Edition, October 11, 2000, Page 1
FIRST LADY MUST 'STAR' IN TOUR PR
Connecticut's Office of Tourism has issued an RFP for the
tourism account to replace O'Neal & Prelle, a Hartford-based
ad/PR agency, which went out of business.
The budget is about $400,000+ for 21 months.
the RFP, firms are instructed to build the publicity campaign
around Governor John Rowland's wife, Patricia. Bidders are
to put Patricia and John Rowland in spring/summer TV commercials
and to invite her to appear at New York and Philadelphia
media luncheons and events.
ADVISES DRUG CZAR
Paul Johnson, Fleishman-Hillard's top exec in Washington,
D.C., advised White House drug czar General Barry McCaffrey
about how to deal with a New Yorker article that criticized
his conduct during the Gulf War.
F-H handles PR for White House Office of National Drug Control
Policy's youth outreach campaign. McCaffrey heads ONDCP.
Johnson said McCaffrey called him about the article, and
he gave the General some "down and dirty basics"
on how to deal with the media as a personal favor. He spent
3-4 hours on the matter.
Johnson was interviewed by General Accounting Office investigators
about the McCaffrey matter.
The GAO is looking into whether ONDCP's ad agency Ogilvy
& Mather overbilled the government $14 million. An ONDCP
staffer vigorously defended O&M during Congressional
hearings last week.
Fasig, who was mng. dir., global technology practice
at Burson-Marsteller/S.F., until he joined Compaq Computer,
Houston, in August as VP-CC, suddenly left the company.
A spokesperson said Fasig left to pursue other interests
and that he and his family will return to California.
Compaq had searched about two years for a VP-CC, using several
Business Information, Potomac, Md., which publishes
PR News and other newsletters, has been acquired by the
private equity arm of merchant bank Veronis, Suhler &
Assocs., New York.
Tom Phillips will keep his title of vice chairman of PBI's
board. His NLs and online services had $350 million in revenue
PICKS UP $1M + STORAGETEK WIN
GCI Group has won the $1 million+ StorageTek PR account,
beating Fleishman-Hillard, Alexander Ogilvy and Edelman
PR Worldwide for the business.
Bob Feldman, CEO of GCI, called StorageTek a "highly
coveted" piece of business.
GCI will service the account from its Boulder, Colo., office
that opens Nov. 1, headed by Bob Berger. StorageTek is based
in nearby Louisville, Colo.
GETS ONLINE SWEEPS BUSINESS
Rogers & Cowan has picked up Publishing Clearing House's
website account, which could be worth up to $400,000 for
the mainly entertainment PR company.
Ruder Finn and others pitched the business.
Matt Losordo, R&C's executive VP in New York, heads
the business. The PR work includes media relations and positioning
Tom Tardio, co-chairman, hopes the pch.com win will lead
to other consumer goods and services clients. The firm works
for Nabisco, Kraft and pch.com's parent.
FORMS GROUP FOR Rx REFORM
APCO Worldwide has created Citizens for Better Medicare
for the Pharmaceutical Research and Manufacturers Assn.
to make sure drug companies don't get hammered by healthcare
The group leases space in APCO's Washington, D.C., headquarters.
It's headed by Tim Ryan, who was PhRMA's ad director.
APCO, reported the Oct. 5 New York Times, set up another
"grassroots" group for the drug industry called
the Coalition for Equal Access to Medicines.
That group helped kill a Clinton Admin. proposal to restrict
Medicaid coverage for some medicines.
Hudson, a onetime SVP-CC at NBC, has joined National
Geographic Society as SVP-communications, a new post. Her
job is to extend NGS's reach into "every available
media platform," according to John Fahey, NGS president.
Most recently, Hudson was SVP-CC at iVillage, the struggling
website aimed at women...Betty Eagan-DuBose and Eric
Grodziski have joined Lois Paul & Partners, a Fleishman-Hillard
unit, as SVPs. Eagan-DuBose will head LP&P's Austin
office, while Grodziski will manage the Lotus Development
business from LP&P's Burlington, Mass., headquarters.
Edition, October 11, 2000, Page 2
HAS PLAN FOR REG FD COMPLIANCE
Financial PR pro Ted Pincus has offered an "insurance"
plan to make sure publicly owned companies comply with the
SEC's new full disclosure rules (Reg FD), which will go
into effect at the end of this month.
