Edition, March 15, 2000, Page 1
TO PN FROM CUNNINGHAM
Oram, Utah,major computer software and hardware company,
switched its PR to Porter Novelli Convergence Group, San
Francisco, after five years at Cunningham Communications,
are estimated at $1-$2 million.
director of worldwide PR of Novell, said it was time to
make a change after the contract ran out and that the split
VP Brian Mast will head an account staff of 12.
TOP INDEPENDENT, UP 18%
PR Worldwide, largest independent PR firm by a wide margin
because of the acquisition binge by ad agencies, grew 18%
in 1999 to $186 million and 1,692 employees.
ranking of the top 50 PR firms, normally published at this
time, has been blocked because the Council of PR Firms is
withholding the financial reports of most of the big ad-agency
second place on the independent list was another family-owned
PR firmRuder Finn, up16% to $59.4M. RF had 418 employees
as of Dec. 31, 1999. Waggener Edstrom, Bellevue, Wash.,
whose major client is Microsoft, was in third place with
$50.5M in fees, up 23.6%.
out of the top ten because of mergers were Morgen-Walke
Assocs., which sold to Lighthouse Global Network; Powell
Tate, acquired by Shandwick, and Lois Paul & Partners,
acquired by Fleishman-Hillard. Other independents sold included
Cone, LobsenzStevens, Dragonette and Selz/Seabolt.
to the top ten independent list are FitzGerald Communications,
high tech firm, up 50% to $13.4M; Gibbs & Soell, up
9.4% to $12.7M; Middleberg & Assocs., high tech firm,
up 119% to $11.3M, and Chandler Chicco, agency for Viagra,
up 26% to $11.6M. Middleberg had the biggest percentage
jump among the first 88 firms in the rankings. Nine other
firms were up of 90% or more.
of PR Firms Boycotts O'Dwyer
of the 18 firms that are represented on the board of the
Council of PR Firms, including nine of the ten firms that
would normally be in the "top ten," gave their
financial reports only to the CPRF, which is withholding
Bergen, CPRF president, said they are being held for release
after March 20. "What I*m trying to do is be a service
to the media," he said. "I'm working for uniformity,"
participating in the boycott were firms represented by CPRF
board members John Graham of Fleishman-Hillard; Pamela Talbot,
Edelman, and Patrice Tanaka, PT&Co.
Worldwide, eighth biggest PR operation last year, also did
not participate in the boycott. Harris Diamond, chairman/CEO,
who is not on the CPRF board, said: "We*re in the PR
business. Our job is to give out information, not withhold
130 independents ranked include 48 of the 107 CPRF members
listed on the CPRF website. The 48 have followed the O'Dwyer
rules which include top pages of income tax returns, payroll
totals, lists of accounts and executives, and certain "agreed-upon
procedures" of CPAs. The CPRF rules allow up to 49%
of income in the form of ad commissions for corporate and
issue ads and profits from graphics, printing and other
activities. Account lists are not required.
& Eaton Opts out of Any Rankings
Chaikin, chairman/CEO of Dix & Eaton, Cleveland, said
D&E wouldn't be in any rankings because the top 50 list
has become "dominated by firms owned by public companies
and those positioning themselves to be purchased."
The growth demands of the equity markets have created "immense
pressure on many PR firms to grow their top lines,"
he added. He believes "sustained rapid growth is generally
incompatible with sustained service excellence...the rankings
(are)...a race we have chosen not to run."
Waters, president of Cooney/Waters Group, New York, 40th
ranking firm in 1998 with $7.4M in fees, said her firm received
forms from O'Dwyer, PR Week and the Council and decided
not to answer any of them. She said the firm had an "unbelievable
first half" and has no time for such forms.
Schwartz, president/CEO of Schwartz Communications, sixth
biggest independent with $21M in fees and a member of the
CPRF, said his firm followed the O'Dwyer rules. "Our
figures are as pure as the driven snow," he said.
