Edition, July 19, 2000, Page 1
ENERGY COMBINE, NAMES FIRMS
Exelon, the company formed by the merger of Unicom (formerly
Consolidated Edison of Chicago) and Peco Energy, Philadelphia.
named the Tierney Group, Philadelphia, and BSMG/Financial
Relations Board, Chicago, for advertising, PR and IR.
Exelon, whose new ticker symbol will be listed on the New
York Stock Exchange next month, will control 20% of the
nuclear capacity of the U.S.
Other finalists were J. Walter Thompson/Hill and Knowlton;
Young & Rubicam/Burson-Marsteller, and Leo Burnett and
its house PR unit.
Tierney and BSMG/FRB are part of True North Communications.
The account is expected to bill $15M in the first year.
Matthew T. Farrell, CFO for the specialty chemical business
of Honeywell International, joined Ingersoll-Rand Co., Woodcliff,
N.J., as VP/IR and communication, a new post. Farrell, 43,
was with AlliedSignal, which was acquired by Honeywell.
He began his career at KPMG Peat Marwick.
Manning, Selvage & Lee acquired Advance >Planning
& Communications, Toronto, 26-member firm that has been
an affiliate since 1995. Fee income is $4.3M (Canadian).
The firm was founded in 1991 and will be known as Advance
Planning/MS&L. Paul Curley will continue to head it
Edelman PR Worldwide acquired Callahan Creative, New
York ad agency with broadcast and entertainment clients.
CC, with a reported $6M in billings, will be renamed Blue
Worldwide. Sarah Callahan said the name was chosen because
blue represents "vision and creativity." She has
a background in political advertising, having worked for
Democratic advisors such as Mandy Grunwald and Carter Eskew.
Her firm was founded in 1996.
John A. Byrne, Business Week reporter, will help
retiring General Electric chairman Jack Welch write about
his GE career. Time Warner Trade Publishing acquired rights
for a record advance of $7.1M, beating out Simon & Schuster,
Harper & Collins and Doubleday. Byrne spent six months
researching a BW profile on Welch two years ago... Nancy
Rueth named president of PResence EuroRSCG, succeeding
Laura Schoen, who left the firm. She was managing director,
Ogilvy PR Worldwide, New York.
T HIDE BAD NEWS, NIRI TOLD
Companies should share information with investors and not
try to hide bad news, 2,066 attendees were told at the annual
conference of the National >Investor Relations Institute
in San Francisco June 12-14.
"If all you're doing is spin control, if your main
objective is to prevent any of us from thinking that anything
bad is going on at your company, then there won't be a reason
for us to deal with you," said Mary Henry, managing
director, Goldman Sachs & Co., New York.
"If you want to create a career in IR, then set yourself
up as a truly independent voice in the industry," she
added. The IR task requires "objectivity," she
Adam Waldo, of Credit Suisse First Boston, called for a
"high level of disclosure and transparency" and
said IR people should "treat investors as your business
partners." Companies get the investor base they deserve,
"Give us a piece of information, even marginal information,"
pleaded Christopher James of Pequot Capital Management,
Conference Grossed $2.2M
The conference brought in $2.2 million, up from $1.77M last
year. A total of 71 exhibitors purchased 90 booths, down
from 97 a year ago. Attendees included 1,201 paid members
and 360 non-members.
Author Geoffrey Moore (Living on the Fault Line),
accused Wall Street of "profit-and-loss myopia."
He said P&L tells a lot about the next few quarters
but not years in advance. "If you can t see out of
the P&L window, you re going to be a victim in this
game," he said.
(continued on page 2)
PRSA COMMITTEE SKIPS DECOUPLING
The preliminary report of the Jack Felton committee on the
nomination process of PRSA advises revealing the identity
of candidates for nomination next year but ducks the issue
of whether candidates should be accredited.
