Edition, September 6, 2000, Page 1
HANDLES GULF AIR CRASH
Hill and Knowlton is doing crisis PR for Gulf Air, whose
Airbus A320 crashed Aug. 23 off the coast of Bahrain killing
all 143 on board.
Staffers in New York, Hong Kong, London, Dubai and Bahrain
are handling the crisis, according to Art Forster, senior
managing director in H&K's corporate group.
Nigel Perry, Director of H&K's Persian Gulf unit, is
coordinating the work.
H&K, said Forster, contacted Gulf Air, a former client,
immediately after the crash, and went to work for it 14
hours after the plane went down into the Persian Gulf.
Reuters reported Aug. 30 that excessive speed during the
landing attempt may have caused the crash.
Gulf Air is the national carrier of Bahrain, Oman, Qatar
and the United Arab Emirates.
H&K also handled PR for the Swissair Flight 111 crash
that killed 229 people in 1998, and last year's EgyptAir
Flight 990 disaster that killed 217.
LIQUIDATION PLAN HITS SNAG
Pacific/West Communications Group will file a motion on
Sept. 18 in Los Angeles bankruptcy court to have its Chapter
11 case dismissed.
Troop Steuber Pasich Reddick & Tobey, Pac/ West's new
law firm, says its client is unable to confirm a plan of
reorganization because it can't reach an agreement with
its largest secured creditor.
Stephen Tobia Jr. and his wife, Maureen, who owned Pac/West,
filed a voluntary Chapter 11 bankruptcy petition in 1998,
claiming the PR firm lost clients following a dispute with
the California Dept. of Transportation, which was a client.
Smith was named VP of communications for the International
Copper Assn. She succeeds Catherine Bolton who joined PRSA
as chief PR officer. Smith has 20+ years' experience at
York International, Timken Co. and B. F. Goodrich... Karen
Crowe, chief spokesperson for New York City Schools
Chancellor Harold Levy, has joined Scholastic, publisher
of children's books, classroom magazines and instructional
materials, as director, corp. communications... David
Henderson, Edelman PR Worldwide senior VP and former
TV newsman, established HendersonComm in Washington, D.C.
TAKES STAKE IN SPORTS FIRM
Omnicom bought an equity stake in Horrow SportsVentures,
which is headed by the "Sports Professor" Rick
HSV helps arrange public/private financing of sports/entertainment
complexes. Its clients include the NFL, PGA Tour, International
Speedway Corp. and New York City's bid to host the 2012
Horrow teaches a sports and law class at Harvard University
and is a commentator for Fox Sports Network, ESPN, and CBS
EGYPT TAPS GKMG FOR TRADE PR
Egypt has hired GKMG Consulting Services, Arlington, Va.,
for a one-year investment and trade promotion program that
will be worth more than $200,000.
The country believes its six percent annual economic growth
merits more than $2B investment that U.S. firms have made
GKMG will coordinate trade PR efforts with Egyptian commercial
offices in New York, Chicago, Atlanta, Detroit and San Francisco.
The firm also is in line for $100,000K+ for creating the
EgyptInc.com website, and $5,000+ for its monthly upkeep,
according to GKMG.
SPETNER JOINS KORN/FERRY INT'L.
Don Spetner, who resigned in May as VP of corporate communications
at Sun America, has joined Korn/Ferry International, Los
Angeles, as senior VP-global marketing and communications.
He will oversee a staff of six worldwide for the executive
recruiting firm, which has 70+ offices in 40 countries.
Bob Woodrum, managing director of K/FI's CC practice recruited
Linden Alschuler & Kaplan is behind Preferred
Hotels & Resorts Worldwide's PR effort to build brand
awareness for its more than 110 luxury properties. Steve
Alschuler said PH&RW wants to show it has more to offer
than huge hotel chain competitors... Pharmaceutical Research
and Manufacturers of America believes its members are
being unfairly attacked by VP Al Gore for ripping off consumers...
Publicis Dialog is launching a PR campaign for VoiceStream
Wireless featuring actor Jamie Lee Curtis... Sy Schwartz,
exec. VP at Rubenstein Assocs., died Aug. 31 following a
more than 50-year career in PR. Howard Rubenstein said he
hired Schwartz, who was 70, as his first employee 40+ years
Edition, September 6, 2000, Page 2
INFECTED O'DWYER'S COMPUTER
The image of three cows used to illustrate the "Cows
on PR-ade" fundraising drive of the PR Society of America
Foundation was infected with the "ILOVEYOU" computer
virus that wreaked havoc with the world's computers several
The graphic was sent via e-mail by David Grossman &
Assocs., Chicago, to the O'Dwyer Co. Monday, Aug. 28, for
use on its website.