The centerpiece for his plan is an "investment profile"
that sets forth management's vision, goals, growth plans
and expectations of the company.
Pincus said the profile should be an eight to 16-page factual
objective "model research report" such as an expert
investment analyst would write. "Essentially, it's
top management sharing with everyone its aspirations and
expectations-instead of sharing that message only in the
privacy of a briefing for that single analyst," said
Pincus, who is chairman of Financial Relations Board/BSMG.
Under Reg FD, private briefings will be prohibited unless
the material information covered has already been broadly
disseminated through a "published briefing" in
the form of an updated profile, Pincus said.
To be successful, the profile must be updated as frequently
as necessary, perhaps more than quarterly, said Pincus.
"But that's a small price to pay for an insurance policy
that enables any qualified spokesman of a company to carry
on a normal dialogue with the street, confident that he's
following an official script that's already on public record,"
The second part of his plan is what he calls "proactive
pursuit of preview interviews" to disseminate information
about the company.
"Too often, trends develop and the corporate outlook
must be fine-tuned, and this can't wait for a regular quarterly
announcement. While this need can be covered by the conventional
press release, it will generally gain far wider exposure
and understanding if an in-depth discussion is held with
one of the three full-disclosure media recognized by the
SEC- Dow Jones, Reuters and Bloomberg," said Pincus.
He said an exclusive, detailed preview interview with any
one of these achieves broad visibility while still abiding
by the rules and spirit of Reg FD.
OF FORD, FIRESTONE UP IN AIR
The futures of Ford and Firestone are being determined by
the way they deal with the massive Firestone tire recall
and reports of deaths caused by failed tires, according
to Virgil Scudder, president of Virgil Scudder & Assocs.,
a media consulting firm.
In a speech Sept. 28 to the Japanese Chamber of Commerce
and Industry of New York, Scudder said the futures of these
two companies hinge on the ability of their top executives
to convince the public that they make safe products, that
they have behaved responsibly, and they will take every
possible step to protect the safety of the public.
Scudder informed the group that the chief executives of
both companies face an uphill battle.
He noted Bridgestone/Firestone has lost 45 percent of its
share value as a result of this crisis. "We are seeing
a new era of instantaneous news coverage in every corner
of the world, an era in which quick, open communications
can make the difference in whether a company can survive
a crisis," said Scudder, who was a newscaster for WCTC
radio in New Brunswick, N.J., before starting his media
training company 40 years ago.
Buck Stops With CEO
The CEO of a company or the president of a country must
take immediate charge in an emergency, Scudder said. He
said Russian President Vladimir Putin finally realized he
needed to take charge after the country's submarine disaster,
leading to his appearance on CNN's "Larry King Live."
"In a crisis, the buck stops with the top officer of
a corporation or president of a country." That's the
front line of the crisis, and the CEO's No. 1 job is to
respond immediately to the public's demand for an explanation
and a resolution. "Technology has changed the pace,"
said Scudder. "The media and the public demand instant
Scudder said the media also expect a company to make key
executives available for interviews; be open and candid
and tell the truth "as you know it," and prove
that your company has acted responsibly and ethically over
Since the Ford/Firestone crisis, Japanese companies have
been taking a closer look at the handling of PR, The New
York Times recently reported.
FILES $450M SHELF DEBT
Omnicom, whose shares have been weak lately, having been
as high as $107, were down to $71 at mid-day Oct. 6 following
OMC's announcement that it would seek permission from the
SEC to sell, "on occasion," up to $450 million
in common and preferred stock, depositary shares, debt securities
Interpublic, whose stock is also near its 52-week low, registered
a $500M shelf filing with the SEC in August. Such filings
are permitted to seasoned, large companies.
OMC had previously registered a $300 million shelf offering.
The company said it would use the funds for "general
corporate purposes which may include debt repayment, investments,
its subsidiaries and acquisitions."
noted on Sept. 27 that OMC had "sunk below historical
support at $80 on rumors and speculation."
Hurting the stock, said Optioninvestor, are the merger talks
with True North. TN and Omnicom units have the DaimlerChrysler
ad account but the carmaker has said it will no longer split
the billion-dollar account and one or the other will get
"OMC is moving steadily downward amid the acquisition
scuttlebutt," said Optioninvestor. A decision on the
ad account is expected shortly. A merger decision is also
OMC did not return a phone call by this NL.
