LIEBERMAN'S WIFE WORKED FOR APCO

Hadassah Lieberman, wife of Democratic Vice Pres. candidate Joseph Lieberman, worked for the APCO Worldwide subsidiary of Grey Advertising in Washington, D.C., from 1994-98.

APCO is a sister company of GCI Group. GCI and APCO together form the tenth largest PR operation with $112M in fees in 1999 and 900+ employees.

Lieberman, according to her official biography, has focused on healthcare in the U.S. and abroad for the past two decades.

"She has consulted for non-profit organizations emphasizing the achievements of adults and children with disabilities and has organized national conferences on health-related issues," says the bio.

"She has also worked as a PR and marketing professional on healthcare issues" and currently works out of her home as a women's health consultant, it adds.

Lieberman, a 1970 graduate of Boston University, earned a master's degree in American government and international relations from Northeastern University a year later.

Lieberman, 52, met Joseph Lieberman in 1982 and they were married in 1983. Her first marriage to Rabbi Gordon Tucker ended in a divorce. He was Dean of the Jewish Theological Seminary in New York. Their son, Ethan, is studying to be a rabbi.

AFLAC INSURANCE GROUP TO GCI

AFLAC, Columbus, Ga., with $7.1 billion in revenues, named GCI Group's Atlanta office for the nearly $1 million account of the company, which handles supplemental insurance.

Twelve firms were interviewed and other finalists included Fleishman-Hillard and BSMG Worldwide.

GCI will provide media relations and cause-related marketing. The team includes GCI BoxenbaumGrates, which specializes in employee communications.

Delta Air Lines, Atlanta, named M Booth & Assocs., New York, to publicize customer service. April Bogle-Booth, director of corporate communications for customer service (who is not related to Margaret Booth, founder of the PR firm), said a record 117 million passengers traveled on Delta in the past year. It has 5,465 flights daily to 364 cities in 61 countries.

PR PROS DIFFER ON LIEBERMAN

Some PR professionals hailed the Vice Presidential nomination of Senator Joseph Lieberman as a bold, positive move by Al Gore while others said it had doomed the Democratic ticket in the fall.

Daniel Edelman, chairman and founder of Edelman PR Worldwide and a personal friend of Lieberman, said Gore has made "a brilliant move."

However, New York counselor Robert Dilenschneider said there is still considerable anti-Semitism in the U.S. and that while people may say positive things about the Lieberman candidacy, they may act differently when it comes time to vote.

New Jersey counselor Alan Caruba, a Reform Jew, said the candidacy is a bold move but is "going to blow up in Gore's face."

"Lieberman's nomination will put Jews in the cross-hairs and potentially create tensions between the Jews and the Christians," he said.

Religious Issue Will Fade, Says Pisinski

Steven Pisinski, chair of PR Society of America, said religion will fade as an issue and that Lieberman's "good track record" is what will count.

Former Clinton lobbyist Howard Paster, now CEO of Hill and Knowlton, said Lieberman "is an excellent choice...someone who is qualified to be president. He easily passes that test."
Robert Feldman, president of GCI Group, said Gore needed to distance himself "from the moral lapses of the Clinton White House" and that the choice of Lieberman either takes the issue off the table or at least moves it to the edge of the table."

Joe Grillo, senior VP of Nicolazzo & Assocs., Boston, said the appointment helped Gore to distance himself from Clinton's escapades.

"Lieberman is a well-disciplined individual, which is a big plus from a PR standpoint. He may be the one factor voters are looking for in the election,"said Grillo.

Peter Himler, media relations director for Burson-Marsteller, said the nomination will "elevate the Middle East issue to a higher place on the agenda" and will "raise the issue of religion." A number of PR executives declined to be quoted on the issue.

Lance Morgan, president of the Washington, D.C., office of BSMG Worldwide, said Lieberman was picked because he represents integrity. "He is a great choice and an honorable man; Americans are thirsting for civility and decency at all levels of government and he can provide it," he said.

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F-H DENIES BRIBERY ACCUSATIONS

Cyberjournalist, Owen Thomas has accused Fleischman-Hillard of attempted bribery.

Thomas is upset with an e-mail from an F-H staffer requesting the birth dates of reporters covering Yahoo! Thomas claims the e-mail from Jennifer Levy, who is in F-H's Los Angeles office, smacks of bribery, and provides "another reason for reporters to diss PR people."

