Edition, July 12, 2000, Page 1
COKE BOTTLER TO MS&L
Coca-Cola Enterprises, Atlanta, $14.4B bottling company,
named Manning, Selvage & Lee for counseling, corporate
positioning, and investor and employee communications, which
was handled in house.
MS&L/Atlanta will manage the account assisted by MS&L's
global practice group. MS&L will work with Deeley Trimble
& Co., Atlanta, which is evaluating employee communications.
John H. Downs, Jr., SVP-PA for the bottler, said MS&L
was picked "because of the depth of its resources,
its knowledge base, and creativity." The company, with
68,000 employees, is the world's largest producer and marketer
of non-alcoholic drinks.
Also naming MS&L was Philips Consumer Electronics, North
America, replacing Brodeur Worldwide. The unit sells 250
products. Brodeur still has corporate PR in N.A. and medical
products. Philips also uses Ketchum and Porter Novelli
WSJ AND WSJ.COM TO F-H
The Wall Street Journal and WSJ.com named Fleishman-Hillard
for a $600,000 contract after final pitches by F-H and Shandwick
The search was handled by the corporate communications dept.
of parent Dow Jones.
Vickie Adams, CC director of the WSJ, said the F-H plan
of execution and counseling "reflected the goals we
had in mind." She also praised Shandwick's proposal
and those of the other firms that were eliminated earlier.
WSJ had no previous agency but Miller Shandwick, Boston,
had been handling WSJ.com.
The Cayman Islands named Spring, O'Brien, New York,
for its tourism account for three years starting July 15.
Consultant Thomas Harris assisted in the agency search.
The firm also recently won Hong Kong and New Zealand.
Philip Sheldon, EVP/healthcare of Porter Novelli,
who joined the firm in 1998 from Pharmacia & Upjohn,
to Hill and Knowlton USA as GM of its New York office. H&K
CEO Tom Hoog has been in the post since last October. Suzanne
Gabriel becomes EVP and head of the New York healthcare
practice of PN... Steve Rabin, president of Nelson
PR, New York, to Henry J. Kaiser Family Foundation, Menlo
Park, Calif., Aug. 1 as SVP, media and public education...
Barry Holt, 54, SVP, AC Nielsen, Stamford, Conn.,
to Whirlpool, Benton Harbor, Mich., as VP/global communications.
"SECRET" CANDIDATES OUTED
PRSA's bid to keep its nomination process secret for at
least another year has been foiled by members who believe
it should be open.
Joann Killeen, treasurer, is running for chair-elect, the
top available elective office open, against New York counselor
Art Stevens and Louisville, Ky., counselor Deanna Pelfrey.
is the national director representing New York, and Pelfrey
is national secretary. Kathleen Lewton of Fleishman-Hillard
is to become chair in 2001.
Michael McDermott, former New York chapter head who unsuccessfully
ran for treasurer last year, is again seeking that post.
He is being opposed by Reed Byrum, director from Dallas.
Counselor David Simon of Sherman Oaks, Calif., is opposing
Prof. Maria Russell of Syracuse University for secretary.
Mary Cusick, 1998 PRSA president and head of the nominating
committee, which meets July 22-23, has continued to support
the confidential nominating process. She was asked by this
NL to reveal the candidates for district directors but had
not responded by press time.
Critics blasted the nominating process last year for turning
up so few candidates from a membership of 20,000. The board
is studying changes but has ruled it can't make any in time
for the Assembly meeting Oct. 21 in Chicago. The board is
meeting July 13-15 at a golf resort near Lake Tahoe.
James "Jake" Weinstock, 28, son of Davis Weinstock,
a principal of Clark & Weinstock, Omnicom-owned PR firm,
has quit as CEO of Zero.Net, San Francisco, after about
four months in the job. Jake Weinstock also quit as a director
of Envision Development Corp., Marlboro, Mass., web company
controlled by Zero.Net. That resignation was in an SEC filing
in late June.
It is believed that Davis Weinstock also quit the board
of Z.N. Their resignations follow the resignation of Omnicom
CEO John Wren from the Z.N board. OMC had purchased an interest
of less than 4% in Z.N in April and admitted Z.N to its
Communicade division headed by Jerry Neumann. Neumann, the
Weinstocks, Wren and investor Andrew L. Evans, who controls
Z.N, have not been reachable recently.
