Edition, May 31, 2000, Page 1
WILL BE KETCHUM CEO
L. Kotcher, 48, president of the Ketchum unit of Omnicom,
will succeed David R. Drobis, 59, as CEO on June 1. Drobis,
with Ketchum since 1967, continues as chairman.
who joined Ketchum in 1983, became director of the New York
office in 1986 and COO and president in 1992. He was a senior
VP and then EVP at G.S. Schwartz & Co. in 1985-86. Previously
he was at Brouillard Communications from 1980-83.
has a B.A. from the State University of New York in English
and an M.S. from Boston University in PR (1982).
was sold to Omnicom in 1996. Paul Alvarez, now 58, who for
many years co-headed Ketchum PR with Drobis, was named a
vice chairman of Omnicom but left in the first year of a
three-year contract. Walter K. Lindenmann, 63, director
of research at Ketchum since 1987, retired in March of this
who has been CEO at Ketchum nearly 10 years, is the founding
chairman of the "Council of PR Firms." He will
become chairman of ICO, the association of PR firms in Europe,
at the end of the year when his CPRF term expires.
Drobis: "It's the perfect time in our history for Ray
to take on the CEO's job, a time of exciting change within
our industry as the Internet and e-business turbo-charges
ACQUIRES KVO, PORTLAND
an Omnicom unit with $213 million in fees in 1999, acquired
KVO PR, Portland, Ore., which reported revenues of $7.6M
and a staff of 70 PR pros for 1999. The firm, which also
has an office in Silicon Valley, has technology, corporate
and consumer clients.
will operate independently as an F-H company but will also
be part of the Technology Consulting Worldwide division
a part of F-H is "the most significant step in KVO's
17-year evolution," said Sharon VanSickle, KVO co-founder
TO PAINE FROM COPITHORNE
Corp., Roy, Utah, $1.5 billion maker of the "Zip,"
"Jaz," and "Clik!" drives and disks
as well as other products, named Paine & Assocs., Costa
Mesa, Calif., for a projected $3 million+ budget.
was three years with the former Copithorne & Bellows
PR firm which was merged with the new Convergence Group
of Porter Novelli, an Omnicom unit. C&B had not handled
the account for six months. David Copithorne, managing partner
of Convergence, said conflicts were encroaching on the Iomega
national firms were chosen from a number that responded
to a request for proposals. Mark Lucas, EVP, product management
and global marketing of Iomega, called Paine "among
the nation's best managed and most creative PR agencies."
HEADS IPG'S ALLIED UNIT
Weber, chairman and CEO of Interpublic's Weber PR Worldwide,
was named chairman and CEO of IPG's Allied Communications
Group, succeeding Barry Linsky, who continues as IPG's SVP-planning
and business development.
who continues as head of WPRW until new management is announced,
heads a unit that has $1.3 billion in revenues and includes
the new NFO Worldwide unit of IPG, for which it recently
paid $675M. The research firm has about $500M in sales.
parts of Allied include Shandwick Int'l; Weber PR Worldwide;
Golin/Harris; ISO/Healthcare; Marketing Corp. of America;
Jack Morton Co.; Kaleidoscope Sports, and Industry Entertainment.
Access, e-learning company, named BSMG Worldwide,
Los Angeles, for its account. It provides management education
to businesspeople, partnering with the London Business School,
University of Southern California and others.
Weiss, president and CEO of Rowland Communications
Worldwide, said parent Saatchi & Saatchi is negotiating
to sell parts of Rowland. Edelman PR Worldwide may be the
buyer. The Rowland PR office in New York is not for sale
nor the Rowland name. RCW was formed on May 19, 1999 when
Kevin Roberts, CEO of S&S, announced that Rowland s
PR resources would be joined with S&S Business Communications,
Rochester, N.Y., ad agency.
RCW was said to have 450 employees in 46 offices in 31 countries.
Rowland Worldwide, the PR unit, had fees of $32M in 1998.
It had fees of $44M in 1992. The combination of RW and S&S
Business Comms. was said to have $49.7M in fees in 1999.
Edition, May 31, 2000, Page 2
CALLED "CORPORATE YELLOW BELLY"
Procter & Gamble has pulled out as a sponsor of a planned
TV talk show hosted by radio personality Dr. Laura Schlessinger
because she is too controversial.
an Orthodox Jew, has sparked an uproar from gay and lesbian
groups for her on-air references to homosexuality as "deviant"
and "a biological error."
