Edition, April 5, 2000, Page 1
OF FOUR C&B FOUNDERS LEAVES
Webster, one of the four founding members of Copithorne
& Bellows, is leaving April 14.
William Bellows, 47, having left in 1998 and San Francisco
head Richard Moore having left in March, this leaves David
Copithorne as the only founder still with Porter Novelli,
which acquired C&B in 1995 (via stock of parent company
listed in 1998 PR firm rankings with $26 million in fees,
has disappeared as a separate entity and is now part of
the Convergence Group of PN.
who joined C&B in 1990, two years after it was started,
was hailed as one of the four principal builders of the
firm by Copithorne.
is a 1975 Harvard graduate. Webster and Moore both worked
at the Haverhill, Mass., Gazette in the early 1980s. Copithorne
said both plan to continue their careers.
"Heart and Soul" of C&B
in a two-page memo on the departure of Moore and Webster,
said they are "not only two great personal friends,
but the heart and soul of C&B. They will remain the
inspiration for what the new PN Convergence Group could
and should become."
memo said C&B created a unique brand and reputation
for quality service based on the mantra of "senior
people doing hands-on work."
was the "C&B philosophy, style, and work ethic
that Rich and Melmore than anyone elsecreated
and drove year after year, personally, passionately and
relentlessly, throughout our organization," said the
memo. "Rich called this formula for success our 'genetic
noted that in 1999, C&B's last year before its absorption
into PN, the Thomas Harris survey of PR clients named C&B
as "Number One in quality among all PR firms worldwide."
also appeared on the Inc. 500 list of fastest-growing privately
held companies, on the lists of the largest high-tech specialist
PR firms, and on the lists of the 20 largest PR firms of
and Webster supported and "drove" the merger of
C&B into the Convergence Group, said Copithorne. Webster
"hatched" the plan with Copithorne and it was
proposed to PN CEO Bob Druckenmiller, the memo said. "We
owe Rich and Mel a big debt of gratitude," the memo
as Bill Hewlett and David Packard invented the immortal
'HP Way,' we have Mel and Rich to thank for the 'C&B
Way,'" wrote Copithorne.
VIE FOR $300K CANCER PROGRAM
$300K National Dialogue on Cancer account is being pitched
by Porter Novelli, Fleishman-Hillard, Hill and Knowlton,
Hager Sharp, Schechter and Assocs., and Widmeyer Baker/Chlopak,
$25,000-a-month account was pulled from Shandwick after
the American Cancer Society found the firm was also working
for R.J. Reynolds, said Greg Donaldson of the ACS. NDC is
140 groups that want to start a national discussion of cancer.
named Hill and Knowlton for media relations related to the
crash of Flight 990 last October off the coast of Nantucket.
All 217 passengers were killed. There were indications the
crash was caused by a suicidal co-pilot but EgyptAir has
denied this...Jeff Zilka,
head of financial PR at H&K/Chicago, to client Archipelago
as CCO. It has SEC approval as an electronic network and
has linked with the Pacific Exchange to provide an electronic
stock market...Tyumen Oil,
whose $500 million in U.S. loan guarantees have been blocked
by the State Dept. to protest Russian military action in
Chechyna, named Fleishman-Hillard for $25K monthly...Magazine
Publishers of America named Preston Gates
Ellis & Rouvelas Meeds, lobbyist, and Dittus Communications,
PR firm. MPA has budgeted $10 million to fight the proposed
15% rate increase for periodicals and to seek reform of
the postal system...Farmers
Insurance, the object of civil and criminal
charges brought by PR executive Melinda Ballard of Dripping
Springs, Texas, named Hillco & Partners, Austin, lobbying
and government relations firm, as a consultant. The local
press has been covering stories related to dangerous mold
growth. Ballard charges that Farmers failed to correct fungus
problems in her home...Hoover's
Online: The Business Network named Middleberg
+ Assocs. for PR. Hoover CEO Patrick Spain noted the firm
has extensive online experience...Greg
Spector, president, GCI Group/San Francisco,
to Blanc & Otus, part of Hill and Knowlton, as SVP/GM,
S.F. Spector's background includes five years as bureau
chief, PC Week...Bob Seltzer,
president and CEO of Ogilvy PR Worldwide, named chairman
and CEO. The firm has doubled in size in two years. The
president's post remains open.
