Edition, July 26, 2000, Page 1
SERVICES TO RF FOR $1M+
Infonet Services Corp., El Segundo, Calif., named Ruder
Finn for global PR, replacing several agencies in the U.S.
and Europe. Robert
Dowling, EVP, and Teresa Fereday, VP and telecom specialist,
will head the seven-figure account from RF/New York.
RF handled media relations for an all-day Infonet meeting
with security analysts last month that was webcast and open
to the public. Also handled was publicity for two new $1
billion contracts with SBC and Deutsche Telekom. Two
million remote access subscribers use Infonet Dial IP Services.
Customers include 2,600 multinational companies. InfoNet
is listed on the New York and Frankfurt Stock Exchanges.
NOMINATED BY PRSA
Stevens, chairman and CEO of Publicis Dialog's New York
Office, was nominated as chair-elect of PRSA, defeating
PRSA treasurer Joann Kileen and PRSA secretary Deanna Pelfrey,
who also sought the nomination. Reed Byrum, EDS Communications,
Plano, Texas, won the nomination as treasurer over Michael
McDermott of Riverside, Conn. Prof. Maria Russell of Syracuse
University defeated California counselor David Simon for
nomination for secretary. Candidates can also run by getting
signatures of ten Assembly delegates and notifying PRSA
30 days before the Assembly. Two members did this last year
(Killeen and Lee Duffy).
said the committee had no trouble making up its mind and
that the rancor and controversy that surrounded last year's
nominating process was absent this year. The committee hopes
the Assembly will not mind PRSA being headed by two New
Yorkers in a row (Kathy Lewton is now chair-elect).
and Byrum told the committee they would impose stricter
financial controls on PRSA and give the members timely and
more detailed reports. The 1999 audit has yet to be revealed
by PRSA, which has spent heavily on a new computer system
that has had problems. It is losing $475K on its APR program
this year and nearly that on its publications. It had a
record $880K in payables last Dec. 31.
M. Russo was named VP/PA and CC, Niagara Mohawk Power
Corp., Syracuse, N.Y., handling nuclear communications,
IR and customer communications. He reports to Darlene D.
Kerr, COO and EVP of energy delivery. Russo was VP/corporate
affairs, The Hertz Corp., where he worked for 15 years.
NMPC has 1.5 million electricity and 540,000 natural gas
customers in upstate New York.
HEADS LORILLARD PR
Steven C. Watson, VP of broadcasting and communications,
Miami Heat of the NBA, was named VP of the new external
affairs dept., Lorillard Tobacco Co.. Greensboro, N.C.
He will manage state and federal legislative affairs, media
and PR, and oversee Lorillard s Youth Smoking Prevention
Watson has an extensive background in GOP politics including
serving as regional director of the Republican National
Committee in 1989. He was a candidate for the GOP nomination
for Congress for the Fifth District in Connecticut in 1989.
He also worked for the Reagan/Bush campaign in 1984 and
the Bush/Quayle campaign in 1988.
Lorillard makes Kent, Newport, Old Gold, Satin, True, Triumph,
Maverick and Max cigarets.
A. Bolton, 48, VP of communication, International Copper
Assn., New York, named chief PR officer, PR Society of America,
effective Sept. 5.
She was also at Akzo Nobel, Netherlands-based healthcare
and chemicals firm; WNET-TV; Princess Grace Foundation;
Six Flags Corp, New York, and in executive sales for Dow
Jones Corp. She has a B.A. from New Jersey City University.
Bolton, the first on-staff PR pro at PRSA h.q. since last
October, will manage the "Advancing the Profession"
and "Establishing Global Leadership" programs
of PRSA. David Moyer did the search.
115 BECOME APR AT COST OF $2,000 EACH
PRSA has created 115 new accredited members at a net cost
to the Society of about $2,000 each, based on an expected
total of 230 APRs this year and the net budget of $475,075
for the program in 2000 (expenses of $635,875 and revenues
The pass rate for PRSA members was 63% (115 of 184 candidates),
an improvement from the fall 1999 rate of 46%, the lowest
ever (89 passing).