Dreher, a New York Post columnist, who called P&G a
"corporate yellow belly," said the gay-led boycott
of the popular radio therapist poses a threat to the free
speech rights of all individuals.
in the face of this persecution equals the death of free
speech," said Dreher.
Airlines also said it would not run any more ads for the
radio show in its in-flight magazine, Hemispheres, which
was recently named the best monthly travel magazine of the
year in a contest sponsored by the Society of American Travel
has been controversy surrounding Dr. Laura on a number of
topics," Cincinnati-based P&G said in a press release
with no press contact names or spokesperson name for attribution.
P&G main switchboard operator referred calls to the
corporate communications department.
chosen not to be involved with a show that will require
time and resources to deal with this kind of controversy,"
said the release.
company also said it would cease to advertise on Schlessinger's
nationally syndicated radio program.
move by P&G came less than a week after the Canadian
Broadcast Standards Council issued a condemnation of Schlessinger's
radio commentary, calling her remarks about homosexuals
as "abusively discriminatory."
council recommended that stations censor any anti-gay remarks
dot-com group, called StopDrLaura.com,
plans to sponsor an anti-Dr. Laura demonstration in New
York on June 5, followed by similar protests in other cities.
Gay and Lesbian Alliance Against Defamation is also marshalling
forces to join the demonstration, which is expected to take
place outside the Times Square headquarters of Viacom, parent
company of Paramount TV, which plans to syndicate Dr. Laura's
TV program this fall.
New York Times said the "reactions to the protests
reflect the growing political and economic clout of gays."
KRANTZ RESIGNS FROM DKNY
Sherry Krantz has resigned as PR director for
DKNY Jeans, Active and Juniors to become CEO of Forever
After Inc., owner of the Vivianlives.com website that she
started last December.
The site chronicles the life of a 24-year-old female cartoon
character living in New York and lets web browsers check
out her apartment.
AD AGENCY TO FIGHT PR FIRM S LAWSUIT
Grafica will prove Spector & Assocs. was
"terminated appropriately and with proper justification,"
said Debra Taeschler, president of the Chester, N.J.-based
ad agency, which handles advertising for the New Jersey
S&A, based in Short Hills, N.J., sued Grafica for breach
of contract after the PR firm was dropped by the ad agency
as a sub-contractor (NL,
Since April 10, Grafica has contracted with MWW Group, East
Taeschler said S&A s allegations were "false and
& WOLFE WINS BEST PR AWARD
in PRSA/N.Y.'s Big Apple competion picked Cohn & Wolfe's
work for SmithKline Beecham's Paxil drug as the best PR
program of 1999.
agency was presented the "Best of the Big Apple Award"
May 23 at an awards luncheon that drew more than 380 PR
pros to the Marriott Marquis.
Paxil program also was one of the 28 Big Apple winners honored
annual contest is open to New York firms.
was cited for raising public awareness about Paxil -- which
is prescribed to relieve social anxiety disorder -- by conducting
a campaign before the drug was given FDA approval.
Healthcare partnered with the Social Anxiety Disorder Coaliiton
to find patients willing to share their experiences through
media interviews, telephone press briefings, a satellite
media tour and other activities.
and Menninger Honored
gave the John W. Hill award to Phil Ryan, an independent
consultant, and the Philip Dorf award to Ed Menninger of
who is the 29th recipient of the Hill award, has run his
own PR firm since 1981, and has been a consultant since
1974. He was elected New York chapter president in 1994.
is EVP/managing director of training and development for
advance registrations forced Baruch College
in New York to cancel a May 18 seminar on TV publicity and
Former American Express CEO James
Robinson III and his wife, Linda
Robinson, head of Robinson Lerer & Montgomery
and now vice chairman of Young & Rubicam, are buying
a 17-room condo for $17.7 million.
The apartment, which was built in 1931, is on the corner
of Park and 73rd st. The Robinsons currently live in a 10-room
apartment at 550 Park ave.
James is a managing partner at R.R.E. Ventures, a New York-based
venture capital firm he helped found. Y&R acquired RL&M
Edition, May 31, 2000, Page 3
BECOMES TOP HEALTH OUTLET
MediZine Guidebook, a quarterly magazine launched six years
ago, has become one of the largest consumer health magazines
in the U.S.with an estimated audience of 8.9 million.