Edition, July 12, 2000, Page 2
TO BUY LGN; SHARES FALL
Cordiant Communications is buying Lighthouse Global Network
for stock it initially valued at $421 million. Its shares
fell nine percent on the news, cutting the deal's value
which acquired Morgen-Walke Assocs. earlier this year, has
annual fees in the $150M range.
M-W principal, Lynn Morgen, confirmed the deal, but would
not provide any details.
Michael Bungey, Cordiant CEO, said the deal may make his
firm a more attractive acquisition target. "We don't
have our heads in the sand," said Bungey. "We
want to play a part in the consolidating environment."
group said it would lift high-growth marketing services
to 47% of combined revenues from 32% and North America's
revenue contribution to 35% from 27%. Lighthouse, with 36
offices in six countries and about 1,100 employees, includes
on its client list mobile phone giant Vodafone AirTouch
Plc, Kraft Foods, and computer groups IBM and Microsoft.
Interpublic Group and True North Communications have held
informal takeover talks with Cordiant, according to the
GTCR Golder Rauner and Frontenac Co., two-Chicago-based
investment groups, owned Lighthouse.
They will control a 21 percent stake in Cordiant following
BREAKSTONE OPENS IR FIRM WITH RUTH
Kay Breakstone has formed a new investor relations firm
in New York with Carol Ruth, who opened her own firm a year
Breakstone had been president/CEO of Ludgate Communications.
She resigned after Ludgate's N.Y. office was merged into
Breakstone, who is president/CEO of Breakstone & Ruth
International, said the firm will specialize in corporate
positioning, pre-IPO public and IR, investor and analyst
program implementation, crisis communications, media relations
and venture capital relations.
The Ruth Group specializes in IR for telecom and technology
companies. Together, the firms have 16 IR and media professionals.
B&R is at 1230 Avenue of the Americas.
PFIZER RATED MOST ESTEEMED COMPANY.
Healthcare professionals rated Pfizer as the "most
esteemed" company for the second consecutive year in
Scott-Levin's fifth biennial "Pharmaceutical Company
Image" survey, which includes the views of 6,851 physicians
representing 27 specialties.
Merck, which was No. 1 in previous studies, and Glaxo Wellcome
remained second and third, respectively.
The other top 10 rated firms were: (4) Bristol-Myers Squibb;
(5) Eli Lilly; (6) Johnson & Johnson; (7) SmithKline
Beecham; (8) American Home Products; (9) Abbott Labs, and
Beyond the top 10, AstraZeneca placed 12th in its first
"ACompany Image" showing, while Adventis, the
new company formed by the merger of Rhone-Poulenc Rorer
and Hoechst Marion Roussel, placed 15th in its first mention
by respondents, and Allergan finished 20th after being ranked
26th in 1998.
The study comes in the wake of mergers, acquisitions and
alliances; an increase in direct-to-consumer advertising,
and the emergence of prescription drugs costs as a presidential
Scott-Levin said these developments give the study results
a new urgency, because many pharmaceutical executives believe
a company's image can have a major impact on its bottom
Pfizer also ranked number one in the area of credibility,
followed by Merck, Glaxo Wellcome, Bristol-Myers Squibb
and Johnson & Johnson, replacing Eli Lilly, which dropped
from fifth to sixth place in 2000.
Scott-Levin, which is based in Newtown, Pa., provides consulting
services to more than 80 U.S. and international pharmaceutical
clients. The company's website address is www.scottlevin.com.
AGENCY GM IS TEMPORARY ASSN. HEAD
Mitch Head, general manager of the Atlanta office of Golin/Harris
International, is also temporary general manager of the
National Peanut Board, which is conducting a review of ad
agencies for a planned $10 million account.
Head, a member of the national board of PR Society of America,
was only identified as the NPB GM in a story in the May
8 Advertising Age on the account review.
This led some ad agencies to question the objectivity of
Head since Golin/Harris is part of the Interpublic Group,
which has many ad agencies as subsidiaries.