Myers Urges Common Rules
Myers, president/CEO, Morgan & Myers, Jefferson, Wis.,
28th largest independent in 1998 with $5.6M in
fees, was one of the firms only reporting to the CPRF. He
is on the CPRF board.
urged the O'Dwyer NL to get together with PR Week, Inside
PR, PR News and the CPRF to arrive at a common method of
doing the rankings.
represented by the entire executive committee of the CPRF
only gave their figures to the CPRF.
committee members are David Drobis of Ketchum, chairman
of CPRF; Cathy Lugbauer of Weber PR Worldwide, vice chairman;
Andy Hopson of Publicis, secretary, and Margi Booth, of
M Booth & Assocs., treasurer.
board members withholding their numbers from the PR trade
media were Louis Capozzi, MS&L; Kathy Cripps, Sciens
Worldwide PR (also current chair of the Counselors Academy
of PRSA); Robert Druckenmiller, Porter Novelli; Robert Feldman,
GCI Group; Thomas Hoog, Hill and Knowlton; Richard Jernstedt,
Golin/Harris; Gwin Johnston, JohnstonWells PR; Chris Komisarjevsky,
Burson-Marsteller; Robert Seltzer, Ogilvy, and Sharon Van
CPRF website says: "The ranking rules and applications
have now changed, making them less onerous for PR firms
and creating a more accurate, credible and fair ranking
for the industry."
Kovitz, senior VP at Cairns & Assocs.,
New York, joined Burson-Marsteller as a managing director,
consumer brands specialty group. She will report to
Chet Burchett, practice chairman.
is negotiating to buy Maitland Consultancy, major U.K. IR
firm, according to the Financial Times of London.
Maitland advised German telecom giant Mannesmann in its
unsuccessful bid to ward off a hostile takeover from Vodafone
AirTouch. The deal, Europe's biggest merger ever,
was agreed to in February.
Ladies Professional Golf Assn., 50 years
old this year, named Cohn & Wolfe, New York.
The LPGA has used C&W in the past. Diane Perlmutter,
CEO of C&W/NY, served on the advisory committee of past
Park, Ill., hired Jasculca/Terman &
Assocs., Chicago, for PR after five police officers filed
a federal lawsuit accusing the police department of singling
out minority car drivers. The firm is being paid
an average of $185 an hour to help answer questions from
media and the public. "We needed them to help
us with the eight news programs and newspapers that showed
up," said assistant city manager Sean McBride.
International searches include Global Crossing,
Beverly Hills, VP, corporate comms.; A.C. Nielsen, Stamford,
Conn., VP, external relations, reporting to Barry Holt;
Cardinal Health, Columbus, Ohio, VP; Bear Stearns, New York,
IR director; American Skandia, Shelton, Conn., IR dir.,
and Boston Consulting Group, media relations dir., New York
or Boston, and post in London.
Edition, March 15, 2000, Page 2
NOMINATIONS SOUGHT FOR PRSA
1997 president of PR Society of America and 1999 nominating
committee chair, is asking the task force on nominations
to open the nominating process so that the entire membership
can participate via the PRSA website.
would still have to be APR and have served in the Assembly
or as a district, section or chapter leader, she noted,
since this is required by the current bylaws.
candidates could present their views and backgrounds via
the PRSA website and even engage in debates over the issues,
wants all 20,000 members eventually to be able to vote directly
for the candidates. She noted that the American Society
for Training & Dev. has direct elections and so do many
for Reform, Says Harris
counselor Thomas Harris said "Electoral reform is in
the air" and that "As long as the rank and file
remain excluded from the smoke-less filled room that picks
the Society's leaders, the more irrelevant the Society will
become to the real needs of the members."
said there is a "crying need" for "PR for
PR" and that should be a top priority for the "organization
representing our much misunderstood field."
is particularly ironic since we are first and foremost in
the business of gaining understanding and support through
recognized leaders of the advertising industry are those
who take part in the American Assn. of Advertising Agencies.
The very top advertising leaders aspire to the opportunity
to make a meaningful difference in gaining understanding
and support of advertising.
that to the typical route to leadership in our Society and
it's clear that we are poor little lambs who have lost our
way. Bah. Bah. Bah."
It Up, says District Chair
Holtzman, EVP of Citigate Dewe Rogerson and Sunshine District
course we should open up the nominating process! Associations
in general have problems communicating to their full membership
at all levels, and PRSA is, unfortunately, no exception.
