Edition, March 29, 2000, Page 1
Petruzzello, CEO of Shandwick North America based in Washington,
D.C., is leaving the company after four years.
duties are being given to Michael Murphy, deputy chairman,
who becomes chief of global client services. Gerald Cassidy
was appointed to the global executive team. Stephen Conafay,
general manager of the New York office, was promoted to
the executive team and named head of the seven eastern region
for his ability to bring in new business, Petruzzello was
previously a principal at the Bozell Sawyer Miller Group
and with E. Bruce Harrison Co. ten years.
CAMPAIGN FOR UNION TO KAMBER
Kamber Group, Washington, D.C., is mounting a five-year,
$10 million membership recruitment and market share campaign
for the International Brotherhood of Painters and Allied
Kamber said the budget will be split evenly between advertising
firm, which will create and place newspaper ads and commercials,
also is preparing a video news release, newsletter and magazine.
new clients include the Brennan Center at the NYU School
of Law, the National Alliance to End Homelessness, The Environmental
Defense Fund, and the Center for Marine Conservation.
BANKS ALEX. BROWN TAPS SHANDWICK IN BALTIMORE
Bank Alex. Brown has tapped the Baltimore office of Shandwick
International to provide PR, advertising, special event,
promotions and graphic design services for the celebration
of the 200th anniversary of the founding of Alex.
Brown. The deal is effective immediately.
were not disclosed, but Kevin OKeefe, managing director
of Shandwicks Baltimore office, said the account was
in the "high six figures."
added that the firms Baltimore location was a critical
factor in Shandwicks winning the account, since Alex.
Brown is also located in Baltimore.
Kerrigan, VP on international at Edelman
PR Worldwide, to Ernst & Young LLP, New York, as associate
director. Kerrigan, 32, was with Hill and Knowlton as managing
director, media relations. He will head PR for the
national tax practice, reporting to Larry Parnell, director
GETS PART OF MICROSOFT
Worldwide, Washington, D.C., has succeeded Edelman PR Worldwide/D.C.
on the legal and corporate affairs account of Microsoft.
Edelman continues to handle marketing and PR in the mid-Atlantic
region. Microsoft is the object of a longstanding antitrust
probe by the government. BSMG*s senior managing director
Neel Lattimore heads the account.
Traina, 32, manager of CC, Matthew Bender
and Co., publishing firm, to Saatchi & Saatchi, New
York, as manager of corporate communications...John
Fisher named VP-PR, Saatchi & Saatchi
Rowland, Rochester, N.Y., formerly S&S Business Communications
and now part of Rowland Communications Worldwide...Heidrick
& Struggles/New York searches include
Coca-Cola, Atlanta, chief communications officer; Union
Pacific, Omaha, CCO; USAA, San Antonio, SVP, CC, and Merck-Medco,
N.J., VP, marketing communications. Jean Allen and Laura
McPhail are handling.
Edition, March 29, 2000, Page 2
TURNOVER AT PR FIRMS IS EPIDEMIC
a SVP and managing director, Heyman Assocs., an executive
search firm, said staff turnover is epidemic in PR.
best agencies have staff turnover of 30% a year these days,"
Ryan told a recent PR seminar in New York for PR agency
agency had turnover of 80% last year, and 100% turnover
is not unheard of," said Ryan, who cited one agency
which lost 53 people in one month.
many PR people believe staying in a job too long can be
a "career killer."
know this and they often show it," she said. "Some
are openly dismissive of their junior people. They reason
that, since most young employees won't be staying long anyway,
why make an investment in them? This lack of commitment
becomes a vicious circle.
many agencies, junior people experience a crisis almost
every day--a crisis that requires them to work long into
the night. What they get in return is little appreciation
and infrequent raises. After a couple of years, many of
them leave PR altogether," Ryan said.
agencies do care about--the promising mid-level staff--tend
to bail out when they've reached the account supervisor
level and come under pressure to generate new business.
It's something they don't know how to do," Ryan said.
no matter what pressures contribute to a person leaving,
when people quit, nine times out of 10 the principal reason
is the same: It's the behavior of their immediate supervisor,"
she said, attracy and keep people by winning their loyalty
every day--by communication, establishing a sense of belonging
and showing people a career path.
key to reducing turnover is "choosing your managers
carefully and helping them grow in their role," said
ACQUIRES SPEAKERS BUREAU
Group has acquired the Washington Speakers Bureau in Alexandria,
Harrison, who is chairman/CEO of Omnicoms diversified
services unit, told this newsletter the sale was closed
privately held company, books prominent people on the speech
believe the acquisition signals Omnicoms interest
in acquiring supplier firms now that most of the large ad
agencies and PR firms have been sold.
said the companys acquisitions take two forms. "Its
either an acquisition that fortifies the capabilities we
already have or its a company that takes us in a whole
revenues of about $15 million in 1999, according to The
Wall Street Journal.
which has 48 employees, currently represents about 90 people
in politics, business, sports and media.