However, Head said he is only temporarily GM of the NPB
and that he will have nothing to do with the selection of
an ad agency. He said he has sent the 100 responses by ad
agencies to the board of the NPB. It is a new group supported
by the U.S. Government and will have 15 states as members
as opposed to about nine states in the still-existing Peanut
Advisory Board. Head was with the PAB several years before
joining G/HI earlier this year.
Both peanut groups are accounts of G/HI.
Head said the Ad Age story should also have given his post
as GM of G/HI.
MAY MOVE IR/PR OFFICE IN N.Y
DaimlerChrysler A.G. wants to move its PR/IR staffs to the
Chrysler Building in New York from Auburn Hills, Mich.
The office, which will be used by about 100 employees, also
will be used as a meeting place for its 13-member board
of managers, which meets twice a month in the Seagram Building,
on Park ave.
The move would put the automaker's key image makers squarely
in the media and the financial capital of the world at a
time when the company's stock has been doing poorly.
Edition, July 12, 2000, Page 3
OFFERED COLUMNIST JOB
Content's publisher Steven Brill has offered Kevin Mitnick,
who spent four years in prison for stealing computer secrets
from top companies, a job as monthly columnist for Contentville,
a new website that is scheduled to launch next month.
probation officer said that is not the right job for Mitnick,
who was released from prison earlier this year. U.S. District
Judge Mariana R. Pfaelzer, who sentenced Mitnick to 54 months
in prison, is scheduled to hear Brill's challenge to the
who was also offered a job as a radio talk show host, was
barred him from using computers and other high tech devices
or from working as a consultant or advisor to any computer-related
business for three years.
former hacker would review computer magazines for the site.
Mitnick, who is one of about 90 contributors that Brill
has lined up for the site, would be given a $5,000 down
payment, plus $750 per column as well as 50% of the profits
from a planned e-book that would include some of Mitnick's
WORKPLACE IS TOP BUSINESS STORY
The information economy has moved workplace issues to the
forefront of business news, according to two The Wall
Street Journal reporters who cover the beat--Melinda
Beck, who is deputy "Marketplace"page editor,
and Shelly Branch. Beck and Branch spoke about the newsworthiness
of workplace stories at a recent forum held in New York
by The Freedom Forum.
Just as readers of personal finance news over the last decade
have searched for lists of top performing funds and other
indicators to ascertain how they can evaluate and improve
their financial stability, both employers and employees
are looking for some perspective about how they are faring
in the workplace, said Branch who noted Fortune's
cover story two years ago on the "Best Companies to
Work For" was among the magazine's top selling issues
on newsstands that year.
the U.S. economy shifts from a manufacturing base to the
information industries, "stories about the workplace
are becoming more fascinating than ever," said Beck.
part business news, one part labor reporting, coverage of
the workplace is a growth beat because Americans are continually
redefining work itself and where and how it happens, said
telecommuting to onsite child care, many workplace stories
are about "adventures in capitalism," she said.
added the definition of the workplace beat itself is undergoing
expansion. "Years ago, this beat was called labor,--
which people associated mostly with trade unions. Beck credits
the women's movement with forcing onto the corporate agenda
such issues as balancing work and family, fairness on the
job, and working from home.
Journal's weekly feature called "Your Career Matters,"
profiles people with unusual career paths or industries
that suddenly are booming. "Compensation issues have
become red hot now, given the options phenomenon and the
instant forturnes being made on the Internet. In very short
order, we've gone from thinking about assembly lines to
thinking about whole life patterns and who gets ahead, and
how," said Beck.
MAG SHUFFLES BEATS
Spin announced these new beat assignments: Dana Shapiro
is now senior editor, covering non-music features (film,
TV, pop culture, personalities); Maureen Callahan to associate
editor, overseeing "Exposure" section, which includes
portions on film, print (books, magazines), digital (gaming,
personal technology), style and TV; Joe Dolan to associate
editor and editor of the record review section, and Greg
Milner to assistant editor, covering music, technology,
the Internet, the music business, and anything related to
prefers to be contacted via E-mail at [email protected];
Callahan prefers pitches via fax (212/231-7300) or mail
(205 Lexington ave., N.Y., N.Y. 10016) if it's not time
sensitive; Dolan prefers to be contacted via mail, and Milner
prefers E-mail, [email protected].