The Grossman firm, headed by David Grossman, former director
of (internal) communications for McDonald's, had sent out
a release dated Aug. 23 publicizing the fundraising drive.
An O'Dwyer staffer called by phone asking for an E-mail
with the "cows" graphic to do a story on it. When
an attempt was made to download it, a virus alarm (flashing
red warning sign) went off.
Despite the warning sign, the O'Dwyer computer was infected
with the "Lovebug" and within several hours it
had spread to 4,000 files on the computer on which it had
O'Dwyer computer consultant Justin Cristaldi cleaned the
Kelly Womer, senior thought partner at Grossman, said a
computer repairman was called after the O'Dwyer Co. told
the Grossman firm about the virus and that a virus was removed
from the Grossman computer.
She said the O'Dwyer Co. was the only one that called Grossman
requesting the graphic and that to her knowledge only the
O'Dwyer Co. complained of the infection. A hard copy of
the "cow" release was sent to other media and
not via E-mails, she said. Womer, who recently joined Grossman,
was formerly a senior manager at McDonald's.
She is the current accreditation chair of the Chicago chapter,
serving the second of a two-year term. Grossman, former
president of the Chicago chapter of PRSA, could not be reached
He is a member of the Universal Accreditation Board created
by PRSA and eight other groups and is a former APR chair
of the Chicago chapter.
EDUCATOR, SCOTT CUTLIP, DIES
Scott Cutlip, 85, a PR educator who helped write a top selling
PR textbook, died Aug. 18.
Cutlip had been dean of the Univ. of Georgia school (now
college) of journalism and mass communications from 1976
until 1983, when he became a professor. After he retired
in 1985, Cutlip was named dean emeritus.
He graduated from Syracuse Univ. in 1939 with a B.A. in
journalism and political science.
After a stint as PR director for the West Virginia Road
Commission, he joined the U.S. Army Air Force in 1942, serving
in counter-intelligence. He advanced from private to major
in three years.
is the author (with Allen Center and Glen Broom) of Effective
Public Relations, now in its eighth edition. The book
was first published in 1952.
Cutlip received many awards for his PR work, including the
Golden Anvil, PRSA's highest individual honor, 1995; the
Paul J. Deutschmann Award from the Assn. for Journalism
Education and Mass Communication, 1991, and IABC's 25th
Anniversary Award, 1995.
He is survived by his son, George, who runs his own PR firm
in Madison, Wisc.
RETAILERS COMBAT `CASUAL DRESS' FAD
The Tailored Men's Clothing Industry, a non-profit group,
is fighting back against the "Casual Friday" trend
with ads in fall's men's fashion magazines that promote
"Dress Up Thursdays."
The ads state that "Recent research has found emerging
evidence that dress-down workdays do not, as professed by
some casual wear companies, increase worker productivity.
"In fact, the surveys have found evidence of: decreases
in productivity and quality of work, relaxed manners and
morals, decreases in commitment, increases in tardiness,
and even, increases in litigation."
The TMCI, which is backed by Men's Warehouse and Today's
Man, has a website, www.dressup.com,
to entice people to "join the crusade."
On the casual front, Lee Co. is holding a casual Friday
of its own called "Lee National Denim Day," the
nation's largest single-day fundraiser for breast cancer,
on Oct. 6. Thousands of organizations nationwide will be
helping to raise more than $6 million in one day. Participants
are asked to wear jeans and donate $5 for that privilege.
Hilfiger has named Peter Connolly-a marketing executive
with more than 20 years of experience-president of worldwide
marketing and communications of Tommy Hilfiger U.S.A., a
unit of Tommy Hilfiger Corp.
RULE RUMORS ARE BAD BUSINESS
An appeals court has ruled that Procter & Gamble can
pursue its business defamation lawsuit against Amway.
P&G had accused several distributors of Amway of using
an electronic voicemail system to disseminate rumors that
P&G was associated with the Church of Satan in an effort
to get people to buy Amway products instead of P&G goods.
The 10th U.S. Circuit Court of Appeals in Denver reversed
a U.S. District Judge Dale Kimball's March 1999 decision
to dismiss the case.
Kimball ruled that the business defamation claim did not
apply because the distributors never disparaged P&G's
three-judge panel ruled such a rumor could affect P&G's
commercial activities and might constitute business defamation.