Also taking the exam were 16 non-PRSA members, nine of whom
passed the day-long test.
The small number of APR candidates, the lower pass rate,
and the increasing costs of the program have driven up the
net cost from $372 per new APR in 1992 to $1,401 last year
and $2,004 this year.
PRSA members and PR recruiters, told the results
on page 7)
Edition, July 26, 2000, Page 2
WEBER JOINS PR SEMINAR
Larry Weber, chairman and CEO, Weber PR Worldwide unit of
Interpublic, is the only PR counselor among 27 new members
of PR Seminar, a group of mostly corporate PR executives
that met May 31-June 3 in Scottsdale, Ariz.
About ten other PR firms are represented in the 200-member
group including Burson-Marsteller; Hill and Knowlton; Fleishman-Hillard;
Edelman PR Worldwide; Manning, Selvage & Lee; GCI Group;
Ketchum Worldwide; Porter Novelli and BSMG.
A record number of 12 women executives were inducted into
PRS, which was once almost totally male. They are Sandra
Allen, Associates First Capital Corp.; Marguerite Copel,
Ocean Spray Cranberries; Linda Distlerath, Merck; Monie
Feurey, Forbes; Betty Hudson, iVillage; Laura Leber, Genentech;
Judith Muhlberg, Boeing; Veronica Pollard, Toyota; Marily
Rhudy, American Home Products; Katherine Rohrbach, Charles
Schwab; Ida Teoli, BCE, and Beth Zoffman, Georgia-Pacific.
New male members are David Altman, Southern Co.; Michael
Baroody, NAM; Lee Bonds, Hewlett-Packard; Vincent Borg,
Barrick Gold; Aldo Caccamo, Chevron; William Corcoran, W.R.
Grace; Charles Holleran, PricewaterhouseCoopers; George
Jamison, Hughes Elec.; Allen Marks, Gap; Michael Monroe,
KeyCorp; Stephen Morello, Reader s Digest; Brad Shaw, Gateway,
and Anthony Zehnder, Warburg Dillon Read.
Speakers at the meeting, which does not allow press coverage,
included Kathryn Fuller of the World Wildlife Fund; Raul
Yzaguirre of the National Council of La Raza (on the Hispanic
community); Ambassador Carla Hills, former US trade rep;
William Schneider, CNN political correspondent, and Rolf
Jensen, Copenhagen Institute for Future Studies, who spoke
on "The Dream Society: How the Coming Shift from Information
to Imagination Will Transform Business."
PRODUCT CONFLICTS ARE NO BIG DEAL
Holding companies have nearly eliminated the problem of
account conflicts, according to the American Assn. of Advertising
Agencies new Conflict Policy Guidelines.
"Consolidations by both clients and agencies have made
previous, more restrictive policies impractical," the
4A s states in the second installment in a series of position
"The issue of account conflicts has always been a particularly
difficult one for agencies and clients alike," said
O. Burtch Drake, AAAA president/CEO. "The nature of
conflicts has changed so much over the past few years, that
we felt it was time to document the trends and provide some
advice on how our members should approach the issue."
Major marketers generally define conflict by agency brand
rather than by holding company, according to the new guidelines.
"Under prior thinking, holding companies would have
to clear the decks to accept any of the operating units
or companies of a global packaged goods client," the
4A s 'said.
The guidelines said many companies are accepting office
separation as valid (whereby competitive companies are handled
through different offices).
The 4A's said global expansion by both agencies and clients
also has alleviated conflict problems.
The 4A's recommends incorporating an agreed-to conflict
policy in the client/agency contract, using these five points
as guidelines for evaluating whether there is a conflict:
The agency brand should be used as the criterion,
not the holding company.
The agency office can be a valid separation.
Unbundled services are considered a valid separation.