Edition, October 11, 2000, Page 3
TIMES TO LAUNCH NEW PART 2
The New York Times Magazine, which is in its fifth consecutive
year of growth in ad pages (over 800 pages since 1995),
will launch Style & Entertaining, its first
new Part 2 in 14 years.
Edited by William Norwich, it will fuse food, fashion and
decor, report with wit and intelligence, and introduce readers
to fascinating characters. One hundred ad pages have already
Editorially, the Sunday magazine is generating national
discussions on everything from race to the gender wars to
reality TV. The stories are written by a pool of contributors,
including Michael Lewis, James Bennet, Lisa Belkin, Jack
Hitt, Andrew Sullivan, Lynn Hirschberg, and ethicist Randy
magazine is a chronicle of the way we live now, said
Adam Moss, who is its editor. That includes big public
news events, but also the more intimate news of our private
lives our family lives, work lives, values, sense
of style and identity.
tell our writers and photographers to go out, find the most
revealing stories of our time and make them live in our
pages. To tell us stories, tell us who we are, he
Moss was recently named one of the top 10 magazine editors
by Columbia Journalism Review.
GM FORMS AN ALLIANCE WITH WEBSITE
General Motors and BlackVoices.com,
a website for African-Americans, have formed a three-year
alliance. Under the agreement, BlackVoices.com will create
"Centerpiece," a multi-media look at timely
and compelling news topics for African-Americans.
A GM-sponsored area, GM Spotlight on Excellence,
which will show African-Americans leading the way in their
professions and the community.
"Sports Channel," providing updates on sports
and lifestyle at historically black colleges and universities,
as well as other sporting figures and events of special
interest to African-Americans.
In addition, GM will sponsor Auto Corner, a
channel within BlackVoices.com devoted to auto owners and
BlackVoices.com, which was started in 1997, is a subsidiary
of Tribune Interactive, a network of local and national
TRAVEL SECTIONS NO. 1 FOR PLANNERS
Here are the sources media use to plan a trip or vacation
(multiple answers allowed), from a survey by the Travel
Industry Assn. of America:
Newspaper travel sections, 28%; Internet sites, 21%; (tie)
Travel show on TV/cable, 21%; Motor club magazines, 18%;
Consumer lifestyle magazines, 17%; News magazines, 12%;
(tie) Consumer travel magazines, 12%; (tie) Membership publication,
12%; Travel guidebook, 11%; Airline magazines, 10%, and
(tie) Travel trade or business publication, 10%.
BUSINESS JOURNALIST SEEKS INTERVIEWS
Susie Gharib, Nightly Business Reports
New York-based co-anchor, said Federal Reserve chairman
Alan Greenspan tops her list of most-wanted interview guests.
Gharib said Greenspan, who used to be an NBR commentator,
flat refuses to give interviewsto anyone.
For a recent special series called Inside the Fed,
Gharib interviewed one governor and two Federal Reserve
presidents, who rarely talked to the press.
As for corporate people, Gharib said she still has not been
able to make a breakthrough at IBM, where she would love
to interview Lou Gerstner.
The NBR anchor is returning to her hometown of Cleveland,
this month for one-on-one reports with local business leaders.
Gharib started her career in journalism as a reporter with
The Cleveland Plain Dealer.
MEDIA BRIEFS ______________________________
Boo.com will be relaunched this fall as a fashion
news portal. The company was acquired this summer by Fashionmall.com
after the company ran out of money.
The new Boo.com
will rely on style-scouts to spot new clothes
and trends. It wont sell or hold inventory this time.
Anyone who completes a personal quiz on the website is eligible
to become Miss Boos eyes and ears in the fashion world
and post their findings on the site.
The MediZine Guidebook, a quarterly magazine, which
is distributed at the pharmacy counter and to doctors
offices, has expanded its distribution channels.
Upon release of its fall 2000 issue, Bindley Western, Keystone/Medicine
Chest Pharmacies, Family-meds and Lewis Drugs will make
the magazine available to its customers.
The magazine, with an audience of more than 8.9 million
readers, claims to be the largest consumer health magazine
in the U.S.
Welcome magazine, a visitors guide
for Orange County tourists, has been upgraded to four-color,
glossy publication, and expanded into Los Angeles by covering
area attractions, restaurants and hotels.
