Edition, March 1, 2000, Page 1
HIRES VINES FOR TOP PR POST
Motor Co. has named Jason Vines as VP, communications.
whose duties include IR, has replaced Vaughn Koshkarian,
who was recently named VP, Ford Asia Pacific Operations.
held a variety of PR executive positions at Chrysler before
joining Nissan North America in 1998 as VP/external affairs.
promoted Debra Sanchez Fair to VP, external affairs.
HARRISON TO STEP DOWN AS PAGE DIR.
Bruce Harrison will step down as executive director of the
New York-based Arthur W. Page Society in June. His replacement
has not been named.
Murphy is president of the Societys board of trustees.
who sold his firm to Ruder Finn in 1997 to join the Society
on a part-time basis, said he will turn his attention fulltime
to "my corporate counsel practice" in Washington,
said the Society is in its "best financial condition"
Societys Spring Seminar is scheduled for April 5-6
in New York.
POWELL NOT WORRIED ABOUT 'EXODUS'
Powell, chairman and CEO of Powell Tate, Washington, D.C.,
said the recent departures of PT executives is "not
a grave concern."
report in the Washington Post Feb. 25 said the D.C. PR industry
is "buzzing" about former Powell Tate people leaving
for other shops since PT was taken over by Shandwick PA
notable departures include Read Scott-Martin for the Rasky/Baerlein
Group; Ken Vest to start Vest Comms.; Jackie Nedell for
Porter Novelli; Thomas McMahon for Brodeur Worldwide and
Julia Sutherland for Ketchum.
almost inevitable you lose some people in a merger,"
Powell told the Post. He added that many departures
can be attributed to the companys employee stock ownership
plan, which had a big payoff in December.
CEO Michael Petruzello said some departures were people
"at the end of their careers."
GATEWAY TO STOORZA, ZIEGAUS & METZGER
computers has picked Stoorza, Ziegaus & Metzger, San
Diego, to oversee a network of PR pros and firms around
has replaced the Weber Group, which Gateway dropped in August
Stoorza-Gill said she will look for PR firms and pros to
share the work.
Ziegaus, SZ&M president is leaving after 20 years to
pursue other interests.
HWH WINS SAMSUNGS OFFICE PRODUCTS
Electronics America has named HWH PR, New York, to handle
PR for its new office automation division, which is based
in Rancho Dominguez, Calif.
agency will handle the divisions lines of printers,
fax machines and multi-function devices.
has worked with Samsungs consumer electronics and
information systems divisions, based in San Jose, for the
past six years.
HAVAS ADV. TO BUY SNYDER COMMS.
Havas Advertising, which owns Creamer Dickson Basford, New
York, is buying Snyder Communications, Columbia, Md., which
owns Arnold PR, Boston, for $2.1 billion.
sale is scheduled to close at mid-year, subject to shareholder
and antitrust approval.
Corp. has named Edward Tobin,
VP for public policy at US West and former aide to Massachusetts
Governor William Weld, as its senior director for corporate
affairs...Mark B. Cohen
has joined the Cleveland Clinic Foundation, which owns several
hospitals in the Cleveland area, as executive director of
PR. He previously was PR/marketing director for Wuesthoff
Health Systems, Rockledge, Fla...Nick
May, Edelman's global director of healthcare,
will join Ogilvy PR Worldwide in April as president of its
European operations. He will be based in London. May replaces
Paul Philpotts, who recently left Ogilvy...Ronald
C. Kuykendall, previously VP/director of corp.
comms. at A.G. Edwards, joined American Management Systems,
Fairfax, Va., as VP/corp. comms...Barbara
Alvarez, who currently airs a news feature every
other Thursday on "The Early Show" on CBS-TV,
has joined Virgil Scudder & Assocs., New York, to train
celebrities for media appearances.
Edition, March 1, 2000, Page 2
GAULKE IS WRONG ABOUT COUNCIL
Bergen, who heads the Council of PR Firms, said he "totally
disagreed" with both the tone and substance of a remark
by PRSA head Ray Gaulke that the CPRF is unnecessary.
a talk Feb. 16 to the PRSA/New Jersey chapter, Gaulke,
who is president/COO of PRSA, said the formation of
CPRF, which was started 18 months ago to promote the
use of PR, "happened at the wrong time" (NL,
said business is so good some members are turning away
clients, and "everybody is extremely proud of saying
'no.' Todays PR firm does not have to date everybody
that knocks on the door."
said a "key emphasis" has been put on finding
new PR talent, and not just on selling PR as a marketing
who said he is spending 50% of his time on this effort,
feels the "shortage of people" is a major reason
why some Council members have to turn down new business.
members are committed to satisfying the needs of clients.