F-H "did not plan to send reporters gifts in any shape or form," said Chris Kniestedt, VP at F-H,. The offending Levy E-mail was just "an attention-getting" device for Yahoo!'s interactive line of greeting cards, he added.

The idea was to send reporters an e-greeting to keep Yahoo! top-of-mind among reporters in the crowded media market.

Kniestedt said F-H has received feedback from about 25 reporters. Their response, he said, has been positive.

HEWLETT-PACKARD TO APPLIED COMMS.

Hewlett-Packard has named Applied Communications, San Francisco, to handle its corporate PR account, replacing Porter Novelli Convergence Group.

H-P has launched a corporate branding campaign based on the "Invent" theme.

TROMBONE ASSOCS. HAS NEW OWNERS

Mario (72) and Ilse Trombone (62), chairman and president, respectively, of Trombone Assocs., have sold their New York-based ad/PR firm and left the company.

The new owners are Dan Starkey, Joe D'Alto and Odette Fodor-Gernaert, who headed the PR division.

Starkey is president of Starkey Marketing, Minneapolis, while D'Alto and Fodor-Gernaert were employees of Trombone, which specialized in travel and tourism.

Trombone will continue to operate from its current location in New York, in addition to its new Minneapolis address.

Starkey plans to merge his firm into Trombone.

EX-SHANDWICK CEO OPENS FIRM IN D.C.

Qorvis Comms. has been formed by Michael Petruzzello, former CEO of Shandwick North America, through the merger of Poretz Group; The Weber/Merritt Co., and JAS Communications.

Petruzzello is the firm's managing director. Qorvis opens with approximately $14 million in revenues and 22 employees. Patton Boggs, a law firm, is the company's lead investor.

Petruzzello is credited with building Shandwick's Washington presence.

S.E.C. VOTES FOR REGULATION FD

The Securities and Exchange Commission's board has voted in favor of Regulation FD (for "fair disclosure"), a new rule that would ban selective disclosure of important information to analysts and professional investors before disclosing it to the public.

The rule will require that companies give Wall Street professionals and individual investors equal access to information and will give companies 24 hours to inform the public after accidental disclosures.

The rule, which will take effect in two to three months, will not ban selective disclosure to the media, to firms that rate corporate bonds or to a company's customers and suppliers. It will also exude information about initial public offerings and foreign companies whose share trade in the U.S. The regulation will affect only senior management and officials who speak with analysts and stockholders.

COKE VIOLATES ANTITRUST LAWS

Coca-Cola has experienced a number of serious reversals lately in its bid to impose exclusive vending rights contracts on school boards.

The company suffered a setback when a Texas court ruled June 21 that Coke's exclusive marketing rights is in violation of state antitrust laws.

In Madison, Wis., where the school district became the first large district in the nation to sign such a contract, board members are lining up to vote 5-2 or 6-1 against approval of renewal of the district's three-year contract with Coke, which is worth approximately $615,000 a year, according to Ruth Robarts, a school board member. The vote will take place Aug. 22.

In Daingerfield, Tex., a jury found Coke and Coca-Cola Enterprises, one of its major bottlers, guilty of violating Texas antitrust laws through their demands for exclusive advertising, displays, signage and vending machines. The Coke companies were ordered to pay a total of $15.6 million in damages.

PUBLISHER TRADES BARBS WITH PR PRO

The San Francisco Chronicle's "Media Bytes" columnist Dan Fost reported Aug. 10 that Line56, a new magazine about the E-commerce market, is paying the price for writing a negative article about VerticalNet, which had an ad on the inside back cover of the first issue and was going to be a sponsor of two of the magazine's conferences.

VerticalNet was the subject of Line56's first cover story which questioned the company's entire business model.

Donna Terp, VerticalNet's PR director, wrote to Line56's chairman/CEO Mike Jeffries that "based upon your article...VerticalNet has decided that sponsorship of your events is not warranted."

Jefferies responded, saying "The fact that your company is a magazine advertiser (and a conference sponsor) with us does not guarantee positive editorial." He said he respected VerticalNet's decision to "take your toys back and blow a great marketing and visibility opportunity."

Terp wrote back, "Line56 comes across as a cheap tabloid."

Jefferies countered that "If I was your CEO I'd be sending you back to PR school."

Terri Cook, 50 president of McGrath/Power PR, Santa Clara, Calif., since 1983, died June 23 after an accident in an all-terrain vehicle.

