Edition, May 10, 2000, Page 1
BUG" INFECTS PR FIRMS
Knowlton and Ogilvy PR Worldwide shut down Internet access
Thursday, May 4, after the Love Bug virus infected their
Hoog, president of H&K, said the bug "beat the
hell out of us," but H&K's systems were running
later that afternoon.
CEO Chris Komisarjevsky's computer had to be treated after
he opened the "ILOVEYOU" message early in the
PR manager at the Washington Post, said the virus had "only
a minor impact" on the company. This NL got four
"Love" messages from one PR firm indicating the
bug went to media via PR firms' E-mail lists.
BLAIR SPLITS IN CHICAGO
Wheatley and Laurel Blair have ended their ten-year relationship
in Wheatley Blair, ten-person Chicago firm founded in 1990.
has co-founded Wheatley & Timmons with Richard Timmons,
formerly of Waxman Industries, First Alert and Pillsbury,
as a principal.
It is negotiating
for space in the Time-Life bldg.
include the First Alert division of Sunbeam Health and Safety
and Corona Beer, both formerly WB clients.
whose firm specializes in consumer PR, says she has no plans
to change the name of the firm.
OF M-WA JOINS BRAINERD
eight-year employee of Morgen-Walke Assocs., New York, and
one of several "principals" of the firm, joined
Brainerd Communications, New York, in an executive post.
Brainerd from M-WA are Jennifer Gery, account manager, who
becomes associate director of media relations at Brainerd,
and Valerie Carmello, account associate, who is a senior
seven "partners" (stockholders) and four principals
when it sold to Lighthouse Global Network in January.
"partners" changed their titles to "senior
managing directors" a year ago after their lawyers
warned them the term "partner" could imply fiduciary
responsibilities for leases and other obligations.
members of M-WA took part in the stock and cash offered
by Lighthouse and all employees got a bonus.
fees of $26.2M in 1999. Lighthouse is backed by Chicago
venture capital firms GTCR Golden Rauner and Frontenac Co.
It owns Financial Dynamics, U.K.
MIFFED AT U.S. PR, PRSA
PR professionals and some PR pros in Europe are disappointed
with PR in the U.S. and PR Society of America's policies
and actions, according to a report by Boston counselor Terence
M. Clarke, who attended the tenth congress of the Russian
PR Assn. in Moscow in January.
in a lengthy article on his trip for the spring PR Quarterly,
said that he found "American PR has a serious PR problem"
in Russia and Europe.
said he was told at an informal gathering at the Moscow
Pen Club that, "The PR Society of America should be
ashamed of itself. All they are interested in is how to
make more money, when there is so much else to do in the
said he heard the same criticism from several others as
well, "never in anger as much as sadness and disappointment."
woman from one of the workshops asked him: "Where is
the soul in your work? Do you only care about getting rich?"
wrote he was "stunned by the absence of malice as much
as the shock of such views." He said he was unable
to rebut the allegations but understood them better when
he returned to the U.S. and read statements by veteran counselor
Howard Chase in the winter PRQ.
Clarke wrote, "worries that PRSA, if not the profession,
is losing its moral compass."
had written that PRSA "has lost sight of the field.
There's too much emphasis on techniques, press releases
and marketing and not enough about social institutions."
who directed that the headline on his interview read, "Chase
Foresees Dismal Future for PRIt's Been Captured by
Marketing," said PR pros now say they're in marketing
and "accept being subordinate."
said the ideals of free speech and free information flow
have not yet been achieved in Russia, which has a long tradition
of the opposite of this, but that the Russian PR Assn. is
striving toward these goals.
desire of the RPRA to make Russian institutions responsive
to informed public opinion represents a noble calling,"
wrote Clarke, adding: "If we openly support their efforts
only morally, we may help ourselves as much as we help them.
If we are not only about making money, we need to find a
way to demonstrate that fact. We ought to project that facet
of our identity, because our image is tarnishing at home
and abroad...they're trying to achieve the same democratic
institutions that were founded in this country, by practicing
a profession conceived in this country which purports to
improve relations between people and their institutions."
praised the 40-year-old Confederation of European Relations
Publiques that calls on members to support freedom of expression
and "the right of the individual to receive information."
Clarke: "That goes to the very heart of the mission
of PR in Russia today."