The Readers Digest-size magazine, which publishes information
about consumer health and wellness topics, is distributed
at pharmacy counters and doctors offices nationwide.
Traver Hutchins, founder/CEO of MediZine, got his idea for
the magazine from the passing of the federal law that mandated
pharmacists to counsel their Medicare/Medicaid patients
on their prescription drugs.
The magazine offers mostly tips on health prevention and
Readers are usually given the name of health groups where
they can get more information at the end of articles.
The publisher also produces customized sections. The spring
issue, for example, has a section about maintaining a healthy
heart that was produced for the American Heart Assn.
MediZine's website (www.medizine.com)
features breaking news, a drug interaction guide and ratings
of hospitals, health plans and nursing homes.
Hutchins said an estimated 25 million Americans searched
for health information on the Internet in 1999, and that
number is expected to grow to 30 million in the next 12
Currently, there are at least 20,000 health-related websites
online, according to Hutchins, who said MediZine's mission
is to provide information with which Americans can make
informed health decisions.
Diane Umansky has been editor-in-chief of MediZine since
Umansky, who previously covered health issues while the
senior editor at First for Women magazine, makes sure each
article is easy-to-understand, comprehensive and includes
Umansky also continues to contribute articles to several
other magazines on health topics. She writes regular columns
for First for Women, and also regularly writes for Self,
Family Circle, American, Harper's Bazaar, Working Mother,
Good Housekeeping and Weight Watchers.
MediZine's offices are located at 298 Fifth ave., New York,
NY 10001. 212/695-2223; fax: 2936.
TAKES OVER 'FEDERAL DIARY'
Stephen Barr has succeeded Wayne
Causey as the daily "Federal Diary" columnist
in The Washington Post.
Causey, who wrote the column for nearly 30 years, left to
Barr has worked at the Post for 20 years, including a stint
as editor of "The Federal Page," and as a staff
writer covering civil service, Postal Service, federal retiree
and management issues.
Barr said he will continue the column s tradition as a "clearinghouse
for news and developments about pay, benefits and workplace
events" in the federal community.
He welcomes help in covering topics critical to current
employees and retirees as well as the next generation of
Publicists can E-mail information to [email protected],
call him at 202/334-7442.
PLACEMENT TIPS ______________________
gives financial advice in the Sunday business section of
The Washington Post, is seeking nominations for her annual
"Penny Pincher of the Year" contest.
One past winner wrote that her friend saves calendars and
date books for seven years so he can use them again.
Singletary said this year s winners will be featured in
her "The Color of Money" column and on MSNBC's
new show "HomePage," an interactive blend of news,
information and advice on which she appears.
Entries can be sent to [email protected].
PR counselor Edmund Bogen and breakfastnetwork.com are seeking
panelists for at least 15 upcoming events that will be held
over the next 12 months.
All of the events focus on issues that are of interest to
executives at the center of the digital revolution, according
Publicists can recommend clients for these topics: Angel
finance; angels & incubatorsHow to get funding;
business to businessTurn your business model from
customer to business; traditional companies going online;
entertainment on the web; philanthropy; online communities;
building I-company valuation; future of online trading,
or 212/425-0505, ext. 11.
RACHLIS NAMED EDITOR OF L.A. MAGAZINE
Kit Rachlis, who was senior projects editor at
The Los Angeles Times, was named editor-in-chief of Los
Angeles Magazine, which is published by Emmis Communications,
Rachlis, who is replacing Spencer Beck, also has been editor
of L.A. Weekly and executive editor of the New York-based
weekly, Village Voice.
Loth, previously deputy editorial page director
of The Boston Globe, was promoted to editorial page editor,
succeeding H.D.S. Greenway, who is retiring.
Evan Smith was promoted
to editor of Texas Monthly, succeeding Gregory
B. Curtis, who will return to writing.
Edition, May 31, 2000, Page 4
JERSEY PR PROS GET TIPS FROM MEDIA
A record turnout of more than 90 publicists attended
PRSA/N.J.'s May 17 "Meet the Media" meeting to
get tips on how to better work with the media.
The session, held at the Madison Hotel in Convent Station,
featured speakers from print, radio and TV outlets, which
cover news in the Garden State.
Mike St. Peter, assistant news director, WWOR-TV, said PR
people should expect the unexpected when pitching a story.