They have to tell prospective clients that they simply cannot
service you if we don't have the people," said Bergen,
who believes Gaulkes comment makes PR firms look "arrogant."
said Gaulkes remark about what might happen to CPRF
if "one large firm pulls out" was an "insult"
to people who run the agencies.
dont have a pack mentality; they each have their own
reasons for joining," said Bergen, who added he did
not know of any members leaving.
said CPRF has lost one member since it was started, and
last month added six new firms, including two top 50 firms--Cunningham
Communication and Noonan/Russo Communications.
CPRFs total membership stands at 118.
Wages War on "Spin Masters"
said PR professionals must declare war on image-makers and
us change our vocabulary and our conduct. Replace image
with integrity and spin with substance," Bergen said
in a Feb. 24 speech to a group of Houston business leaders
and members of IABC.
who described the current approaches to measuring the effect
of reputation on a companys business performance and
stock price as primitive, called on the accounting industry
to develop ways to measure intangibles like reputation.
American publics trust in their leaders and institutions
is at an all-time low. This years political spectacle
will undoubtedly increase the distrust ...and disgust,"
in American business leaders and institutions will join
in that downward spiral unless companies invest in the foundations
of trust--reputation and relationships. But those are intangibles,
not easily related to the bottom line.
we must find ways to measure the benefits of a strong reputation,"
PR WORKS BETTER THAN ADV.--EDELMAN
multiple stakeholder approach of PR works better than advertising
in todays new media; places PR at the center of communications,
and positions PR pros as "navigators of the digital
economy," according to Richard Edelman, president and
CEO of Edelman PR Worldwide.
industrys speed to market, ability to customize
messages by audience and our links to credible third
parties are competitive advantages in todays new
media environment and increasing use of the Internet,"
he told PRSA/Dallas Chapter on Feb. 18.
dealing directly with users of information on a more frequent
basis, we are creating content.
clearly have an obligation to employ the same standards
a publisher uses in terms of credible sources, accuracy
of data and immediacy of dissemination.
is a unique opportunity that we cannot afford to lose by
relying on what some call spin or hype," he said.
are ignoring online ads. Theres very little click-through
from banner ads. People are online in search of content
on technology, e-commerce and advice for individual investors,"
example of the growing demand for PR is crisis communications,
which combines traditional crisis management personal skills
with new Internet tools, according to Edelman.
need to help clients avoid the snowballing of negative coverage
by aggressively countering errors, misstatements or inadequate
reporting. Responses now must be calibrated by audience
and given in minutes. That is what communicating with the
public involves today, and that is the service that PR professionals
know how to provide the best," he said.
MORE COMPANIES MEASURE REPUTATION
percentage of companies measuring corporate reputation doubled
over the last year, but the majority of boards of directors
do not use enhancement of corporate reputation as a key
test in determining pay for CEOs, according to a survey
of almost 600 CEOs and other senior managers by Hill and
Knowlton and Chief Executive magazine.
first survey, conducted in 1998, showed 19% of respondents
measured corporate reputation; that number jumped to 37%
in the 1999 survey.
percent of all respondents said the ability to manage corporate
reputation would be important in choosing a CEO successor.
Ptrs. conducted the survey of CE's subscribers during the
fall of 1999.
J. Dragonette, 63, who founded Dragonette PR,
Chicago, in 1984, died Feb. 18 from complications related
to multiple sclerosis.
wife, Rita Hoey, who took over day-to-day operation
of the firm several years ago, will continue to run
the firm, which was acquired last October by the GCI
was with Edelman PR Worldwide from 1970-84, rising
Edition, March 1, 2000, Page 3
STATION SELLS HEALTH NEWS REPORTS
Baltimore, has been airing a series of reports on womens
health that were paid for by Baltimores Mercy Medical
paid WBAL a "hefty fee" to get its doctors on
these reports, according to Paul Raeburn, a senior editor
for science and technology, who reports on the arrangement
in Business Weeks Feb. 28 issue, under the headline:
"The Corruption of TV Health News."
said, "Such deals involving hospital placements in
news stories are increasingly common."