Conflict should be based on "brand vs. brand"
or "category vs. category" rather than at the
divisional or corporate level.
Definition of conflict should be based on real business
issues on a product-by-product and country-by-country basis.
SURVEY SHOWS NEED FOR BRANDING
Many people do not know what some major companies do, according
to the results of a recent survey of investors by Doremus,
a New York ad agency.
Doremus queried 400 investors about a random selection of
Fortune 500 companies and investing habits.
Fifty percent of respondents described Sysco as a technology
company, 10% thought it was a telecommunications company,
20% had no clue, and another 20% accurately identified Sysco
as a food and food-related products distributor. However
80% of the people in the survey felt they knew New Delhi
Beef, a company created for the survey.
Only 20% of the investors were able to identify USX s business
as steel, oil and gas, while other answers ranged from the
military to municipal bonds.
Other results of the survey:
Most people used newspaper articles as sources of
information when buying or selling stocks. Magazines, friends
and stockbrokers followed, in that order.
Men were able to identify the particular companies
listed two times as frequently as women.
30% said advertising sometimes led them to purchase
Bennett & Co., Orlando, Fla., said it hosted
11 media cruises for the new Crown Cruise Line during the
Aruba sailing season. The print publicity was worth $69,000,
the agency said.
USA Today/CNN/Gallup Poll found fewer than half of
Americans have received the new Sacagawea coin, which has
been in circulation for six months. The US Mint will continue
a PR campaign to promote the new dollar coin. Fleishman-Hillard
is the agency overseeing the $42 million ad/PR campaign
Edition, July 26, 2000, Page 3
SAYS PR PROS BREAK PROMISES
Rose A. Jones, who is Women's Wear Daily's bureau
chief in Los Angeles, said "one percent of PR pros
deliever what they promise."
One PR person called me pushing Oscar Golden Gloves, but
was never there when I called her, Jones told about 36 publicists
who attended a meeting last month sponsored by PRSA/Los
Other speakers included Juan Morales, who is editor-in-chief
of Detour, and Amy Bernhard, who publishes The Gift
List, an annual media directory.
Jones, who also teaches a course on PR, urged the publicists
to "follow through with what you promise to the media.
You should know the current editor's name and know the name
of the column or feature they write."
Jones said she gets most of pitches by E-mail, especially
from the dot-com companies.
She looks for well-written news releases instead of fancy
packaging. "If the news release looks good, and I don't
have time to look at the package, I'll save it for later,"
Jones, who usually checks her E-mail first, then her voicemail
messages, said some editors are paranoid to open any attachments
or download programs or software, especially if they don't
know the source.
"Always follow up with a phone call, but give me time
to read the E-mail," said Jones.
"The best way to get coverage is to acquaint yourself
with the magazine or publication and see if your pitch makes
sense," said Morales, whose magazine covers fashion
and beauty products. He'll tell publicists whether or not
he is interested in a story.
Morales said news releases do not have to be "flashy
or expensive, just make it interesting."
Bernhard, whose directory lists the names of editors and
publications that publish Christmas gift stories, said PR
firms should not leave interns or new employees alone and
without full knowledge of the product or company they are
Bernhard, who used to work for Ruder Finn, said she got
a pitch from a major PR firm, but the person clearly did
not understand her role. "She was asking me so many
incoherent questions, I could tell she was inexperienced,"
Jill Horner, 21, a former
assignment desk editor at News12 New Jersey, won the "Miss
New Jersey" title. Horner, who has a journalism degree
from Rutgers Univ., will compete in next year's "Miss
Antonia van der Meer,
42, was promoted to editor-in-chief of Modern Bride Magazine,
replacing Stacy Morrison. Van der Meer, who joined Modern
Bride earlier this, was the editor of Sesame Street Baby,
a start-up magazine distributed by the Children s Television
Jacoby, a political columnist, was suspended
by The Boston Globe for four months for writing a
piece about the Declaration of Independence signers that
was similar to previously published versions.