For example, he got daily phone calls from PR people at
A&P for more than a week about new self-scanners they
had installed at a checkout counter in a Montvale, N.J.,
St. Peter said an A&P publicist panicked when he finally
called to say a reporter was on his way to the store. CNN
had covered the story the day before and during the taping,
the self-scanners were not operating properly.
After the story aired, A&P executives called the station
to complain they didn t want the reporter in the store.
Since A&P is an advertiser, things got especially tense
for WWOR s upper management, St. Peter said.
A good outlet on WWOR for PR people is a segment called
"Good News" that features stories about common
people. Story ideas should go to producer Rob Bell at WWOR.
Kevin DeMarris, a business reporter, who specializes in
consumer issues for The Bergen Record, expects PR people
to be "responsive in both the good times and the bad."
"I want you to be responsive when there is a murder
on your campus or when the VP is caught embezzling money.
I need that information and if you re not responsive to
me I m not going to be as responsive to you in some good
times," he said.
DeMarris said it is also important for PR people to be honest.
"If you lie to me once, don t call me again. Ever.
I won t listen to you. I don t care how good the story is,"
DeMarris, who spent 25 years in the PR business, asks that
PR people call him in the morning or early afternoon but
never between 4 and 6, deadline time.
He said a press release should have the most interesting
information in the first sentence and headline; be easy
to understand, and if they are not, they go into the wastebasket.
Phil Read, West Essex bureau chief for The Star-Ledger,
Newark, said PR people should call the editor and reporter
to thank them after a story, which they pitched, appears.
"Even if it is not to your liking, give a call to thank
them for their time," he said.
The best day to reach Read is on Friday, a planning day,
since the majority of Sunday stories were filed on Thursday.
"Our readers like to meet people in their stories,"
he said. You must have "real people in the story. And
I want to make that person multi-dimensional. I want to
know about his or her family."
A trend he is encountering is PR people who call him and
read from a script. "I just cringe when this happens,"
All of the editors stressed the importance of knowing the
audience of the publication you are pitching.
David Levitt, senior writer for Real Estate Alert, based
in Hoboken, said his publication will not cover any real
estate transaction less than $15 million and deals that
are under $30 million are written about only when space
"Our readers pay an exorbitant amount to receive us
so exclusives are mandatory," said Levitt. "People
subscribe to us because they know they are going to read
stuff they can t get anywhere else."
Dino Ciliberti, city editor for the New Jersey Herald &
News, is interested in news about ethnicities, minorities,
and the immigrant population.
the assignment desk calls the shots, he advised the publicists
to build relationships with assignment editors. The daily
does not have a business news department.
For Top People
McCorry, national news editor for Bloomberg Radio, said
Bloomberg is always looking for opinion leaders, CEOs, CFOs,
and top scientific people who have a handle on money issues.
Press releases should be sent to [email protected]
or faxed to 609/497-6571. Bloomberg s national news desk
is in Princeton and the headquarters for its TV and radio
stations are in New York.
Bloomberg is interested in listening to any finance story
and McCorry recommends contacting a reporter or editor in
the Princeton bureau.
Middlestadt, Trenton bureau chief for The Associated Press,
said events listed in the AP Daybook are sent to most of
AP's news outlets daily.
Information should be sent to editorial assistant Nina Rizzo
who compiles the AP Daybook. Each event is described in
a few sentences and includes a contact name and phone number.
ideas should go to Bill Newell, AP's news editor. Stories
related to the pharmaceutical, healthcare, or technology
industries should go to Linda Johnson.
They are all based in AP's Trenton bureau and can be reached
Harper's Bazaar has
hired Jennifer Pierce Barr, former managing editor of Elle,
as deputy editor, succeeding Mary Duenwald, who was promoted
to executive editor of the magazine.
Barr will work on features, theme issues and entertainment-related
has named Angela Burt-Murray, previously fashion and beauty
features editor at Essence, as beauty and health director.
American Lawyer Media has begun publishing suburban editions
for Long Island and the northern counties near New York,
Northern Virginia, and East Bay region outside San Francisco,
including Alameda and Contra Costa counties.
The weekly sections appear in New York Law Journal, Legal
Times, and The Recorder, respectively.
Edition, May 31, 2000, Page 7
RENEWALS OFF 1,161
The International Assn. of Business Communicators,
expanding on a May 17 e-mail to members in which it spoke
of a "revenue shortfall" and the fact that it
is spending $1 million on a website, has added some details
to its announcement.