APR and office-holding is "so much a basic part of
the fabric of PRSA" that only the planning committee
should take this up, said a draft of the report that was
given to PRSA leaders. The planning committee had recommended
decoupling but the board said that would "send the
(continued on page 7)
Edition, July 19, 2000, Page 2
HIDE BAD NEWS (cont'd)
Moore said that in the age of the Internet ("even my
dog has a website") Wall Streetat least for nowsees
"vision as more important than execution, and category
as more important than company. It s more important to be
a no-name company with great vision in the Internet economy
than to be an established market leader in a category with
He said, "That's why three kids with earrings and tattoos
across their foreheads can get $20 million in financing,
but someone who s established in business for 20 years can
t. You create future value for the company in a tornado,
then harvest the value in the mainstream."
He predicted continued market volatility and rapid technological
change. "We re still at the front end of how the Internet
is shaping society," he said. "We're in for a
disruptive ride for at least a decade."
spoke on the topic, "Managing Shareholder Value in
the Age of the Internet," which was one of the two
best-selling audiotapes at the conference. The other best-seller
was "New vs. Old Economy."
Tapes of all the NIRI presentations are available at $10
each from Convention Svcs. (504/893-4397).
Market Is Quiet
James said the market for high-tech IPOs has nearly dried
up, falling from 50 IPOs in a month to only 12 in one recent
"Underwriting is cyclical," he said. "Things
are going great. Then all you need is for second and third-tier
brokerage firms to dump a bunch of horrible companies out
there. A few of them blow up. Then, bingo! The window is
Scott Williams of Dresdner RCM Global Investors said that
involving investors as partners and sharing information
with them "attracts a higher-quality shareholder base."
Henry said the distinctions between new and old economy
companies are not "cast in stone."
Many companies previously thought to be anchored in the
old economy are transforming themselves into hybrids or
new economy companies, she said. As an example, she cited
Corning, long identified with cookware but now heavily involved
in optical networks. Corning s market capitalization has
soared from $5 billion to $65B in recent years, she noted.
IMAGE TO H&K/S.F.
Sharper Image Corp. has selected Hill and Knowlton to provide
PR and IR services.
San Francisco office will work to reinforce nationwide awareness
of the Sharper Image brand and business model. Sharper Image
sells its products through retail stores, catalogs and the
Internet. The company posted a first quarter sales increase
of 45 percent.
Communication, Palo Alto, with branches in Cambridge,
Mass., and Austin, Tex., is opening new offices in Chicago,
Denver and London.
TO OPEN RESTAURANT CHAIN
The National Rifle Assn. of America, Fairfax, Va., wants
to open a chain of theme restaurants, starting with one
in New York's Times Square.
The restaurants, called "NRASportsBlast," would
offer interactive and virtual reality shooting games and
serve a menu including pheasant and quail.
Josh Sugarmann, executive director of Violence Policy Center,
Washington, D.C., said the NRA s proposed restaurant was
"the worst marketing decision since New Coke"
and believes it would quickly become a center for local
Kelly Whitley, NRA spokesperson, said the feedback received
at NRA has been positive.
The NRA, which may open restaurants in six other cities
if things go well in New York, believes "shooting sports
are big in America right now. It is bigger than tennis and
golf. Now is time for the NRA and shooting sports to move
into the spotlight," she said.
William Fasig, managing director of the global technology
practice at Burson-Marsteller, has joined Compaq Computer
Corp. as VP of corporate communications.
who will start in August, will report to Douglas Fox, now
SVP, marketing and strategy. Fasig will be responsible for
the company's PR activities, industry analyst relations
and executive communications.
PLAYS ROLE IN COMMUNITY PROJECTS
Elected officials and corporate decision-makers should use
PR professionals to seek input from citizens if they want
a public project to succeed, according to Carol A. Cassara,
SVP at Tucker/Hall, Tampa, and Michelle K. Robinson, PR
manager for Tampa Bay Water.
Cassara and Robinson, who are authors of a white paper:
"Public Involvement: The Team Approach," told
the annual American Water Works Assn. s national conference
in Denver on June 13 that PR specialists may provide the
real key to winning public support and trust.
NEW FIRM TO HANDLE LUXURY BRANDS
The Leading Hotels of the World, Ltd., which handles marketing
for 340 high-priced hotels, and Yesawich, Pepperdine &
Brown, Orlando, have established a full service ad/PR agency
specializing in luxury brand marketing.