Edition, April 5, 2000, Page 2
SOUNDS OFF ON DISHONESTY IN PR
Miller, assistant technology editor of the New York Times,
resents PR pros who view the press as "an enemy to
be held at bay."
appeared at the first of Bogen PR's breakfastnetwork.com
series, "Crisis Communications for Internet Companies,"
held at New York's Bryant Park Grill. Michael Klepper, chairman
of Klepper Assocs., New York; Mitch Baranowski, VP of corporate
communications at aviationX; and Mike Dunne, director of
PR at Datek Holdings Corp., also spoke. Edmund Bogen moderated
the event, which had an attendance of 250, mostly PR people.
not out to damage any company," Miller said, "but
honesty is still the best policy. I expect a PR person to
put some degree of spin on any story, but you don't put
the best face on stuff by lying about it."
added that hearing "no comment" from a PR person
is like hearing, "We're guilty."
also recommended building relationships with reporters to
am constantly getting calls from PR people who don't know
what I do," he said. "Get to know the press in
advance of a crisis."
said one misperception of crises is that they last 12 hours.
are two types of crises," he said. "The smoldering
and the sudden. Both can change a company forever."
HEDGE FUND IS CLIPPED
stories broke in the Wall Street Journal and New York Times
March 30 saying that Tiger Management, which sued Business
Week for $1 billion in 1997 over a cover story, may close.
Julian Robertson, 67, had $23 billion under management in
1998 but this is now about $6B.
Seitel, sole spokesperson for Tiger, announced March 30
that Tiger would close after distributing remaining funds
is editor of PRSAs PR Strategist and author of one
of PRs leading textbooks, "The Practice of PR."
in the financial press said Robertson failed to invest in
the high-flying high-tech stocks.
style was to look for bargains in the stock market. High-tech
stocks, which seemed over-valued, were avoided.
investing style "is the opposite of what is working
in todays tech-stock-crazed market," said the
Wall Street Journal.
has been gradually selling off stock in recent weeks so
as not to upset the markets.
at an April 1, 1996 Business Week cover story that questioned
his ability and portrayed him as having a hot temper and
a mania for control, Robertson sued BW in April 1997 for
$1 billion (proving he had a "hot" temper, said
BW story was headlined: "The Fall of the Wizard of
suit was settled in December of that year with BW printing
an explanation related to the story but not an all-out apology.
had a 25% return rate over a period of 20 years, Seitel
RAPS HARPERS BAZAAR ARTICLE
Susie Marino said the article in the April issue of Harpers
Bazaar, which described PR women in Silicon Valley as "gold
diggers," was unfair and untrue.
and her sister, Marianna, who were described in the article
as "PR bunnies," have co-owned Marino & Assocs.,
San Francisco, since 1994.
Nolan, who covers the technology beat for The New York Post,
said the "PR crowdalmost uniformly female and
uniformly youngis up in arms over what they think
is an inaccurate and unfair portrayal."
publicist is conducting a poll that asks for suggestions
for various means of retaliation against the writer of the
article, Nancy Jo Sales.
publicist suggested that Brills Content do a story
on the magazines reporting methods.
had more than eight years experience in high tech PR before
founding M&A. She received a degree in communications
studies from the University of California at Santa Barbara.
firm specializes in Internet PR and organizing parties and
events for clients. Susie said less than 15% of her time
is spent on party work.
agencys clients range from Hewlett-Packard to start-ups
in the Internet messaging, music, health and interactive
ODwyers NL quoted
Marino as saying "women show up in what the PR girls
call boob dresses. They get on the circuit and
start working the geeky Internet guys."
remark should have been attributed to Sales.
COVERAGE HELPED KILL REZULIN
voluntarily pulled its Rezulin diabetes treatment off the
market because a barrage of negative stories linked it to
liver damage, and in some cases death, according to Jason
Ford, super- visor of media relations for W-L.
says W-L still believes Rezulin's benefits far exceed any
risks. It decided to stop marketing the drug to prevent
confusion among doctors and consumers.
will spend $100 million to remove Rezulin from the market
and to write off its inventory.
than 1.5 million patients have used the drug since it was
approved by the FDA in 1997. The drug has been linked to
has generated more than $1.7 billion in sales for W-L's
FDA recommends that patients should not discontinue using
Rezulin until they consult with their doctors.
Beecham, whose Avandia competes with Rezulin, launched a
national ad campaign this week to position its drug as an
alternative to the W-L offering.
Group's CommonHealth unit handles the Avandia campaign.