It also has a new website, www.welcomemagazine.com.
Orange County, which attracts 38 million tourists a year,
is on the brink of having a tourist boom when Disney opens
its $1.4 million new theme park, California Adventure.
Welcome, which is published six times a year, is available
in hotel lobbies and sidewalk news racks. It has an average
verifiable circulation of 35,000.
(Media news continued on next page)
Edition, October 11, 2000, Page 4
PITCHES SHORT AND HONEST
Producers of top-rated morning TV shows told a Publicity
Club of New York lunch Oct. 4 that PR pros need to improve
the way they pitch stories.
Although opinions on the means of delivering a pitch among
the producers differed, all speakers agreed that PR people
should be familiar with the show they are targeting, and
keep their pitches honest and brief.
You must know the show, said Will Surratt, executive
producer of The WB 11 Morning News. Deliver
something that works for me, and Ill deliver the same.
Surratt said his show normally books two weeks in advance,
and PR people should contact the shows booker, Rene
Harrison, with pitches. He said a PR person must be able
to answer, Why would the viewer want to see this on
Carol Story of the The Early Show, CBS-TV, agreed,
saying she needs to get more information for her viewers
than a representative gets in PR value. She urged PR people
to be honest: Dont pitch and hide the real reason
you want your person on the show. Be forthcoming. Tell me,
Heres what I need,
heres what youll get.
Story said pitches which would not air within two weeks
should be sent by mail; faxes should be for more urgent
ideas, and when sending E-mail, always sign your name. She
said Friday is the worst day of the week to contact her,
saying, If you need
an answer on Friday, the answer is no.
She concluded her remarks by asking PR pros to take
no graciously, which leaves the door open
for future pitches.
Likes Pitches of One Minute
Kim Bondy, executive producer of Weekend Today,
NBC-TV, said PR pros should keep voice mail pitches to less
than one minute. News people have a short attention
span, she said. She likened PR people to used car
salesmen: Just tell me how much the car costs.
Bondy said the best time to speak with her is Wednesday
or Thursday afternoons, and also urged PR people to be honest.
She said pretending to know her or trying to book a guest
that is already booked with the competition are among her
Matthew Singerman, senior producer of Fox & Friends,
Fox News Channel, said his show wants to do more than the
five-minute interview, and does not mind having guests
who are booked on other shows. He said F&F looks for
segments on politics and political books, as well as segments
that teach the audience.
Singerman said he prefers telephone calls and does not like
Carswell, producer for Good Morning America,
ABC-TV, said a one-paragraph E-mail is the only way
that works. She said the show gets about 100 ideas
each week, but looks for segments on new gadgets, human
interest, science, new websites and video diaries of interesting
Nearly 200 PR pros and PCNY members heard the producers
advice on delivering pitches for morning television.
You guys have a lot to offer, Story said to
the PR pros. Just work on how you present it.
MEDIA BRIEFS ____________________________
Realm Magazine is celebrating its second anniversary
as a national magazine.
The quarterly, which bills itself as the magazine
about life and work in your twenties, was started
by a small group of young entrepreneurs out of a small office
in Burnaby, B.C..
Realm deals with everything from the new rules of what to
wear to work, to running a business from a college dorm
room, to taking an enterprise public.
Featured in the fall number are articles about the art of
business storytelling; planning a post-secondary education;
the 24/7 lifestyle; how to franchise your business; charity
raves, and careers in Canadas fashion industry.
The magazine is published in English and French, and has
a total qualified circulation of 222,378.
Heather Skdt is handling inquiries at 604/412-4133.
Civilizations October/November number,
which is on newsstands, is its final issue. Worth Media
is trying to sell the 274,000 subscribers list to
Dee Nolan, previously editor of You, a womens
magazine published weekly with the Sunday edition of The
London Mail, was named editor for the UK edition of In Style,
which will launch in 2001.
Michael Serrill, formerly with cicero.com, has joined
Business Week as senior editor international to oversee
Asia coverage and international finance.
Lamar Graham, who had been Parades technology
editor and Inside dot.com columnist, was named
managing editor, effective Jan. 1. He will succeed Larry
Smith, who will retire after nearly 20 years in the position
to resume his career as a novelist.
Graham will continue as associate professor of journalism
at New York University, where he is director of digital
journalism, and will also continue to write the Inside dot.com
column for Parade.