The new agency, called Leading Marketing Services, which
is based in New York at LHW s 99 Park ave. headquarters,
is headed by Lori M. Sachs, who was most recently VP/marketing
at Reed/Cahners Travel Group.
While LMS will specialize in the travel and hospitality
industry, Sachs said the agency will offer marketing research,
advertising, PR and sales promotion services to any luxury
Edition, July 19, 2000, Page 3
MOVES TO HOUSE BEAUTIFUL
McEvoy, who was editor-in-chief of Elle Decor, was
appointed editor-in-chief of Hearst Magazines' House
Beautiful, starting July 24.
McEvoy succeeds longtime editor-in-chief Louis O. Gropp,
who is retiring. A search is underway for her replacement
at ED, which is published by Hachette Filipacchi Magazines.
Prior to becoming editor-in-chief of ED in 1991, McEvoy
was co-editor of Elle and worked in Women's Wear
Daily'sParis office as European fashion editor.
McEvoy has featured articles that focused on the starker
aesthetics of home decorating, while Gropp ran articles
on traditional decorating styles.
NAMES PHOTO AND BEAUTY EDS.
Sharon Suh was named senior photo editor and Amy Synott
is now senior beauty editor of InStyle.
Suh, who was previously photography producer at Vanity
Fair, will be responsible for the front-of-the-book
beauty and style stories.
Synott will oversee all front-of-the-book pages and will
contribute regularly to beauty and fitness stories. She
has replaced Eleni Gage who becomes senior writer, responsible
for the "Man of Style" and "Cause Celeb"
sections, as well as the magazine's annual feature, "Shining
Stars." Synott also will write and edit other InStyle
features and packages.
NAMED EDITOR OF OPRAH MAG
Amy Gross was named editor-in-chief of O: The Oprah Magazine,
succeeding Ellen Kunes, who left in June after one issue.
Gross is a veteran writer, and was one of the founding editors
Magazine will go monthly, starting with its September number.
THOMAS IS BACK AS A HEARST COLUMNIST
than two months after resigning from United Press International,
Helen Thomas, the 79-year-old political reporter, has joined
Hearst Newspapers to write columns on the White House and
Thomas will write two columns, each appearing weekly, for
newspapers owned by Hearst, including The Houston Chronicle,
The Seattle Post-Intelligencer and The San Francisco
One column will focus on issues such as families without
health insurance, children in poverty, guns and violence.
The other column will recall her political experiences.
Thomas, who worked at UPI for 57 years, quit the day after
a company controlled by the Rev. Sun Myung Moon, founder
of the Unification Church, acquired the news service.
Antonia van der Meer,
42, was promoted to editor-in-chief of Modern Bride
magazine. She had been executive editor.
DOT-COM EDITOR RETURNS TO PRINT
Jean Godfrey-June, who was VP of editorial and editor of
Beautyscene.com, was named beauty director of Lucky,
the shopping magazine recently started by Conde Nast.
Earlier this year, Beautyscene.com
was shut down temporarily due to financial difficulties;
it was later sold to a group of investors. Godfrey-June
said she missed print, and welcomed the opportunity to work
again for Kim France, Lucky's editor-in-chief.
PETPLACE.COM HIRES TWO EDITORS
Debbie Krenek, former editor-in-chief of The New York
Daily News, and Arthur Browne, the paper's senior managing
editor, are joining Petplace.com,
a new website aimed at pet owners, as chief creative officer
and editor-in-chief, respectively.
Murphy, who has anchored primetime news for KABC
and KCBS, has joined SRSWOWcast.com,
Santa Ana, Calif., as host and executive producer of "WOW
Entertainment," a new weekly show that will be produced
for the Internet.
The show will feature celebrity interviews, coverage of
awards shows and premiers, and footage of TV shows and upcoming
The New York Times Book Review will debut
a separate best-seller list for children's books on July
23. The list, which will have 15 slots, will mix together
all categories of children's hardcover books, including
fiction and nonfiction, picture and chapter books.
BET CHOOSES N.Y. FOR NEW STUDIO
Black Entertainment Television, a cable network for African-Americans,
will open a headquarters and studio for its music division
in a former office building on East 106th st., near Park
ave., in New York's East Harlem section.
