Edition, August 16, 2000, Page 1
WIFE WORKED FOR APCO
Hadassah Lieberman, wife of Democratic Vice Pres. candidate
Joseph Lieberman, worked for the APCO Worldwide subsidiary
of Grey Advertising in Washington, D.C., from 1994-98.
APCO is a sister company of GCI Group. GCI and APCO together
form the tenth largest PR operation with $112M in fees in
1999 and 900+ employees.
Lieberman, according to her official biography, has focused
on healthcare in the U.S. and abroad for the past two decades.
"She has consulted for non-profit organizations emphasizing
the achievements of adults and children with disabilities
and has organized national conferences on health-related
issues," says the bio.
has also worked as a PR and marketing professional on healthcare
issues" and currently works out of her home as a women's
health consultant, it adds.
Lieberman, a 1970 graduate of Boston University, earned
a master's degree in American government and international
relations from Northeastern University a year later.
Lieberman, 52, met Joseph Lieberman in 1982 and they were
married in 1983. Her first marriage to Rabbi Gordon Tucker
ended in a divorce. He was Dean of the Jewish Theological
Seminary in New York. Their son, Ethan, is studying to be
INSURANCE GROUP TO GCI
AFLAC, Columbus, Ga., with $7.1 billion in revenues, named
GCI Group's Atlanta office for the nearly $1 million account
of the company, which handles supplemental insurance.
firms were interviewed and other finalists included Fleishman-Hillard
and BSMG Worldwide.
GCI will provide media relations and cause-related marketing.
The team includes GCI BoxenbaumGrates, which specializes
in employee communications.
Air Lines, Atlanta, named M Booth & Assocs., New
York, to publicize customer service. April Bogle-Booth,
director of corporate communications for customer service
(who is not related to Margaret Booth, founder of the PR
firm), said a record 117 million passengers traveled on
Delta in the past year. It has 5,465 flights daily to 364
cities in 61 countries.
PROS DIFFER ON LIEBERMAN
Some PR professionals hailed the Vice Presidential nomination
of Senator Joseph Lieberman as a bold, positive move by
Al Gore while others said it had doomed the Democratic ticket
in the fall.
Daniel Edelman, chairman and founder of Edelman PR Worldwide
and a personal friend of Lieberman, said Gore has made "a
However, New York counselor Robert Dilenschneider said there
is still considerable anti-Semitism in the U.S. and that
while people may say positive things about the Lieberman
candidacy, they may act differently when it comes time to
Jersey counselor Alan Caruba, a Reform Jew, said the candidacy
is a bold move but is "going to blow up in Gore's face."
"Lieberman's nomination will put Jews in the cross-hairs
and potentially create tensions between the Jews and the
Christians," he said.
Religious Issue Will Fade, Says Pisinski
Steven Pisinski, chair of PR Society of America, said religion
will fade as an issue and that Lieberman's "good track
record" is what will count.
Former Clinton lobbyist Howard Paster, now CEO of Hill and
Knowlton, said Lieberman "is an excellent choice...someone
who is qualified to be president. He easily passes that
Robert Feldman, president of GCI Group, said Gore needed
to distance himself "from the moral lapses of the Clinton
White House" and that the choice of Lieberman either
takes the issue off the table or at least moves it to the
edge of the table."
Joe Grillo, senior VP of Nicolazzo & Assocs., Boston,
said the appointment helped Gore to distance himself from
is a well-disciplined individual, which is a big plus from
a PR standpoint. He may be the one factor voters are looking
for in the election,"said Grillo.
Peter Himler, media relations director for Burson-Marsteller,
said the nomination will "elevate the Middle East issue
to a higher place on the agenda" and will "raise
the issue of religion." A number of PR executives declined
to be quoted on the issue.
Lance Morgan, president of the Washington, D.C., office
of BSMG Worldwide, said Lieberman was picked because he
represents integrity. "He is a great choice and an
honorable man; Americans are thirsting for civility and
decency at all levels of government and he can provide it,"
(continued on page 2)
Edition, August 16, 2000, Page 2
DENIES BRIBERY ACCUSATIONS
Cyberjournalist, Owen Thomas has accused Fleischman-Hillard
of attempted bribery.
Thomas is upset with an e-mail from an F-H staffer requesting
the birth dates of reporters covering Yahoo! Thomas claims
the e-mail from Jennifer Levy, who is in F-H's Los Angeles
office, smacks of bribery, and provides "another reason
for reporters to diss PR people."