56, who was editor-in-chief of Bon Appetit<D> magazine,
died June 29 in Los Angeles.
who is national editor of The New York Times, was
named managing editor of The Los Angeles Times.
Press secretaries for black members of Congress are far
more unhappy with media coverage than those of white members,
according to a study that appears in the Harvard International
Journal of Press/Politics.
Nearly three-quarters of the press secretaries for black
lawmakers complained about media stereotyping. "Never
can a story be written that they don t mention he is the
first black to...," said one respondent. "It's
a conservative, white media elite, and all they can see
when they look at this office is black, black, black,"
In the survey of 52 press secretaries, 93% of those working
for white members of Congress said the media generally treated
their boss fairly, compared with 17% of those working for
The biggest complaint was a lack of press coverage by the
Congressman s hometown newspaper.
The Washington Post has begun publishing an early
Sunday edition that goes on sale on Saturday.
The new "bulldog" edition, which looks different
from the Post's customary Page 1, contains new features
plus all of the regular Sunday sections.
The early edition circulation is expected to grow to 40,000-60,000
over the next year.
The Boston Globe, which started an early Sunday edition
last October, is selling about 23,000 copies, slighly less
than its goal of 30,000.
L. Rowe Jr. is the Post's early edition editor.
Luce Press Clippings' chart of the circulation of top
100 daily newspapers in the US includes Saturday circulation
in the daily figures.
Daily papers in several big cities, such as Chicago and
New York, have smaller circulation on Saturdays, usually
due to decreased newsstand sales.
A few papers have higher circulation on Saturdays, usually
because they publish combined editions (morning and evening),
include weekend sections and are in markets with mostly
Total circulation of 1,483 daily papers is about 56 million
and Sunday circulation is about 60 million, according to
Luce, which estimates there are 2.148 readers per daily
and 2.232 readers per Sunday editions. That adds up to 120
million+ readers of weekday papers and 134 million for Sunday
Edition, July 26, 2000, Page 4
FIRM GUARANTEES PLACEMENTS
Event Management Services, a Clearwater, Fla.-based PR firm,
will refund a client's fee if it fails to land an interview
on a radio talk show.
Marsha Friedman says more than 40% of radio talk shows are
now being simulcast over the Internet, most likely at a
workplace, where the listener needs to be online to do his/her
"This means you are immediately targeting the cream
of the Internet crop. All other methods of reaching the
affluent online prospect will soon become obsolete by comparison,"
predicts Friedman, who can be reached at 727/443-7115 ext.
201; [email protected].
FIRM'S SPECIAL REPORT WINS AWARD
The Allergy Report, a special report published by Communications
Strategies, a healthcare PR firm in Chatham, N.J., won a
Bulldog Award for placing allergies on the national agenda
as a serious medical issues and heightening the public s
perception of this pervasive disease.
CS used the publication to deliver a multifacted allergy
media awareness campaign for the American Academy of Allergy
Asthma & Immunology highlighting the seriousness of
allergic disorders and the need for proper allergy management
The firm said journalists representing national and regional,
print and broadcast outlets and wire services reported on
the severity of allergic disorders and endorsed The Allergy
Report as a resource to enhance diagnosis and treatment
of allergies by general practitioners, pediatricians and
other primary healthcare providers.
PLACEMENT TIPS ______________________
The New York Times has started a "Technology Briefing"
column on the day's financial, product, policy and personnel
The column, which uses briefly written staff reports and
news service material, is compiled by F. Duayne Draffen.
It is to be published Tuesday through Friday in the "Business
Day" section with other technology news.
Westwood One will distribute the talk program, "Troubleshooter
Tom Martino," nationwide starting Aug. 7. Originating
from KHOW-AM in Denver, the program will air Monday through
Friday from 2-5 p.m. (ET).
Martino, who bills himself as the "only place in media
to get direct help with consumer problems," features
segments like "Sleaze Brigade," which exposes
bad business practices and "Deadbeat Hall of Shame"
that names absentee parents who don't pay child support.