BET's studio will be enclosed unlike the ABC and MTV studios,
which have windows that overlook Times Square. The 10,000
square foot office and 7,000 square foot studio are expected
to be completed by the end of the summer. There will be
10 to 15 fulltime staffers housed in the complex, and dozens
of other contract employees.
The division will produce original music-oriented programming
for the network, which is a subsidiary of Washington, D.C.-based
BET Holdings II. The move is a part of a three-pronged strategy
in which the company will puts its music division in New
York, its entertainment division in Los Angeles and its
news programming in Washington.
MOVED: Adweek has moved from 1515 Broadway
at Times Square to 770 Broadway at 8th st. The magazine
joins four other publications owned by BPI Communications:
Brandweek, Mediaweek, MC and Editor & Publisher.
The new main phone number for Adweek is 646/654-5220; fax:
Edition, July 19, 2000, Page 4
WANT 'WOW FACTOR'; FREE STUFF
Celebrity stories, which have a human-interest angle and
behind-the-scenes stories, have the most appeal to their
target audiences, according to five Los Angeles-based journalists
who cover the entertainment beat.
Each of the journalists on Business Wire's panel session
that was held June 20 at the Flying Museum in Santa Monica
said another big factor in getting coverage was an effective
Rob Silverstein, co-executive producer of "Access Hollywood,"
said pitches "really need to have a 'wow factor' or
special effects" to get the attention of his staff.
As an example, he cited Disney's step-by-step demonstration
of how the "Dinosaur" movie was made. "We
ran the story every Thursday for 10 weeks before the premier
and it was a hit."
Silverstein said the Grammy Awards have become the "Super
Bowl of all events" because of the interest and unpredictability.
He said publicists should provide accurate information on
their tip sheets. "Remember we're sending crews out
at night and we're trying to get a fix on who is going to
be at the event. Are they coming and can we interview them,
or are they speaking and taking off?"
If a PR pro can get them into a remote location at a celebrity
event, then "you've hooked us," said Silverstein,
who prefers E-mail pitches over all other distribution methods
Likes Free Stuff
Bill Cipola, who is entertainment producer for KTTV-TV in
Los Angeles, said a "sure-fire way to get our attention
is free stuff."
Cipola is responsible for live coverage of all the major
award shows, plus backstage interviews, set visits, movie
premiers, press junkets and in-studio celebrity interviews
for "Good Day L.A."
best way to approach me is in the morning with a fax,"
said Cipola, who likes to get a "hard piece of paper."
His fax number is 310/584-2250.
Booth Moore, a columnist for the "Southern California
Living" section of The Los Angeles Times, said
she relies on publicists for suggestions and information
about "great personalities" in Los Angeles or
events in L.A. to cover.
She wants to get her pitches in the afternoon either by
fax or E-mail. She can be reached at booth.moore@latimes;
Senior assignment editor Lynne Lester with CNN's "Showbiz
Today," prefers pitches that are sent to her by fax.
Her number is: 323/993-5057.
When pitching a story, be truthful about who will be at
the event, Lester said. "We get really disappointed,
and so do our editors, when we get there and we don't get
to interview the honorees, because they had to leave."
Lester said weekends were a good time to pitch enterprise
stories because feature stories take time and usually run
at the end of the show.
cover everything from model makers to toy manufacturers,
and any human interest story behind the scenes," said
Scott Robson, who was recently named acting editor-in-chief
of E! Online, said publicists should try E-mailing or faxing
him their pitches at [email protected];
it doesn't have a celebrity angle or there is not a familiar
face it will be hard to pitch," said Robson, who might
use the celebrity on a live chat session, or as a news angle.
PLACEMENT TIPS _______________________
Modern Physician, published in Chicago by Crain Communications,
will increase publication to biweekly starting next January.
The magazine, which reaches 32,000 physicians, provides
news and information on management, legal, labor, regulatory,
socio-economic and financial issues as they impact physician
executives with management responsibilities.
Karen Petitte, who is editor, said the more frequent publication
will allow for broader local and regional coverage, more
profiles on how physician executives are managing organizations,
and a sharper focus on practice management strategies.