I have stayed outside the political processes of PRSA national,
I sensed unusual tensions and in-fighting amongst the leadership
group throughout last years Assembly.
whole point in having an association is to have the best
representation for your professions future...PRSA
must really begin to focus this association on not only
only improving the level of the profession, but publicizing
the benefits of PR professionals to the business world."
APR, but beyond personal satisfaction, I cant say
it ever landed me a job. Were in the publicity business.
Why cant our association focus in large part on selling
our product.? Thats the kind of thinking that can
only come about when you open up the nominating process
and let new ideas and new people into it."
"PR for PR" Head Supports Move
of Edward Howard & Co., Cleveland, who once served as
national "PR for PR" chair of PRSA, said he agrees
with those who advocate using the web to "share more
information about potential candidates for PRSA leadership."
said PRSA must be careful not to let the web be used for
promoting "political agendas."
of the nominating process, he added, is to obtain the best
leaders for the Society.
the web helps to accomplish that, who can be against it?"
Weintraub, president-elect of the New York chapter of PRSA,
the second largest chapter, said:
democratic process is not a PRSA strong suit. The Assembly
is not a representative body since delegates are limited
to APRs. This disenfranchises a large majority of PRSA members.
Society is run by a 'club' of insiders who have their own
personal agendas and support members of their clique.
are elected to office because of years of service and who
their friends are, not qualifications for the job. I think
this happened with one of the contested elections last year.
Will the entrenched leadership be willing to surrender its
power? I doubt it."
Great Idea," Says Spetner
Spetner, PRSA member and West Coast PR executive, said:
runs the risk of rendering itself irrelevant if it does
not open itself up to individuals and companies outside
its traditional power structure.
new economy is a powerful force and the single biggest issue
facing long-standing industry associations and trade organizations
like PRSA is how to make their services relevant to this
new world. Debra Miller has put forth a great idea that
embraces the power and efficiency of the Internet, and energizes
the nomination process."
counselor and former national Board member William Kostka
in favor of a vote by the membership, however the nominating
process is accomplished. Everyone in this business
today has E-mail capability and, while you won't get everyone
to vote, anymore than we do in a national election, the
officers selected by the membership that does vote will
be more representative of the membership and its desires
for the leadership of PRSA than it is today. I strongly
support moving to Debra Miller's propsal as soon as practical.
nominating committee still will be the nominating committee
and they will pick the same persons they always have unless
there is some method to get the selection made by the membership.
I can't imagine anyone wanting the job enough to independently
throw their hat in the ring. Perhaps nominations can
come from the chapter level with a resume and a platform
of some kind from the candidate once the chapter has selected
the individual and that person has agreed to run.
Then perhaps the nominating committee can weed it down some
way so that they don't just pick the good old boys."
in Sunshine," Says Seitel
member and PR textbook author Fraser Seitel, asked about
the Miller proposals, said: "I support anything that
promotes openness and candor. They are part of the heritage
of PR. Democracy and sunshine are what the field is built
is author of "The Practice of Public Relations"
textbook and editor of the PR Strategist of PRSA.
Scudder, president, Virgil Scudder Assocs., New York, said
open nominations and elections are "exactly what PRSA
needs. I back these proposals one hundred percent."
said the openness and "transparency" would Aspark
interest in PRSA.
Thing for PRSA in 15 Years
counselor Herb Kraus said Miller's suggestion was "the
best thing I have heard proposed for PRSA in 15 years. It
would democratize the election process and give new blood
to the leadership and new life to the Society," he
Henry, vice chair of the College of Fellows, said election
reform is one of the big national issues and PRSA could
take a leadership role by reforming its own election process.
Wylie, 1978 president, said, "The entire nominating
process needs to be washed out."
Paluszek, 1989 president, said the "power of the web
should be fully used to collect information about and consider
Candidates Ever Show Up
Stack, who rejected his nomination to the board last year
to protest the "flawed" nominating process, complained
at the time of the dearth of candidates for office, among
something wrong when a 20,000-member group only turns out
two candidates for secretary and three for treasurer and
often has one or no candidates for district directors,"
no one ran for director for the Northeast district in 1997,
Robin Perrin was appointed to the post and was later elected
also complained that only a few insiders knew who the candidates
were and that they put pressure on the board.