IABC renewed 1,161 fewer members than was expected for the
six months ended March 31. At $175 per renewal, a rate that
went into effect a year ago, the loss in expected income
is $203,175. The renewal rate is normally a little over
Furthermore, said the group, the number of new members is
175 short of budget.
IABC lost $343,258 last year on income of $4.8M.
New Website on Hold
IABC now states that its new website, on which
it has spent $1 million, is "temporarily" on hold.
There appears to be no set date when it will be activated.
The money has been spent for software, infrastructure and
research and development and the website will be made available
when "new funding sources" have been obtained,
the group said. There are no current plans to further invest
in the new site.
First move will be upgrading the existing site, it was said.
IABC spokesperson Wilma Mathews, who is director of PR at
Arizona State University, confirmed the above statements.
IABC does not have an on-staff PR person but is searching
GOING THROUGH "IDENTITY CRISIS"
explosion of media outlets and the explosion of technology,
among other reasons, are causing PR to go through "a
massive identity crisis," according to Zhenya Gene
Senyak, who works on both the PR and editorial sides.
He is writing a series called "In Praise of Fl@cks"
author of Prentice-Hall s Inside PR Executive Report monograph
and who is also a teacher, said the growth of online media,
in which companies can build their own audiences if they
have something to say, is "weakening the power journalists
have over the analysis and distribution of information."
a survey via various websites, Senyak said he received e-mails
from hundreds of PR pros and will write about the "new
turbo-charged practice of PR." He says PR pros have
been "pounded" lately in articles in Harper s
Bazaar ("on the bimbo factor") and Red Herring
("reporters feel besieged, clients feel cheated...and
the PR industry is making a killing").
pros, he writes, are the only ones equipped to go beyond
specialized media and into the "never never land of
chat groups, list servs and bulletin boards."
Although "strategists" are getting a lot of attention
now, he adds, "PR people, by and large, are hired to
get their clients publicity, not strategize... they re clearly
part of the expanding news media universe (gazillions of
new print magazines, e-zines and newsletters), integral
to the gathering and dissemination of news."
Senyak says on-line survey sites such as www.zoomerang.com,
should be known by every PR pro. He also recommends zdnet.com
S/M UNIT HAS NEW NAME
Sawyer Miller Group, part of BSMG Worldwide and
previously known as Bozell Eskew, has changed its name to
SawyerMiller + Co., The Advertising Agency at BSMG Worldwide.
It is an issues and advocacy advertising firm.
It is expanding its focus to handle broader corporate reputation
campaigns and is also producing advertising for dot-com
companies. Many of these also work across BSMG s other practice
Blim continues as general manager and Susan Armstrong as
chief creative officer.
Carter Eskew left Bozell Eskew nine months ago to be Vice
President Al Gore s senior media adviser.
firm recently won a $25 million corporate ad campaign for
Bristol-Myers Squibb which features Lance Armstrong, testicular
cancer survivor and winner of the Tour de France.
re using celebrity patients who are talking about their
diseases and how pharmaceutical therapies from BMS are dramatically
changing their lives," said Jack Leslie, chairman of
SEEKS THIRD TERM AS PCNY HEAD
Howard Bailen, director of media relations, Mercer
Management Consulting, was nominated to a third term as
president, Publicity Club of New York.
nominated for third terms were Peter Himler, Burson-Marsteller,
as first VP/program; Nancie Steinberg, Cabrini Medical Center,
as second VP/membership, and Elesia Carey, D S Simon Productions,
Marie Raperto, The Cantor Concern, was nominated for a second
term as treasurer. Officers can only serve three terms under
Election results will be announced June 7 at the annual
meeting at B-M. Stuart Elliott, advertising columnist for
the New York Times, will talk.
WARY OF CASUAL DRESS"BROWN
Brown, president of Sawchuk Brown Assocs., Albany, N.Y.,
said PR pros should "be wary" of the casual dress
movement in the business world.
Brown, interviewed by an Albany newspaper, said that casual
dress might be appropriate to other industries but not to
professional consulting services such as PR, law and management
"Too often," he said, "casual dress, which
often erodes into sloppy dress, begets casual thinking,
casual attitudes and casual client relationsundercutting
professionalism and performance."
He related to the reporter that in his 16 years in newspapers,
he often urged fellow reporters and staff to dress "appropriately
to what they were covering." Reporters could not cover
a corporate annual meeting and get respect if they were
in jeans, he said.