50, was named editor of The Forward, the national
Jewish newsweekly, based in New York. Goldberg will replace
Seth Lipsky, who resigned
May 25. Lipsky founded the weekly's English-language version
in 1990. The Jewish Daily Forward, which has been
operating for more than a 100 years, is still published
Richard C. Gross, who was previously at Bridge
News, has joined The Baltimore Sun as op-ed editor.
Michael Kane has joined WCBS-TV as producer of
the 6 p.m. news.
Janet Siroto, 37, previously executive editor
of Cosmopolitan, was appointed editor-in-chief of
Family Life magazine, which is published by Time
Nancy P. Graham, 44,
formerly senior editor of People magazine, was named
executive editor of Family Money, and Karen
Hube, 34, previously a personal finance reporter
for The Wall Street Journal, was named a senior editor.
Edition, July 12, 2000, Page 4
IMMORTALITY TO HEALTH EDITORS
panel of web-based health editors offered a broad array
of pitching and story idea tips at a workshop sponsored
by Allhealth PR at the National Press Club in Washington,
members were Jeff Levine, Washington bureau chief of Web
MD; Jenny Cook, editor of American Health Line; John Riley,
health editor of USAToday.com; Clare Oh, health editor,
WashingtonPost.com; Barry Hoffman, executive editor, Healthscout,
and Glynna Prentice, managing editor, CBSHealthWatch.
Brian Ruberry, a spokesman for Allhealth, which is located
in North Potomac, Md., compiled this list of 15 tips:
1. Since most health sites are consumer driven, be sure
your pitch answers the question, "How will my product
or issue affect consumers?"
2. Your pitch should clearly explain the benefits for consumers.
3. Pitch tailored, well-targeted story ideas, not canned
4. Story ideas that lend themselves to reader polls or message
board discussions are highly favored.
5. Offer graphics to accompany your story idea, but never
send graphics unless requested.
6. Health editors are hungry for stories involving minority
7. They will hone embargoes and they are open to exclusives.
8. They like "immortality" products, i.e., consumer
goods that help people stay younger, feel stronger, look
9. Stories on alternative medicine are welcome.
10. Many sites have opportunities for your expert to do
11. Send background materials for seasonal stories.
12. Much of their content is taken from news-wires, so get
your story on AP or another wire.
13. Keep in mind that health editors have deadlines throughout
14. Never send attachments unless requested.
15. E-mail pitches are preferred. Allhealth offers a complete
listing of E-mail addresses for healthcare media in D.C.
on its website at [email protected],
or call 301/948-1709. N.Y.
TO MOVE TO EIGHTH AVE. SITE
The New York Times Co. wants to move its headquarters into
a new 40-story building that will be built on 8th ave.,
between 40th and 41st streets.
Times, from which Times Square took its name, has been headquartered
at 229 W. 43rd at. since 1913. The Times plans to sell that
new site, which is part of the Times Square redevelopment
project and within the boundaries of the Times Square Business
Improvement District, would have to be condemned and acquired
by the state.
new building will have 1,370,000 square feet of office and
retail space. The Times plans to own about 700,000 square
feet with an option to buy an additional 200,000 square
feet. The balance of the space will be owned by Forest City
Ratner Co., which plans to start construction in 2001, with
an expected date of occupancy in 2004.
COLUMN IS TARGETED AT TECH PROS
The San Francisco Chronicle began a column for high technology
professionals, called "Tech21," in mid-April.
paper has also expanded technology coverage in its daily
business section. The new column by tech reporter Henry
Norr, which runs every Monday in the "Technology"
section, is written for technology professionals, but in
a language that computer novices can understand.
purpose is to have a place to talk about some technologies
and issues that are of interest to people who are active
users and interested in communications technology and what
the industry is doing, said Norr, who continues to write
his "Mac Q&A" column the first Thursday of the
month, and to write separate product reviews.
"21" in the title refers to the column's focus on developments
in computing and communications, including everything from
gadgets and gizmos to tips and tricks, as well as fundamental
possible, Norr will go for stories with a S.F. Bay Area/Northern
California slant, and he prefers to talk to engineers rather
than the company's top execs.
he gets more new product releases than he can handle, he
wants PR pros to write him a note explaining why they think
an item might make a good column, instead of sending him
a press release.