Jonathan Bloom, VP, moves up to president.

TRAVEL YOUR WAY TO ATTEMPT COMEBACK

Travel Your Way magazine will emerge from hiatus in January with a new name, a new address and a new role.

Renamed endlesstravel by its new parent company, Travelbyus, the magazine will retain the concept, content and format of its predecessor, according to Linda Packer, editor-in-chief, who will take on the added responsibilities of editorial director of the media division at Travelbyus.

"The flavor and focus of the magazine will remain the same," said Packer. "We'll continue to focus on the hidden aspect of travel, the off-the-beaten path, quirkier properties and destinations that prompt the `wow' factor in our readers."

Packer said the January 2001 issue will begin with 64 pages as opposed to 32.

The magazine will be mailed directly to an initial base of 600,000 qualified travelers. Information will gain added exposure through the Internet and, potentially, the TV show. In addition, all information will be added to a database that will be available to subscribers of the wireless program "who may be stranded in Beijing looking for a vegetarian restaurant, or might be in New York needing a hotel that allows pets," said Packer.

Packer, who is building an initial staff of 12, with plans to increase to 20 before year's end, is seeking immediate information for the magazine's "Travel Buzz" and "Gadgets 'n Stuff" departments.

Travel Buzz consists of tidbits of information about the industry-packages that include an unusual element, openings of unusual properties, lesser-known aspects of a particular destination; Gadgets 'n Stuff features electronics, gear, and unusual products and gadgetry of all types that make travel easier, more interesting or more fun.

Until Nov. 1, when the media division relocates to San Diego, Packer can be reached at 312/458-9155; fax: 773/832-0779.

USA TODAY ATTACKS AD COUNCIL

USA Today said the Advertising Council's new public service ad campaign for Earth Share violates the Council's rules that state ads must be "non-partisan politically," and that "political advocacy groups" are "not eligible."

"Viewers and readers are given too little information on Earth Share's 44 members, although many are heavily involved in politics," the paper said in an editorial that ran Aug. 7.

The editorial said the Council's ads, which feature Harrison Ford, give an "indirect boost to the Gore ca>mpaign, as well as to an assortment of contentious causes. Among them: fighting international trade agreements, restricting genetically engineered crops and pushing international rules to curb global warming."

At least 14 of Earth Share's members violate the language of the Council's own political-neutrality standards. And Earth Share itself violates the ethical codes that the Ad Council advocates for its partners, the editorial states.

"Despite the clear violation of its own standards, the Ad Council has produced $250 million in free advertising for Earth Share during the past nine years. Those ads paint the group as a non-controversial advocate for the environment and encourage viewers to make donations," the paper said.

The ads, which are running on TV and in newspapers and magazines, have helped produce $60 million+ for Earth Share and its member groups.

The Ad Council's president Peggy Conlon has denied any impropriety, arguing it raises money only for charitable groups that have been designated 501 (c)3 in the tax code. USA Today said the argument is an "accounting charade."

WWD EXPANDS COVERAGE IN THE WEST

Women's Wear Daily is expanding its fashion and beauty news coverage in the Western region of the U.S.

The daily paper is adding four to eight pages to its Monday edition, starting Aug. 21, and it has doubled the size of its Los Angeles bureau to six people plus a bureau chief.

The larger news hole will be used for "bumped up" coverage of companies and people in five Western states, according to Rose Apodaca Jones, a former freelance fashion writer for The Los Angeles Times and other publications, who was named bureau chief in June.

The paper will also begin printing a daily edition for same day sale on newsstands in major Western cities, such as Los Angeles, San Francisco, Las Vegas and Denver.

Jones said news and story ideas from publicists are welcome, provided the information is related to a company or individual located in the Western region. Otherwise, the pitches should continue to go to New York, said Jones, who can be reached at 323/951-1839; fax: 951-1007.

NEW TV FINANCE SHOW TO DEBUT IN SEPT

"That Money Show," a new weekly news magazine about the world of every-day finance, will be produced for public TV by Thirteen/WNET New York.

Veteran broadcast journalist Betsy Karetnick, most recently co-anchor of "CBS Marketwatch" and a columnist for CBS Marketwatch.com, will be host and managing editor of the half-hour program.

The show, which includes filmed segments, will be taped Fridays after the close of the stockmarket and fed to PBS stations around the country, starting in mid-September.