The appellate panel found the distributors were neither
employees nor agents of Amway.
The alleged rumors started after P&G's president discussed
Satanism on the "Phil Donahue Show," a nationally
televised talk show.
Edition, September 6, 2000, Page 3
JOINS NOTICAS 41 AS M.E.
J.J. Gonzalez, 68, has joined "Noticas 41," the
t<%-2>hree-times-a-day Spanish-language newscast on
Univison 41 (WXTV) in New York, as managing editor.
who spent 28 years at Channel 2 (WCBS- TV), will oversee
a staff of seven on-air reporters.
He told The New York Post that he wants to expand
coverage to include the human side of news stories-beyond
the nuts and bolts of daily disasters and City Hall press
After leaving Ch. 2 in 1995, Gonzalez spent two years as
press secretary for Bronx Borough president Fernando Ferrer.
He has since been news director at local cable TV's Bronxnet
THE MOVE: By November, The Parenting Group of Time
Inc., which includes Parenting, Baby Talk and
Healthy Pregnancy, is due to move to 530 Fifth ave.
from 1325 6th ave. Family Life, which is currently
in Time's headquarters building at 1271 6th ave., will also
move to the new offices on the third, fourth and seventh
floors... Al Roker Productions, which produces a
travel series called "Going Places" for PBS and
does specials for the Food Network, is moving to the Fisk
Building at 250 W. 57th st... CNBC's new headquarters
in Englewood Cliffs, N.J., is targeted for a July 2002 opening.
The 22-acre site will have a heliport.
Patrice O'Shaughnessy, who covers crime for The
New York Daily News, is joining Newsday, which
is expanding its coverage of New York City. The paper is
adding 12 people to its Kew Gardens news bureau, headed
by Les Payne.
editor-in-chief of Rodale's Prevention<D> magazine,
is joining America Online in London as group publication
director in Britain.
Steve Perrine, currently co-executive editor at Maxim,
is joining Men's Health as executive editor, replacing
Peter Moore, who was reportedly demoted to managing
editor for running a letter from recently fired editor Greg
Margaret Russell, 42, was elevated to editor-in-chief
of Elle Decor magazine. She had been design and decoration
Emily Listfield, 43, who was executive editor at
McCall's, now editor-in-chief of Fitness magazine.
Sidney Zion is now writing a column for The New
York Post. Zion left The Daily News after a column
he wrote about Israel irritated management.
Murray Allen, who is the new president of the Society of
Silurians, said Zion has accepted an invitation to "tell
us about his shouting match" with owner and publisher
Mort Zuckerman at a lunch Sept. 21 at The Players Club.
MEDIA BRIEFS _______________________
Bergdorf Goodman, the New York-based luxury retailer,
has published the first issue of its fashion magazine.
Although Bergdorf is calling it a magazine, Peter Rizzo,
president of the store, told Women's Wear Daily it's
closer to a magalog since vendors subsidize the cost of
producing the editorial pages.
Bergdorf charged about $24,000 for an ad in the magazine.
The co-op price for a vendor-subsidized page was $14,000.
The issue has 23 ad pages.
Free copies will be sent to 300,000 customers immediately
after Labor Day, and they will also be sold for $10 at Rizzoli
magazine was created and produced by Bergdorf and Assouline,
a Paris-based custom publisher.
Bergdorf hopes to publish four magazines over the next 12
months, featuring women's and men's fashions, accessories
and home, using high quality fashion shoots.
It intends to dispense with store catalogs after the holiday
catalog this year. Currently, Bergdorf publishes 13 catalogs
The National Post, which has been publishing for
21 months in Canada, is out-selling its primary competitor,
The Toronto Globe and Mail, according to the
publisher's three-month interim circulation statement released
by the Audit Bureau of Circulations.
The report shows the National Post averaged a net paid Monday
to Friday circulation of 324,333, and a Saturday circulation
of 389,972, for a six-day average of 335,415.
The Globe and Mail's most recent circulation figures show
a 1999 six-day average of 335,090. The total was produced
by an accounting firm hired by the Globe's publisher.
LightingNews.com, the first website to provide a news
portal for the commercial lighting industry, has scored
nearly 100,000 hits in its first month of operation, according
firms may submit press releases and technical articles for
free posting on the website.