E-mail him at [email protected],
or [email protected].
SCRIPPS TO START 4TH CABLE NETWORK
Scripps will start a cable TV network, called "Fine
Living," targeting 20 million U.S. households that
have a combined family income of at least $75K.
network, which will cover home entertaining, personal technology,
luxury cars, interior design and travel, will make its debut
is the first in a series of new networks planned by the
Cincinnati-based company, which also publishes newspapers
and owns TV stations.
Living joins Scripp's Home & Garden TV, the Food Network
and the Do-It-Yourself network.
Press Clippings found some daily newspapers have higher
circulation on Saturdays, usually because they publish combined
morning and evening editions, include special weekend sections,
or are in markets with mostly home delivery.
are The Birmingham News, Arizona Republic, Atlanta Constitution,
Kansas City Star, Raleigh News & Observer , and Greenville
Censored recently presented its top 10 awards to journalists
for the following articles:
Multinational Corporations Profit from Brutality--Arvind
2. Pharmaceutical Companies Put Profits Before Need--Ken
3. American Cancer Society: The World's Wealthiest `Non-profit'
Institution--Samuel S. Epstein
4. American Sweatshops Sew U.S. Military Uniforms--Mark
5. Turkey Destroys Kurdish Villages with U.S. Weapons--Keven
6. NATO Defends Western Economic Interests in the Balkans--Diana
Johnstone, Sara Flounders and Pratap Chatterjee
U.S. Media Reduces Foreign Coverage--Peter Arnett
8. U.S. Violates World Law to Militarize Space--Karl Grossman
and Bruce K. Gagnon
9. Louisiana Promotes Toxic Racism--Ron Nixon
10. U.S. and NATO Deliberately Started the War with Yugoslavia--Jason
Vest, Seth Acherman, Diana Johnstone, Maria Carion, Amy
Goodman and Jeremy Scahill.
Project Censored contest, which is conducted annually by
Sonoma State University, evaluates stories clipped from
small-circulation periodicals or from the back pages of
A censored story is one which contains information that
the general U.S. population has a right and need to know,
but to which it has had limited access. The story must contain
AMERICA LAUNCHES TWO SHOWS
Talk America Radio Networks, which has some 465 station
affiliates in North America, has launched two new programs.
Mark Mincolla's new program, "The Maximum Health &
Healing Show" airs Sundays from 8-9 a.m. (ET) on the
Talk America Radio Network.
Mincolla, a recognized alternative medicine practitioner,
has integrated ancient Chinese techniques with nutritional
science, to treat a range of conditions including heart
disease and cancer.
Rossi, comedian, singer and actor, has launched a new program
on Talk American Radio Networks. "The Steve Rossi Show,"
which will originate from Las Vegas, will air Sunday nights
from 9-11 p.m. (ET). Each week, Rossi will do phone interviews
with celebrity residents of Las Vegas and those passing
through, as well as personal friends. Tom
Star or Stan Hurwitz can provide more information about
both programs at 781/828-4546.
Edition, July 12, 2000, Page 7
QUIT ZERO.NET (cont'd)
Z.N had become a member of the Communicade group, according
to a release April 26 put out for Z.N by Rebecca Weiss of
Fleishman-Hillard, New York. Weiss referred questions to
her superior, VP Al Bellenchia, who said the release was
put out on behalf of Omnicom, not Z.N
The bottom of the release, which said Omnicom had made a
"significant" investment in Z.N, had said: AContact:....Rebecca
Weiss of Fleishman-Hillard...for Zero.Net.@ Wren had said
the main reason Omnicom invested in Z.N was that Jake Weinstock
was its CEO.
Jake Weinstock Was in Limelight
Jake Weinstock was the subject of much publicity, including
articles in the Wall Street Journal and Business
Week, in 1996-99 when he was promoting Gold's Gym in
Moscow, which he helped found.
A BW article Dec. 16, 1996, with two pictures >of Weinstock,
had the subhead: "It took raw nerve-and youthful brio-to
bring a Gold's Gym to Russia."