LVM Group, New York, which is headed by David Grant, has been hired to handle publicity for the new show. LVM also has promoted the signature PBS series "Nature," also produced by Thirteen/ WNET, for the past eight years.

(Media news continued on next page)

ONLINE PAPER AUDIENCES ARE GROWING

The New York Times website was the top newspaper site in June, according to Media Metrix, the research firm that charts web usage.

The June standings, which are based on the total number of people who log on to the site at least once a month, were:

Unique Users

The New York Post's publisher Ken Chandler said the paper's website has picked up 187,000 new monthly unique users since April.

More than 60% of nypost.com's audience resides outside the Post's newspaper market, Chandler said.

"Our web users have told us they want a site that's informative, entertaining and simple to navigate," said Chandler. "That's what we strive to deliver. Plus, it's timely, with breaking news and real-time weather, sports scores and stock quotes."

In February, the Post launched pagesix.com, a second site, and its unique usage has grown to almost 160,000 a month, according to Media Metrix. Of those, more than 80% are female.

WOMEN PASS MEN IN INTERNET USE

Women users of the Internet outnumbered men online in the first quarter of 2000, making up over 50.4% of all users, according to a survey released by Media Metrix and Jupiter Communications.

The largest increase during the period--125%-- was among teenage girls, while the number of women 18 to 24-year-olds fell during the quarter.

The survey also showed women and men behave differently online. Women tend to spend their time online on the same few sites, rather than surfing.

American kids who are wired into the online world tend to be heavier consumers of all media when compared to their non-online peers, according to Simmons' Kids Study, a nationwide study of 5,000 children aged 6-11.

The study shows online users watch more TV than their non-online counterparts (76% online vs. 66% non-online users); go to the movies more often (81% online vs. 64% non-online); and read more magazines (58% online vs. 36% non-online).

"These online kids are on the leading edge of the youth market," said Steve Carnevale, general manager at Simmons Market Research Bureau, New York.

Healthcare Info Wanted

A new study of 1,800 users of the Internet for healthcare information projects more than 16 million people use the web instead of a doctor, according to Consumer Health Sciences, Princeton, N.J., a provider of consumer healthcare information for the pharmaceutical industry, which disclosed the findings.

The data show Internet users for healthcare information are more proactive healthcare consumers than non-users. They are more likely to ask a doctor for a prescription medication, and are more apt to question physicians about their advice.

CHS said women are more likely than men to be frequent users of the 'Net for healthcare info.

Full results of the study are available for purchase from CHS at 609/924-4455.

PEOPLE _____________________________

Roberta Caploe, 38, a former executive editor of Seventeen, was promoted to editor-in-chief of Primedia's Youth Entertainment Group.

Annemarie Iverson, 36, formerly beauty and fashion news director at Harper's Bazaar, who co-wrote the Bobbi Brown books, was named editor-in-chief of YM magazine.

MEDIA BRIEFS ________________________

FHM, a men's magazine, which was started in Britain, is going monthly in the U.S. The move puts it in head-to-head competition with Maxim and GQ. Five men's magazines have shut down this year: Details, P.O.V., Bikini, Icon and Puff Daddy's Notorious.

Washington, D.C., police are still investigating the death of David Butler, an editor at the military newspaper Stars and Stripes. Police, who have conducted hundreds of interviews, said Butler was beaten to death after he got off the Metro train about 1:30 a.m. on July 15. He was attacked in a dark used car lot as he was walking toward his apartment in Colonial Village.

Amy Churgin, publisher of Architectural Digest, said "demand for luxury products, goods and services is at an all-time high." AD's September number is the largest ever with 234 ad pages.

Two new bimonthly shelter mags hit the newsstands in August -- dwell, and House of Business.

WMAQ-AM, Chicago, which had an all-news format, has gone off the air, putting about 20 reporters and anchors out of work. The station has been merged with WSCR-AM, which has an all-sports format.

PROS DIFFER ON LIEBERMAN (cont'd)

Peter Martin, Stamford, Conn., PR counselor, called Lieberman "an incredible choice" and said he will bring "a sense of integrity to the Oval office."

Martin, a registered Republican who has met Lieberman several times, believes the candidate will "steal GOP votes."
Jay Smith of Smith + Harroff Co., D.C., said Gore "picked a very good man" and that his strong moral character is a "stark reminder of the moral deficiencies of his political partner for the last eight years."