"did not plan to send reporters gifts in any shape
or form," said Chris Kniestedt, VP at F-H,. The offending
Levy E-mail was just "an attention-getting" device
for Yahoo!'s interactive line of greeting cards, he added.
The idea was to send reporters an e-greeting to keep Yahoo!
top-of-mind among reporters in the crowded media market.
Kniestedt said F-H has received feedback from about 25 reporters.
Their response, he said, has been positive.
TO APPLIED COMMS.
has named Applied Communications, San Francisco, to handle
its corporate PR account, replacing Porter Novelli Convergence
has launched a corporate branding campaign based on the
ASSOCS. HAS NEW OWNERS
(72) and Ilse Trombone (62), chairman and president, respectively,
of Trombone Assocs., have sold their New York-based ad/PR
firm and left the company.
new owners are Dan Starkey, Joe D'Alto and Odette Fodor-Gernaert,
who headed the PR division.
is president of Starkey Marketing, Minneapolis, while D'Alto
and Fodor-Gernaert were employees of Trombone, which specialized
in travel and tourism.
will continue to operate from its current location in New
York, in addition to its new Minneapolis address.
plans to merge his firm into Trombone.
CEO OPENS FIRM IN D.C.
Comms. has been formed by Michael Petruzzello, former CEO
of Shandwick North America, through the merger of Poretz
Group; The Weber/Merritt Co., and JAS Communications.
is the firm's managing director. Qorvis opens with approximately
$14 million in revenues and 22 employees. Patton Boggs,
a law firm, is the company's lead investor.
is credited with building Shandwick's Washington presence.
VOTES FOR REGULATION FD
Securities and Exchange Commission's board has voted in
favor of Regulation FD (for "fair disclosure"),
a new rule that would ban selective disclosure of important
information to analysts and professional investors before
disclosing it to the public.
rule will require that companies give Wall Street professionals
and individual investors equal access to information and
will give companies 24 hours to inform the public after
rule, which will take effect in two to three months, will
not ban selective disclosure to the media, to firms that
rate corporate bonds or to a company's customers and suppliers.
It will also exude information about initial public offerings
and foreign companies whose share trade in the U.S. The
regulation will affect only senior management and officials
who speak with analysts and stockholders.
VIOLATES ANTITRUST LAWS
has experienced a number of serious reversals lately in
its bid to impose exclusive vending rights contracts on
suffered a setback when a Texas court ruled June 21 that
Coke's exclusive marketing rights is in violation of state
Madison, Wis., where the school district became the first
large district in the nation to sign such a contract, board
members are lining up to vote 5-2 or 6-1 against approval
of renewal of the district's three-year contract with Coke,
which is worth approximately $615,000 a year, according
to Ruth Robarts, a school board member. The vote will take
place Aug. 22.
Daingerfield, Tex., a jury found Coke and Coca-Cola Enterprises,
one of its major bottlers, guilty of violating Texas antitrust
laws through their demands for exclusive advertising, displays,
signage and vending machines. The Coke companies were ordered
to pay a total of $15.6 million in damages.
TRADES BARBS WITH PR PRO
San Francisco Chronicle's
"Media Bytes" columnist Dan Fost reported Aug. 10 that Line56,
a new magazine about the E-commerce market, is paying the
price for writing a negative article about VerticalNet,
had an ad on the inside back cover of the first issue and
was going to be a sponsor of two of the magazine's conferences.
was the subject of Line56's first cover story which
questioned the company's entire business model.
Terp, VerticalNet's PR director, wrote to Line56's chairman/CEO
Mike Jeffries that "based upon your article...VerticalNet
has decided that sponsorship of your events is not warranted."
responded, saying "The fact that your company is a magazine
advertiser (and a conference sponsor) with us does not guarantee
positive editorial." He said he respected VerticalNet's
decision to "take your toys back and blow a great marketing
and visibility opportunity."
Terp wrote back, "Line56 comes across as a cheap tabloid."
Jefferies countered that "If I was your CEO I'd be sending
you back to PR school."
Cook, 50 president of McGrath/Power PR, Santa Clara,
Calif., since 1983, died June 23 after an accident in an
Bloom, VP, moves up to president.
Edition, August 16, 2000, Page 3
YOUR WAY TO ATTEMPT COMEBACK
Travel Your Way magazine will emerge from hiatus in January
with a new name, a new address and a new role.