TO SPIKE 'GOT BEER' CAMPAIGN
for the Ethical Treatment of Animals has spiked the anti-milk
campaign that asked college students, "Got...Beer!?"
Against Drunk Driving had complained that the anti-milk
campaign, which was a parody of the dairy industrys
"Got Milk?" slogan, urged college students, most
of whom are under the legal drinking age of 21, to drink
beer as an alternative.
for PETA, which is known for its publicity stunts, will
distribute 1,000 PETA bottle openers to college students.
Edition, March 29, 2000, Page 3
SEEN AS NEXT ENVIRONMENTAL CRISIS
an oxygen enhancer added to gasoline in 16 states to make
it burn cleaner, may be the next national environmental
media crisis, according to a report published by the Environmental
Health Center, Washington, D.C.
EHC, a division of the National Safety Council, said methyl
teritary butyl ether (MTBE) is contaminating surface and
groundwater from Connecticut to California.
the new year began, the MTBE controversy has been covered
by the Dow Jones News Service, and several daily newspapers,
including The Hartford Courant, Omaha World-Herald, Newsday,
San Diego Union-Tribune, St. Petersburg Times, and The Wall
has been investigated on "60 Minutes," which concluded
"It is threatening to become a national crisis"
because 49 states have now detected MTBE in ground water
at some levels.
owners in New York have filed a class action suit alleging
major oil companies are responsible for drinking water contaminated
Northeast States for Coordinated Air Use Management, a coalition
of the American Petroleum Institute, Natural Resources Defense
Council, and American Lung Assn., is calling for congressional
action to change the Clean Air Act regarding MTBE, and put
a cap on MTBE use in gasoline.
ATTRACTS WRITERS AT DOT-COMS
some print publications lament the competitive threat from
online services, Money magazine has been acquiring talent
from the web world.
hires include three former dot-com staffers, two authors
and a Pulitzer Prize nominee.
are: Leslie Haggin, former SmartMoney. com writer; Laura
Lallos, previously markets and news editor for Morningstar.com;
Eric Moskowitz, senior writer at TheStreet.com; Amy D. Marcus,
previously at The Wall Street Journal, where she was a Pulitzer
Prize-nominated writer covering the Middle East, and Nick
Pachetti, previously at Worth mag.
is looking for an executive editor for Wealth Manager Magazine,
a monthly read by financial planners and independent investment
should be sent to Human Resources, Bloomberg, Attn: EE,
100 Business Park dr., Princeton, NJ 08540. E-mail:
Norwood is now editor of Mademoiselle.
Ruby, former editor-in-chief of Knowledge
Management Magazine, was appointed director of editorial
services of destinationCRM.com, a wholly owned subsidiary
of Freedom Comms., Irvine, Calif., which publishes 27 daily
Kenworthy, previously a reporter in the
Denver bureau of The Washington Post, has joined USA Today
to cover western resources issues.
McGrady, former producer of ABCs "World
News Tonight," will run all hard-news programs, including
"World News Tonight."
Jehl, formerly Cairo bureau chief, was assigned
to cover the environmental beat in the Washington, D.C.,
bureau of The New York Times.
who succeeds Jack Cushman, wants to take the thrust of the
Times environmental coverage outside of D.C. and around
Whitmores Media Survey, a web-based
newsletter that tracks the computer industrys key
publications and websites, reports Fortune dedicated almost
half of its editorial pages to high tech topics in 1999.
measuring period ran from Sept. 6 to Dec. 27.
the area of tech company/executive profiles, Fortune, with
22.25 pages per issue, topped BW, which had 16.38 pages
also provided more coverage of Internet topics than BW and
Irvine, Calif., which made its debut in June 1999, is delivering
more than 100,000 click throughs a month, according to Mark
Brutten, VP of brand marketing.
website uses in-house and outside experts to provide product
information in some 450 categories, including womens
and mens apparel, toys, and baby products.
recommends up to nine of the best products available in
each of the categories featured.