Said the article by Vijai Maheshwari: "When he stabs
at his unruly locks and gushes about hitchhiking in Zimbabwe,
he (Weinstock) projects the boyish charm of Tom Hanks in
the (movie) Big." Weinstock was said to have "fallen
in love with Russia" while traveling around the world
in a year off from the University of Pennsylvania, where
he majored in diplomatic history.
Mentioned in the article were his father Davis (who "runs
his own small consulting firm"), his mother (a freelance
editor who worked for The New Yorker), and his brothers
(who are writers).
Critics said Gold's Gym "lacks the clincher-a swimming
pool." The membership cost of $2,500 a year was said
to be high in relation to competitors.
Wild Ride Ends, Said Brother
An article by Nicholas Weinstock, brother of Jake, in the
Feb. 20, 1999 Moscow Times (archived by Worldsource
and distributed via Northern Light) was entitled: "End
of the Wild Ride."
It said that what was once a "gold rush" had become
"something of a ghost town" and that the city's
Americans were "simply vanishing in a torrent of good-bye
Weinstock, who was announced as CEO and one of four new
members of the Z.N executive team in a release dated April
3, 2000, was described as co-chairman and co-founder of
Skydriver; and a director of Minority Interest.com and Gamebay.com.
Z.N, a privately held company, has investments in four publicly
held companies including Envision Development (EDV), which
lost $6.4M in the quarter ended April 29. There were no
SmartServ Online, Stamford, Conn., in which Z.N has an investment,
lost $35.1M on sales of $2.7M for the nine months to March
31. It is working on wireless delivery of financial news.
Z.N also has investments in 20+ other e-businesses.
EDV, whose stock has gone from a high of $74 to a<%-2>
low of $5 3/4 in the past year, was in the $30's this week.
Ben Holmes, new issues editor of The-Street.com, said on
June 15 that EDV is "thin, weak, and ripe to get crushed."
On June 21, he said, "BAM! Squish...Short opportunities
like this make me wish I could trade again."
PHILLY AD/PR ASSNS. JOIN FORCES
Nine associations representing 1,500 ad/PR professionals
in Southeastern Pennsylvania and Southern New Jersey have
formed the Delaware Valley Communications Leadership Council.
Rick Alcantara, president of the PRSA/Philadelphia, who
helped form the group, said the members of the council are
working to help each other "benchmark their respective
The group will hold meetings about once every two months.
"When the Council evolves to the point where we're
ready to move beyond issues such as member recruitment and
retention, our goal is to become the voice for communication
and PR practitioners in the Delaware Valley," said
Alcantara, who is president of Tara Communications, Turnersville,
Phyllis Polk, who works for Philadelphia's Office of City
Representative, is the president of the consortium, which
is comprised of the following groups:
PRSA/Philadelphia; Women in Communications; Philadelphia
PR Assn.; IABC/Philadelphia; Professional Communicators
of South Jersey; NIRI/Philadelphia; Business Marketing Assn.;
Philadelphia Advertising Club, and the National Alliance
of Market Developers.
The council is sponsoring a political convention.
P&G TO BASE AGENCY PAY ON RESULTS
Procter & Gamble, which wants to rely less on TV commercials
to sell products, will change the way it pays ad agencies.
Starting this month, an agency's compensation will be based
on the performance of the brands they sell, measured by
sales growth, instead of a 15% commission for every dollar
new plan could result in a greater use of PR for product
launches and campaigns for established brands.
Gretchen Briscoe, a spokesperson for the Cincinnati-based
company, said there are no plans to change compensation
structure for PR firms.
Under P&G's system, the company's lead agency, which
is currently up for review, Aworks with different agencies,
including PR firms, to develop holistic marketing plans.
"She said this is not expected to change."
an example of the new approach, P&G recently introduced
Physique, a new shampoo for women in >their late teens
to early 30s, using direct mail, theNet and PR to reach
the targeted group of consumers.
While most P&G brands spend 60% to 80% of their ad budget
on TV and the rest on other promotions, Physique reversed
Edition, July 12, 2000, Page 8
"secret" candidates for PRSA's top offices have
been "outed." Also outed is the inadequacy
of PRSA's election process.