Television, a production company in Allentown, Pa., that
brokers these deals and prepares the news reports, would
not reveal how many clients it had, but it did say its clients
include hospitals, health plans, and TV stations in San
Diego, Denver, Hawaii, and San Francisco. Although Medstar
would not say how much it charges, Raeburn said a Medstar
proposal obtained by BW shows the yearly charge for airing
two news spots per week is at least $364,000.
proposal, Medstar notes the particular value of featuring
doctors on the news: "A PR agency or TV sales department
can guarantee that an organizations physicians will
appear on TV commercials...but they cant guarantee
the physicians will be on the news, the most credible source
for health information."
C. Dougherty, Medstar?s VP/broadcasting, defended the companys
editorial integrity. "We and the stations maintain
total editorial control, from topic selection, research,
script writing to final editing," he told BW.
news director Princell Hair does not believe the reports
compromise control over editorial content. "We
decide what story to do, and what not to do," he told
COS. USE BOOKS TO SELL PRODUCTS
beginning readers which promote the sale of products is
one of the hottest ad/PR trends in the food industry.
Simon & Schuster and HarperCollins, have teamed up with
food companies to publish "board" books with covers
bearing the likenesses of such products as Cheerios, Pepperidge
Farm Goldfish, M&Ms, Sun Maid Raisins, and Hersheys
and Kelloggs Froot Loops will be featured in new books
that are due out this fall.
the books, such as "The M&Ms Brand Counting
Book," which was first published in 1994, suggest the
child sort, place, or count using the product, and offer
a cents-off coupon for the product.
Stepp, a reporter for The Washington Post, said more than
one million copies of "The Cheerios Play Book"
and "The Cheerios Animal Play Book" have been
sold since 1998.
B. McGrath, a former nursery school teacher, who is credited
with hatching the idea of writing a counting book using
M&Ms, has written six titles under her name.
PUBLICIZE QUARTERLY EARNINGS CALLS
a financial information network on the Internet, is buying
ad space in The Wall Street Journal to publicize upcoming
broadcasts of quarterly earnings calls available to the
are appearing in the "Money & Investing" section,
with occasional ads running beneath the "Index to Businesses"
directory in the "Marketplace" section on page
Knowlton is the San Francisco-based companys PR firm.
New York Times has hired Forest City Ratner
Cos. to explore building a new headquarters in Times Square.
One possible site being considered is across from
the Port Authority Bus Terminal on Eigth ave. and 40th st.
The Times has been located at 229 W. 43rd st. since
Survey, which publishes restaurant and travel
guides, has received $31 million in equity financing from
will used to upgrade its website as well as a range of E-commerce
initiatives including online reservations and wireless applications.
of the Sixth Annual Middleberg/Ross Media in Cyberspace
Study will be unveiled March 2 at an 8:30
a.m. news conference at the Newseum/NY at 580 Madison ave.
study will reveal exclusive research findings explaining
how the Internet has affected journalists ethics and
sponsored by Business Wire, will be cybercast live at www.freedomforum.org.
of the study will be distributed at no cost to attendees
(physical and virtual).
handbook for covering environmental news
has been published by the Radio and Television News Directors
Foundations Environmental Journalism Center, in Washington,
of the handbook is "Covering Key Environmental Issues:
A Handbook for Journalists."
contains background materials and story ideas.
of the handbook are $10 for non-journalists. Michelle Thibodeau
Journal.com is the new online home for all
National Journal Group publications?National Journal magazine,
CongressDaily, The Hotline, GivenWire, TechnologyDaily,
and The Almanac of American Politics.
Edition, March 1, 2000, Page 4
TO SEND FASHION WIRE DAILYS NEWS
Wire Daily.com, a New York-based news service covering fashion
and celebrity style, will provide content to The Associated
will license FWDs news through its information services
department to other websites.
director of information services at AP, said the FWD "is
an ideal match for us because it complements AP content
offering and provides information that is in high demand
started last year by Brandusa Niro, a former fashion editor,
who also started North American Publicity Co., in New York,
in 1985 (NL, May 12, 1998).
merged with General Strategic Marketing and Niro now runs
FWD on a fulltime basis as its editor-in-chief, while Jonathan
Marder, who was president of GSM, heads NAPC.
continue to supply its own member newspapers, magazines,
new media and industry insiders with packaged features and
photographs covering trends, breaking news, celebrity interviews
and gossip. FWD has about 2,000 members, a spokesperson
correspondents in Paris, Milan, New York, London and Los
Angeles, who provide coverage.
can view daily news and gossip items on the FWD?s website
is editorial director of FWD, which is located at 27 W.