Supreme Court ruled May 1 that Internet Service Providers
are not financially liable for defamatory E-mails or messages
posted on their bulletin boards.
It let stand a New York Court of Appeals ruling in favor
of Prodigy Services. That Court determined that Prodigy
carried rather than published the offending E-mail.
It ruled that Prodigy deserves the same protection against
defamation suits extended to phone and telegraph companies...Sara
GM of the Houston office of Hill and Knowlton, joined Waste
Management as VP, CC. She was succeeded by Max Watson...The
Alzheimer's Assn., Chicago, is seeking a
VP of communications and marketing at $100K+ via Mary Karr,
VP, human resources. Fax: 312/335-4051... Space.com,
Internet company featuring former CNN financial news head
Lou Dobbs, had revenues of $206,830 in the first quarter
and expenses of $3,877,844, according to a report in the
May 2 New York Post. The company declined comment. The Post
has reported that Dobbs has been exploring the possibility
of going back to CNN. www.space.com...
Edition, May 10, 2000, Page 2
FEAR ADVERTISERS, BIZ SIDE
three-in-10 journalists in a new national survey said they
have avoided covering a newsworthy story because it might
adversely affect advertisers.
one of the major findings from a poll conducted by Pew Research
Center and the Colombia Journalism Review.
of 206 reporters and 81 news executives - 150 form local
news outlets and 137 from national news organizations
- found about 25% of the local and national journalists
have purposely avoided newsworthy stories, and nearly as
many have softened the tone of stories to benefit the interests
of their news organizations.
admitted they have engaged in either or both of these practices.
frequently are not pursued, according to the journalists.
Fully half of the 90 investigative reporters, who were interviewed
separately, said newsworthy stories are often or sometimes
ignored because conflict with a news organizations' economic
percent said stories that are seen as important but dull
are often (27%) or sometimes (50%) avoided.
- A majority
(52%) also said complex stories are sometimes ignored.
percent of local and national reporters have been told
to avoid a story because it could harm their company's
financial interests. Only six percent said it was
a common occurrence.
embarrassment or potential career damage is mentioned as
a reason for avoiding stories by about half of all journalists.
COVERAGE RESULTS IN SUSPENSION
Washington, a reporter for The Boston Herald, was suspended
indefinitely without pay April 30 by top editors over his
tough coverage of the merger of Fleet with BankBoston.
bank is a major advertiser that is negotiating to lend the
Herald money to buy new presses.
issue is a series of articles about Fleet/Bank Boston, and
its decision to institute a regressive bank-fee aimed at
low income customers, a fee that often disproportionately
affects African Americans, according to the National Assn.
of Black Journalists.
3,000+ member NABJ, based in Adelphia, Md., has demanded
43, who is the only African American on the Heralds
staff, has been a reporter for 23 years and the Heralds
transportation and consumer writer. He is president
of the NABJ/Boston chapter.
he broke the story about the fee and its negative impact
in early April, Washington said he was "censored"
and told to "move on" to other stories.
the bank altered the practice.
Mahoney, who is Fleets SVP/corporate communications,
complained to managing editor Andrew Gully about Washingtons
aggressive reporting tactics.
one story, Washington recounted a phone conversation in
which a Fleet representative called a complaining customer
a "bitch" without disclosing that the customer
was Washingtons girlfriend.
said the caller was "extremely confrontational,"
that Washington should not have taped the call and that
his approach "was really objectionable from a journalistic
said he has been discouraged for a long time from writing
about supermarkets and car dealers, which are major advertisers.
publisher Patrick Purcell said it is "ridiculous to
accuse us of being influenced by `advertisers and business
interests in this case, Fleet/BankBoston, when over
the course of three weeks at least three stories appeared...including
one on the front page...I dont think Fleet/BankBoston
feels the Boston Herald extended special treatment."
Herald is owned by Murdochs News Corp.
May 4 report by The Boston Globe said the simmering controversy
over Washingtons suspension has become "a racially
Globe said "sources indicate that the fate of the tabloids
former transportation and consumer writer may be resolved
ACCUSED OF LOSING TOUCH
are out of touch with average Americans because they live
in expensive neighborhoods and have fancier lifestyles,
according to Peter Brown, who is editor of The Orlando Sentinels
Sunday "Insite" section.
bases his conclusion on a study he finished in 1995 for
a book that has never been published.
of Browns findings recently appeared in an article
in The Washington (D.C.) Times, and were picked up by syndicated
radio show host Rush Limbaugh, columnist John Leo of U.S.