Joe Lockhart, 41, who took over as Presidential press
secretary two years ago, has resigned to take a job in the
private sector. Jake Siewert, previously deputy press secretary,
was named to replace Lockhart.
Maggie Buckley, previously with Harper's Bazaar,
has replaced Tom Piechura as entertainment editor
and celebrity booker at Talk magazine. Piechura is
resuming his PR career with Sony.
Edition, October 11, 2000, Page 7
`IN OVER ITS HEAD' WITH iMIS
PR Society of America, in choosing the iMIS membership records
and accounting software package, has picked one of the most
"powerful" programs of its type and obviously
does not have the staff to handle it, said CPAs who work
The fact that it is taking well over two years to get the
system fully in operation, with no firm operating date yet
in sight, is proof enough of the problems, the CPAs told
They said several different types of simple, off-the-shelf
software that sell for as little as $400 might have been
the best way to go.
PRSA, according to the 1999 audit, paid $430,313 for computer
hardware and software in 1999. This does not include staff
time spent buying and trying to learn how to use the equipment.
iMIS alone cost about $200,000, PRSA has said.
Accountants told this newsletter that PRSA, given the level
of expertise of its staff, should have purchased different
programs for different tasks such as bookkeeping, chapter
relations, conference registration, member records and other
Some of the programs sell for a few hundred dollars and
can be used for groups with 20,000 or so members, they said.
One CPA said he could have put in a system at PRSA that
the staff would be comfortable with for about $30,000. "It
would have been much cheaper and much easier to use,"
Parts of iMIS in Use, Says PRSA
PRSA said that parts of the iMIS system are in use but not
the part that allows chapters to interface with headquarters.
A big problem, said PRSA, is that the initial conversion
of data from its previous system to the new system was not
done correctly and completely.
The system, when completely installed at PRSA, will allow
the Society to keep track of who buys what and to tailor
future marketing campaigns to the proper audiences.
Treasurer Joann Killeen, in her Sept. 21 letter to leaders,
said iMIS is to blame for the Society having inadequate
Said the letter: "The computer conversion and rollout
of the iMIS system in June 1999 has been more complicated
than anticipated. As a result we found ourselves faced with
poor membership data and inadequate financial information."
Computer Firm Addressed Assembly
Lee Hornstein of Development Technologies, Farmingdale,
N.J., spoke for about 20 minutes to the 1998 PRSA Assembly
in Boston, outlining how the new computer system would work.
He said one obvious benefit to members would be that they
would be able to change their own address records so that
they would always be up to date. This would also save staff
time, he noted.
Hornstein stressed that the program would be "integrated,"
meaning that accounting, conference and seminar registration,
chapter relations, and other record-keeping functions would
all be coordinated by a single system.
Dorothy McGuinness, head of membership development at PRSA,
said there are "bugs" in the system and that a
test involving chapters is not scheduled until January.
There is hope, but no guarantee that the system will work
then, she added. McGuinness said there had been executive
turnover at DT but some members of PRSA pointed out that
the Society has had no chief administrative officer since
Ellen Gerber left in June 1999. They also point out that
CFO Joseph Cussick left suddenly in June 2000, before a
new CFO had been hired and before an ongoing audit had been
CPAs said the chief administrator of a group and the CFO
are the most important figures in getting a new accounting
and record-keeping program to work.
RAPS KILLEEN SUPPORTERS
The nine PRSA national board members supporting treasurer
Joann Killeen against official candidate Art Stevens for
chair-elect of the Society have exercised "bad judgment,"
said Mary Lynn Cusick, of the 2000 nominating committee.
"We spent a great deal of time deliberating the pros
and cons of the candidates," said Cusick.
She said the nominating committee, which met the weekend
of July 21-22 in Chicago, had the audited report in hand
and knew all about the financial condition of the Society.
The 20-member committee, which had been expanded in recent
years to include representatives from the sections, fellows,
and past presidents, knew about the lower renewal rate and
the $435,000 loss, she said.
However, board member Thomas Bartikoski said the nominating
committee did not know the extent of the financial problems
at headquarters at that point because they were only learned
later by the board. "The nominating committee knew
there was a problem but not the specifics of it for the
current operating year," said Bartikoski.
He also said the nominating committee did not know the extent
of Killeen's efforts to change the financial reporting practices
at h.q. While nine board members are openly supporting Killeen,
believing she has shown more interest in PRSA over the years
as well as financial expertise, none has come out in favor
of Stevens, Bartikoski noted.