Renamed endlesstravel by its new parent company, Travelbyus,
the magazine will retain the concept, content and format
of its predecessor, according to Linda Packer, editor-in-chief,
who will take on the added responsibilities of editorial
director of the media division at Travelbyus.
"The flavor and focus of the magazine will remain the
same," said Packer. "We'll continue to focus on
the hidden aspect of travel, the off-the-beaten path, quirkier
properties and destinations that prompt the `wow' factor
in our readers."
Packer said the January 2001 issue will begin with 64 pages
as opposed to 32.
The magazine will be mailed directly to an initial base
of 600,000 qualified travelers. Information will gain added
exposure through the Internet and, potentially, the TV show.
In addition, all information will be added to a database
that will be available to subscribers of the wireless program
"who may be stranded in Beijing looking for a vegetarian
restaurant, or might be in New York needing a hotel that
allows pets," said Packer.
Packer, who is building an initial staff of 12, with plans
to increase to 20 before year's end, is seeking immediate
information for the magazine's "Travel Buzz" and
"Gadgets 'n Stuff" departments.
Travel Buzz consists of tidbits of information about the
industry-packages that include an unusual element, openings
of unusual properties, lesser-known aspects of a particular
destination; Gadgets 'n Stuff features electronics, gear,
and unusual products and gadgetry of all types that make
travel easier, more interesting or more fun.
Until Nov. 1, when the media division relocates to San Diego,
Packer can be reached at 312/458-9155; fax: 773/832-0779.
TODAY ATTACKS AD COUNCIL
USA Today said the Advertising Council's new public
service ad campaign for Earth Share violates the Council's
rules that state ads must be "non-partisan politically,"
and that "political advocacy groups" are "not
"Viewers and readers are given too little information
on Earth Share's 44 members, although many are heavily involved
in politics," the paper said in an editorial that ran
The editorial said the Council's ads, which feature Harrison
Ford, give an "indirect boost to the Gore ca>mpaign,
as well as to an assortment of contentious causes. Among
them: fighting international trade agreements, restricting
genetically engineered crops and pushing international rules
to curb global warming."
At least 14 of Earth Share's members violate the language
of the Council's own political-neutrality standards. And
Earth Share itself violates the ethical codes that the Ad
Council advocates for its partners, the editorial states.
"Despite the clear violation of its own standards,
the Ad Council has produced $250 million in free advertising
for Earth Share during the past nine years. Those ads paint
the group as a non-controversial advocate for the environment
and encourage viewers to make donations," the paper
The ads, which are running on TV and in newspapers and magazines,
have helped produce $60 million+ for Earth Share and its
The Ad Council's president Peggy Conlon has denied any impropriety,
arguing it raises money only for charitable groups that
have been designated 501 (c)3 in the tax code. USA Today
said the argument is an "accounting charade."
WWD EXPANDS COVERAGE IN THE WEST
Women's Wear Daily is expanding its fashion and beauty
news coverage in the Western region of the U.S.
The daily paper is adding four to eight pages to its Monday
edition, starting Aug. 21, and it has doubled the size of
its Los Angeles bureau to six people plus a bureau chief.
The larger news hole will be used for "bumped up"
coverage of companies and people in five Western states,
according to Rose Apodaca Jones, a former freelance fashion
writer for The Los Angeles Times and other publications,
who was named bureau chief in June.
The paper will also begin printing a daily edition for same
day sale on newsstands in major Western cities, such as
Los Angeles, San Francisco, Las Vegas and Denver.
Jones said news and story ideas from publicists are welcome,
provided the information is related to a company or individual
located in the Western region. Otherwise, the pitches should
continue to go to New York, said Jones, who can be reached
at 323/951-1839; fax: 951-1007.
NEW TV FINANCE SHOW TO DEBUT IN SEPT
"That Money Show," a new weekly news magazine
about the world of every-day finance, will be produced for
public TV by Thirteen/WNET New York.
Veteran broadcast journalist Betsy Karetnick, most recently
co-anchor of "CBS Marketwatch" and a columnist
for CBS Marketwatch.com, will be host and managing editor
of the half-hour program.
The show, which includes filmed segments, will be taped
Fridays after the close of the stockmarket and fed to PBS
stations around the country, starting in mid-September.
LVM Group, New York, which is headed by David Grant, has
been hired to handle publicity for the new show. LVM also
has promoted the signature PBS series "Nature,"
also produced by Thirteen/ WNET, for the past eight years.