News & World Report, and by numerous online chatrooms.
his survey, Brown gave professional pollsters the home addresses
of 3,400 journalists and a questionnaire, which was sent
to residents and journalists in five cities: Dayton, Oh.,
Tulsa, Okla., Syracuse, N.Y., Roanoke, Va., and Chico/Redding
included a Dayton news editor who insisted on articles on
salmon and artichokes even though many of her readers were
blue-collar workers who carried lunch buckets.
terms of salaries, only 18% of people in these cities earned
$50,000 or more, while 42% of the journalists did.
also found journalists are less likely to form families,
have children, go to church, do volunteer community service,
own homes, or put down roots in the communities they are
they do get to the bigger market, they still have little
in common with viewers and readers.
12% of The Washington Posts readers live in four upscale
suburban clusters, 45% of the Posts staff lives there.
Edition, May 10, 2000, Page 3
WIRE DAILY NAMES TWO EDITORS
Deeny was named European editor of Fashion Wire Daily, a
syndicated news service based in New York.
will oversee FWD's European coverage from FWD's Paris office.
was formerly editor-in-chief of Vogue Hommes, editorial
director of Conde Nast International, and Paris bureau chief
for Fairchild Publications.
Kirschbaum, a freelance writer, was named celebrity editor.
She will oversee FWD's West Coast correspondents and
FWD's celebrity and entertainment coverage.
can view daily news and gossip items on FWD's website (www.FashionWireDaily.com).
NEWS DEPUTY EDITOR JOIN IN STYLE
Healy, who spent the last eight years at The New York Daily
News, most recently as deputy managing editor, was named
deputy editor at In Style magazine.
Nelson, managing editor of the celebrity lifestyle magazine,
said Healy will oversee special sections and projects as
well as regular features.
CONTENT HIRES NEW STAFFERS
Content has named six assistant editors and four senior
new assistant editors: Ron Klein, Jane Manners, Jesse Oxfeld,
Kaja Perina, Julie Scelfo, and Amy DiTullio.
new senior writers are Ed Shanahan, Jennifer Greenstein,
Ann Woolner, and Chipp Wilson.
Pleven, who was managing editor, has left, and Rifka Rosenwein,
who was a senior editor, is joining Inc.'s New York office.
Marimow, 52, managing editor of The Baltimore
Sun, was named editor of the paper, replacing John Carroll,
who was appointed editor of The Los Angeles Times.
Fixmer, technology news editor at The New
York Times, has joined Interactive Week as editor.
A. Roy, a senior writer for TheStreet. com
and Michael H. Stanton, editor-in-chief of The Bond Buyer,
were married April 29.
Dean, previously with Details, is joing
Dennis Publishing's Stuff magazine as senior editor.
Blanchard will replace Mike Soutar as editor-in-chief
of Maxim magazine starting June 12.
Grimes, who was publisher of Women's Sports
& Fitness, was named publisher of Allure. Both
magazines are published by Conde Nast.
Causey, who was The Washington Post's "Federal
Diarist," is leaving the paper after 36 years to join
SAYS GOODBYE TO MIRABELLA
last issue will be the June-July number. Jack Kliger,
president/CEO of Hachette Filipacchi, which acquired Mirabella
in 1996, cited a "continuing lack of advertising support"
as the reason for closing the magazine.
to Audit Bureau of Circulations, Mirabella's newsstand sales
averaged 80,790 copies a month for the six-month period
ended Dec. 31, 1999, down from an average of 134,292 a month.
publisher had tried to boost ad pages by increasing Mirabella's
frequency from six to 10 times a year in 1999.
in 1989 by Murdoch Magazines, Mirabellawhose founding
editor was Grace Mirabellawas conceived as a magazine
targeted to the age 35-plus woman.
40 staffers will be affected by the closing. A few
staffers will be offered other positions in the company,
while others will be given severance.
Myers has been editor-in-chief for two years.