Tom's Help Center, staffed by consumer counselors, researches
and solves problems that callers bring to Martino.
Public service announcements that have relevance
to a radio or TV stations audience will the most air play,
according to the 2000 Annual Survey of Public Affairs Directors,
conducted by West Glen Communications, New York.
Seventy-six percent of TV station respondents and 85% from
radio stations said the most critical factor in deciding
to air a PSA is relevance of the message to their audience.
Familiarity with the non-profit sponsor or the cause it
represents produced the second-highest response, with 16%
from TV stations, 11% from radio.
The remaining two choices, PSA length and use of a celebrity
spokesperson, got minimal responses.
Everyday Pictures is the title of a new custom magazine
that Meredith Publishing is publishing for Eastman Kodak.
Christine Bourque is editor of the full-size quarterly magazine,
which will offer ideas on how to take better pictures. Jody
Garlock is managing editor.
They can be pitched at PO Box 7050, Des Moines, IA 50309;
Breakfastnetwork.com Production, which holds monthly
breakfast seminars and other events, is publishing "The
Noise in the Alley," a twice-monthly E-mail newsletter.
The letter, which can be checked out at www.thenoiseinthealley.com,
has information about the Internet and new media executives.
One element is the "Noisemakers" section, which
asks four Internet executives questions each month and features
their unedited responses.
The newsletter will also include one noteworthy profile
per issue in its "A View from Inside" department,
which offers an anaylsis of the backgrounds and aspirations
of individuals who are members of New York's Silicon Alley
Pitches should be sent to [email protected].
DOES PUBLICITY FOR NEWSWEEK
Rosanna Maitta, a freelance reporter in Rome, Italy, has
joined Newsweek as a publicist and to work on special issues
Maitta, who has reported for ABC News Radio, BBC-TV, Canadian
Broadcasting Corp. and Business Week, also was a reporter/anchor
for Vatican Radio English Service.
husband, Howard Fendrich, is a sports writer for the Associated
Press in New York, where they live.
McCurry, the former Clinton White House spokesman,
was named to the board of directors of Grassroots.com,
where he is expected to become CEO.
The website, which is based in Washington, D.C., aims to
help citizens do research on candidates and send their views
on issues to elected officials.
It hopes to make money by charging special interest groups
to wage campaigns through the site.
Edition, July 26, 2000, Page 7
BECOME APR (cont'd from page 1)
of the latest APR test and the cost for the creation of
one APR, expressed surprise and dismay.
hate to say it, but the APR program is a crock," said
New York recruiter Toby Clark.
Counselor Gerald Schwartz said the money migh<%0>t
be better spent on a home for PR seniors. Recruiter Arnold
Huberman said the $2,000 is being "thrown away.
Richard Newman said the term "Universal" that
is being applied to the program is false because it implies
there is a test that "fits all."
Recruiter Dennis Spring said "It makes no sense to
lose money" in such an activity and advised instead
that PR pros lobby state or city governments to recognize
PR as a profession and set standards.
Susan Noonan of Noonan/Russo Communications noted the tiny
number of APR applicants compared to the "tens of thousands
of people in PR" and said the money should be spent
on training thousands rather than testing a few.
Counselor Don Middleberg said he is opposed to tests for
PR pros since "they don t evaluate what s in a person
s heart...whether they have the heart to succeed.."
Marie Raperto of The Cantor Concern, Susan Elion of Elion
Assocs., and Karen Shnek of The Howard-Sloan-Koller Group,
all recruiters, said no client had ever asked for an APR
Raperto said the cost of the program is "unwarranted"
and that "everybody feels the same way about APR."
Defends Use of "Universal"
Phil Wescott, chair of the "Universal Accreditation
Board," which includes PRSA and seven other U.S. PR
groups, denied that PRSA is misusing the term "universal."