Dilenschneider recalled the enthusiasm for John F. Kennedy in the early 1960's in spite of his Catholicism. But he noted that Kennedy only won by less than a percentage point when a much larger margin of victory had been predicted. "There was still plenty of anti-Catholicism around and it came out at the polls," he said. However, he feels the candidacy of Lieberman will make it easier for the next Jewish candidate for high office.

Edelman Has Hosted Lieberman

Edelman and his wife, Ruth, have hosted Lieberman and his wife, Hadassah, at dinner at their home.

"He is a first-rate human being, a non-politician politician," said Edelman. "His appointment by Gore has moved Gore more to the center since Lieberman could pass as a Republican," he added. He advised Lieberman to stop referring to "God" in his speeches and to stick to the issues.

The New York Times appeared worried that the Lieberman candidacy was getting too much notice.

It carried no letters-to-the-editor about Lieberman in its Sunday, Aug. 13 issue although numerous other major papers had such a discussion in their columns. The NYT also has no op-ed pieces on the subject and only mentioned Lieberman in passing in a lengthy editorial on the Gore candidacy.

Rabbi Yehuda Levin, founder of Jews for Morality, New York, told NewsMax.com that Lieberman's support for abortion flies in the face of Jewish orthodoxy. "There is no way in the world that any Orthodox Jew could support something so horrific as abortion, said Rabbi Levin, who also criticized Lieberman's support of a law prohibiting discrimination against gays in the workplace.

LEWTON TALK AVOIDS TOPIC OF PRSA

Kathy Lewton, chair-elect of PR Society of America, talked to the Westchester/Fairfield chapter Aug. 2, but PRSA was not mentioned except as part of her title in the introduction. No questions about PRSA were raised by the audience of 60.
A chapter source said leaders asked her to concentrate on the future of PR and not on PRSA.

Lewton, who arrived late for the function and did not have lunch, discussed basic PR principles, saying PR must assemble teams that include other disciplines and must emphasize research.

"Once the message is clear and meaningful, the delivery channel-be it media coverage, the Internet, face-to-face interaction, collateral, etc.-can be selected based on the effectiveness with the target audience and with the message content," she said.

There was news on a number of PRSA fronts last week.

Steve Pisinski, in reply to a question on decoupling accreditation from office-holding, which is opposed by the board, said any move to decouple would have to be made by petition of the membership. A petition for such a bylaw change would have to be filed by 25 APRs 60 days before the Assembly Oct. 21. The board, meanwhile, will seek a bylaw change that will give directors three-year instead of two-year terms.

This proposal disregards the recommendation of the Jack Felton committee on the nominating process, which calls for keeping two-year terms.

Dalton Opposes Three-Year Terms

Jerry Dalton, 1990 PRSA president, said a two-year commitment is enough in view of the heavy workloads of many PR pros. Fewer people would want to serve three years, he said. (PRSA so far this year has been unable to find director candidates for the Northeast and North Pacific districts.)

Dalton rapped the expansion of the board from eight to 17 over the years, saying the smaller board was better able to get things done. Large boards have a problem gaining a consensus, he said.

The Felton committee, as previously reported, did not back decoupling, saying APR is "so much a basic part of the fabric of PRSA" that the planning committee should discuss it. The 1999 planning committee urged decoupling but the board over-ruled it. The Felton committee urged that all candidates seek office publicly, saying this would help to end "behind the scenes lobbying activities." It also wants floor candidates to announce more than 30 days in advance as is now required.

Flap Develops over Simon Switch

A flap has developed over the switch of California counselor David Simon from "open" director to Western district director. Some members feel this unfairly blocked Jeff Julin of MGA Communications, Denver, from winning the district nomination. There can only be two "open" directors at any one time and the proposed two new such directors are Michael Jackson, brother of 1980 president Patrick Jackson, and Carole Gorney, Lehigh Univ. PR professor.

Nominations chair Mary Cusick has been asked if she feels the switch of Simon from open to district director is legal and fair but she had not answered the question as of press time. Meanwhile, a PRSA member long associated with Society ethical issues said there's no question that the switch is "wrong."

Pisinski said $300,000 in cash was spent on new iMIS computer software and hardware in 1999. He promised further information on the system. A six-month financial report is ready and will be given to the membership in late August after the finance committee and board review it.
A description of the pay and benefit package of COO Ray Gaulke was also requested of Pisinski. Federal law says this is a public document.