PRO PUBLISHES BOOKS ONLINE
Thomas Collins, 52, a former PA officer for Mobil Oil, has
founded an online book publishing company, which will print
books one at a time.
who was a reporter for The New York Daily News before joining
Mobil, says his Vienna, Va.-based firm, RavensYard Publishing,
can make money selling fewer than 200 copies of a book compared
with a minimum of 2,000 at "dead tree" publishers.
decides whether to publish a book either on the basis of
its editors' judgment or the response of readers to sample
chapters on its website (www.ravensyard.com).
the decision is to publish, the company authorizes a press
run of about 200 quality paperback copies selling for around
that supply is gone, additional orders are filled on demand
from a digital inventory.
its founding in 1998, RavensYard has published seven titles,
with three more to appear in April.
RavensYard does not pay advances, authors pay the company
nothing for having their work published, and they may be
paid royalties from the start unlike traditional publishers,
who pay authors royalties only when sales of their book
exceed their advances.
the Austin, Tex.-based medical information website, said
it has less than five months of cash left.
Edition, May 10, 2000, Page 4
NAMES ENEMIES OF PRESS FREEDOM
to Protect Journalists said 33 reporters, editors and cameramen
were killed in 1999, up from nine in 1998.
Leone was the deadliest country, according to the New York-based
group, which said Foday Sankoh's Revolutionary United Front
rebels executed at least eight journalists in 1999.
nine killing grounds were Yugoslavia (6), Colombia (4),
Chechnya (3), and East Timor (2).
Slobodan Milosevic of Yugoslavia; Ayatollah Ali Khamenei,
the supreme leader of Iran; and Foday Sankoh, the Sierra
Leone rebel leader, are among CPJ's "Top 10 Enemies
of the Press."
Khamenei's reform movement has led to the closings of 16
publications in Iran this month, and Milosevic, who is making
his second appearance on the list, has continued a concerted
campaign to destroy his country's independent media, the
CPJ's statement said.
list also includes President Nursultan Nazarbayes of Kazakstan
and President Jose Eduardo dos Santos of Angola.
for the second time are President Alberto Fujimori of Peru
and Prime Minister Mahathirh Mohamad of Malaysia, while
President Zine el Abdine Ben Ali of Tunisia made his third
Jiang Zemin of China appears for the fourth time, and President
Fidel Castro of Cuba makes his sixth appearance.
STYLE MAGAZINE GOES OUT OF BUSINESS
May number of Capital Style will be its last issue.
Washington, D.C.-based monthly magazine was started in the
fall of 1997 by the Economist Group, the London-based company
that publishes Roll Call and The Economist.
Style covered Washington politicians, local media people
and Hollywood celebrities.
magazine, whose circulation never got above 61,000, lost
more than $3 million in less than three years.
Thomas, who is editor of Capital Style, said the Economist
had done a bad job of selling the magazine.
closing puts Thomas and six other staffers out of work.
HIRES THREE SENIOR EDITORS
has hired three new senior editors, a writer, and promoted
two to associate editor.
editors are: Jack Egan, Elizabeth MacDonald, and Robert
A. Crawford was hired as a staff writer.
has covered markets and personal investing for U.S. News
& World Report, New York magazine and The Washington
Post, had been with USN&WR since 1985, where he covered
everything from Rupert Murdoch's succession plans to the
Internet stock explosion.
Forbes piece, done as a freelancer, appears on page 64 of
the May 15 issue.
and Langreth were both previously at The Wall Street Journal,
and Crawford was formerly with American Lawyer.
specializes in the coverage of accounting and capital markets.
Her first article appears on page 188 of the May 15
who joined the Journal in July 1995 from Popular Science,
will cover medicine, health and science beats.
had been writing about the legal industry, its controversies
and personalities for AL.
Condon and Luisa Kroll were promoted to associate editors
from staff writers.
HIRES PR PRO AS AN EDITOR
who is PR director of L'Oreal Paris, is joining Seventeen
in New York on May 22 as beauty editor.
model for 10 years, Kofman also has held PR positions at
Lancome, Paris and Guerlain.
(Jackie) Castro, previously a parttime staffer
at J.R. O'Dwyer Co., was recently promoted to assistant
editor of Seventeen's website.
Matusik was named editor of InStyle's soon-to-be-launched
Thibault was appointed managing editor of
an online news service that is based in Alexandria, Va.
Gleydura was promoted to editor of Inside
Business magazine, Cleveland, and Michael Zawacki, previously
with the Lorain (Oh.) Morning Journal, has joined as an
R. Wieck, 72, a longtime reporter and D.C.
bureau chief for The Albuquerque Journal and columnist for
The New Republic, died April 20.