(Media news continued on next page)
Edition, August 16, 2000, Page 4
PAPER AUDIENCES ARE GROWING
New York Times website was the top newspaper site in
June, according to Media Metrix, the research firm that
charts web usage.
June standings, which are based on the total number of people
who log on to the site at least once a month, were:
New York Times
Los Angeles Times
Wall Street Journal
New York Post
San Francisco Chronicle
Phila. Inquirer & Daily News
Dallas Morning News
Minn./St. Paul Star Tribune
15. N.Y. Daily News
The New York Post's publisher Ken Chandler said the
paper's website has picked up 187,000 new monthly unique
users since April.
More than 60% of nypost.com's
audience resides outside the Post's newspaper market,
web users have told us they want a site that's informative,
entertaining and simple to navigate," said Chandler.
"That's what we strive to deliver. Plus, it's timely,
with breaking news and real-time weather, sports scores
and stock quotes."
In February, the Post launched pagesix.com,
a second site, and its unique usage has grown to almost
160,000 a month, according to Media Metrix. Of those, more
than 80% are female.
PASS MEN IN INTERNET USE
Women users of the Internet outnumbered men online in the
first quarter of 2000, making up over 50.4% of all users,
according to a survey released by Media Metrix and Jupiter
largest increase during the period--125%-- was among teenage
girls, while the number of women 18 to 24-year-olds fell
during the quarter.
The survey also showed women and men behave differently
online. Women tend to spend their time online on the same
few sites, rather than surfing.
American kids who are wired into the online world tend to
be heavier consumers of all media when compared to their
non-online peers, according to Simmons' Kids Study, a nationwide
study of 5,000 children aged 6-11.
study shows online users watch more TV than their non-online
counterparts (76% online vs. 66% non-online users); go to
the movies more often (81% online vs. 64% non-online); and
read more magazines (58% online vs. 36% non-online).
online kids are on the leading edge of the youth market,"
said Steve Carnevale, general manager at Simmons Market
Research Bureau, New York.
A new study of 1,800 users of the Internet for healthcare
information projects more than 16 million people use the
web instead of a doctor, according to Consumer Health Sciences,
Princeton, N.J., a provider of consumer healthcare information
for the pharmaceutical industry, which disclosed the findings.
data show Internet users for healthcare information are
more proactive healthcare consumers than non-users. They
are more likely to ask a doctor for a prescription medication,
and are more apt to question physicians about their advice.
CHS said women are more likely than men to be frequent users
of the 'Net for healthcare info.
results of the study are available for purchase from CHS
a former executive editor of Seventeen, was promoted
to editor-in-chief of Primedia's Youth Entertainment Group.
Iverson, 36, formerly beauty and fashion news director
at Harper's Bazaar, who co-wrote the Bobbi Brown
books, was named editor-in-chief of YM magazine.
a men's magazine, which was started in Britain, is going
monthly in the U.S.
The move puts it in head-to-head competition with Maxim
and GQ. Five men's magazines have shut down this
year: Details, P.O.V., Bikini, Icon and Puff Daddy's
D.C., police are still investigating the death of David
Butler, an editor at the military newspaper Stars
and Stripes. Police,
who have conducted hundreds of interviews, said Butler was
beaten to death after he got off the Metro train about 1:30
a.m. on July 15. He was attacked in a dark used car lot
as he was walking toward his apartment in Colonial Village.
Churgin, publisher of Architectural Digest, said
"demand for luxury products, goods and services is
at an all-time high." AD's September number is the
largest ever with 234 ad pages.
new bimonthly shelter mags hit the newsstands in August
-- dwell, and House of Business.
Chicago, which had an all-news format, has gone off
the air, putting about 20 reporters and anchors out of work.
The station has been merged with WSCR-AM, which has an all-sports
Edition, August 16, 2000, Page 7
DIFFER ON LIEBERMAN (cont'd)
Peter Martin, Stamford, Conn., PR counselor, called Lieberman
"an incredible choice" and said he will bring
"a sense of integrity to the Oval office."
Martin, a registered Republican who has met Lieberman several
times, believes the candidate will "steal GOP votes."
Jay Smith of Smith + Harroff Co., D.C., said Gore "picked
a very good man" and that his strong moral character
is a "stark reminder of the moral deficiencies of his
political partner for the last eight years."
