not
been made public, also details how the Internet is leading
to a rapid shift away from mass media.
study reported that 60% of regular Internet users said they
had reduced their TV viewing, and one-third said they spent
less time reading newspapers.
NAMES SWORDS HEAD OF PR
J. Swords has joined Twinlab Corp., Hauppauge, N.Y., manufacturer
and marketer of nutritional products, as corporate comms.
had been CC manager for Allied Domecq Spirits USA, after
also worked for W.R. Grace & Co. in several PR positions
before the company moved its headquarters from New York
to Boca Raton, Fla.
AUTHORS BOOK FOR EXECS
N. Toogoods new book, entitled "The Creative
Executive," has just been published by Adams Media,
who runs his own consulting proactice, is also the author
of "The Inspired Executive" and "The Articulate
his new book, the publisher said Toogood "takes business
people on an eye-opening journey into new territory where
almost anyone can shine and virtually anything is possible.
Readers learn how to harness the universal gift of creativity
to build a business, stimulate productivity, improve processes,
spur profits to new heights and bring joy to the task."
192-page hardcover book sells for $16.
Gronstedt, Ph.D., president of Gronstedt Group, a Colorado
think tank, says 14 of the top-performing companies integrate
communications with the most profitable customers and stakeholders.
companies, detailed in his book, "Customer Century,"
Routledge, New York, include Hewlett-Packard, Motorola,
FedEx and ABB.
examines how these companies are transforming themselves
from the "Production Century" model of building
products and finding customers to a "Customer Century"
model of building customer relationships and integrating
communications programs he describes integrate communications
externally with key customers, vertically between senior
management and frontline workers, and horizontally across
departments, business units, and geographic boundaries.
OF BLAME HURTS HEALTHCARE
"cycle of blame" is eroding peoples trust
in the healthcare sector, according to Kathy Lewton, PRSA
feels healthcare PR can help put an end to the tendency
of people to create various scapegoats to explain the woes
pharmaceutical companies were blamed for charging too much
for drugs," she recently told PRSAs Washington,
D.C., chapter. Doctors and hospitals were next, and
then critics started fingering HMOs for everything that
is wrong with healthcare.
cycle just keeps repeating itself," noted Lewton, who
says the rising cost of home healthcare is a current alarm.
trust is destroyed, its very difficult to get it back,"
said Lewton. "It takes 20 years to build trust, 20
days to destroy it, and 50 years to renew it."
rapped physicians, hospital and drug company executives
for failing to work together, and for being out of touch
with the needs of consumers.
a Fleishman-Hillard exec, debunked what she feels are the
biggest misconceptions in healthcare. They are:
Consumers want to feel "empowered." They want
to help decide their treatments. Most patients, says Lewton,
just want to do what the doctor says.
Big hospital costs frighten consumers. Lewton believes most
people are concerned with out-of-pocket outlays and deductibles.
The Internet is a good tool in getting healthcare information
to the general public. Many, Lewton notes, do not have access
to the `Net, so it is only useful when targeting very specific
People demand a complete overhaul of healthcare. Most want
to just tweak the system, she says.
Healthcare providers who spend millions to develop a "brand"
will build a greater awareness of their services, than those
who rely mainly on PR. Hospitals waste millions for
advertising that has very little impact on consumers, according
Edition, February 23, 2000, Page 8
leader Patrick Jackson, although quoted in the textbook
"PR Strategies & Tactics"
as saying that "were all spinners--because it
simply means marshaling the data from your viewpoint,"
told this NL that he does not favor the term as a general
description of PR.
am opposed to the term because its demeaning to PR,"
he said. "It implies a dishonesty that is not there.
You can put your best foot forward but you also have to
talk about the rest of the story."
who edits the PR Reporter newsletter and who was president
of PRSA in 1980, has just been put on the nominating committee
of PRSA as a representative of the College of Fellows.
said that salespeople are trained to deal with negatives
because "every issue becomes an opportunity to tell
more about your story."
should not run from "bad facts" because "now
you have the persons attention" and thats
whats important, he added.
pay lots of advertising dollars to get the attention of
potential customers but with PR the attention is already
there, he noted.
Seitel, author of the textbook, "The Practice of PR,"
whose eighth edition is to be published in the fall, offered
a section from the forth coming book which denounces "spin"
as a term for PR.
section is headlined "The Curse of Spin"
and attacks the trend to make spinning the facts
synonymous with PR practice."
lying to hide what really happened--is antithetical to the
proper practice of PR," he writes.
PR, if you lie once, you will never be trusted again--particularly
by the media.
PR spin has come to mean the twisting of messages to create
the appearance of performance, which may or may not be true.
Distortion, obfuscation, even downright lying is fair game
as far as spin is concerned."
who is editor of "PR Strategist" of PRSA, provides
some examples of spin including President Clinton denying
he had "sex" with Monica Lewinsky; George W. Bush
complaining about the lack of candor in politics while refusing
to say if he used cocaine in college; Newsweek journalist
Joe Klein, who lied about writing the best-seller "Primary
Colors"; Boston Globe columnist Mike Barnicle, who
did not reveal the sources of some of his writings, and
Clinton strategist Dick Morris, who revealed secrets in
a "tell-all" book.
New York Times, noted Seitel, reviewed a book on PR and
gave the review the headline: "How PR Tries to Keep
the World Spinning."
York counselor Andrew Edson said PR pros must speak out
against the equating of PR with "spin." Its
"name-calling," said Edson. PR pros themselves
are using "spin" as book titles because they think
it will help to sell the book, he noted. Such people, he
said, "are selling out their own industry for personal
appointment of Pat Jackson to the nominating committee of
PRSA puts him on a collision course with Mary
Cusick, the nominating chair by virtue of being
PRSA president in 1998. Jackson expressed his views
to last years enlarged committee. The committee
decided that the foursome of Lee Duffey, Joann Killeen,
Jody Aud and Cusick were wielding too much power
and had to be broken up. The committee tried to kick
Duffey and Killeen off the board and stop Aud from being
elected secretary, which would have kept her on the board.
Killeen was the only survivor of this putsch, gaining
office by a one-vote margin. This illustrated the power
of the new faction.
all the lobbying that went on directed at last years
nominating committee and which was one reason for
the historic attempted axing of two officers, insiders were
astounded at the 1999 Assembly when Judith Bogart, a member
of the committee representing the past presidents, got up
to say that rumors of "undue influence" on the
committee were false. "We were not influenced
by outsiders of any kind," said Bogart. The committee
members asked each other when they got to the meeting "if
we had been lobbied, and no one had been lobbied,"
she told the Assembly.
board and nominating committees are cauldrons of boiling
emotions, as evidenced by Frank Stansberrys
walking out of last years board meeting in Vancouver
and all of the incoming 2000 board members being kicked
out of the last meeting of the 1999 board after being invited
to that meeting. The weapon of choice of many of the wounded
warriors is the silent treatment. Not only does the
combatant swear a lifelong snubbing of the "enemy,"
but also wants all his or her friends to do the same.
Felton, president of the Institute for PR, has been named
chair of a task force to review the nominating process by
midyear--a referee for what has become a free-for-all
as opposing factions battle for control of PRSA. Steve
Pisinski, 2000 chair, is promising a more open nominating
process this year. Traditionally, only a few insiders
know who is on the nominating committee or who the nominees
are. Only the insiders are thus able to influence the committee.