Now, a monthly business magazine and website,
was launched May 2 by Time and the Fortune group.
month you'll be able to count on this magazine to tell you
exactly what works on the weband, just as important,
what doesn't," said Ned Desmond, who is president and
said the magazine will be about "technology, a business
trend, or simply a company's culture and its leadership."
(www.ecompany.com) will run the contents of the magazine
plus original daily stories and columns produced by the
eCompany Now staff.
Aley, managing editor, and other staffers are based in the
main office at 1 California st., San Francisco, CA 94111.
415/293-4848; fax: 5940.
Herring will go from monthly to biweekly
Media, a new Web news service covering media,
entertainment, publishing and digital businesses, is planning
to start Inside.com on May 10.
Donald Hensrud, director of the Executive
Health Program at the Mayo Clinic, will write about health
matters for a new column that will run every other issue
Torkells, a former editor of Travel &
Leisure, is overseeing the revamped "Personal Fortune"
section, which will cover such topics as cars, travel, food
and wine, golf, fashion, electronic gadgets, books, music,
Edition, May 10, 2000, Page 7
PROS SEE LOSS OF PRESTIGE
percent of U.S. communicators responding to a joing survey
by PR Society of America and the International Assn. of
Business Communicators agree that "PR/Corporate Communication
is perceived by top management to be more prestigious than
most other professions."
survey in 1996 had found that 29% of respondents felt that
management viewed PR to be "more prestigious than most
by Burke Marketing Research, Cincinnati, went to 8,000 PRSA
and 8,000 IABC members, mostly by E-mail.
were received from, 2,627 or 16.4% of those surveyed.
The survey, called "Profile 2000," included an
extensive list of questions and is called "the most
extensive survey ever" of PR professionals.
Part I of the survey is in the April/May issue of IABC's
Communication World magazine. Part II, in which female/male
salaries will be broken out, will be published in the August/September
issue of CW.
Pros Make $110K; Corporate, $63K
who work at PR firms reported an averae income of $110,000
while those who work at companies make only $63,000.
in ten supplements their pay with freelance PR and marketing
expect to stay with their current employers for the next
year or two. They have been in their jobs an average
of six years.
percent of U.S. company respondents work in "corporate
communications" or "communication" depts.;
19% in "marketing," and 16% in "PR."
commonly reported development in the past two years is more
use of computer technology.
percent of respondents said their salaries do not compensate
them for the "amount of hours I am compelled to work"
and 53% agree that "PR/corporate communications is
a relatively low paying field." But 77% say
that if they had it to do over they would pick a PR/CC career
(vs. 65% in 1996).
RESTORES EXHIBIT HALL
have an exhibit hall at the national conference in Chicago
Oct. 22-24 for the first time since 1994. PRSA president
Ray Gaulke said it will be a separate hall like PRSA used
to have and that he hopes for as many as 100 exhibitors.
the exhibit hall will return as a permanent feature of PRSA
conferences since there are so many new products being offered
in the communications field. There is good exhibit
space available this year close to the conference sessions,
Fapp, a retired PR executive of Sears, Rodebuck, Chicago,
has been retained as a consultant to help sell booths.
He managed the annual meeting of Sears and also analyst
the hall at its 1995 conference in Seattle, saying it had
never made a profit although closing the hall had "nothing
to do with money." The aim was to have a few
major sponsors like AT&T, Apple or IBM.
suppliers in recent years have had suites near the conference
sessions, paying thousands of dollars. A few booths
had also been set up in hotel corridors. The PR Services
Council, formed to work with PRSA for a greater role for
service firms at conferences, folded after the exhibit space
dropped exhibits by all but a few major suppliers, the National
Investor Relations Institute made a strong effort to attract
exhibitors and make them feel welcome. NIRI neteed
$985,980 on conference income of $1,800,390 in 1999, largely
because of exhibits by nearly 100 companies. PRSA
netted $139,615 on its 1999 conference. Revenues were
$1,044,883 and costs, $905,615.