Orgon of The Torrenzano Group, New York, former president-elect
of PRSA/NY, said he supports an "open" nominating
process. He said use of the web could "break up the
clubbiness" and get influential people back in office.
He said PRSA was better run when it was led by members who
worked for big PR firms and companies.
Felton, president, Institute for PR, who heads the task
force on nominations, said his committee would keep "an
open mind" to all suggestions including Miller's. He
said letting candidates run for nominations via the PRSA
website is "jumping way ahead of the process."
Chair Steve Pisinski has asked his committee to report as
soon as possible.
Edition, March 15, 2000, Page 3
ARE TIME WARNER'S NEW PR TOOL
Warner, which said last November it would eliminate "soft
money" contributions, has kept a high profile in the
political arena by sponsoring debates that also promote
the company's multi-media outlets.
debate between Al Gore and Bill Bradley took place Feb.
21 at the Apollo Theater in New York that linked Time magazine
Harlem theater's outdoor marquee advertised the event, and
inside the hall, banners bearing the CNN and Time logos
debate was moderated by CNN's Bernard Shaw, and Time correspondents
covering the two candidates--along with Jeff Greenfield,
a CNN analyst--asked the questions.
the debate, Shaw also reminded viewers that questions would
be considered if they were sent to Time.com, CNN.com or
Apollo debate is part of a larger trend, according to the
Alliance for Better Campaigns, which is keeping track of
the major political debates of candidates running for presidential
records show CNN and MSNBC have aired 17 live debates, often
pairing one of their top journalists with a local anchor
Apollo debate was the 10th primary debate aired by CNN.
In 1996, CNN broadcast five debates. MSNBC and
Fox News did not exist at the time.
the networks, NBC has aired two "Meet the Press"
debates; ABC has sponsored a special "Nightline"
debate, and CBS has not had a debate.
ABC nor CBS has a link to a 24-hour news channel.
SKIPS ANOTHER MEETING
Brill, editor-in-chief of Brill's Content, did not show
up for The Deadline Club's March 1 meeting after accepting
an invitation to be a panelist in a discussion on corporate
other panelists, who showed, were Bill Moyers, PBS broadcaster,
George Gerbner, Temple University journalism school
dean, and Mark C. Miller, a journalism professor, who
directs the Media Ownership Project at New York University.
media watchdog had accepted the press club's invitation
before his company, Brill Media Holdings, formed an alliance
with CBS, NBC, Primedia and the Ingram Book Group.
it be that he didn't want to hear criticism" said Betty
Ashton, president of the club.
Gioia, the program chairwoman, said Brill had agreed Dec.
30 to be a panelist, and she sent him an E-mail noting the
time, place and date.
the day of the event, his office called Gioia, claiming
he had not known the exact time of the event and he would
have to cancel due to a scheduling conflict.
April, Brill did not appear as scheduled to deliver the
keynote lunch speech at a Ragan media conference.
EDITORS JOIN NEW PUBLICATION
Craft, who is editor-in-chief of eCommerce Business, a new
Cahners Business Information publication and website that
is starting April 17, has named four veteran E-business
editors to his staff.
are: Jim Carr, who will specialize in covering technologies
and services that support e-commerce (831/786-9571); Jo
Fleischer and Henry Howard, who will cover business-to-consumer
e-commerce and e-commerce services (203/261-8944 and 336/605-1131,
respectively), and Rob Spiegel, who will cover bus.-to-bus.
OFFERS CUSTOMIZED NEWS
Alexandria, Va., has started a free news service that provides
users with personalized lifestyle news and information.
get daily or weekly E-mails in more than 30 lifestyle categories,
ranging from entertainment to business and investing and
weekly categories ranging from women?s health and fitness
get their information from hundreds of media sites every
day; identify the top articles by category, and E-mail subscribers
summaries, along with direct links to the best content on
Daniel, who is special projects manager, said about 9,000
individuals had signed up in the first week. Subscribers
have been asked to limit their picks to four categories.
was co-founded in 1999 by Thomas W. MacIsaac, who was previously
with the Washington, D.C.-based Venturehouse Group, and
James A. Dunn Jr., who was president of Affinity Group,
a business consultancy.