Killeen, Art Stevens and Deanna Pelfrey, the three candidates
for the top office in 2002 (Kathy Lewton has a lock on chair
for 2001) are fine people but they are insiders who are
unrepresentative of the membership of PRSA.
three, like all of PRSA's officers, directors and Assembly
delegates, are accredited. However, 16,000 of PRSA's 20,000
members are not APR.
of disinterest in APR have now piled up (only 217 took the
latest exam) but the leaders of PRSA ignore this. The election
process is a travesty of democratic principles, which PRSA
members are sworn to uphold.
There are problems with these three candidacies. Stevens
has the required background but he would be the second New
Yorker in a row as elected head of PRSA, which would violate
the geographical balance rule. Killeen, as 2000 treasurer,
inherited a financial mess from Lee Duffey but has not explained
the financial developments and has been unable to force
We have no knowledge of the platform of Pelfrey, who would
be skipping from secretary to chair-elect. Michael McDermott,
a strong candidate for treasurer because of his financial
background and stated intention to get some power for the
treasurer's post, also has the New York problem. The 20-member
nominating committee headed by Mary Cusick has done the
usual poor job in encouraging candidacies.
Although PRSA has a functioning website, no one will
get to know any ideas the candidates may have about PRSA's
or PR's direction or any of the problems facing PR (chiefly,
we think, the smothering of PR by sales and marketing interests).
will not hear what they think about PRSA's inability to
pay its bills last December ($880K in payables); PRSA's
inability to get Deloitte & Touche to sign the 1999 audit;
the resignation in June of CFO Joe Cussick; whether decoupling
APR from office-holding should be discussed at an Assembly;
the proposed spending of a net of $475,075 on APR in 2000,
and the bald censorship of a study by the Fellows of what
recruiters think of APR (which is available on the O'Dwyer
Although PRSA was not paying its bills last December, the
board went to London in April and is meeting this weekend
at a golf resort near Tahoe. A
record five directors skipped London (Sandra Longcrier,
Thomas Bartikoski, Reed Byrum, Mitch Head and Roger Lewis)
and we wonder how many will say ta-ta to Tahoe.
above named directors and the other board members (Sam Waltz,
Del Galloway, Ralph Kam, Judith Phair, Maria Russell, Steve
Shivinski and David Simon) should junk PRSA's exclusionary
election process and open elective office to all 20,000
months are available for discussing the issues on the web.
Saying PRSA's bylaws don't allow this is a cop-out.
PR practices (or lack of them) are on display in the Weinstocks/Omnicom/Zero.Net
fiasco. Nobody's talking but new angles are breaking
like fireworks on the Fourth of July.
is hypocritical that Jake Weinstock, who was so available
to the press when publicizing Gold's Gym in Moscow, is now
unavailable when a story with negative overtones breaks
about himself, his father, his father's parent company (Omnicom)
and Envision Development, Z.N.-controlled company on whose
board Jake sat. The other principals, including Omnicom
CEO John Wren and ostensible Z.N. owner Andrew L. Evans,
should also be available. Not only is this NL covering the
developments, but also Christopher Byron of Bloomberg (reaching
180,000 investment professionals and a potential general
audience of 50M), and the Telegram & Gazetteof Marlboro,
Mass., where Envision Development is located.
column June 7 on working PR pros losing their expense accounts
and not socializing too much anymore with reporters
drew some responses. One PR pro said he never had an expense
account in 15 years with PR firms and was never encouraged
to socialize with the press. His aim was to send out as
many releases, e-mails, etc., and hope one would stick.
Juniors, he says, "just become glorified telemarketers
This raises the question, how do you communicate with someone
you've never met? Many of the most powerful people--Bob
Gray, Ben Sonnenberg and Denny Griswold--to name a few,
got there through heavy socializing. Griswold, who founded
PR News, was famous for her soirees at her East side townhouse
and her annual awards banquets for corporate PR execs. She
was the only reporter ever invited to PR Seminar.
respondent said the execs calling the shots today are all
short-term oriented (sales department to the monthly sales
goal, financial to quarterly reports, and lawyers to whatever
case or deal is on the griddle at the moment).
we find, have two modes--researching a "target"
audience and attacking it. There's nothing in the marketing
pantheon that allows for the "targets" to investigate
the marketers, who are accustomed to one-way, mass communications.