Peterson Productions, Washington, D.C.,
said reporters on their media advisory board advise PR pros
to adopt the "nut graph" technique.
reporters from The Los Angeles Times and The New York Times
said the fourth or fifth paragraph of a news story usually
has an explanation behind the story and its relevancy to
the larger audience, issue or industry.
the "nut graph," it clarifies the story and helps
the audience relate.
writing two to three sentences that identify the "nut"
of the message, publicists can avoid that "whats
the point" feeling when pitching stories.
Newswire has started a website called "Media
Insider" at prnewswire.com/mediainsider.
will offer free access to PRNs "media coffee"
meetings, plus previously published media news.
web will be updated daily with trend stories, service-related
briefs and information on the media.
site is edited by Dan Forbush, who is president of PRNs
Edition, March 29, 2000, Page 4
MCGINNIS TO WRITE FOR SOCCER WEBSITE
author Joe McGinniss, 58, will write a weekly column for
a new online network for soccer fans.
said the last time he wrote a weekly column was 32 years
ago while working for The Philadelphia Inquirer.
daily newspaper job after graduating from Holy Cross College
in 1964 was covering Rye city news for The Port Chester
(N.Y.) Daily Item.
told the assembled media at the Official All Star Cafe,
where the announcement was made, he never dreamed he would
be writing column again. "This is the best medium to
do it," he added.
Soccer Team head coach Bruce Arena also has joined the new
global soccer website as commentator and analyst.
will write a bimonthly column, host online chats and provide
post-match analysis of the U.S. National Team's performance.
column will run every Tuesday, beginning March 28.
the column will be "irreverent without being sarcastic."
to cover a variety of topics related to soccer.
he is currently writing an article for GQ magazine about
Roberto Baggio, the Italian soccer star whose missed penalty
kick in the 1994 World Cup matches cost Italy the championship.
also pointed out that Baggio has invested money in goalnetwork.
today, I had not set foot in New York since July 18, 1994,
the day after Baggio missed a penalty kick," said McGinniss,
who lives in Massachussetts.
never been able to come back because New York was too closely
associated with the first real pain that soccer ever caused
me. So I think my presence here today indicates how strong
my commitment to goalnetwork.com is."
disagree with something he writes in his column, he will
make himself available on the website's chat group for discussions.
include "The Selling of the President," an account
of the marketing of Richard Nixon during the 1968 presidential
campaign; "Fatal Vision," an account of the Jeffrey
MacDonald murder case, and in 1993, "The Last Brother:
The Rise and Fall of Teddy Kennedy."
which has 14 news bureaus around the world, offers live
match results, news, exclusive stories, opinions and feature
coverage from a worldwide network of international soccer
journalists, along with a community section featuring message
boards and chats.
Group, the parent company of goalnetwork.com,
is the brainchild of Craig Stoehr and Clive Toye.
was an attorney at Latham & Watkins, counsel to the
1994 World Cup and Major League Soccer. Toye, the former
president of the New York Cosmos, headed up the 1994 World
Cup New York Host Committee.
chairman of the 1999 FIFA Women's World Cup and chairman/CEO
of the 1994 FIFA World Cup, is chairman of Goal Media Group.
is headquartered at 36 East 12th st. 212/505-1414.
Halpern is communications director. 212/420-7541.
SEEKS NEW EXECUTIVE SECRETARY
New York Financial Writers Assn. has formed a search
team to find potential candidates for the position of executive
Spartonos, who has held the position since 1978, is retiring.
She has lived in Arizona for the past three years.
five-person committee consists of Dan Bases, who is NYFWA
president, Myron Kandel, Sharon Gamsin, Susan Lisovicz and
said the committee will be looking for someone who can do
the job for the next eight years.
NEWS HOLE MAY BOOST CIRC
L. Overby, chairman/CEO of The Freedom Forum, believes "a
bigger news hole, where news touches every ad, and with
porch delivery by 6 a.m.," can do more to boost daily
newspaper circulation than a futuristic overhaul.
many daily papers are struggling to keep household penetration
at about 50%, Overby said the Democrat-Gazette in Little
Rock, Ark., is thriving, with household penetration of about
publisher, Walter Hussman Jr., told Overby, who is a former
reporter and editor at The Jackson (Miss.) Sun, that two
old newspaper ideas seem to be "working wonders":
large news hole, especially in the A section.
delivery by 6 a.m. for home subscribers.
other ideas also boosting circulation, according to Hussman:
classified ads for individuals.
is withheld from the newspapers website until after
9 a.m. to preserve single copy sales.