GETS MOST AUTO SHOW COVERAGE
got the most national media coverage at this year's North
American International Auto Show, according to a study by
study shows Ford got 954 million impressions in the U.S.
media, which topped BMW (306 million impressions); Chevrolet
(302 million); Toyota (254 million); Buick (227 million),
and Dodge (220 million).
than 6,300 journalists attended NAIAS 2000 and 1,974 news
stories reached over 1.5 billion potential readers and viewers,
according to DM.
TO WRITE OBITUARIES
Lehmann-Haupt, a book reviewer for 31 years for The New
York Times, was appointed chief writer of major obituaries,
which are prepared in advance.
Maslin, who stepped down as chief movie critic in January,
succeeds Lehmann-Haupt as one of the paper?s three book
Weber, an arts reporter, will become a theater critic.
Edition, March 15, 2000, Page 4
GLOBE NAMES NEW TECH EDITOR
Weisman, previously business editor of The Seattle Times,
and Stephanie Stoughton, formerly a retail reporter for
The Washington Post, have joined The Boston Globe?s news
staff in Boston.
is technology editor and Stoughton?s beat is E-commerce.
Pham, a reporter, was recently assigned to run the Globe's
new Silicon Valley bureau.
runs the bureau out of her home in Oakland, Calif., and
can be reached through the Globe's switchboard at 619/929-2982.
JOINS NEW MEDIA WEBSITE
Carr, longtime editor of The Washington City Paper, is joining
Powerful Media, a new website, in May.
web-only media trade magazine was started by Kurt Andersen,
who wrote for The New Yorker, and Michael Hirschorn, former
editor of Details mag.
will be the website's national correspondent for newspapers
America Radio Networks, which
is based in Canton, Mass., has added two weekly programs
dealing with the world of the Internet.
Radio," hosted by Jim Wishner, airs every Saturday
from 4-6 p.m. (ET).
who is also a Twin Cities (Minn.) morning newscaster, picks
the brains of movers and shakers.
Online Shopping Report" is broadcast every Sunday from
6-7 p.m. (ET).
John Rody interviews some of the biggest names on the net
and offers a forum for discussion of the latest trends and
what they mean to the average person.
TA programs dealing with computers and technologies include:
"Computer Daze" with Guy Kemp (weekdays 10 p.m.-midnight);
"Log On U.S.A." with Jaclyn Easton, and "Net
Profits" with Steph Van Viack.
Star or Stan Hurwitz will respond to PR inquiries at 781/828-4546.
a half-hour news program from Bloomberg TV, made its debut
program, which airs at 6:30 a.m. (ET), is being produced
in cooperation with Maryland Public TV.
program will present relevant news from Bloomberg bureaus
around the world in advance of the American markets' opernings.
Campion, who joined Bloomberg News in 1992, is anchor of
the show, which reaches more than 70% of the national public
an Internet-based print news service run by the Conservative
Communications Center, Alexandria, Va., has revised its
"Expert Files" section. It now offers a database
of expert resources and hundreds of issues in the conservative
movement, complete with names, phone numbers, websites and
are now allowed to suggest new topics and indiviudals for
consideration as experts by the CNS editorial staff, which
is headed by executive editor Scott Hogenson.
section can be accessed through the main CNSNews.com page.
703/683-9733; fax: 7045.
MAG APPOINTS NEW EDITORS
Macguire, who was associate accessories editor at Allure
magazine, has joined Glamour as senior editor, sittings
W. Frank, who was bookings director, was named Glamour's
entertainment editor, and Christine Spines, former senior
writer at Premiere, has joined Glamour as a contributing
editor, covering the entertainment industry from Los Angeles.