Daily news is posted to the magazine's website at www.modernphysician.com.
Petitte can be reached at 312/649-5324. The magazine is
located at 740 N. Rush st., Chicago, 60611.
WiNK, multi-cultural fashion and beauty magazine
published by Doublespace, made its debut July 6.
The quarterly magazine, which will be published on a seasonal
basis, is available for free at bookstores and newsstands
in the New York area. It is also available online at www.winkmag.com.
magazine's founder Ralph Clermont, a fashion photographer,
believes that an American fashion and beauty magazine should
reflect the cultural diverity and influences that shape
American pop culture today.
content featured in the first issue includes a look at the
state of interracial dating, an artice on how multi-cultural
actresses are making inroads into America's movie industry,
and articles on books, film, cooking, music, politics, media
Kathy Silberger is editor-in-chief. The magazine is located
at 601 W. 26th st., N.Y. 877/9460>5624.
REILLY NAMED EXEC. MANAGER OF NYFWA
G. Reilly, a Ridgewood, N.J.-based freelance medical writer,
has been hired as executive manager of the New York Financial
Writers' Assn. She takes over in mid-August.
Reilly replaces Joyce Spartonos, who retired as executive
secretary. Spartonos, who had held the job since 1978, moved
three years ago to Arizona from Long Island.
MEDIA BRIEFS ________________________
Warner unveiled the design for its new corporate office
and newsroom, broadcast and studio building to be built
on a site in New York's Columbus Circle.
AOL Time Warner will be the principal corporate presence
at the complex, a 2.7 million-square foot mixed-use project
with twin towers that will span from 58th to 60th streets.
The Center will be home to the New York news bureau, CNNfn,
and Turner Broadcast Sales, and will provide production
facilities for CNN''s N.Y. bureau, CNNfn, CNN Interactive
and NY1 News.
CNBC's audience topped CNN's for the first time in the second
quarter. Nielsen Media Research reported about 270,000 households
were tuned into CNBC as compared to 250,000 for CNN.
Despite CNBC's daytime gains, its primetime ratings were
down by about 24% this spring compared with last, pulling
smaller audiences than CNN and the Fox News Channel in the
time period. CNBC also loses viewers once the main stock
exchanges close for the day.
CNBC will replace one "Upfront Tonight," Geraldo
Rivera's nonfinancial news program that airs weeknights
at 7:30, with an additional half-hour of "Business
Edition, July 19, 2000, Page 7
SKIPS DECOUPLING (cont'd)
The 1999 planning committee, at that time headed by current
PRSA chair Steve Pisinski, had unanimously advised decoupling.
But the PRSA board, at its meeting last summer in Vancouver,
announced it would oppose decoupling.
The 2000 budget of PRSA calls for net spending of $475,075
on APR including funds for revamping the 15-year-old test.
Efforts to get PR pros from other nations to pay $385 to
take the PRSA exam have run into opposition (see following
Supporters of decoupling say PRSA leaders have blocked discussion
of decoupling at the Assembly four years in a row. The 1998
leadership of PRSA/New York had circulated a petition to
put decoupling on the Assembly agenda but dropped the drive
after failing to get support from the Chicago, Washington,
D.C., and Los Angeles chapters.
Respondents Ask for Openness
Respondents to the Felton survey want the names of candidates
for nomination to be posted on the PRSA website. They say
losers would have to pay the price of losing in public.
Those seeking nominations have been able to do so in private
for at least five years. Previously, candidates were known
to friends and associates who wrote letters to the nominating
The report, sources said, notes there is a demand for "stronger
leaders" but the committee feels the nomination process
is "not broken" and therefore does not need radical
changes. Committee members also feel there should be the
chance for a leader to be picked who has not gone through
all the steps such as chapter, Assembly, district, section
and national board participation.