Edition, May 31, 2000, Page 8
closely marketers study their subjects is evident in a story
in the May 7 New York Times Sunday magazine.
A researcher featured in the piece has his subjects lie
on the floor and become as calm as possible. "Droning"
music is played for 20 minutes until they are just about
at the stage of sleep. Then he mentions the product under
study and has them write down their earliest memories of
it, looking for the "archetypal association" with
Other researchers use focus group, ethnographics, motive
critiquing, scenario planning, and observational research
to find out the "desires of the American heart and
It's open season on studying consumers or "target audiences,"
as marketers often refer to consumers.
Whether marketers are as open to consumers is another matter.
Individuals, including reporters, who want to probe a company's
environmental and labor policies or seek a record of a company
s product successes and failures, may run into a brick wall.
A researcher told us that Europeans have become less willing
to cooperate with companies probing their psyches and are
less likely to take part in consumer panels. Even in the
U.S., researchers are wondering if the answers given by
consumer panels are truly what s on the participant's mind.
usually quiet International Assn. of Business Communicators
is suddenly in the news. It has stopped work on its
new $1 million website and doesn t know when it will be
resumed. It only gives the merest details of this extravaganza.
Meanwhile, IABC also announces that it s $200,000 short
in expected renewal income. Could there be a connection?
IABC and other associations are supposed to reveal to members
and the public the names of the five biggest outside contractors
(schedule A of form 990). This would show who is doing all
the web consulting work for IABC. We have filed the required
written request with IABC for this document...PRSA has
yet to reveal its 1999 audit and is many weeks behind in
doing so. Deloitte & Touche had received a multi-year
contract with PRSA and was supposed to provide members with
an audit by the end of March or the first half of April,
according to chair Steve Pisinski. A promise by PRSA that
unaudited financials would be posted early in the year (the
practice of PRSA in recent years) was broken. As of this
writing (May 25), no audit had been put on the PRSA website.
The last release in the PRSA web press room was dated March
29. There were only six press releases in the past six months.
PRSA, in providing income tax statements to this NL as required
by law, left out schedule A, which gives the pay of the
five highest paid employees other than officers, directors
and trustees, and tells the compensation to the "five
highest paid independent contractors for professional services"...the
Japanese government on May 24 was criticized for leaving
out an important element of its first quarter figures,
hiding a "startling weakness," said the New York
Times. The opposition party said the ruling Liberal Democratic
Party has long manipulated economic data for political reasons,
"papering over harsh realities"...New York
Post financial columnist John Crudele recently criticized
the U.S. Government for giving allegedly false figures
on inflation by failing to take into account the true rise
in the price of oil...after several attempts we were
able to get the financial reports of the New York City Ballet
and the American Ballet Theatre. Neither group will
give us their attendance figures over the past 10-15 years.
The NYCB, which recently allowed Chrysler to claim credit
as the "sponsor" of two weeks of "The Sleeping
Beauty" for an investment of less than $250,000 (May
10 NL), is rich when compared with the ABT. NYCB had
net assets of $66.3 million as of June 30, 1999, including
$3.9M in cash; $48.8M in investments; $9M in pledges and
real estate worth $8.7M. It announced in April a drive to
raise $51M for general purposes and special projects. NYCB
is usually $20M short of its annual cost of $42M but "easily"
raises this from rich individuals and companies, said a
source close to the NYCB. ABT, on the other hand, had net
assets of only $7M as of July 31, 1999..."Center
Stage" is a current movie about young people trying
out for a ballet company in Lincoln Center. One scene
shows women dancers pounding their toe shoes with a hammer
and otherwise trying to break them in. One youthful star
takes off her shoe to reveal a foot with bleeding sores,
bunions and bruises. The audience gasps... while the
Clinton Administration and companies are successfully pushing
through a free trade bill with China, promising positive
effects for both the U.S. and China, Harper s publisher
John R. "Rick" MacArthur has come out with a book
that says many of the promises of NAFTA (which opened up
trade with Mexico) were never realized. His new book, "Nafta,
Washington, and the Subversion of American Democracy,"
argues that it has worsened the condition of Mexican and
American workers. One critic of MacArthur s book said that
if American industry did not go to Mexico it would have
gone to other countries in Central America or Asia. MacArthur
concentrates on how one factory in New York was affected
by the treaty.