Paul Haddlesey is editor of the site, which has four categories:
product news, corporate news, trade shows & events,
and feature articles. He is based in the U.K. at 44-1707/665088,
or fax: 8700/562476.
eYada.com, an entertainment website, will hold a gossip
summit and awards presentation on Oct. 17 in New York, featuring
syndicated columnist Liz Smith of Newsday, Michael
Musto of the Village Voice, and MSNBC's Jeannette
George Rush will preside over the summit with the help of
Richard Johnson, editor of The New York Post's "Page
Six," and Rush's wife, Joanna Molloy, who shares the
"Rush and Molloy" syndicated gossip column in
The New York Daily News. They also host a live celebrity
talk show on eyada
(Media news continued on next page)
Edition, September 6, 2000, Page 4
MAG. FOR WEB SAVVY TRAVELERS
Ziff Davis Media will launch Expedia travels as a
user's guide to the Internet this fall.
The magazine will be published as a bimonthly magazine through
July/August 2001, and monthly beginning September 2001,
reports Susan Magrino Agency, which is handling PR for the
The first issue, which will appear at the end of October,
will have a rate base of 200,000. It will be sold on newsstands,
by subscription and through the Internet, with a close association
with Expedia.com, which is one of the most visited travel
Gary Walther, who was formerly editor-in-chief of Departures
and senior editor of Travel & Leisure, is editor-in-chief
of ET, and Rosemary Ellis, who had been executive editor
of Time Inc. Interactive, is executive editor of
ET and the magazine's website (www.etravelsmag.com).
The editorial offices are in New York at 28 E. 28th st.
212/503-4630; fax: 4346.
"Our editorial mission is to integrate real world and
Internet travel coverage and provide readers with an upscale,
travel service magazine, plus a dynamic, interactive travel
website," said Walther.
"Our job is to tell readers how to use the Internet
to make their travels more rewarding, and how to use their
travels to become more sophisticated users of the Internet,"
The target audience is 25-34 year old travelers with a median
household income of $74,000.
While the magazine will use top-flight photographers and
writers, the publication's foundation stone will be service
journalism, said Walther. "We will entice readers by
being a beautiful book, and keep them by being a useful
one," said Walther, who hired Amy Koblenzer, formerly
photo editor of Departures, to be photo editor of ET.
ET will also run feature articles about such things as art
and culture, restaurants and hotels, and regular coverage
of style, food, business travel, adventure travel, and essential
The continuing columnists are: Jim Dodson (golf), Aimee
Lee Ball (spas), David Rosengarten (restaurants), and Richard
LEWIS TO EDIT FORTUNE'S TECH SECTION
Peter Lewis is joining Fortune this month as senior
editor of the magazine's new "Personal Technology"
section, which will debut in October.
Lewis, who is based in Austin, Tex., will edit the section
and will contribute regular columns to Fortune and its sister
publication, eCompany Now.
Lewis comes to Fortune from The New York Times, where
he has been writing about computers and consumer technologies
since 1984, as a reporter and editor and as writer of the
weekly "Personal Computers" and "Executive
John Huey, managing editor of Fortune, said "There's
no area our readers are more interested in than in how technology
directly affects their lives, and nobody covers personal
technology better than Pete."
Lewis said the focus of the new Fortune section will be
"product-oriented" like his columns have been
in the Times.
Asked how he got along with PR people, especially high technology
publicists, Lewis replied: "I could not do my job without
Lewis and his wife, Kathryn, who is an artist, will continue
to reside near Austin.
PLACEMENT TIPS ______________________
Powerful Media, which is the parent company of Inside.com,
has joined Boston-based International Data Group's Industry
Standard magazine to produce a weekly magazine covering
entertainment and media.
The print magazine, which will start later this year, will
use some material from Inside.com and Industry Standard.
National Geographic Society, Washington, D.C., has
taken a minority interest in iExplore.com, a new travel-related
website that offers an array of high-end "adventure
and experimental" trips.
NG will incorporate iExplore's database of 50,000 trips
into its own website, and iExplore will add National
Geographic Expeditions to its offerings, set up chats
with NG's experts and use some of NG's photography and art
on its site.
Ad Age International, a magazine published by Crain
Communications, has been renamed adageglobal - same
as the website. The first issue will appear Sept. 18.
Stefano Hatfield, who is managing and editorial director
of adageglobal, said both outlets will offer more news,
analysis, media coverage, Internet coverage, features and
Editorial offices are in New York and London. The New York
contact is Ellen Corey (212/210-0789).