Committee Members Listed
Members of the Felton committee are James E. Arnold, consultant,
New York; Michael Bardin, Scripps Health, San Diego; Rebecca
Madiera, Pepsi-Cola; John Paluszek, Ketchum PA; Marion Pinsdorf,
Fordham University; Cheryl Procter, Home Box Office, and
Pisinski. Some of the members met June 13 at Ketchum's offices
at 292 Madison ave. One "attended" by phone. Felton
heads the Institute for PR and was president of PRSA in
1986-87 (replacing Anthony Franco in 1986 a month after
Franco resigned). His report is to be released after the
national board reviews it.
Jackson Firm Has Two on Nominating Unit
The firm headed by Pat Jackson has both himself and an employee,
Robin Schell, on the 20-member committee. Jackson was president
of PRSA in 1980.
Other members of the committee, which meets July 22-23 in
Chicago, are: Mary Cusick, chair; Samuel Waltz, John Cook,
Nancy Wiser, David Meeker, Peter Klute, Jeanne Mitchell,
Shirley Serini, Felton, Karen Frashier, Paige McMahon, David
Hakensen, Vivian Hamilton, Cynthia Morin, Kay Kendall, Philip
Ryan, Cynthia Sharpe and Donna Boyd.
TO "UNIVERSAL APR" IS SET UP
PR groups in six nations (Canada, U.K., New Zealand, Ghana,
Ireland, and South Africa) have recognized each other's
accreditation programs. Groups in India and Slovenia may
Not part of the new "Global Alliance" is PR Society
of America, which has its own so-called "Universal
APR" initiative with seven other U.S. PR groups.
Members of the "Universal APR" program have to
take the $385 APR test of PRSA while those in the new six-member
group can take the tests of their own national PR groups.
of those in the new group say PRSA is falsely using the
term "universal" since no PR group outside of
the U.S. is participating. A claim on the PRSA website that
the PR Institute of New Zealand is part of "Universal"
APR turned out to be false.
Bill Day, a VP of PRINZ, said the group is a supporter of
the principles of Universal APR but is not a participant
in it. No one from the 700+ membership of PRINZ has ever
taken the APR test of PRSA, which is used by the UAPR program,
he said. He added that PRINZ supports the new "Global
Alliance." None of the PR groups in the U.K. and Europe
have decided to join "Universal APR" in spite
of attempts to recruit them.
Mere 200+ Took Latest "Universal" Test
Only 217 took the spring "Universal" APR test.
The results are in but a PRSA staffer said they could not
be revealed until the candidates are told in a week or two.
APR chair Phil Wescott said he will reveal the pass/fail
rate and the number of non-PRSA members taking the exam.
Jean Valin, past president of the Canadian PR Society and
chairman of the Global Alliance project, said CPRS "remains
at the table" with PRSA on international APR recognition.
However, he pointed out that CPRS rejected the "Universal"
APR program because the PRSA exam that is used is on U.S.
subjects and issues and is only in English while the CPRS
exam can be taken in both French and English.
Valin said the exams in the six countries are comparable
in measuring PR professionalism. The Canadian test is "rigorous"
and involves a work sample and written and oral exams, he
CPRS has used the designation "APR" since the
1960 s, when it started its own accreditation program separate
from PRSA. CPRS has agreed to recognize the ABC designation
of the International Assn. of Business Communicators.
"The time is right for global associations to form
a framework for mutual international cooperation,"
said Valin. CPRS has about 1,800 members, a third of whom
Members of the "Universal" APR program, besides
PRSA, are: Agricultural Relations Council; Florida PR Society;
Maine PR Council; National School PR Assn.; Society for
Healthcare Strategy & Market Development; Southern PR
Federation, and Texas PR Assn.
Edition, July 19, 2000, Page 8
few, if any, high-tech start-ups can raise money in the
stock market anymore, the National Investor Relations
Institute says it's O.K. for PR and IR firms to take stock,
options, warrants, restricted stock, etc., in place of cash
as long as the stock is registered with the Securities &
Exchange Commission via S-1 or S-3 filings (which give the
SEC a chance to review the transactions). The agencies must
also view themselves as "insiders," says NIRI...
one of the speakers at the NIRI conference (which grossed
$2.2M, more than double the takes of the PRSA and IABC conferences),
was researcher Mary Henry, who told the IR pros not to duck
when bad news breaks. Other speakers pleaded for a "sharing
of information" and analyst Christopher James pleaded
for "a piece of information, even marginal information."