Edition, April 5, 2000, Page 3
Wilson was named editor-in-chief of www.USATODAY.com.
was formerly editor of daily news at Congressional Quarterly.
will be responsible for editorial content on the website,
which has nearly 15 million unique monthly users, according
to the publisher.
MAGAZINE SEEKS NOMINATIONS FOR ANNUAL AWARDS
are being accepted for CFO magazine's 2000 CFO Excellence
awards are sponsored by the magazine and Arthur Andersen,
the consulting firm.
Driscoll, editorial director of CFO Enterprises, New York.
said the awards offer public companies and private companies
with revenues of over $500 million the opportunity to bring
a new level of visibility and recognition to their finance
winners will be profiled extensively in the October issue.
for one or more of 12 categories are due on May 15.
forms are in the February, March and April issues of CFO
forms are also available by calling Alexandra Ballantine,
CFO director of operations, at 914/279-5808.
F. Gloede was elevated from editor of Mediaweek
to group editor of Editor & Publisher and Mediaweek
Dunnavant is now editor of Adweek Magazines'
special reports/Mediaweek Features; Michael
Burgi was named managing editor, and James
Cooper was appointed news editor.
Dennis was named executive editor of MC,
Adweek Magazines' monthly computer publication.
Orsini is editor of IQ, the interactive
supplement of Adweek Magazines, and Kipp
Cheng was named news editor.
Brecher has resigned as Page One editor
of The Wall Street Journal to write a wine column with his
wife Dorothy Gaiter.
Kilpatrick is the newdirector of photography
for Teen People magazine, and Christine
Duvulo was named photo editor of Teen People
Steuer, previously a reporter for The Hollywood
Reporter and Women's Wear Daily, is now executive editor
of Interview magazine.
Boo of The Washington Post, Sam
Roe of The Toledo Blade and Willy
Stern of The Nashville Scene were awarded
1999 medals by the Investigative Reporters and Editors for
their investigative work.
Oliva, previously U.S. bureau chief of Editorial
Atlantida, an Argentine magazine publisher of nine weekly
publications, has joined People En Espanol as associate
editor. He will oversee the editing of primary features
for the magazine.
Napoli, who is the Internet correspondent
for msnbc.com, said a publicist pitched her a story about
a new print version of Nerve.com, asked her to recommend
former colleagues at The New York Times, who might be interested
in the story, and then a few hours later asked her to hold
the story to let The Wall Street Journal have an exclusive.
surprised me that the caller was so brazen and careless
with his tidbit of information, and didn't stop to think
that his request might be insulting," said Napoli.
really seeing the Journal and the Times as competition to
my job here on TV and on the Web, and feeling sorry for
the begging man on the other end of the phone, I said "okay,"
said Napoli, who did not identify the publicist.
Napoli changed her mind after she saw the new magazine,
called Nerve, was being promoted on the company's website.
story ran March 31, three days before The Journal's report.
story also discloses Nerve.com dropped its PR agency, RLM
PR, and started its own in-house agency in February. "They
claimed they were doing so, according to one report, because
of 'frustrating' experiences with firms," said Napoli.
The publicist, who asked her to hold her story, was hired
away from RLM to head the new PR department, according to
Napoli, who said RLM's managing director said the publicist
had just five month's experience.
PR pro and author Leonard Saffir is CEO
a website for consumers that will feature an array of celebrity
news and merchandise.
said the Boca Raton-based site, which is scheduled to be
launched in May, will be packed with the latest news, information
and profiles about CDs, DVDs, videos and licensed merchandise
linked to the stars of films, TV, Broadway, music and sports.
said the three major stockholders in CelebrityStores are:
e-Integrators, Beber/Silverstein & Ptrs., a Miami-based
ad agency, which also owns JGR PR, and Plexus Interactive,
also based in Miami.
editorial content will be supplied by Streaming Media, a
company which resells stories from more than 500 media outlets,
ranging from The Associated Press to Rolling Stone to The
New York Times and USA Today.
offices will be located at 3020 North Military trail.
Saffir is currently interviewing for an editor and other
news staffers. The company is currently at 1515 S.
Federal highway in Boca Raton. 561/479-2969.
company also has an agreement with Celebrity Sources, Los
Angeles, to provide celebrities and handle licensing of
merchandise, ranging from T-shirts and caps to high priced
collectibles, Saffir said.