Steven Alschuler, a principal in the PR firm of Linden
Alschuler & Kaplan, gives advice for getting placements
in the July/August issue of Netcommerce magazine
IRISH FAIR TO FETE NEWSMEN
Three newsmen and a PR consultant will be given awards at
this year's Great Irish Fair to be held Sept. 9-10 at Dreir
Offerman Park on Coney Island.
Ed Wilkinson, editor of The Tablet, the Catholic
newspaper for the diocese of Brooklyn and Queens, will be
honored as Chief Brehon, or principal leader of the fair,
which raises money for Catholic Charities.
Jack Shanahan, an AP reporter and editor for 35 >years,
and currently a proofreader at The Tablet, will receive
the Bard Award for his stories about Ireland.
Golway, city editor of The New York Observer, will
get the Round Tower Award.
Edition, September 6, 2000, Page 7
RESEARCHES FOR NEW APR TEST
The Gary Siegel Organization, Chicago, has sent a questionnaire
to 3,500 PR pros to lay the groundwork for a new examination
to be used by the "Universal Accreditation Board"
organized by PR Society of America and eight other U.S.
The four-page questionnaire and cover letter by UAB chair
Philip Wescott was mailed Aug. 21 with Sept. 8 given as
the deadline for a response.
PRSA is paying the entire cost of the research.
The questionnaire describes 11 types of "work categories"
that PR pros engage in: account/client management; strategic
planning; PR program planning; project management; media
relations; relations with special audiences; issues management;
crisis management; internal relations; special events, conferences
and meetings, and community relations.
The indication is that creation of the new UAB test, on
which PRSA has budgeted $240,000 this year, will focus on
"work categories" that are common to all forms
of PR practice and will not test the knowledge of PR pros
in specializations such as high-tech, healthcare and financial
PR pros are asked to state which three of the 11 work categories
"are most critical for a PR practitioner to master
in order to be considered a `PR professional.'"
are also asked which of the 11 will increase the most in
importance over the next 2-3 years.
PRSA has spent a net of $2,005,760 on its APR program in
the past ten years.
PR PRO RAPS PR TRADE ASSNS
Toronto-based PR professional Brian Kilgore is starting
an online publication, called the BAK Report<D>, to
promote the PR practice.
Kilgore will provide a "mini-lesson" in PR and
corporate communications several days a week at www.BrianKilgore.com.
Kilgore, who held PR positions at Northern Telecom and CNCP
Telecommunications before opening his own firm in 1986,
said he is starting the website because his "frustration
has been growing over the years as he noticed the International
Assn. of Business Communicators, PR Society of America,
and the Canadian PR Society have all looked exclusively
"No one was telling the PR story, except to themselves.
Most of the public and a lot of reporters and editors thought
PR was only publicity, or, even worse, giving away samples
in shopping center parking lots or lying when making speeches,"
"Lawyers were running news conferences, accountants
were taking over IR communications and speaking in tongues,
confusing investors and even themselves, and computer technicians
were deciding what should appear on websites," said
"If you go to the PR association websites, you can't
find much of anything that helps clients and potential clients
take communications-related actions to the benefits of their
members, which is what PR is all about.
sites, with rare exception, seem to concentrate on selling
lunches, lectures and books to members.
"As a profession, PR has virtually no profile. You
can't find speeches by the association presidents, nor decent
news releases about the important papers delivered at their
annual conferences," said Kilgore.
While he won't use his report to pick on people who do a
poor job. he said he will "ruffle some feathers."
L.A. POLICE ARREST EMULEX SUSPECT
F.B.I. agents in Los Angeles have arrested and charged a
suspect with one count of securities fraud and one count
of wire fraud in connection with a fake press release sent
to Internet Wire which caused shares of Emulex to plunge
from $113 to $45 on Aug. 25.
Federal prosecutors said Mark Jakob, a 23-year-old former
student at El Camino Community College in Torrance, enriched
himself to the tune of $240,000 in one day by perpetrating
the fraud against Emulex, a manufacturer of communications
equipment, and IW, a Los Angeles-based news service, which
immediately distributed Jakob's fake press release over
the Internet to news organizations across the U.S. Jakob
had worked for IW for about a year before his resignation
on Aug. 18.
Shareholders of Emulex lost an estimated $2.5 billion in
stock value in one day following the dissemination and publication
of Jakob's news release, according to Alejandro Mayorkas,
U.S. Attorney for the Central District of California. Numerous
investors panicked and sold the stock. Many others lost
money when they had sell orders automatically executed at
pre-set prices. Prosecutors said most of the losses would
never be recovered.