Dilenschneider recalled the enthusiasm for John F. Kennedy
in the early 1960's in spite of his Catholicism. But he
noted that Kennedy only won by less than a percentage point
when a much larger margin of victory had been predicted.
"There was still plenty of anti-Catholicism around
and it came out at the polls," he said. However, he
feels the candidacy of Lieberman will make it easier for
the next Jewish candidate for high office.
Edelman Has Hosted Lieberman
Edelman and his wife, Ruth, have hosted Lieberman and his
wife, Hadassah, at dinner at their home.
"He is a first-rate human being, a non-politician politician,"
said Edelman. "His appointment by Gore has moved Gore
more to the center since Lieberman could pass as a Republican,"
he added. He advised Lieberman to stop referring to "God"
in his speeches and to stick to the issues.
The New York Times appeared worried that the Lieberman
candidacy was getting too much notice.
It carried no letters-to-the-editor about Lieberman in its
Sunday, Aug. 13 issue although numerous other major papers
had such a discussion in their columns. The NYT also has
no op-ed pieces on the subject and only mentioned Lieberman
in passing in a lengthy editorial on the Gore candidacy.
Rabbi Yehuda Levin, founder of Jews for Morality,
New York, told NewsMax.com that Lieberman's support for
abortion flies in the face of Jewish orthodoxy. "There
is no way in the world that any Orthodox Jew could support
something so horrific as abortion, said Rabbi Levin, who
also criticized Lieberman's support of a law prohibiting
discrimination against gays in the workplace.
TALK AVOIDS TOPIC OF PRSA
Kathy Lewton, chair-elect of PR Society of America, talked
to the Westchester/Fairfield chapter Aug. 2, but PRSA was
not mentioned except as part of her title in the introduction.
No questions about PRSA were raised by the audience of 60.
A chapter source said leaders asked her to concentrate on
the future of PR and not on PRSA.
Lewton, who arrived late for the function and did not have
lunch, discussed basic PR principles, saying PR must assemble
teams that include other disciplines and must emphasize
"Once the message is clear and meaningful, the delivery
channel-be it media coverage, the Internet, face-to-face
interaction, collateral, etc.-can be selected based on the
effectiveness with the target audience and with the message
content," she said.
There was news on a number of PRSA fronts last week.
Steve Pisinski, in reply to a question on decoupling accreditation
from office-holding, which is opposed by the board, said
any move to decouple would have to be made by petition of
the membership. A petition for such a bylaw change would
have to be filed by 25 APRs 60 days before the Assembly
Oct. 21. The board, meanwhile, will seek a bylaw change
that will give directors three-year instead of two-year
This proposal disregards the recommendation of the Jack
Felton committee on the nominating process, which calls
for keeping two-year terms.
Dalton Opposes Three-Year Terms
Jerry Dalton, 1990 PRSA president, said a two-year commitment
is enough in view of the heavy workloads of many PR pros.
Fewer people would want to serve three years, he said. (PRSA
so far this year has been unable to find director candidates
for the Northeast and North Pacific districts.)
Dalton rapped the expansion of the board from eight to 17
over the years, saying the smaller board was better able
to get things done. Large boards have a problem gaining
a consensus, he said.
The Felton committee, as previously reported, did not back
decoupling, saying APR is "so much a basic part of
the fabric of PRSA" that the planning committee should
discuss it. The 1999 planning committee urged decoupling
but the board over-ruled it. The Felton committee urged
that all candidates seek office publicly, saying this would
help to end "behind the scenes lobbying activities."
It also wants floor candidates to announce more than 30
days in advance as is now required.
Flap Develops over Simon Switch
A flap has developed over the switch of California counselor
David Simon from "open" director to Western district
director. Some members feel this unfairly blocked Jeff Julin
of MGA Communications, Denver, from winning the district
nomination. There can only be two "open" directors
at any one time and the proposed two new such directors
are Michael Jackson, brother of 1980 president Patrick Jackson,
and Carole Gorney, Lehigh Univ. PR professor.
Nominations chair Mary Cusick has been asked if she feels
the switch of Simon from open to district director is legal
and fair but she had not answered the question as of press
time. Meanwhile, a PRSA member long associated with Society
ethical issues said there's no question that the switch
Pisinski said $300,000 in cash was spent on new iMIS computer
software and hardware in 1999. He promised further information
on the system. A six-month financial report is ready and
will be given to the membership in late August after the
finance committee and board review it.