Communications, an 11-year-old PR firm in Boca Raton, is
handling publicity for the new website. Tilson is also a
stockholder of the company.
who was executive VP of Porter Novelli from 1984 through
1990, is the author of "Power PR," and a new book,
called "Power PR: How to Master the New PR," which
was published in February by NTC Business Books.
book includes case histories of recent White House scandals,
Philip Morris and MasterCard, illustrating the scope, pervasiveness,
and power of PR.
also contains information on crisis management, the influence
of PR in political campaigning, evaluating the success of
a PR program, the advantages of PR over advertising, and
moving to Florida, Saffir has been an independent consultant
to various clients for PR, marketing, fund-raising and financial
Cramer, the hedge fund manager who co-founded
which is up for sale, is glad to be back at New York magazine
as its "Bottom Line" columnist.
who left four years ago, says that E-zines cannot hold a
candle to the old media.
like to be read by my peers on Wall Street, and I like to
be read by the people where I live...it's driving me nuts
I lost those great audiences..." he says in an editor's
note in his first column since returning.
U.S. DAILIES RANKED AS BEST IN THE WORLD
newspapers--The New York Times, The Washington Post and
The Los Angeles Times--made the top 10 list of "elite
dailies" in a new study published in the IPI Report,
a quarterly journalism magazine.
was conducted by John C. Merrill, who is professor emeritus
of journalism at the University of Missouri-Columbia.
the 1999 top 10:
New York Times (U.S.A.); 2. Neue Zuercher Zeitung (Switzerland);
The Washington Post (U.S.A.); The Independent (U.K.); Sueddeutsche
Zeitung (Ger.); 6. Le Monde (Fra.); Asahi Shimbun (Japan);
The Los Angeles Times (U.S.A.); Frankfurter Allegemeine
(Ger.), and 10. El Pais (Spain).
In a similar
study conducted by Merrill in 1968, The New York Times and
Neue Zuercher Zeitung also were ranked number 1 and 2.
based his findings on the opinions of the leaders in business,
politics, education, theology, science and the arts with
whom he spoke and who completed his questionnaires.
who defines a "global-elite daily" as international
in its major thrust, said readers of these papers have more
interest in foreign affairs, global business, the sciences,
arts and humanities than do the audience members of more
localized, mass-appeal papers.
TO REVIEW CAR PRODUCTS
a monthly magazine, will review new car accessories, such
as driving shoes, seat covers, radar detectors, and tires
in a new section.
will actually try out new products and pass along our unvarnished
opinions, dishing out the dirt as we see it," said
Jean Jennings, who was recently promoted to editor-in-chief
of Automobile (www.automobilemag.com).
section, which is called "In Gear," is edited
by new associate editor Joseph E. DeMatio, who had been
the magazine's senior copy editor.
section, which appears in the May issue, was written by
Monte Doran, who is the magazine's road test coordinator.
favorable reviews to all six products featured in the section.
TO EDIT NEW DETAILS
Peres, 28, was named editor of Details, replacing Mark Golin.
fashion magazine for young males, which has been closed,
will become a supplement to DNR, a daily trade paper that
covers the men's fashion industry.
has been European editor of W magazine, which is also published
by Fairchild Publications.
COMMS. TO DISTRIBUTE NEWS TO HISPANIC OUTLETS
news release distribution service, called NoticiasWire.com,
has been started by Durazo Communications, a Los Angeles-based
PR firm, and Electronic Media Communications, an Internet
and broadcast PR production and distribution company based
in Irvine, Calif.
service will distribute news releases to hundreds of U.S.
Hispanic-targeted media and thousands of Hispanic opinion
leaders working in business, non-profits, government and
survey of approximately 500 Hispanic-targeted media outlets
found strong demand for news releases distributed via the
100 survey responses received, 84% of Hispanic journalists
use the Internet while working, and 80% use E-mail.
on how they prefer to get news releases, the top choice
was E-mail (57%), followed by fax (52%) and U.S. mail (50%).
was conducted last February by Durazo, which specializes
in the U.S. Hispanic market.
executive VP, said NoiticiasWire.com will accept releases
in English and Spanish, and editors will produce a Spanish-language
summary, or "newsbyte," for every English language
release at no additional cost.
Pharris, president/CEO of EMC, said NoticiasWire is "truly
unique" in that it is the only bilingual press release
distribution system that can deliver the story in an integrated
form to Hispanic media immediately and interactively.
YORKER ADDS FINANCIAL PAGE
Surowiecki has joined The New Yorker as a staff writer to
contribute a weekly business columnm as well as some longer
pieces for the magazine.
new "Financial Page" made its debut in the April
was previously at Slate, where he wrote the "Moneybox"
column. He was also a contributing editor at Fortune and
a staff writer at Talk magazine.