24th st., #700, New York, NY 10010. 212/792-8282;
FIRM LAUNCHES ONLINE NEWS SERVICE
Communications, a Dallas-based PR firm, has launched BankMedia.com.
website, which is aimed at reporters who cover financial
news, will offer banking news, a directory of industry experts
and links to a variety of sites in the financial sector.
Wire will supply a constant stream of banking or financial-related
news releases to the site.
who is spearheading Talons program, said the firms
media relations philosophy has "always been to treat
the media as if they were paying clients and provide them
with a very high level of customer service."
to expand the concept to other industries such as E-commerce,
telecommunications, and general technology.
Street.com, New York, has a new technology
column, called "Tish on Tech."
is penned by senior editor Tish Williams, who recently joined
the Internet company from Upside Media, where she was host
of the Upside Today site and a senior columnist for Upside
a Toronto-based consumer magazine that targets 18 to 34-year-old
online users, may move its editorial staff to New York.
magazine, which is published 10 times a year, has opened
an ad sales office at 122 West 27th st., and has begun a
direct mail campaign to sell more subscriptions to U.S.
"opinion leaders and agenda setters."
about 80,000 of Shifts 150,000 total circulation is
in the U.S.
an editor-at-large, is the only editorial staffer based
in the U.S. He can be reached in New York at 212/633-0233.
editor-in-chief, and the other staff writers work out of
the magazine?s Toronto office at 119 Spadina ave. (416/977-7982).
editor Craig Matters said Michael Sivys thrice-weekly
online investing column has attracted more than 54,000 subscribers
since its debut in Nov. 1999.
column, which analyzes blue-chip stocks in the news, recommended
buying Enron in December at $41 a share; its now at
$69. The column also recommended Tyco International
at $30.50 (now at $38) and Nokia at $176 (now at $192).
also can be heard daily on CBS radio network.
has hire Clifton Leaf, who was executive editor of SmartMoney
magazine, as assistant managing editor.
be responsible for running Fortunes investor section
and editing feature stories that focus on investing and
Wall Street coverage.
will oversee the newly expanded business lifestyle section
run by sr. editor Erik Torkells.
Givens, previously entertainment editor
and reporter for The New York Daily News, was appointed
editorial director of The New York Times Upfront, the national
biweekly teen news magazine, co-published by Scholastic
and the NYT.
S. Marash, an ABC News producer in the networks
Washington, D.C., bureau, was named VP of ABC News editorial
D. Marcus, who was Middle East correspondent
in Tel Aviv for The Wall Street Journal for almost seven
years, has joined Money magazine cadre of writers. She
lives in Brookline, Mass.
Simon, senior editor at CNN Headline News
in Atlanta, was named executive editor.
Pagoda was recently promoted to managing
editor of Womens Wear Daily, and Lisa Lockwood, who
covered media news, is now news editor.
Gail is the new managing editor of Harpers
Goldensohn was promoted to editor of Natural
Mills, 73, who retired in 1990 from TV Guide,
where he had been assistant managing editor, died recently.
Manne is news director of WTVE-TV, a new
UHF station in Philadelphia, and Jim Sweeney, former news
director at WRNN-TV in New York, is deputy news director
of "Philly TV News."
Blitzer, CNN news correspondent and anchor,
was presented Feb. 16 with the Anti-Defamation Leagues
Hubert L. Humphrey First Amendment Freedoms Prize at the
ADLs national executive committee meeting in Palm
Duome, a member of the N.Y. Financial Writers
Assn., the Silurians, and Oversees Press Club, has joined
the ranks of published authors with his "Return to
Yesterday," a saga of World War II.
In the 60s" is a new program
that airs Monday-Friday from 11 p.m. to 1 a.m. on the Talk
America Radio Network.
which focuses on the events and personalities that shaped
todays thirtysomething generation, is hosted by Jeff
Santos, who does guest interviews.
or Stan Hurwitz will respond to queries from PR people about
the show. 781/828-4546.
Edition, March 1, 2000, Page 7
NIX FORCED APR
annual meeting of the Canadian PR Society is expected to
rescind a bylaw passed in 1996 that gave members five years
to become accredited or lose their right to vote at the
CPRS had "grandfathered" non-accredited members
who were in the Society before 1996 so that they were not
in danger of losing voting rights.
1,750 members of CPRS have the right to vote at the meeting
although only about 350 usually attend. Those not attending
can vote by proxy.