Robinson has succeeded Quincy
Troupe who resigned as editorial director of
Code magazine, the black men?s fashion title owned by Larry
Flynt's LFP Inc.
who was a fashion model, is taking fashion photos for US
was promoted to style director at Travel & Leisure to
oversee the magazine's coverage of fashion, style and design.
was promoted to beauty director at Allure magazine, replacing
Marianne Diorio, who has rejoined Estee Lauder as VP/communications
for U.S. and Canada.
E. Danford, 75,
a retired field rep for the American Automobile Assn., who
wrote travel articles for tourism publications while employed
by a variety of national travel organizations, died Feb.
managing editor, Women's Wear Daily and with WWD 40 years,
was named editorial director, Publicis Dialog, New York.
Week Online now
has more than 600,000 registered users, 70% of whom do not
receive the print version.
February number has the annual list of the 100 most important
radio talk show hosts. The finalists were chosen from
a list of 4,300 radio talk show hosts in the U.S. Michael
Harrison is editor of TM.
magazine's newsstand sales for the second half of 1999 averaged
215,000, up 22% according to the Audit Bureau of Circulations.
Edition, March 15, 2000, Page 7
SPENT $398K ON WEB; CFO RESIGNS
International Assn. of Business Communicators has disclosed
all the income and expense categories that were left out
of the Deloitte & Touche audit that was published last
week (3/8 NL).
Smith, CFO of the group the past three years, resigned suddenly
March 6, the day he returned from a one-week vacation in
Hawaii with his family. He had supervised the hiring
of D&T, which replaced Grant Thornton.
he nor president/CEO Elizabeth Allan would discuss the reason
for his departure. Smith said he is exploring job opportunities.
additional numbers reported show that IABC spent $398,755
for "web development" in 1999 vs. nothing the
previous year. It said it is not providing details of the
web development at this time because of "competitive
of its magazine and register of members (Communication World
and Worldbook) grew 15% to $623,440 while revenues were
even at $34K.
on accreditation was down 9.7% to $53,953 while income was
up 91% to $19,585.
annual conference made $340K profit and the awards program,
$30K. Income from ads, exhibits and list rental went from
$132K to $153K while costs dropped from $118K to $83K. Net
contribution to the IABC Foundation was $194K vs. $202K.
IABC had a deficit of $339.9K in 1999 after a loss of $107K
in 1998. A $25 dues hike to $175 started in 1999. The
group had cash of $1.9M and $519K in net unrestricted assets.
International Assn. of Business Communicators has disclosed
all the income and expense categories that were left out
of the Deloitte & Touche audit that was published last
Exhibit & List Rental
Exhibits & Lilsts
Technology (allocated among all expense categories)
Contrib. to the Foundation
(allocated among all expense categories)
FY 97-98 expense figures have been adjusted to reflect
the allocation of Information Technology and Depreciation
expenses throughout all expense categories so that
a comparison with FY 98-99 can easily be made.
CONCERNED ABOUT STAFF LOSS
Street Journal managing editor Paul Steiger formed a committee
to find ways to keep veteran staffers from leaving. Reports
are the editors and reporters left for higher salaries which
the WSJ was not willing to match.
this month were Amity Shlaes, 17-year veteran and editorial
board member, who joined the Financial Times as a columnist;
Joseph Cahill, 40, reporter in Chicago who rejoined Crain?s
Chicago Business, and Kevin Salwen, small business editor
and a 19-year WSJ veteran.
recent departures include:
Anders, a special writer in the San Francisco bureau and
a 22-year veteran, who joined Fast Company magazine as head
of its West Coast news bureau; Tom Petzinger, a 21-year
staffer, who joined LaunchCyte; Peter Gumbel, former Los
Angeles bureau chief, who went to business.com, a start-up
website, as editor; Quentin Hardy, who joined Forbes; Gregory
Steinmetz, London bureau chief, now at a New York investment
firm; Greg Hill, a features editor, who went to San Francisco-based
eCompany Now, after 30 years with the Journal; Kyle Pope,
who was the TV/ad editor, who joined Powerful Media, and
Patrick Reilly, a former ?Weekend? section reporter, now
a senior VP at Robinson Lerer & Montgomery.