April 3 issue of The New Yorker features the new "Financial
Page" plus a report on MicroStrategy's Michael
Saylor who lost billions of dollars in a single day
last week when the Securities and Exchange Commission
forced the company to revise its accounting practices.
he was the business columnist for New York magazine.
He also has contributed to The Wall Street Journal,
Wired, The New York Times Magazine, The Washington
Post and Linqua Franca, where he has written on subjects
ranging from Silicon Valley, college basketball and
the publishing business.
who lives in Brooklyn, will write about business affairs
first piece is a report on UPN, a national TV network that
has lost more than $800 million since it was started five
years ago by Chris-Craft and Viacom.
week, Chris-Craft rejected Viacom's offer to either buy
or sell its half interest.
uses UPN as an example to show that more often than not,
companies and divisions are kept afloat long after they've
stopped creating value.
of businesses exist only--well, because they exist. Call
it the allure of persistence," said Surowiecki.
issue also features a profile of Michael Saylor, the 35-year-old
CEO of MicroStrategy, who recently lost $6 billion in one
day after the SEC forced him to adhere to more conservative
week before his company crashed, Saylor had pledged a $100
million to start an Internet university that would offer
free tuition by means of videotaped lectures.
TO WRITE "BOTTOM LINE" AGAIN FOR NEW YORK
is returning to New York magazine to write the weekly "The
Bottom Line" financial column.
was writing the column when he left the magazine in August
1996 after Kurt Andersen was let go as editor.
will give up his column in Time magazine.
Edition, April 5, 2000, Page 4
FIRMS USE WEBCASTS TO REACH INVESTORS DIRECTLY
financial services companies have begun experimenting with
new programs, which resemble newscasts, feature the companies'
own analysts reporting on market trends and recommending
reporter Anthony DePalma says in the March 27th New York
Times that the webcasts "stand to further blur the
line between financial service companies and the traditional
years, the big brokerage firms have sent TV stations recorded
interviews with analysts and video news packages featuring
the firms' big clients.
self-generated webcasts also raise questions about maintaining
objectivity, when the primary purpose of the information
being given is to attract clients and sell service,"
last March, Merrill Lynch has put out two daily menus, one
on its general Internet site (www.merrilllynch.com)
for casual browsers and another just for clients.
daily webcast on the company's general Internet site is
available starting at 11 a.m. each day the stock market
can obtain reports on what the firm's analysts think about
individual stocks in the featured industry by linking to
the client site, askmerrill.com, which includes what is
called the Global Investor Network.
there, they have access to the complete webcast.
Yager, a former reporter and TV producer, is director of
Merrill Lynch global broadcasting service, and Bob Plunkett,
a former reporter for the Fox TV network, who runs his own
company, handles production.
firms planning to start webcasts include Goldman Sachs,
PaineWebber, and Morgan Stanley Dean Witter, according to
The New York Times.
Stearns, which uses streaming video to take the place of
the investor roadshows, is discussing a deal with CNBC to
use the firm's website to rebroadcast interviews done with
its analysts after they appear on TV.
company may also revamp its website to include its own daily
webcast and other services.
FASHION WRITERS JOIN NEW YORK TIMES
Trebay, a senior editor and editorial writer at the Village
Voice, is joining The New York Times as a fashion writer.
who will succeed Anne Marie Schiro, will write fashion features
and cover shows in New York and Europe.
Gabriel, who is fashion news editor, said Ruth LaFeria,
who is a former men's style editor at The New York Times
Magazine, is rejoining the magazine.
had been freelancing at various publications.
STARS IN CNBC'S NEW FRIDAY PROGRAM
new weekly series, "Market Week with Maria Bartiromo,"
will make its debut March 31.
half-hour show, which will broadcast live from the floor
of the New York Stock Exchange, will expand Bartiromo's
daily financial segment on CNBC's "Squawk Box."
program will feature an in-depth report on events poised
to affect the following week's market, a newsmaker interview,
a company profile and discussions with Wall Street analysts.
program will air at 4 p.m. each Friday and be repeated over
MAGAZINES ARE AIMED AT TEEN BOYS
Stance, a new magazine aimed at teenage boys, has been launched
by Times Mirror.
100,000 circulation monthly will focus on the culture surrounding
"emerging" sports such as skateboarding and snowboarding.
first issue also has articles about clothes, custom cars,
electronic gadgets and European women.