Universal is "an apt descriptor of our organization
s aspiration," said Wescott.
doesn t suggest that such a universal professional credential
currently exists under any group s auspices," he added.
"But the UAB and its partner organizations have a shared
vision that is moving us toward a more global program and
credential that will prove valuable in many nations and
PR groups in Canada and five other countries have started
a "Global Alliance" that recognizes the accrediting
programs in various countries and does not attempt to impose
a single international test. The International PR Assn.
lists about 80 PR groups throughout the world on its website.
There are about 50 local and national PR groups in the U.S.
BUYS AD AGENCY FROM GUNDS
Interpublic has purchased Nationwide Advertising Service,
Cleveland, 400-employee recruitment ad agency with offices
in 41 cities, that grossed $50 million in 1999, from Gund
Business Enterprises, which also owns the Cleveland Cavaliers
GBE, which keeps a low profile, was not mentioned in the
release put out by the Edward Howard Co., Cleveland, and
Nationwide will be part of the McCann unit. IPG wouldn'
say whether the deal was for stock or cash.
GBE is headed by Gordon Gund, who also heads the Gund Foundation,
59, one of Cleveland' best-known citizens, has had an active
career in spite of being stricken with retinitis pigmentosa,
which causes blindness, at the age of 30.
Gund is the son of George Gund II who founded a decaffeinated
coffee company that became the Sanka unit of General Foods.
George Gund also headed the bank that is now Ameritrust.
GBE reportedly has a number of business interests but it
is a private company and further information was not available.
The Cavaliers play in the Gund arena, for which GBE paid
$14 million for naming rights for 20 years.
TELLS HOW TO CREATE 'BUZZ.'
The process of building "buzz" among consumers
is the subject of The Anatomy of Buzz: How to Create
Word of Mouth Marketing (Currency Books: Oct. 17; hardcover;
The book, which was written by Emanuel Rosen, who was VP/marketing
for Niles Software for nine years, identifies the kinds
of products and services that benefit from "buzz,"
and shows companies how to ignite the kinds of conversations
that drive sales.
The author draws upon interviews he conducted with more
than 150 marketers, researchers and customers as well as
upon his own experiences.
Rosen argues companies must learn to sell not to individual
customers but rather to customer hubs or networks, both
on the Internet and through other channels.
TO JOIN SON S N.Y. PR FIRM
Denis J. Butler, 72, who is retiring after 24 years from
the New York State Assembly at the end of his term in December,
will join Butler Assocs. LLC PR as a partner.
The Manhattan-based firm, which specializes in media relations
and crisis management, is headed by his son, Thomas P. Butler,
who opened it in 1996. Thomas had previously been a senior
VP at Dan Klores Assocs., VP/AS at Rubenstein Ascocs. and
deputy press secretary to New York City Council Speaker
Clients include Cornell Univ., Uniformed Firefighters Assn.
of Greater N.Y.; Proskauer Rose; Amalgamated Life, and GAL,
The elder Butler, a Democrat, is currently chairman of the
Queens Assembly Delegation.
A lifelong resident of the district, which covers Astoria,
Long Island City and Jackson Heights, Butler has fought
against abortion and in 1988 he received the Pro Vita Award
from the Brooklyn diocese in recognition of his efforts
for the pro life movement.
New York state law prohibits Butler from lobbying legislators
in Albany for two years.
Edition, July 26, 2000, Page 8
the sacred cow of PR Society of America, is old, sick and
costing a lot of money to keep alive.
noted on page one, the net cost of creating one new APR
member of PRSA this year, after all fees are collected,
will be about $2,000. The $200 dues of ten members are thus
needed to create one APR.
But suppose the new APR quits PRSA the next year and loses
his or her right to use APR? This means that a $2,000 investment
has gone down the drain. More than 10% of PRSA members quit
each year and some are APRs.