Bet the Farm
On Aug. 17 and 18, according to prosecutors, Jakob had used
Datek Online to place a huge bet that shares of Emulex would
decline. Instead, when shares of Emulex soared, Jakob was
faced with a paper loss of over $100,000 in just one week.
Prosecutors charged that Jakob then conceived the idea of
sending a phony press release by E-mail to IW, which said
Emulex's chief executive had resigned and that its earnings
had been overstated and would need to be restated. IW distributed
the damaging release just as financial markets opened.
Once the damage had been done, Emulex issued a statement
denying that its CEO had resigned and contending that it
had never issued any such press release on its earnings.
F.B.I. agents arrested Jakob Aug. 31 at his parents' home
in El Segundo. If convicted, Jakob faces up to 15 years
in jail and a fine of $500,000. Jakob did not have an attorney
at the time of his arrest and was represented by a public
The Securities and Exchange Commission simultaneously filed
a civil complaint against Jakob, seeking to freeze his assets
and recoup the illegal profits.
Edition, September 6, 2000, Page 8
false report about Emulex that temporarily cut its price
by 60% Aug. 25 focused attention on the PR wire services
and financial news media that carry their releases.
Wire, which was duped by the release, is a six-year-old
service that is far smaller than PR Newswire and Business
Wire, both of which have revenues of well over $100 million.
the Bloomberg and Dow Jones newswires carried the false
report, casting doubt on their fact-checking processes.
excuse given was that since Emulex was on the West Coast
and the release went out at 9:30 a.m., there was no one
available at that time to confirm or deny the report.
New York Times editorialized that a company should not be
penalized just because it is in California and three hours
out of step with New York.
companies have 24-hour press lines but they are few and
today's technologies, including cell phones, call forwarding,
and beepers, PR people should be instantly reachable by
experience is that they're not.
recently called 60 PRSA members at random from the PRSA
members' directory and found only 11 at their stations.
Only nine of 59 members of IABC were there to take the call.
odds of calling someone and being greeted by a recording
are high and going higher. Chicago PR counselor Tom Harris'
voice mail recording is, "Hi, like everyone else you
tried to reach today, I'm not here...leave a message."
is being used by both the press and PR to block calls. Some
PR people have caller I.D. that lets them screen out people
they don't want to talk to.
financial press releases are spinning wildly. One-time
charges are often buried several pages from the beginning.
British companies report earnings before taxes and U.S.
companies are in the habit of using EBITDA (earnings before
interest, taxes, depreciation and amortization). Only after
an onslaught on woulda, coulda, shoulda claims are the true
earnings stated. A bad quarter may be buried as part of
a six-months' earnings report. The reporter has to look
up the previous year. Companies can juggle earnings-per-share
by varying the amount of stock in circulation.
financial press releases are only the tip of the iceberg.
Media reporter Howard Kurtz, in his new book, The Fortune
Tellers, claims there is a secret code among analysts,
traders, CEOs and the press that bars the public from much
of what is happening. The most obvious evidence that analysts
are too close to the companies they cover is that only 0.3%
of analyst recommendations in 1999 were to sell a stock.
An installment on the book is in the Sept. 4 Newsweek.
Gergen, an at-large editor of U.S. News & World Report,
claims in Eyewitness to Power that, " Spin
has spun out of control and we need to put it back in its
box." Gergen, who worked for President Reagan as well
as for President Clinton, regrets that he, himself has contributed
so much to the culture of spin. New York Times reviewer
Michiko Kakutani said Gergen's book mentions the importance
of character a lot but most of Gergen's advice "resolves
around strategy and stagecraft as the best way to play the
game." For instance, Gergen claims that President Ford's
pardon of President Nixon would have gone over better with
the public if Ford had laid more groundwork for it.
Cutlip, who died Aug. 18 at the age of 85, was praised by
PRSA chair Steve Pisinski as a "PR pioneer and
one of the most influential figures in PR education."
Effective PR, co-authored initially with Allen Center and
later with Glen Broom, is the recommended text for PRSA's
accreditation exam. Pisinski hailed Cutlip's "life-long
efforts to establish PR as a legitimate field of academic
study and to enhance the profession overall"... PRSA
is currently polling both member and non-member PR pros
to determine the content of the new APR exam which will
be administered to PRSA members and members of eight other
U.S. groups. PRSA is paying for the cost of the survey that
went to 3,500 PR pros in late August. The other members
of the Universal Accreditation Board do not have the funds
for such a study, said Philip Wescott, UAB chair. He said
the entire PR field will benefit from the study.