Thompson, accreditation chair, said not enough new members
opted to take the test and the board last year voted to
drop the requirement.
annual meeting June 3 is expected to ratify the board's
motion. About one-third of CPRS members are accredited.
in the 1970s required members to become accredited within
five years or lose their "active" status. Many
members joined as "associates" and others refused
to take the APR exam. The five-year rule was dropped and
the distinction erased between actives and associates. CPRS
has not joined the "Universal APR" program of
PRSA but is listed as a group that is "considering
WHY IPR INVITED PRSA TO LONDON
Institute of PR, London (not to be confused with the Institute
for PR, a U.S. group headed by Jack Felton) said
it invited the board of PRSA to meet with its own board
in London (April 5-8) because PRSA is the largest PR group
in the world and the two groups have many things in common.
Farrington, director general of the 6,000-member IPR, said
ethics, measurement of PR, professional development and
information-sharing will be among topics discussed. Both
PRSA and IPR want to be more "global," he noted.
will host a reception and dinner for the PRSA board in the
Institute of Directors building in Trafalgar Square.
session with the IPR will involve a discussion of "spin"
as it is being applied to the PR field.
IPR has no accreditation program, it is starting a "Continuous
Professional Development" program in April that will
require members to take courses and show other evidence
of keeping abreast of PR techniques.
members will have four years to complete the requirements.
The IPR has not joined nor it is considering joining PRSA's
International PR Assn., a 750-member group whose h.q. are
in the U.K., will focus on improving literacy worldwide
in 2000, it was announced by Carolyn Fazio, president.
who heads Fazio International, specializing in campaigns
for non-profit groups, said members will encourage the distribution
of reading materials to students and adults, including personally
sending books to local libraries whenever they travel.
on IPRA's "Feed the Mind" campaign are available
PR DAILY" INAUGURATED
O'Dwyer website has started "O'Dwyer's PR Daily"
in which important news and features are posted on www.odwyerpr.com
throughout the day.
immediate coverage of breaking PR news including color pictures
is provided, said publisher Jack O'Dwyer.
sources have been asked to send color photos illustrating
new accounts and photos of PR pros who are in the news.
least three photos are chosen each week for the feature,
"Top Publicity Photos of the Week."
web provides not only unlimited space for news coverage
but the option for immediate amplification or rebuttal of
materials in stories," noted O'Dwyer.
PR pro who disagrees with anything in a story can have his
or her point of view added immediately--not the next day
or next week, he said.
two-year-old O'Dwyer website lists 550 PR firms; 1,122 PR
service firms in 58 categories; rankings of firms in 21
cities and by 11 specialties; job listings/advice; financial
advice; back issues of O'Dwyer NLs since Jan. 1, 1999; latest
PR books including a link to Amazon.com for purchase of
them; articles on PR in the general press; articles in O'Dwyer
publications on topics such as "spin"; upcoming
PR events, and other features.
opportunities are available at the top of the city and specialty
rankings at $200 monthly. All areas of the site are open.
No codes are required.
IN SPIN" TOLD BY SQUIRES
pervasiveness of spin--including spinning by reporters themselves--is
described by former Chicago Tribune political writer Jim
Squires in the Winter Media Studies Journal of the Freedom
referring mostly to spin in the political arena, says it
evolved from TV since a few words there could have a quick
and huge impact.
believable" press aides such as George McGovern's Frank
Mankiewicz and Ronald Reagan's Michael Deaver dropped "tidbits"
to favored TV reporters in campaign buses and at bars, says
Squires. Some of these were dirt dug up on opponents by
private investigators, he says.
reporters relished and spread the rumors, pleasing their
corporate owners, but lost their independence in the process,
the truth about candidates meant "certain retribution"--banned
from the inner circles, he writes.
best spinners, according to Squires, are those whose "demeanor
and style are made for TV where the appetite for controversy,
titillating trivia and salacious rumor is insatiable."
he feels President Clinton spent years "trying to drown
rumors of his sex life in an ocean of 'spin,'" Squires
also feels that the press overplayed the Monica Lewinsky
scandal. Polls showed 80% of Americans thought the coverage
was excessive and more than half thought it was inaccurate
Edition, March 1, 2000, Page 8
is under severe attack, based on stories in the press and
statements by PR leaders.
Bergen of the Council of PR Firms (breaking news) said PR
pros must change their "vocabulary and conduct"
and wage "war" on spin masters.
Jim Squires (breaking news) says reporters themselves are
doing a lot of the spinning--having been co-opted by the
very people they're supposed to be covering.