Richards, 36, is editorial director, and the only editorial
staffer over age 30.
Health is also coming out with a new bimonthly magazine
for teenagers in September, called MH-17.
magazine, which will offer fitness tips, will also have
articles about sports, fashion, gear, life and relationships.
initial circulation is set at 300,000.
PUBLISHES FIRST NEWSLETTER
first issue of the New York Financial Writers' Assn. newsletter
has been sent to members.
Financial Writers Update, the eight-page newsletter
is edited by John Fulton of Bridge News and Brad Finkelstein
of National Mortgage News.
first issue features a lead story report on Dan Bases' plans
for the future and a report on the executive secretary's
letter also devotes a full column to a new book by Diana
Henriques, and it carries an item that Tom Mariam, who is
media relations manager for Booz-Allen & Hamilton, got
engaged to Alyce Appleman at last years Financial
Follies; Judy Glass has moved to New York, and SportsBusiness
Journal has openings for two reporting positions in Charlotte,
editors want to get E-mail submissions only. The addresses
are: [email protected]
and [email protected].
TODAY WRITER WIN PRSA AWARD
Maney, a technology columnist and reporter at USA Today,
has won the 1999 Award for Excellence in Technology Journalism
sponsored by PRSAs technology section.
40, won for his story "Behind the PC," which focused
on advances in quantum computing and was published on July
14, 1999 in USA Today. His entry was one of 291.
tech columnist, who joined the paper in 1985, has been a
reporter at Westchester-Rockland Newspapers, The Binghamton
(N.Y.) Press and The Courier-Ness in Bridgewater, N.J.
an Internet website for homosexuals, will buy Liberation
Publications, a gay-oriented publisher. The sale includes
The Advocate, which publishes every other week.
Hackett was named managing editor of Mortgage
Harris, 46, a reporter and anchor at WWOR-TV
in Secaucus, N.J., died March 27 while exercising at home.
Seanor was named editorial director of Golfweek,
Orlando, and Jeff Barineau becomes editor.
Fairchild, executive editor of Bon Appetit
magazine and Jeffrey Steingarten,
food columnist for Vogue magazine, will be inducted into
DArtagnan Cervena Whos Who of Food and Beverage
in America at the 10th Annual James Beard Foundation Awards,
May 8, at the New York Marriott Marquis.
Scheibla, 80, who was a reporter for The
Wall Street Journal and Washington, D.C., editor for Barron's
magazine, died March 18.
Sikora has succeeded Sal Giangrasso as managing
editor of Dow Jones radio news.
Kleinhard, who was previously senior editor
at Information Week's Washington, D.C., bureau, has joined
CNNfn.com, in New York, as technology section producer.
Kosner, 62, has replaced Debby
Krenek, 44, as editor of The New York Daily
News. Kosner had been Sunday editor.
McLean and Jerry
Useem were promoted to senior writers at
writes feature stories and contributes to both "Fortune
Investor" and the "First" section.
continues to cover management and e-business issues, and
also contributes to eCompany Now and FSB: Fortune Small
Short, 59, previously Boston bureau chief
for The Associated Press, has joined Boston-based TelcomNets
online publishing division as executive editor.
NAMES KNEALE MNG. EDITOR
Kneale, 42, was appointed managing editor
of Forbes. He was one of two executive editors of the publication
and will replace Lewis DVorkin, who left to join America
Online as VP.
a former senior editor at The Wall Street Journal, joined
Forbes in Nov. 1998.
Media Directory 2000 shows there are 1,258
newspapers, magazines, radio and TV programs, plus other
media, with editorial content devoted solely at 50 and older
directory is published by Don Picard, who runs Creative
Ink, Burnsville, Minn. 612/894-6720.
Interactive, the online unit of Time Warners
Cable News Network news channel, has formed a content-sharing
alliance with The Los Angeles Times, a unit of Times Mirror.
Interactive, Atlanta, will provide video-on-demand reports
to the website of the LAT, and in return, the paper will
offer election and political coverage to CNNs allpolitics.com
National Stars business and editorial
offices have been relocated from Tarrytown, N.Y., to Boca
Raton, which is also the headquarters for American Medias
other two papers, The Globe and The National Enquirer.
weekly Star will keep its New York bureau open.
Edition, April 5, 2000, Page 7
AD HURT JUST FOR FEET
Saatchi and Saatchi 1999 Super Bowl commercial for Just
For Feet that showed militarists chasing a black man in
Kenya, drugging him and putting sneakers on him, had a "very,
very negative impact on the company," Karl Friedman,
of the law firm of Sirote & Permutt, Birmingham, Ala.,
told this NL.