Such pleas are evidence that IR pros are as tight-lipped
as many PR pros, emphasizing the positive and avoiding the
negative lest they bring down the wrath of bosses on their
heads... while many PR pros (corporate and agency) are
avoiding personal contact with reporters, Jeff Sharlach,
who heads the $3 million Jeffrey Group, says his office
heads in Argentina, Brazil and Mexico are not "administrators"
but see their main job as contacting the media. New business
is handled out of the Miami h.q. of the firm, says Sharlach...
Coca-Cola, which has been under fire for "brainwashing"
schoolchildren, has many commercials plus product plugs
in the new Time Warner TV series "Young Americans,"
which is about teenagers. Coke is also mentioned in every
ad that runs for the show. A Wisconsin school board is considering
whether to end its "exclusive" deal with Coke.
"We're the dairy state," one board member has
commented... the "chairman's" mid-year report
to the PRSA membership (although the Assembly has forbidden
the use of the term, "chairman") by Steve Pisinski,
says that PR is in its "golden age" and that it
has never had "as high visibility, demand and compensation
as it does now." Pisinski thanks the membership for
the opportunity to lead PRSA "at this glorious time
for our profession." That being the case, why hasn't
PRSA employed one of these "glorious" PR people
since last September?... the nominating committee of
PRSA has done its usual poor job, sitting back while
three insiders seek the top elected office. Only two people
have shown up for treasurer and ditto for secretary. Apparently,
no attempt was made to interest "outsiders" in
PRSA s top elective posts.
The three top candidates are all seriously flawed. Art
Stevens would be the second New Yorker in a row to head
the Society, violating the Assembly s obsession with geographical
balance. There has only been one New York PRSA president
(now chair) since 1989John Paluszek. Stevens
would succeed Kathy Lewton, who was with Fleishman-Hillard
in New York when she was nominated in July 1999. She was
not from Chicago as some of Stevens supporters are claiming.
Deanna Pelfrey is a counselor in Louisville, Ky.,
who has claimed 11 employees but only lists herself. Who
are the other ten employees (and they're not supposed to
be 1099s)? Pelfrey last year drew the ire of some international
PR people for listing their names as advisors on an international
initiative but not getting input from them (12/1/99 NL).
Joann Killeen, a sole practitioner, has been treasurer
in the year in which PRSA "flunked" its audit
and owed $880,000 to suppliers at the beginning of the year.
CFO Joe Cussick quit suddenly. She has never explained any
of this (nor has chair Steve Pisinski). None of these
office-holders has been a match for the powerful personalities
at PRSA h.q. Stevens, if named chair-elect, would be the
fourth PR counselor in a row to head PRSA. In the period
from 1970-1982, seven of the PRSA presidents were from corporateDon
McCammond, Jon Riffel, Betsy Plank, Carl Hawver, Frank Wylie,
Kerryn King and Joseph Awad. The nominating committee
should have been out beating the bushes for top corporate
PR pros with strong personalities. The three candidates
have refused this NL s request to state their views about
decoupling, PR s current role and other topics.
The iron grip that the APRs have had on PRSA since
1980 looks like it will continue indefinitely. APRs now
add financial ineptitude to their record of undemocratic
policies (barring 16,000 members from voting or holding
national office); anti-press behavior (locking press rooms
at national conferences, year-long boycott of this NL, standing
silent when this NL was sued for covering a PRSA conference);
censorship (of recruiter/APR study); taking nine months
to hire a PR pro; ripping off authors and refusing to pay
them (PRSA s discontinued info packet business); minimal
use of PRSA s web site, and persecution of complainant Summer
Harrison (who criticized PRSA leaders after they gave fund-raising
advice to CIA head Bill Casey for the Nicaragua Contras).
Such policies define APR rather than the test.
Gold s Gym, Moscow, is one of the biggest in the system
says the franchisor based in Venice, Calif. Jake Weinstock
continues as an owner but an additional Russian partner
has been added, said GG VP Ed Connors. A pool is replacing
one of the tennis courts. GG, with 500+ outlets, may go