Wall Street Journal said "megaspin" turned John
McCain's loss in South Carolina into a Pyrrhic victory for
George Bush by painting Bush as a captive of the Christian
Coalition and McCain as the victim of a "horrifying
right-wing hit job."
Pisinski, chair of PR Society of America, has also given
a strong condemnation of spin. "If we're going to use
the phrase 'spin doctor,' we might as well call ourselves
witch doctors," he told this NL.
(no doubt including those who write books with the word
"spin" in the title) are harming the profession
by using the term, he added. It demeans PR pros by implying
they "twist, shade or hide the truth," said Pisinski,
who would like to see the spin cycle end, like it does in
a washing machine. PR pros can be advocates and also tell
the truth, he says.
too, would like to see the end of a lot of spinning.
It's the job of reporters to take the spin out of statements
and we're overworked these days.
could lead in this battle by starting at home. Many of the
titles and phrases it uses are spinning.
instance, its "Universal" accreditation program
is anything but universal. IABC refuses to take part
and there is no chance NIRI ever would. John Paluszek,
APR chair in 1983, rejected a bid by the IABC for a
co-sponsored "certification" program. Paluszek
said there are "genuine differences" in PRSA,
IABC and the Canadian PR Society that block a meaningful
common test (8/31/83 NL).
noted this week that his quote is 17 years old and that
in the interim the organizations have moved closer together
in what they do. "We are increasingly serving
the same audiences," said Paluszek. But there's
still plenty of work to be done before a common test suitable
to all three would be practical, he said.
is also the wrong term for what the PRSA exam does. The
dictionary definition is "to recognize as outstanding."
The APR test does not claim to do this. Further definitions
of "accredit" say it means "official authorization"
and "credentials" that are accepted. The PR field
has become too specialized, especially in high-tech, healthcare
and financial, for one test to qualify a PR pro generally.
Recruiters have told this to PRSA via the College
of Fellows poll released last year (which has never been
mentioned in any PRSA publication).
PRSA phrases should also be purged. "Global Leadership"
should be changed to international initiative; "Strategic
Plan" to the five-year plan (it's too early to claim
that it's strategic); international conference back to national
conference (based on the few internationals at the meetings--not
counting world conferences), and "professional practice
center" to the library or information center (which
is what many people are looking for when they call PRSA).
The Society's rent is $28 a sq. ft. (including escalations,
porters' wage assessments, office maintenance, etc.) and
not $18 as was told to members last year. The "base"
rent may be $17.25 but the term "base" was not
used in claims to members nor was a proper explanation given
of "rent" and "occupancy costs."
lot of this spin fools no one, is counterproductive and
makes PRSA an easy target. The IABC does not make grandiose
claims and thus escapes criticism.
chilling statistic was in Time Feb. 14: the average
14-year-old in the U.S. in 1999 knows 10,000 words vs. 25,000
for 14-year-olds back in 1950...the PR field complains
about lack of candidates but hundreds of thousands of
college students are majoring in "communications"...the
2000 PRSA budget of $9.2 million has nothing in it under
the heading "PR." There is $85,000 budgeted
for "communications," apparently the salary of
the incoming chief PR officer...
For the Year Ending December 31, 2000
to Net Assets
budget is posted on the PRSA website -- www.prsa.org
"general leadership" costs of PRSA (mostly
the board of directors) are jumping to $306,600 in 2000,
up 69% from 1998...the PRSA international initiative
lists costs of $225K in 2000 and no income, meaning
no companies are opting for the $25K international memberships
described to the 1998 Assembly...net cost of the "accreditation"
program will be a record $475K ...Donald Trump's
presidential run was a phony--a repeat of the same run 13
years ago when he was also promoting a book, according
to Christopher Byron in the March George. Byron said Trump
would never do the obligatory financial statement of candidates
because he is not as rich as he claims. His real estate
holdings and the debt on them are hidden behind "blanket
after blanket of anonymous corporate filings," says
Byron. He tracks the problems that led to Trump's bankruptcy
and reorganization in the early 1990s. Trump, a genius at
"ostentation," gave lots of interviews with major
media but didn't make a single stump speech, Byron notes.
"He lives like a billionaire by simply borrowing the
money and betting that the endless bounty of the American
economy--and his own endlessly flowing blather and blarney--will
bail him out," says Byron...Susan Apsley, PRSA chapter
operations manager, left after three years, replaced
by Jennifer Meehan. Apsley was the 20th staffer
to depart of the 41 listed in the 1996-97 Register.