For Feet, although its assets are being auctioned
off, still has an active website at www.feet.com.
It once was one of the largest shoe retailers with
$775 million in sales and was dubbed the sixth fastest
growing company by Fortune in 1997.
he said the "Kenya" commercial, as it came to
be known, was not the only reason the company went into
bankruptcy last year.
based in Birmingham, had more than 200 stores and sales
of $693 million for the first three quarters of 1999.
filed for Chapter 11 bankruptcy Nov. 4, 1999. Its auditor,
Deloitte & Touche, resigned and JFF's stock ceased trading
on Nasdaq Jan. 7, 2000.
were filed against JFF in Alabama charging insider trading,
breach of fiduciary duty, common law fraud, and deceit.
The charges were denied by JFF. In addition, The Alabama
Securities Commission told JFF it had started a probe.
auction of JFF's assets started in Jan. 2000.
JFF Sue Each Other
sued JFF for $3.1 million when the client refused to pay
for the ad and JFF sued S&S for $10M, claiming the ad,
viewed by an estimated 127 million people, exposed the company
to charges of racism, implied it "promotes drugs,"
and was "muddled," "confusing," and
"criticized....by the media and the ad industry."
Harold Ruttenberg, who said he got a "deluge"
of comments on the ad, told online magazine Salon May 28,
1999 that total costs were nearly $7M, including $1.7M for
the media buy, $3M to hire Saatchi & Saatchi Business
Communications of Rochester (now part of Rowland Communications
Worldwide), and $2M for newspaper ads in all of its markets
to alert shoppers to the third quarter ad (which ran in
the fourth quarter of the game). Product worth $1M was given
JFF suit, now on hold because of the bankruptcy, said Friedman,
charges Ruttenberg was dominated by the hard-selling team
told Salon that JFF executives were "flabbergasted"
and "kind of horrified" when the TV spot was first
shown to JFF in Birmingham.
S&S assured us this was the best thing they had ever
done," Ruttenberg is quoted as telling Salon. "We
didn*t want anything controversial... we*re a family-oriented
company," he told the magazine. But S&SBC
insisted on having its way, said Ruttenberg. "We said
`no.* They said 'yes.' They said they knew better. And we
are prepared to say that under oath," he told Salon
Rowland Discussed on Yahoo
Rowland and client DuPont became the subject of postings
on the Yahoo Finance message board last week.
author identified as "addude us" claimed that
Kurt Landgraf, CEO of DuPont Pharmaceuticals, had employed
three of his children at DuPont and that Mark Landgraf,
a son of Kurt, was given a job at Rowland two months before
Rowland got the ad/PR account of DuPont Pharmaceutical for
what Rowland announced was $100 million in billings (about
$15M in commissions). "addude us" claimed Mark
Landgraf quit after two months. Rowland said Landgraf worked
last summer for several months after Rowland got the account.
The source also posted critical remarks about S&S and
some of its executives.
to the former S&SBC in Rochester were referred
to Mark Weiss, CEO of RCW, New York.
confirmed that Craig Wood, who was named COO of S&S
Rowland last May, has left the S&S network. He
was previously EVP of Rowland Co. and before that
with S&SBC. Rowland, at press time, was attempting
to find out where he is.
Weiss, CEO of RCW
current account list of S&S Rowland was being sought.
The Rochester agency handles professional cameras for Kodak,
which appears to be in conflict with Rowland*s Canon account
in New York. Rowland said both clients feel there is no
conflict. Asked about a reported legal dispute involving
healthcare specialist Julie Wang, who left Rowland last
July, a Rowland executive said he would not comment on it.
the S&S Rowland unit in Rochester did little, if any,
corporate advertising, more than $15M in commissions from
such ads came from offices in the Rowland network, most
of them abroad. By counting such ads and other income, RCW
was able to report a 53% jump in fees to $49.7M for 1999.
Copies of the corporate and issue ads are being sought.
"OPEN PRSA NOMINATIONS"
Jackson, 1980 president of PRSA who co-headed the task force
on the future of PR that became the five-year planning committee
of PRSA, said he favors "open" nominations of
PRSA directors and officers in which candidates would be
known to the general membership and could seek support from
was the procedure until five years ago when the nominating
process went "in-house," he said. Jackson
led a move two years ago to expand the nominating committee
and bring about change.
year's committee of 20 recommended dropping two officers
from the board.
task force on the future of PR recommended decoupling accreditation
and office-holding and the five-year planning committee
Felton, who heads a task force studying the nominating
process, is collecting member comments but is not
yet ready to reveal any.