Edition, March 15, 2000, Page 8
Council of PR Firms has pocketed, for the time being, financial
results of a dozen major PR firms, blocking this
NL from printing its list of the top 50 firms, which ran
March 10 last year. The CPRF is also holding back the financials
of several smaller firms that have given their results to
the CPRF for release at its discretion.
the good news for us (and, we think, the PR field), is that
48 independent firm members of the CPRF plus 82 other independent
firms have continued to follow the O'Dwyer rules for ranking,
rejecting the more lenient CPRF rules.
rules allow up to 49% in non-PR "related" services
such as commissions on corporate and issue advertising;
profits from graphics, printing, events and video production;
research in support of PR, and website building and promotion.
CPRF requires no CPA signatures (4% of the returns will
be checked by CPAs) and no documents such as the top page
of a corporate income tax return and W-3 (showing payroll
costs for the year). Also not required by the CPRF are any
account lists or lists of professionals employed.
firms of fifteen of the 18 board members of the CPRF, including
eight of the top ten firms (all eight owned by
the big ad agencies) are taking part in this boycott. Fortunately
the great bulk of the CPRF's membership is not. At least
in terms of numbers (although not in dollar totals), the
board is out of step with its members.
CPRF has suggested to us that we get together with it, PR
Week, PR News and Inside PR and agree on ranking rules.
We told the CPRF the New York Times does not call up the
Wall Street Journal and ask it to work out joint rules on
how an industry will be covered or ranked or anything. The
NYT and WSJ will do their best to exceed each other in detailed
coverage. The PR trades should be competing with each other
to set tighter standards of measurement, not acting in collusion
with the other trades and the CPRF. This is not a wholesome
activity for the CPRF, which could be doing a lot of other
things with its $1M in dues such as PR for PR.
Miller's proposal to end PRSA's "smoke-filled room"
approach to nominations is an idea whose time has come.
PRSA should use the miracle of the web to allow anyone with
good ideas to run for office. There's even time to call
a special Assembly to remove the bar against non-APR candidates.
Under current rules, less than 2,000 of the 20,000 members
qualify for board or officer posts (APR plus Assembly service
or leadership in a chapter, district or section). This tiny
group has hijacked control of PRSA for 20 years.
our suggestions for a winning insurgent platform:
of spending $475K net on APR, switch some of the funds to
web building, on which a paltry $60K has been budgeted for
office-holding and APR.
the waste of $225K on international.
experienced PR pros work at h.q.
post the list of 200+ Assembly delegates on the web.
the false figures on the web claiming PRSA makes money
from its publications and that PRSA's net assets are
a major PR for PR program.
the Fellows' study of recruiters' critical views of
APR in Tactics and on the web.
chair Steve Pisinski and treasurer Joann Killeen agree PRSA's
publications are subsidized but they can't get h.q. to change
the figures posted on the web. This says a lot about who
is running the Society. We're sure an interested member
or members could add more or different planks to the above.
We'll be glad to give candidates space in our NL and website
and PRSA should do the same.
Woodrum of Korn/Ferry International, on being told the latest
APR pass rate was the lowest ever and the class
one of the smallest ever, and that PRSA is spending $475K
net and $635K gross on APR this year, said the directors
could face charges of failing to live up to their fiduciary
responsibilities since they are ignoring reality...Phil
Wescott, APR chair, says a new APR test will not
be ready before 2001...John Crudele, New York Post
financial columnist, says the federal government is fudging
the inflation rate by not including the
oil price hikes in its latest Consumer Price Index. The
government's fatuous excuse is that "extreme price
volatility" in a commodity should be ironed out of
the stats...sign of the times: the 30-year-old
Newsletter Publishers Assn. is now the Newsletter &
Electronic Publishers Assn...an "average"
session of a sex instruction class conducted by author Lou
Paget includes "Hollywood wives, ex-wives,
actresses, agents, and P.R. women," said an article
by Krista Smith in the March Vanity Fair...James
Wyckoff, 1999 PRSA/New York president and now with Marshall
Consultants, recruiters, was named to the ethics
board of PRSA. He had also served on the 1999 national planning
board of PRSA. PRSA/NY, which was actively campaigning for
de-coupling in 1998, abandoned that goal in 1999. The 2000
chapter leadership has said nothing on the subject.