The almost complete absence of interest in APR among the
nearly 20,000 or so eligible to take it is one reason its
cost has soared from $372 per new APR in 1992, when 346
new APRs were created, to $2,000 in 2000 when an estimated
230 new APRs will be created (first half production was
115 APRs). What publisher would put out an annual book that
cost $475,000 but sold only 230 copies?
Also driving up the cost is the recent higher flunk rate,
indicating a lower caliber of candidate. The test itself
has not changed much in 15 years. In 1992, 81% passed while
this spring only 63% passed. Last fall was the worst class
everonly 89 of 193 passed it (46%).
in accreditation of any type is scant in other groups. The
IABC, after 26 years of an Accredited in Business Communications
program (ABC), only has 670 ABCs. With 13,500 members, it
produced 65 new ABCs last year. But it only spends about
$35K on ABC each year (income of $19,585 and expenses of
$53,953) and does not require office-holders to be ABC.
IABC seniors correct the test while PRSA spent $86K on an
outside service for this in 1999.
Despite years of campaigning, PRSA has been unable to interest
even one of the 80 or so international PR groups in its
misnamed "Universal APR" program. Canada and five
other nations have now set up their own mutual recognition
PRSA politics feeding this sick old cow are clear. About
half of PRSA s membership is now healthcare, educational,
military, government, other types of non-profits, and utilities,
where credentials are important. PRSA and APR certificates
look good on the resume and on the wall. Corporate PR chieftains
long ago left PRSA for PR Seminar, Arthur Page, etc., and
the big counseling firms have now started their own combine.
The PRSA national board has three former APR chairs on itRoger
Lewis, Tom Bartikoski and Joann Killeen. Only a general
revolt of the membership will put this cow out of its misery.
While PR and IR firms can take stock and options for payment
from high-tech and other clients (7/19 NL), an IR pro
advises us that Rule 17B of the SEC says that a clear and
full description of any type of remuneration must accompany
press releases sent out by the IR/PR firms on behalf of
the clients... the May CFO magazine has an article on
"Breaking up the Big Five" (CPA) firms, pointing
out that the SEC has "railed about auditor independence
and quality." An SEC-mandated "Independence Standards
Board" is studying whether the CPAs are favoring their
management consultant clients. Some companies, including
Union Carbide, the article notes, will not take any consulting
services from their auditors. The SEC has also busted on
the auditors for their lack of clear communications and
for allowing "balance sheet games" that confuse
investors and the public. Hardly anyone can do his or her
own income tax because of the jungle of rules. User-friendly
is not something on the agenda of CPAs. KPMG's Stephen
Butler is mounting a PR offensive against the SEC for
"relentlessly picking on his beloved profession,"
says the article... chilling statistic from Newsweek
7/17: 196 of 200 teenage girls tested for HIV in Zambia
were positive. One local song says "AIDS is going to
kill you so why not party?"... bathroom humor so
prevalent in movies ("Me, Myself & Irene,"
etc.) is now in ads. A full page ad for quixi.com in
current magazines has a man sitting on a toilet while eating
dinner with four other people. "What are you doing
to save time?" asks the copy... Northstar-at-Tahoe,
scene of the July 13-15 PRSA board meeting, was featured
in a full-page essay in the 7/24 Time mag. An "extreme
golf" tournament was held at Northstar at about the
same time as the board meeting. Players used the ski slopes
as fairways, aiming for ten target zones. It s much better
exercise than cart golf and would be a bonanza for ski resorts
if it catches on... PR Seminar held its annual private
meeting at a plush resort, keeping all speeches and
comments to its 150 or so corporate and agency members.
Companies foot the bill of well over $500K so the elite
few can be educated. A number of interesting speakers were
on the program but the rest of the PR community will never
hear a word of it. Although called "PR Seminar,"
only two of the 27 new members have "PR" in their
titlesCarol Schumacher, VP-PR, The Home Depot, and
Stephen Morello, VP-CC & PR, Reader s Digest Assn. Attendance
with spouses was standard for this group but lately fewer
and fewer spouses have been showing up.