Wall Street Journal Europe's
new look features color photos and a new third section,
European news staff is also being increased by some 20%
as the publisher tries to boost daily circulation to 140,000
Kempe is editor of Journal Europe, which is based in Brussels.
new third section, which will focus on the "new economy,"
will feature daily rotating columns including "E-World"
by Tom Weber; "Media Watch"; "Venture Capitals"
by Charles Fleming; "Personal Technology" by Walter
Mossberg, and the "Global Player" in personal
investing, by Michael Sesit.
section also includes a daily marketing/media page; a management
page, and an ad column.
which stopped publishing last May, is being restarted by
Mayflower Capital, a Raleigh, N.C.-based company, which
acquired the bankrupt New York-based magazine.
Conte, a former ad sales representative, was installed as
publisher, and Ripley Hotch, who had been an associate editor
of the now-defunct Nations Business, is editor.
Sanderson, whose Highland Park, Ill.-based PR firm is publicizing
the magazines return, said all freelancers who were
owed money by the former owners have been paid.
magazine will continue to run mostly articles about successful
entrepreneurs. It also will have new features on office
products, E-businesses, franchising and direct sales.
staff is based in Raleigh at 919/807-1100.
the Internet site for women, has signed a lease for a new
home at 500-512 Seventh ave., New York.
will cease publication with the May issue for the second
time since it was started in 1936.
Motley, Life's last editor, may replace Landon Jones, the
former managing editor of People and now the senior VP of
magazine development, who is retiring.
a magazine for men, published by Conde Nast, will shut down
after its May issue.
will resurface in October as a section in DNR (formerly
Daily News Record), a mens fashion trade paper published
by Fairchild Publications.
Golin was dismissed as editor.
Living, a monthly trade magazine for casual
furniture retailers and manufacturers, was acquired by Cahners.
It will be part of Cahners Retail Furnishings
Group based in Greensboro, N.C.
Taylor-Smith, formerly managing editor of Home Accents Today,
was named editor.
State Real Estate Journal, based in Washington,
D.C., has opened a news bureau in Philadelphia to cover
news from Harrisburg to Southern New Jersey. The bureau
is headed by Jeremy Feiler at 610/600-7761; fax: 617-0547.
Edition, March 29, 2000, Page 7
PUBLISHER BATTLES WITH PRINTER
battle between PR publisher Paul Holmes and Colorado printing
broker Robert Bell has entered its fourth year.
recent decision in the case was made March 8 by Judge Alice
Schlesinger of the New York State Supreme Court. It rejected
a challenge by Holmes to Schlesinger*s ruling that Bell
can personally pursue collection of printing bills allegedly
owed by Holmes* Editorial Media & Marketing Int*l to
Bell and his company, Canyon Creek Productions.
the annual Creativity in PR (CIPRA) awards competition and
publishes the weekly "Inside PR" newsletter and
the bi-monthly Reputation Management magazine.
more than 1,500 entries from PR firms and client companies.
Most of the major PR firms participate and some base extensive
ad campaigns on the awards received.
represented by attorney Steven Halperin, sought to show
that the assignment to Bell of the right to pursue EMMI
"is a sham," said the court paper. Schlesinger
ruled, "the validity of the assignment is not a material
issue as it does not relate to any of the claims made by
the plaintiff or the counterclaim asserted by Bell. That
decision is on appeal. The Appellate Division will decide
whether or not to permit Bell to prosecute the counterclaim."
Says Printing Bill Now $96,000
the original $56,000 printing bill to EMMI for the Nov./Dec.
1996 and Jan./Feb. 1997 Reputation Management issues is
now $96,000 with late charges.
CC and Bell on March 4, 1997. One cause of action was for
$5 million+. EMMI charged CC and Bell illegally kept ad
mechanicals which were urgently needed for the next issue.
Bell refused to turn over the mechanicals, which were mostly
for ads placed by the major PR firms, until he had been
paid for the two issues. He noted the previous printer of
RM had sued EMMI for payment.
the major PR firms are advertisers in the latest issue of
RM (Nov./Dec. 1999), which was received in mid-March by
one subscriber. Featured are 20 articles written by PR firm
Agency, Tallahassee, Fla., was omitted from O'Dwyer's Ranking
of Independent PR Firms (NL 3/15). Zimmerman earned fees
of $3,343,427 in 1999, making it #57 on the list. Also it
was incorrectly reported that Alan Taylor Comms., New York,
earned fees of $6,974,193 ranking it at #27. The firm actually
earned $4,994,420 which puts it at #44.
Edition, March 29, 2000, Page 8