Pisinski, PRSA chair, said he will reveal the members
of the committee when it is complete.
said the Society will post complete audited financials in
a few days. Pisinski said he favors discussion of decoupling
at the next Assembly.
Edition, April 5, 2000, Page 8
hard-selling ad culture is on display in lawsuits
between Saatchi & Saatchi and Just For Feet and in a
piece in online magazine Salon.
CEO Harold Ruttenberg was "flabbergasted" and
"horrified" by the concept of a black being hunted
down in Africa (the theme of a Super Bowl commercial created
by S&S for JFF). Heated arguments went on with the S&S
creative team in Rochester, which insisted it "knew
better," said Ruttenberg.
agency won out and the ad ran in front of an audience of
127 million. Media coverage of the ensuing controversy blanketed
first foray into national advertising was a disaster and
played a possible role in its bankruptcy (although other
major factors were present).
Jones of the Pittsburgh Post-Gazette asked why the finished
commercial was not "run by a culturally diverse focus
Adweek Directory listed "PR" as among the services
offered by the Rochester office, with $4.7M of capitalized
income attributed to PR, research and newsletters in 1997.
these PR staffers silent? Was their opinion sought? The
Rochester office also had gobs of PR expertise available
via sister company Rowland.
Hayden, who became CEO of the office after the three other
top executives left it, told the Rochester Business
Journal May 21, 1999, in a story about S&S/Rochester
becoming part of Rowland Communications Worldwide, that
this was a good thing since the agency lacked PR capabilities.
Maybe what she meant was PR people that the ad people would
think that whatever PR people were around were no match
for the hard-driving ad people.
of material is available on S&S/Rochester from Internet
and Nexis sources. One trade story from 1998, based
on an interview with Hayden, says the office had just won
the $25M DuPont Lycra global account and an $8M project
for footwear retailer Just For Feet. The story says: "The
retailer may award the agency another $22M in billings after
the first quarter" (of 1999).
& Saatchi is not commenting on the suit to the press
but S&S comments are in court documents and have been
quoted liberally by Salon. When JFF argues that S&S
is guilty of "appallingly unacceptable and shockingly
unprofessional performance," S&S responds that
"The imposition of a punitive damage award in the absence
of explicit, particularized guidelines and standards is
highly unfair." Salon comments: "Saatchi's defense
appears to be that it can't be sued for violating professional
standards in a field that has none."
JFF commercial was far from the only ad in the 1999 Super
Bowl that was in questionable taste. New York Times
ad columnist Stuart Elliott, reviewing the 51 spots, said
"many" were dominated by "sophomoric slapstick,
toilet talk and gratuitous sex and violence." Females
were either a "scantily clad sexpot, demure mother
or dowdy great-aunt."
felt the movie, "Something About Mary," had made
a big impression on the creators of these ads.
there is a big push on now for integrating PR with advertising,
we think PR pros should study the advertising culture.
PR pros are going to have to fight hard to get their voices
heard. Integrated marketing can mean the elimination of
York Times high tech writer Stephen Miller is annoyed at
PR people who view the press "as an enemy to be held
at bay" He's had his fill of "no comments"
and interprets this to mean that the firm is "guilty."
Miller says he*s not out to "damage any company."
a longterm view is taken, a reporter calling on a negative
story about a company is viewed as a threat to that company.
The marketing, sales and ad departments don't like airing
of all the facts in a negative situation. In fact, they
don't like reporters "poking around" their companies
on general fishing expeditions. The PR pro will have to
fight to get out the facts and point out that longterm relationships
with the press and public are important.
companies and associations have eliminated the PR function
or keep the job unfilled. They give no help to reporters
in either positive or negative situations (to be evenhanded)
and rely on advertising and their trade associations to
do any "communicating."
pointed comments about Saatchi & Saatchi, Rowland and
DuPont have been posted on the Yahoo message board.
Meanwhile, a story in the 4/1 New York Times noted that
U.K. message board Demon Internet has agreed to pay $25,000
to a physicist who says he was libeled on the board. The
story said the U.S. has stronger freedom of speech laws
but that Internet providers should be concerned. U.K. lawyer
Mark Stephens said the "rich and powerful" can
use lawsuits to choke off free-wheeling commentary on the