Edition, May 10, 2000, Page 8
were shocked by a full page ad in the April 24 New Yorker
announcing that "Chrysler is proud to sponsor"
The Sleeping Beauty of the New York City Ballet from May
body copy carries the Chrysler logo and again says the ballet
is "sponsored by Chrysler." Marketing buffs will
appreciate that the brand Chrysler is advertised and not
parent company DaimlerChrysler.
sexual content or passionate artful pose?
company is a supporter of the ballet but it's claiming
far too much credit by saying it's the "sponsor"
of two weeks of ballet performances.
other entities including taxpayers are paying far
more than Chrysler for The Sleeping Beauty (original
cost: $1.2M). Sponsor, as the public understands it,
is someone who pays the entire cost of a TV or radio
and "sponsoring," by the way, are major promotional
goals these days as evidenced by the Detroit Tigers
now playing in "Comerica Park," the Giants
in "Pacific Bell Park," and the San Diego
Padres in "Qualcomm Stadium."
Morris describes itself as a "national sponsor"
of the American Ballet Theater.
Stadium is surviving for now but Shea Stadium, when rebuilt,
will get a corporate name for tens of millions of dollars.
program of the NYCB lists DaimlerChrysler in the second
rung of patrons$100,000 to $249,999. Eight
others are in the quarter million+ category including Citibank,
Irene Diamond Fund, and the New York State Council on the
Arts (tax money), which is contributing $334K in 1999-2000.
NYCB is well under water, its expenses running $17.6 million
over earned income of $23.3M for 2000. It needs funds but
at least until now its supporters and "generous supporters"
have been discreet, settling for four-point type in the
back of programs (four pages in the current program).
more tasteful ballet friend is Movado Watches,
which helps the American Ballet Theatre with funds and full
page ads in the New York Times. One ad "applauds"
the ABT for "60 years of electrifying the world of
Dance" and says Movado is proud to be "a principal
benefactor." It does not claim to be "sponsoring"
ABT or any particular work.
reason for a growing ballet deficit is that Republican Congresses
cut funds for the National Endowment for the Arts
from $163M in 1995 to $97.5M in 2000. NYCB itself was cut
from $400K in the early 90's to $110K in 2000. Big
companies, urged by marketers to identify with worthy causes,
are taking up some of the slack but they want their product
a longtime ballet fan, we have watched the audience dwindle
and age over the years. There is no need
to sign up for four Tuesdays, Wednesdays, etc., which is
the way NYCB tries to sell tickets. You can walk
in any night and get a good seat. When we attended on May
4, the fourth ring was mostly empty and there were seats
on all levels. We think competition to ballet is coming
from figure skating and ice-dancing, which has many of the
same moves as ballet but which is understandable to the
general public. TV not only provides good close-ups but
slow replay (including replays of the spectacular falls
that dot any skating program). Popular music is sometimes
used, something that would not happen at the ballet. Skating
stars are more accessible and human, often giving interviews
after their performances. Ballet needs PR and soft
marketing (not the I'll-grind-you-under-my-boot-heel form
of marketing). One question is why do the NYCB and ABT perform
at the same time (4/25 to 6/25 and 5/8 to 7/1)!?
think ballet is too cruel to its performers to be supported.
In particular, the strain put on women's feet by toe dancing
is huge and causes many injuries. As an indication of the
hazards to dancers, five major roles in the NYCB's May 3
opener had to be recast because of injury or illness. The
night we went to the NYCB, an entire ballet, "The Beethoven
Seventh," was replaced by "Prism" because
of "illness and injury." A relative of ours won*t
go to the ballet because he feels it abuses women performers.
recommend an article in PR Week April 24 on the large
and growing advertising, graphics and other integrated marketing
capabilities of major "PR" firms. Jack
Bergen of the so-called "Council of PR Firms,"
which allows members to count up to 49% of their income
in ad commissions, is quoted as saying: "We want to
be in the business of developing the strategy for campaigns
that require a strong visual and emotional component."
As a believer in integrated marketing, the CPRF should
change its name to the more honest "Council of Integrated
Marketing Firms" (CIMF)...Morgen-Walke is to
be applauded for dropping the incorrect term "partner"
for its executives (which implied responsibility for leases
and other obligations) and replacing it with "managing
director"...hardball marketer Chrysler, because
of a public outcry, in 1997 stopped ordering magazines
to notify it in advance of controversial articles in issues
where it would advertise. The Magazine Publishers of America
and American Society of Magazine Editors, among others,
condemned the policy and urged mags not to allow any advertisers
an advance look at tables of contents, articles or photos.
Coca-Cola continues its policy of requiring
advertising make-goods if it doesn't like nearby editorial