A description of the pay and benefit package of COO Ray
Gaulke was also requested of Pisinski. Federal law says
this is a public document.
Edition, August 16, 2000, Page 8
told that both Advertising Age and AdWeek reported
its second quarter earnings as being up when they were down,
says it has no intention of asking the publications to make
In fact, many other publications probably made the same
mistake because of the contorted manner in which the earnings
The first sentence of a Bloomberg report that goes to thousands
of financial analysts and media quoted IPG as saying quarterly
profits rose 15%.
they were down 9% to $136 million.
announced in the headline of its release that net was up
15% to $171M. Then, in a five-line precis in italics below
the headline, it said that "All discussions exclude
the impact of restructuring and other merger related costs..."
The busy financial reporter handling this mess had to hunt
through four succeeding pages to find out what was going
on. He would see on the third page the total of $52.8M in
costs being charged for that quarter. Further research on
five columns of tables taking up the entire fifth page would
unmask the real earnings.
might have a leg to stand on if it had mentioned the $52.8M
figure in the precis. This would have alerted the reporter
to the magnitude of the "restructuring and other merger
are deluged with earnings reports and often only have a
sentence or two or three to spend on any particular one.
The false message that got out was that IPG's earnings were
abject trickery and lack of candor is what gives press releases
a bad name with reporters. More to the point, why should
any financial communication of IPG be believed? What's being
left out? What's being buried?
to the story is that IPG is such a stickler for accuracy.
Twice it criticized the Wall Street Journal for its
reports on IPG. One related to the WSJ's handling of the
Lowe Lintas restructuring and another to the purchase of
a unit of Caribiner (the WSJ mistakenly said IPG invested
IPG doesn't seem to mind when the inaccurate statements
being printed about it are favorable. IPG told us that if
mistakes were made, it's the fault of the reporters and
publications and not IPG.
The speech of Kathy Lewton to the Westchester/ Fairfield
chapter of PRSA (page 7 8/16 NL) says a lot about PRSA and
mention was made of PRSA although it's bursting with news
including the proposal for three-year terms for directors;
$2,000 net cost of a new APR; new PR director on staff;
$880K in unpaid bills at the end of 1999, $300K in computer
costs in 1999, late financials, etc.
Lewton gave no news of PRSA and didn't ask for any opinions
about PRSA or its policies. She should have asked how many
in the room like the $2,000 subsidy to new APRs. She should
have asked how many want APR decoupled from office-holding.
is the No. 1 issue facing the Society, the iron-tight grip
that a few APR hardliners have on PRSA's helm. Members we
know are overwhelmingly opposed to APR/office linkage. PRSA
leaders, Lewton included, obviously don't want to know what
the members think. If they did, the Society could easily
conduct a national poll in plenty of time for the Assembly.
Lewton, for the next year, is going to link her name and
that of Fleishman-Hillard and its PR pros to the uncommunicative,
undemocratic policies of PRSA. It's hard to believe F-H
will allow this.
by the way, was initially in favor of decoupling (7/28/99
NL). Coupling APR with office-holding "denigrates"
APR, she said. But then, the hardliners got to her. She
told the 100% APR Assembly in her pitch last year for chair-elect
she had changed her mind after talking to Chicago chapter
president David Grossman about the plans to re-engineer
the APR exam (at a cost of $240K). "I will trust the
APR board, I will not second-guess them," Lewton told
Michael McDermott, running for treasurer, lost when he said
he was not sure APR had any value in the marketplace.
"flipping" of David Simon of California from "open"
director to district director of PRSA, depriving Jeff
Julin or maybe someone else from taking that nomination,
is an unfair, illogical practice. Why bother to have "open"
or "district" directors if they can flip from
one to the other willy-nilly? The political agenda here
was that former APR chair Roger Lewis, an "open"
director, is going off the board. That left one "open"
spot. But certain PRSA leaders wanted two open spots, one
for Michael Jackson, brother of 1980 PRSA president Patrick
Jackson, and the other for Carole Gorney, a PR professor.
Part of Jackson's attractiveness is that he is with Dow
Corning, a blue chip company highly desired on a board that
is now dominated by counselors (11 of 17).
Simon, a strong supporter of APR and of keeping it linked
with office-holding, was flipped from open to district.
He has not rejected his new status. The proposal for three-year
terms for directors would further tighten the grip of the
APR hardliners on PRSA. The current $2,000 subsidy to create
one new APR doesn't phase them.