Interpublic, told that both Advertising Age and AdWeek reported its second quarter earnings as being up when they were down, says it has no intention of asking the publications to make corrections.

In fact, many other publications probably made the same mistake because of the contorted manner in which the earnings were reported.

The first sentence of a Bloomberg report that goes to thousands of financial analysts and media quoted IPG as saying quarterly profits rose 15%.

Actually, they were down 9% to $136 million.

IPG announced in the headline of its release that net was up 15% to $171M. Then, in a five-line precis in italics below the headline, it said that "All discussions exclude the impact of restructuring and other merger related costs..."

The busy financial reporter handling this mess had to hunt through four succeeding pages to find out what was going on. He would see on the third page the total of $52.8M in costs being charged for that quarter. Further research on five columns of tables taking up the entire fifth page would unmask the real earnings.

IPG might have a leg to stand on if it had mentioned the $52.8M figure in the precis. This would have alerted the reporter to the magnitude of the "restructuring and other merger related costs..."

Publications are deluged with earnings reports and often only have a sentence or two or three to spend on any particular one. The false message that got out was that IPG's earnings were up.

This abject trickery and lack of candor is what gives press releases a bad name with reporters. More to the point, why should any financial communication of IPG be believed? What's being left out? What's being buried?

Adding to the story is that IPG is such a stickler for accuracy. Twice it criticized the Wall Street Journal for its reports on IPG. One related to the WSJ's handling of the Lowe Lintas restructuring and another to the purchase of a unit of Caribiner (the WSJ mistakenly said IPG invested in Caribiner).

IPG doesn't seem to mind when the inaccurate statements being printed about it are favorable. IPG told us that if mistakes were made, it's the fault of the reporters and publications and not IPG.

The speech of Kathy Lewton to the Westchester/ Fairfield chapter of PRSA (page 7 8/16 NL) says a lot about PRSA and Lewton.

No mention was made of PRSA although it's bursting with news including the proposal for three-year terms for directors; $2,000 net cost of a new APR; new PR director on staff; $880K in unpaid bills at the end of 1999, $300K in computer costs in 1999, late financials, etc. Lewton gave no news of PRSA and didn't ask for any opinions about PRSA or its policies. She should have asked how many in the room like the $2,000 subsidy to new APRs. She should have asked how many want APR decoupled from office-holding.

That is the No. 1 issue facing the Society, the iron-tight grip that a few APR hardliners have on PRSA's helm. Members we know are overwhelmingly opposed to APR/office linkage. PRSA leaders, Lewton included, obviously don't want to know what the members think. If they did, the Society could easily conduct a national poll in plenty of time for the Assembly. Lewton, for the next year, is going to link her name and that of Fleishman-Hillard and its PR pros to the uncommunicative, undemocratic policies of PRSA. It's hard to believe F-H will allow this.

Lewton, by the way, was initially in favor of decoupling (7/28/99 NL). Coupling APR with office-holding "denigrates" APR, she said. But then, the hardliners got to her. She told the 100% APR Assembly in her pitch last year for chair-elect she had changed her mind after talking to Chicago chapter president David Grossman about the plans to re-engineer the APR exam (at a cost of $240K). "I will trust the APR board, I will not second-guess them," Lewton told the Assembly.

Michael McDermott, running for treasurer, lost when he said he was not sure APR had any value in the marketplace.

The "flipping" of David Simon of California from "open" director to district director of PRSA, depriving Jeff Julin or maybe someone else from taking that nomination, is an unfair, illogical practice. Why bother to have "open" or "district" directors if they can flip from one to the other willy-nilly? The political agenda here was that former APR chair Roger Lewis, an "open" director, is going off the board. That left one "open" spot. But certain PRSA leaders wanted two open spots, one for Michael Jackson, brother of 1980 PRSA president Patrick Jackson, and the other for Carole Gorney, a PR professor. Part of Jackson's attractiveness is that he is with Dow Corning, a blue chip company highly desired on a board that is now dominated by counselors (11 of 17).

So Simon, a strong supporter of APR and of keeping it linked with office-holding, was flipped from open to district. He has not rejected his new status. The proposal for three-year terms for directors would further tighten the grip of the APR hardliners on PRSA. The current $2,000 subsidy to create one new APR doesn't phase them.