Bartikoski, in a Sept. 26 letter to members of the nominating
committee, said that Killeen, at the time the nominating
committee met, was "still facing an uphill and confusing
battle for accurate information and reliable numbers. Worse
yet, we now see in the trade press what may have been whispered
at the time...that somehow the delays in completion of the
1999 audit suggest she was not effective in her role."
Bartikoski said his support of Killeen should not be taken
as "diminishing" the work of the nominating committee.
Edition, October 11, 2000, Page 8
employers who complain that their recent hires cant
write should read Beer and Circus, or How
Big-Time College Sports Is Crippling Undergraduate Education.
About 40% of college grads take no courses in English or
American literature and nearly 31% have never taken a math
course. More than 56% cant calculate the change from
$3 after buying a bowl of soup for 60 cents and a sandwich
for $1.95. Many cannot read and understand a simple set
Beer and Circus, by English professor Murray Sperber of
Indiana University, contends that college kids are being
fed a junk diet of alcohol, spectator sports and partying.
We could add that the school year has shrunk from 210 days
to about 160 and that all sorts of other shortcuts are foisted
on the unsuspecting students, whose families may be paying
$20,000 and up per year for college.
Large numbers of students are majoring in communications
or offshoots of this subject area and many of them gravitate
Coincidentally, a poll in Newsweek Oct. 9 found that 20%
of college grads responding said alcohol played a
large role in their college experiences and that 27%
said that, in retrospect, I probably drank too much.
Another 36% said they drank but not often.
We mentioned the book to several in PR we happened to
talk to this week, including a recruiter, a professor
of PR and the head of a medium-sized PR firm.
The recruiter said employers are having a hard time coping
with the culture college grads have picked up
in the previous four years.
Not only can the grads not write, but they rebel against
dressing corporate and are very possessive of
their time, meaning anything after 5 p.m., said
The professor of PR said he customarily asks his classes
how many in the room have read a newspaper that day and
the usual response is one or two people.
We said why not tell the students to visit the ODwyer
and other websites in the PR field, which are free and full
of all sorts of PR information?
He said the odds of the students going out of their way
to access additional classroom materials were so low as
to be laughable. He said he wouldnt waste his breath
telling them about the sites.
The PR firm president said his problem is getting employees
to socialize with the press and/or clients. The staffers
are office-ound too much and need incentives to make
human contact, he said.
CPAs who work for associations said the obvious conclusion
to be reached about PRSAs computer adventures
is that the Society got in over its head. The
two-year break-in period is far too long for a group with
only 16,000 to 20,000 members and 40 people using the system,
they said. The iMIS and other big systems can handle databases
of millions of people and their purchasing, payment, and
lifestyle habits, they said.
A program that allows members to update their own records
is worth only $5,000 a year, one CPA noted. We provided
a basic description of PRSAs needs to a number of
CPAs (16,000-20,000 members; 40 staffers; printing members
book from records; tracking buying patterns; letting members
change records; chapter relations; billing, etc., and obtained
rough quotes. One said the cost should probably be $20,000
to $40,000 for the software and initial staff training and
$12,000 a year for maintenance, and updating. PRSA in the
past few years has spent $999,437 on computer equipment
A tremendous ruckus is now going on among the PRSA leadership.
It turns out that the 16 other directors on the national
board besides Art Stevens are all against him and favor
Joann Killeen for chair-elect.
Nine signed petitions in favor of Killeen but its
been pointed out to us several times that none of the other
directors has come forward in support of Stevens. The feeling
is that Killeen has shown far more motivation for the job
than Stevens. There is also the feeling that Stevens is
closely allied with COO Ray Gaulke and this does not please
the pro-Killeen faction. They feel PRSA h.q. hugely misled
the board this spring about the renewal situation and the
rest of the finances. Officers are claiming they did not
know of the renewal problem and other financial facts until
August, refuting the statement by nomination chair Mary
Lynn Cusick that leaders knew such things in July before
the nominations were made. Cusick says the nominations were
made with full knowledge of the financial situation.
Blue Book of members, publication of which is being pushed
into the next fiscal year to polish the books, costs
about $70,000 net after ad revenues to print and mail. The
iMIS system is being blamed for botching up the job of compiling